FASHION BUYING

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Fashion Buying

Author : David Shaw
ISBN : 9781474252935
Genre : Business & Economics
File Size : 73.97 MB
Format : PDF, ePub
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Containing fully updated and beautifully illustrated need-to-know info, this revised second edition of the bestselling textbook on fashion buying contains everything today's fashion management student needs to give them a clear head-start in this lucrative but highly competitive industry. Fashion Buying uniquely looks at what fashion buying entails in terms of the activities, processes and people involved - from the perspective of the fashion buyer. The book breaks down the five key areas of buying activity for those wishing to pursue a career in the industry, crucially exploring the role of the fashion buyer, sources of buying inspiration, sourcing and communication, merchandise planning and trends in fashion buying. Featuring completely revised content on retail typology (including need-to-know info on demographics, price points and markets), and selecting and buying garments (line sheets, purchase orders and lookbooks), Fashion Buying now includes valuable new sections on customer profiling, merchandise pricing (mark-ups, markdowns and how pricing is calculated for profit), and trends. Also included in this practical handbook are insightful interviews with both established and emergent fashion creatives. Business case studies put the contents of each chapter into professional context and provide insider perspective; while industry-focused exercises and activities enable readers to practise applying their new skills and so gain a competitive advantage in both their studies and buying careers. Written by industry experts, Fashion Buying is an invaluable go-to resource and leading textbook for fashion design, marketing, buying and merchandising students.
Category: Business & Economics

Fashion Buying

Author : Helen Goworek
ISBN : 0632055847
Genre : Design
File Size : 37.51 MB
Format : PDF
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Fashion buying, a key component in fashion retailing, is second only to design as a career option for fashion graduates. The buyer has a central role in influencing what consumers choose to wear and in determining whether a fashion retailing company succeeds or fails. Buying is a multi-faceted job, which typically involves fashion forecasting, range-planning, garment sourcing and budgeting. This comprehensive textbook describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying. A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, give an additional insight into this exciting and challenging role.
Category: Design

Mastering Fashion Buying And Merchandising Management

Author : Tim Jackson
ISBN : 9780230365155
Genre : Business & Economics
File Size : 34.4 MB
Format : PDF, ePub
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The first academic textbook covering European retail fashion buying and merchandising. It provides a unique insight into best practice across the fashion industry.
Category: Business & Economics

Fashion Buying And Merchandising

Author : Miguel Hebrero
ISBN : 1517632943
Genre :
File Size : 83.61 MB
Format : PDF, Kindle
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We take you on a journey from concept to runway to rack. We pull back the veil and reveal the complexities and demands of a fashion organization from the view of a buyer or merchandiser. This includes exploration of a buyer's challenging role and the rich, analytical role of a merchandiser.
Category:

Fashion Buyer

Author : Jessica Cohn
ISBN : 1433900025
Genre : Juvenile Nonfiction
File Size : 65.74 MB
Format : PDF, ePub
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Describes fashion buying and related careers in fashion marketing and retailing, including typical responsibilities, job qualifications, and day-to-day tasks.
Category: Juvenile Nonfiction

Fashion Buying And Merchandising

Author : Rosy Boardman
ISBN : 1138616311
Genre : Clothing trade
File Size : 22.74 MB
Format : PDF
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Fashion buying and merchandising has changed dramatically over the last 20 years. Aspects such as the advent of new technologies, the changing nature of the industry into one that is faster-paced than ever before, as well as the shift towards more ethical and sustainable practices have resulted in a dramatic change of the roles. As a result, contemporary fast fashion retailers do not follow the traditional buying cycle processes step by step, critical paths are wildly different, and there has been a huge increase in 'in-season buying' as a response to heightened consumer demand. This textbook is a comprehensive guide to 21st-century fashion buying and merchandising, considering fast fashion, sustainability, ethical issues, omnichannel retailing and computer-aided design. It presents an up-to-date buying cycle that reflects key aspects of fashion buying and merchandising, as well as in-depth explanations of fashion product development, trend translation and sourcing. It applies theoretical and strategic business models to buying and merchandising that have traditionally been used in marketing and management. This book is ideal for all fashion buying and merchandising students, specifically second and final year undergraduate as well as MA/MSc fashion courses. It will also be useful to academics and practitioners who wish to gain a greater understanding of the industry today.
Category: Clothing trade

Developing A Sustainable Procurement Strategy For Fashion Buyers In The German Retail Sector

Author : Mehtap May Isen
ISBN : 9783842831377
Genre : Business & Economics
File Size : 67.64 MB
Format : PDF, Mobi
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Inhaltsangabe:Introduction: 1.1 Subject and background: The global economic situation by its ever-changing business dynamics, such as ambiguities about the market, fierce competition, consumer behaviour and their changing preferences significantly increases Business Management responsibilities. Today as never before people are concerned with the environment and social issues; rapidly rising oil prices, increasing transparency and consumer interest in how products are made and where they come from, pressures Business Managers to create a more transparent and sustainable industry. Especially Purchasing Managers play a key role in using their procurement function to foster sustainable development. Referring to an international study that was carried out by Capgemini Consulting, sustainability efforts constitute the second important business driver on multiple supply chain agendas for 2010 (Haarman et al., 2009). Companies are rapidly adopting the term into their business or corporate social responsibility (CSR) reports. However, a review of the literature will show that the tem sustainability has been inconsistently defined. More specifically, most of the recent sustainability research has examined issues such as environment, human rights and safety in a standalone fashion (Seuring et al., 2008). Especially Purchasing Managers fail to take the emerged challenge of sustainability into a more integrative perspective: They often limit their purchasing policies on environmental considerations only. More precisely, there does not appear to be a corporate strategy that integrates environmental and social issues together into one purchasing plan. Hence, the sustainability challenges pressures Purchasing Managers to take the effect of their purchasing actions on the triple bottom line (TBL) into account, which refers to people, planet and profit. 1.2 Reason for choice of subject: The clothing and textile industry is massive. It is worth over US$1trillion worldwide, and contributes to 7% of world exports and employs nearly 26 million people (Tokatli, 2007). Paying a greater attention to fashion retailers, the high street dynamic pushed the retail prices for clothing extremely down. Sadly, consumers are demanding more of low price clothing and consequently fashion becomes more and more disposable. In lieu thereof silent sounds approach mainstream retailers; sounds from degrading working conditions in manufacturing facilities and threatening environmental [...]
Category: Business & Economics