FOCUS GROUP METHODOLOGY

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Focus Group Methodology

Author : Pranee Liamputtong
ISBN : 1446242803
Genre : Social Science
File Size : 47.34 MB
Format : PDF, ePub
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Focus Group Methodology is an introductory text which leads readers through the entire process of designing a focus group study, from conducting interviews to analysing data and presenting the findings. It also includes discussions on cross-cultural and virtual focus group. Liamputtong presents clear, practical advice in simple terms which will be appropriate for undergraduate and postgraduate students who are undertaking research, making this an ideal starter text for anyone new to focus group research. Like her previous book, Researching the Vulnerable, Liamputtong's latest work pays close attention to research ethics and will also be of great interest to researchers who are working with different social groups - such as women, men, older people, children and ethnic groups - and anybody who is engaging in cross-cultural research. Illustrated with case studies and examples throughout, this is a perfect introduction to focus group methods for students and new researchers alike.
Category: Social Science

Using Focus Groups In Research

Author : Lia Litosseliti
ISBN : 0826464726
Genre : Social Science
File Size : 89.52 MB
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Focus Groups are often under-used as a valuable tool for research. This practical and extremely well-written guide offers advice on: * planning and organising focus groups * what types of questions to use* the limitations and advantages of using these groups as research methods* collecting the data at group sessions* how to analyse the data produced>
Category: Social Science

Developing Focus Group Research

Author : Jenny Kitzinger
ISBN : 0761955682
Genre : Social Science
File Size : 50.83 MB
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This book critically examines the potential of, and suggests ways forward in, harnessing a versatile and powerful method of research - focus groups. The book challenges some of the emerging orthodoxies and presents accessible, insightful and reflective discussions about the issues around focus group work. The contributors, an impressive group of experienced researchers from a range of disciplines and traditions, discuss different ways of designing, conducting and analyzing focus group research. They examine sampling strategies; the implications of combining focus groups with other methods; accessing views of `minority' groups; their contribution to participatory or feminist research; use of software packages; discourse anal
Category: Social Science

Advanced Focus Group Research

Author : Edward F. Fern
ISBN : 0761912495
Genre : Social Science
File Size : 33.32 MB
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Specifically written for researchers and students with a fundamental knowledge of focus group research, the book gives numerous examples of what researchers should and should not do in designing their own research projects. In addition, it critically examines the limits of focus groups and suggests how to use focus groups for nontraditional research tasks.
Category: Social Science

Handbook Of Qualitative Research Methods In Marketing

Author : Russell W. Belk
ISBN : 9781847204127
Genre : Business & Economics
File Size : 59.72 MB
Format : PDF, Kindle
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A rare and much needed compilation of some thought-provoking papers in the area of qualitative research in marketing, this book is a must have for anyone pursuing the discipline of marketing research, scholars intent on the pursuit of qualitative inquiry as well as practising professionals looking for innovative approaches to research. Global Business Review Belk has compiled an exhaustive collection of contributions from scholars and practitioners throughout North America and Europe. . . . This extremely informative volume spans the full array of qualitative research areas. . . . Highly recommended. S.D. Clark, Choice The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics research contexts such as advertising and brands data collection methods such as projectives and netnography data analysis methods such as metaphoric and visual analyses presentation topics such as videography and reflexivity applications such as ZMET applied to Broadway plays and depth interviews with executives special issues such as multi-sited ethnography and research on sensitive topics. Authors include leading scholars and practitioners from North America and Europe. They draw on a wealth of experience using well-established as well as emerging qualitative research methods. The result is a thorough, timely, and useful Handbook that will educate, inspire, and serve as standard reference for marketing academics and practitioners alike.
Category: Business & Economics

Focus Groups

Author : Graham R. Walden
ISBN : 9780810869691
Genre : Language Arts & Disciplines
File Size : 55.87 MB
Format : PDF
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Physicians, health researchers, and nurses make extensive use of focus groups. Thus, researchers and readers need access to the realm of applications of focus group methodology in the wide variety of medical and health sciences. In this second installment of a two-volume examination of ten recent years (1998-2007) of focus group studies and research literature, author Graham R. Walden turns his attention from the arts, humanities, and non-medical sciences to the medical and health sciences, concentrating on a broad range of studies in books, book chapters, and journal articles that are available in English. Focus Groups, Volume II: A Selective Annotated Bibliography: Medical and Health Sciences covers over 500 articles on a multitude of topics in the medical and health sciences, such as the health profession and the practice of medicine, public health, and several different bodily systems and types of diseases. The annotations in this bibliography describe the content of a source document to help the reader discern whether pursuit of the full text is appropriate or desirable. This book offers significant benefits to all medical personnel; graduate and undergraduate students; professional focus group practitioners; and individuals seeking increased awareness of studies that have been conducted in the health arena.
Category: Language Arts & Disciplines

Focus Groups In Social Research

Author : Michael Bloor
ISBN : 076195743X
Genre : Social Science
File Size : 63.89 MB
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There is an increasing divergence of focus group practice between social researchers and commercial market researchers. This book addresses the key issues and practical requirements of the social researcher, namely: the kinds of social research issues for which focus groups are most and least suitable; optimum group size and composition; and the designing of focusing exercises, facilitation and appropriate analysis. The authors use examples, drawn from their own focus groups research experience, and provide exercises for further study. They address the three main components of composition, conduct and analysis in focus group research and also acknowledge the increasing impact the Internet has had on social research by cover
Category: Social Science

Focus Group Methodology

Author : Mace Anthony Brown
ISBN : OCLC:26984287
Genre : Brand choice
File Size : 62.72 MB
Format : PDF
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Category: Brand choice

Focus Groups

Author : David W. Stewart
ISBN : 076192583X
Genre : Social Science
File Size : 40.44 MB
Format : PDF
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This new, updated edition of the widely cited classic offers a unique blend of theory and practice in a single, easy to read source. The Second Edition of Focus Groups: Theory and Practice provides a systematic treatment of the design, conduct, and interpretation of focus group discussions within the context of social science research and theory.
Category: Social Science

Qualitative Research

Author : David Silverman
ISBN : 0761949348
Genre : Social Science
File Size : 67.73 MB
Format : PDF, Kindle
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Building on the global success of the First Edition of Qualitative Research: Theory, Method and Practice, the new edition has been thoroughly updated and revised. It succeeds in providing a comprehensive yet accessible guide to a variety of methodological approaches to qualitative research. Edited by David Silverman, the book brings together a team of internationally-renowned researchers to discuss the theory and practice of qualitative research. In each chapter, the contributors broaden our conception of qualitative research by drawing upon particular examples of data-analysis to advance their analytical arguments.
Category: Social Science