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Fostering Sustainable Behavior

Author : Doug McKenzie-Mohr
ISBN : 1550924621
Genre : Business & Economics
File Size : 20.14 MB
Format : PDF
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The highly acclaimed manual for changing everyday habits--now in an all-new third edition!
Category: Business & Economics

Encouraging Sustainable Behavior

Author : Hans C.M. van Trijp
ISBN : 9781136496363
Genre : Psychology
File Size : 30.50 MB
Format : PDF, Docs
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Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on how consumers might be moved toward more sustainable behavior. This book is the first that brings together this variety of perspectives and theoretical angles around the common ambition of sustainable development. The contributors are all leading social scientists in the field of consumer behavior who met the challenge to sketch out their theoretical perspectives, but also to go beyond their normal theorizing and think out of the box in order to show how these theoretical perspectives might be made actionable in terms of key managerial and policy perspectives toward sustainable development. The result is a book that shows a wealth of information and approaches the question of how to encourage sustainable behavior from a myriad of divergent perspectives. This should stimulate scientists and policy-makers alike to find similarities, differences, and synergies between state-of-the-art psychological thinking about how to most effectively stimulate sustainable consumer behavior.
Category: Psychology

Social Marketing To Protect The Environment

Author : Doug McKenzie-Mohr
ISBN : 9781452238531
Genre : Business & Economics
File Size : 72.67 MB
Format : PDF, Docs
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Behavior change is central to the pursuit of sustainability. This book details how to use community-based social marketing to motivate environmental protection behaviors as diverse as water and energy efficiency, alternative transportation, and watershed protection. With case studies of innovative programs from around the world, including the United States, Canada Australia, Spain, and Jordan, the authors present a clear process for motivating social change for both residential and commercial audiences. The case studies plainly illustrate realistic conservation applications for both work and home and show how community-based social marketing can be harnessed to foster more sustainable communities.
Category: Business & Economics

The Business Guide To Sustainability

Author : Darcy Hitchcock
ISBN : 9781136554827
Genre : Business & Economics
File Size : 47.2 MB
Format : PDF
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Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers, business owners, organizational leaders and aspiring environmental managers/sustainability coordinators to improve their organization's environmental, social and economic performance. The authors demystify 'sustainability', untangle the plethora of sustainability frameworks, tools and practices, and make it easy for the average person in any organization to move towards sustainability. Organized by sector (manufacturing, services and office operations, and government) and common organizational functions (senior management, facilities, human resources, purchasing, environmental affairs and compliance, marketing and public relations, and finance and accounting), the authors show how organizations can incorporate sustainability into their everyday work through the application of useful tools and self-assessments.
Category: Business & Economics

State Of The World 2001

Author : The Worldwatch Institute
ISBN : 9781610916387
Genre : Nature
File Size : 84.58 MB
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From the thinning of the Arctic sea ice to the invasion of the mosquito-borne West Nile virus, State of the World 2001 shows how the economic boom of the last decade has damaged natural systems. The increasingly visible evidence of environmental deterioration is only the tip of a much more dangerous problem: the growing inequities in wealth and income between countries and within countries, inequities that will generate enormous social unrest and pressure for change.
Category: Nature

Social Influence And Sustainable Consumption

Author : Elizabeth B Goldsmith
ISBN : 9783319207384
Genre : Social Science
File Size : 53.20 MB
Format : PDF, Mobi
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This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core components of buying, such as consumer goals and the gathering of opinions. From here, chapters examine ways social influence can encourage and support sustainable consumption, from buying green products to recycling packaging materials to supporting environmentally responsible brands. Real-world examples, critical thinking questions, a breakdown of strategies for influencing behavior, and pertinent references give the book extra dimensions of value. Among the featured topics: Social influence: why it matters. Values, attitudes, opinions, goals, and motivation. What we buy and who we listen to: the science and art of consumption. Decision making and problem solving. Households: productivity and consumption. Sustainably managing resources in the built environment. Between its nuanced understanding of social connections and its up-to-date lens on technology, Social Influence and Sustainable Consumption is must reading for researchers in the fields of consumer psychology, consumer behavior, and consumer sustainability.
Category: Social Science

21st Century Geography

Author : Joseph P. Stoltman
ISBN : 9781412974646
Genre : Science
File Size : 67.12 MB
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This is a theoretical and practical guide on how to undertake and navigate advanced research in the arts, humanities and social sciences.
Category: Science

Guerrilla Marketing For Nonprofits

Author : Jay Levinson
ISBN : 9781613080078
Genre : Business & Economics
File Size : 90.32 MB
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The Father of Guerrilla Marketing, Jay Conrad Levinson delivers the first book to adapt the profit-producing principles of Guerrilla Marketing to the world of nonprofits. The nonprofit sector has increased by 65%--a flood of new organizations are vying for donations, competing for volunteers, and carving out their share of the marketplace. Joined by co-authors Frank Adkins and Chris Forbes, Levinson shows nonprofit marketers how to gain the competitive edge they need by replacing their lack of money with the power of time, energy, imagination, and information—allowing them to maximize their impact and raise more money! Armed with time-tested principles, 200 proven weapons of Guerrilla Marketing, and relevant tactics and tools, nonprofit marketers learn how to boost public awareness, increase effectiveness in recruiting volunteers, mobilize advocates, and raise more money—no matter the state of their finances. • Introduces the “seven golden rules” for fundraising success and recruiting volunteers • 200 proven weapons of Guerrilla Marketing customized for nonprofits • Covers publicity and social media tactics specific to the nonprofit community • Concepts are illustrated through real-world examples and comparison tables
Category: Business & Economics

Fostering Sustainable Growth In Ukraine

Author : Stephan von Cramon-Taubadel
ISBN : 3790814644
Genre : Business & Economics
File Size : 68.23 MB
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This volume explores the recent impressive economic growth in Ukraine from a regional and international perspective. In doing so, it looks at the extent to which economic reform, a positive international economic climate and the devaluation of the Hryvnia in 1998/99, have contributed to economic growth in Ukraine. The text also examines the steps that need to be taken to ensure that this growth continues. The book features contributions by over twenty Ukrainian and international experts, who provide insights from neighbouring countries with detailed analysis of the current situation in Ukraine.
Category: Business & Economics

Decision Making For The Environment

Author : National Research Council
ISBN : 0309165393
Genre : Science
File Size : 57.11 MB
Format : PDF, ePub, Mobi
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With the growing number, complexity, and importance of environmental problems come demands to include a full range of intellectual disciplines and scholarly traditions to help define and eventually manage such problems more effectively. Decision Making for the Environment: Social and Behavioral Science Research Priorities is the result of a 2-year effort by 12 social and behavioral scientists, scholars, and practitioners. The report sets research priorities for the social and behavioral sciences as they relate to several different kinds of environmental problems.
Category: Science