Fashion Branding Unraveled

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Fashion Branding

Author : Kaled K. Hameide
ISBN : 1501303619
Genre : Branding (Marketing)
File Size : 28.47 MB
Format : PDF
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'Fashion Branding Unraveled' introduces and explains the concept of brand and the process of brand development. The work clarifies misconceptions, introduces new concepts, and proposes a step-by-step roadmap for developing an effective brand, all within the context of the fashion industry. Using an easy-to-understand approach, relevant examples, and case studies, it applies the theories and concepts covered, such as 'mass customization' and 'M-branding,' to a variety of industry segments, from luxury brands to private labels. The text includes an examination of the latest technologies, their applications, and-most important-their effects on the future of branding.
Category: Branding (Marketing)

Fashion Branding And Communication

Author : Byoungho Jin
ISBN : 9781137523433
Genre : Business & Economics
File Size : 79.1 MB
Format : PDF, Kindle
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This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management.
Category: Business & Economics

Managing Fashion

Author : Kaled K. Hameide
ISBN : 9781351106849
Genre : Business & Economics
File Size : 25.56 MB
Format : PDF, Kindle
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The fashion industry is a multibillion-dollar global industry with a variety of organizational structures and a multitude of challenges. Such scope triggered the recent rise in management programs in the U.S. and Europe aiming to produce and train young managers to meet such global and diverse challenges. Managing Fashion covers the fashion business with a twist – a management twist. Its goal is to tackle the topics from a fashion manager perspective referencing relevant management concepts and theories, thus offering a deeper and more practical dimension to the issues addressed. It offers a balanced mix of fashion and management, theory and application, as well as creating an opportunity for analysis and critical thinking. Discussions throughout the book are supported by specially developed case studies and relevant examples taken from the fashion industry. It is an opportunity to expose the fashion student or reader, as well as aspiring fashion managers, to a more practical approach to fashion theories and issues. Managing Fashion will serve as a core text for Fashion Studies, Fashion Entrepreneurship, and Fashion Merchandising majors as well as for special business degrees and management certificates targeting the fashion industry.
Category: Business & Economics

The Brand Challenge

Author : Kartikeya Kompella
ISBN : 9780749470166
Genre : Business & Economics
File Size : 59.69 MB
Format : PDF, ePub, Docs
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The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including luxury goods, finance and not-for-profit; it proves essential reading for anyone involved in branding decisions or wanting to know more about the branding process. Edited by leading brand analyst Kartikeya Kompella, The Brand Challenge explains the nuances of building brands in different industries with a chapter devoted to each to give the reader the most up-to-date understanding of how to apply brand theory. It contains original contributions from many of the world's leading brand experts who lift the veil on brand building in their specific sector. The book encourages readers to apply practices from one category to another to foster innovation in brands and successful brand building. Contributing authors: Al Ries (focus), Tony Allen (identity), Peter Fisk (innovation), Allen Adamson (brand), Professor Jean-Noël Kapferer (luxury), Jesko Perrey (retail), Thomas Meyer (retail), Simon Glynn (B2B), Michael D'Esopo (B2B), Professor Walter McDowell (TV), Mike Symes (finance), Jocelyne Daw (non-profit), Professor Joseph Hancock (fashion), Professor John O'Neill (hospitality), Jeremy Hildreth (city), JT Singh (city), Howard Breindel (technology), Sue Bridgewater (football)
Category: Business & Economics

Chinese Consumers And The Fashion Market

Author : Yingjiao Xu
ISBN : 9789811084294
Genre : Business & Economics
File Size : 82.39 MB
Format : PDF
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This book provides essential insights into Chinese consumer behaviors in the growing and dynamic fashion market. With increasing consumer purchasing power, readily accessible global brands, heavy application of digital technology and social media, as well as growing awareness of environmental issues, the Chinese fashion industry faces great opportunities and challenges at the same time. The contributing authors provide observations and address issues related to middle class fashion consumption, sustainable apparel consumption, technology application in fashion retailing, and the select traditional and new industry segments in the context of China’s recent and massive economic boom. As such, the book offers an invaluable reference guide for all academics and practitioners interested in the Chinese fashion market.
Category: Business & Economics

Guide To Fashion Entrepreneurship

Author : Melissa G. Carr
ISBN : 9781609014933
Genre : Business & Economics
File Size : 79.66 MB
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A comprehensive text on how to develop, market, and sell your own product lines as independent labels or brands.
Category: Business & Economics


Author :
ISBN : UOM:35128003144639
Genre : Business
File Size : 28.2 MB
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Category: Business


Author : Sofi Thanhauser
ISBN : 9781524748401
Genre : History
File Size : 84.61 MB
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A sweeping and captivatingly told history of clothing and the stuff it′s made of—an unparalleled deep dive into how we’ve made what we wear, and how our garments have transformed our societies, our planet, and our lives In this ambitious, panoramic social history, Sofi Thanhauser brilliantly tells five stories—Linen, Cotton, Silk, Synthetics, Wool—about the clothes we wear and where they come from, illuminating our world in unexpected ways. She takes us from the opulent court of Louis Quatorze to the labor camps in modern-day Chinese-occupied Xinjiang. We see how textiles were once dyed from lichen, shells, bark, saffron, and beetles, displaying distinctive regional weaves and knits, and how the modern Western garment industry has refashioned our attire into the homogenous and disposable uniforms popularized by fast fashion brands. Thanhauser makes clear how the clothing industry has become one of the planet’s worst polluters, relying on chronically underpaid and exploited laborers. But she also shows us how micro-communities and companies of textile and clothing makers in every corner of the world are rediscovering ancestral and ethical methods for making what we wear. Drawn from years of intensive research and reporting from around the world, and brimming with fascinating anecdotal material, Threads reveals to us that our clothing comes not just from the countries listed on the tags or ready-made from our factories—it comes, as well, from deep in our histories.
Category: History

Bloomberg Markets

Author :
ISBN : CORNELL:31924088503978
Genre : Bonds
File Size : 35.95 MB
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Category: Bonds

San Diego Magazine

Author :
ISBN : STANFORD:36105131543071
Genre : San Diego (Calif.)
File Size : 80.47 MB
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Category: San Diego (Calif.)


Author : George Melville Bolling
ISBN : STANFORD:36105007097665
Genre : Comparative linguistics
File Size : 43.14 MB
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Proceedings of the annual meeting of the Society in v. 1-11, 1925-34. After 1934 they appear in Its Bulletin.
Category: Comparative linguistics

Business Week

Author :
ISBN : UCSD:31822024966699
Genre : Business
File Size : 60.7 MB
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Category: Business


Author : Briton Hadden
ISBN : UOM:39015036586496
Genre : Periodicals
File Size : 74.5 MB
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Category: Periodicals

Afterwards You Re A Genius

Author : Chip Brown
ISBN : 1573227765
Genre : Health & Fitness
File Size : 78.6 MB
Format : PDF, ePub
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An awardwinning journalist examines the growing popularity of alternative medicine and discusses the mindbody connection in healing. Reprint.
Category: Health & Fitness