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Events Design And Experience

Author : Graham Berridge
ISBN : 9780750664530
Genre : Business & Economics
File Size : 33.3 MB
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It also covers an analysis of previous literature, and draws upon real life events such as Wembley plc, Leapfrog Corporate events and the British Cycling federation * What is an event experience? An explanation of the nature and stages of experience, and the emergence of the experience industry itself. Cases such as the Proms, London Fashion week ands the Nike Fun run are used to illustrate. * Designing Experiences. Considers how design itself can impact upon the experience, in some cases fundamentally changing the nature of experience. It asks the question of how experiences are designed and what do they signify to the customer once complete. * Analysing Event Experiences. Considers how experiences can be analysed and evaluated looking at the artificiality of the event and how this reflects in the experience of consumers.-
Category: Business & Economics

Event Design

Author : Greg Richards
ISBN : 9781134497096
Genre : Business & Economics
File Size : 79.3 MB
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Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce more successful business models that can help to sustain cultural and sporting activities even in difficult economic times. This process requires creative imagination, and a design methodology or in other words ‘imagineering’. This book brings together a wide range of international experts in the fields of events, design and imagineering to examine the event design process. It explores the entire event experience from conception and production to consumption and co-creation. By doing so it offers insight into effective strategies for coping with the shift in value creation away from transactional economic value towards social and relational value which benefit a range of stakeholders from the community to policy makers. Mega-events, small community events, business events and festivals in eight different countries are examined providing an international view of social issues in event design. A wide selection of current research perspectives is employed, integrating both theoretical and applied contributions. The multidisciplinary nature of the material means that it will appeal to a broad academic audience, such as art and design, cultural studies, tourism, events studies, sociology and hospitality.
Category: Business & Economics

Sustainable Customer Experience Design

Author : Bert Smit
ISBN : 9781317217862
Genre : Business & Economics
File Size : 55.54 MB
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Experiences are an important part of our lives and increasingly represent a crucial topic to address for businesses and professionals. This book focuses on designing, staging and managing experiences within the context of the events, tourism and hospitality industries. It also illustrates current and future developments in these industries and wider society, with an emphasis on sustainable development. The book offers an innovative approach for successfully creating experiences for (potential) customers that is based on combining insights and methods from the world of design and the social sciences. Moreover, it shows how the experience economy and sustainable development both reinforce one another and create challenges that businesses and professionals can address through this approach. Critical thinking questions, practical examples and international case studies are integrated throughout the text. Combining a design science and a social sciences perspective in one inclusive hands-on approach to designing, staging and managing experiences, this is essential reading for all students of Events, Tourism and Hospitality Management, but also related fields.
Category: Business & Economics

Event Studies

Author : Donald Getz
ISBN : 9781135101169
Genre : Travel
File Size : 77.20 MB
Format : PDF, Mobi
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Many books exist on various aspects of event management, reflecting growing academic and professional interest, but there has not been a book written on Event Studies until now. As the event management field expands, there is a growth in demand for advanced texts, particularly with a multidisciplinary research and theoretical orientation. Event Studies is the first text to embrace this new direction in the field of event management providing: * Students and practitioners with an explanation of why planned events are important from a social/cultural, economic and environmental perspective. * Readers with an understanding of how various disciplines and other professional fields view planned events, and the contributions they make to understanding events. * Research students with a detailed evaluation of research issues and challenges, and of methodologies and theories applicable to event studies. The bibliography is extensive and numerous research examples are provided. * Professionals with a tool to expand their knowledge well beyond the art and science of producing events to include the philosophical and scientific foundations of event studies. For the event management student, and for professionals, Event Studies provides the necessary body of knowledge and theoretical /methodological underpinnings on the subject of planned events.
Category: Travel

Sport Facility And Event Management

Author : University of Kansas School of Nursing Karen Wambach
ISBN : 9781449698478
Genre :
File Size : 31.14 MB
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Sport Facility and Event Management focuses on the major components of both facility and even management: planning, financing, marketing, implementation, and evaluation. It integrates timely theoretical foundations with real world practicality and application to provide the reader with a strong foundation in facility and event management. The authors focus on a broad range of facilities and events to demonstrate the diversity of the industry, which encompass recreation, leisure, health and fitness, in addition to the more commonly discussed sport facilities and events. The texts robust pedagogy includes chapter learning objectives, industry expert spotlights, vignettes, case studies, discussion questions, and tip points, as well as actual examples from the industries covered throughout the book.

The Art Of Experience Design

Author : Patrick Gorman
ISBN : OCLC:868078326
Genre : Entertainment events
File Size : 63.92 MB
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The designs featured in this book are examples of event and experience design. They include almost every event-type and marketing strategy. These programs, and their designers, were selected by the editors of Event Design Magazine.
Category: Entertainment events

The Sage Handbook Of Hospitality Management

Author : Roy C Wood
ISBN : 9781446206423
Genre : Business & Economics
File Size : 59.64 MB
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At last, a comprehensive, systematically organized Handbook which gives a reliable and critical guide to all aspects of one of the world's leading industries: the hospitality industry. The book focuses on key aspects of the hospitality management curriculum, research and practice bringing together leading scholars throughout the world. Each essay examines a theme or functional aspect of hospitality management and offers a critical overview of the principle ideas and issues that have contributed, and continue to contribute, within it. Topics include: • The nature of hospitality and hospitality management • The relationship of hospitality management to tourism, leisure and education provision • The current state of development of the international hospitality business • The core activities of food, beverage and accommodation management • Research strategies in hospitality management • Innovation and entrepreneurship trends • The role of information technology The SAGE Handbook of Hospitality Management constitutes a single, comprehensive source of reference which will satisfy the information needs of both specialists in the field and non-specialists who require a contemporary introduction to the hospitality industry and its analysis. Bob Brotherton formerly taught students of Hospitality and Tourism at Manchester Metropolitan University. He has also taught Research Methods to Hospitality and Tourism students at a number of international institutions as a visiting lecturer; Roy C. Wood is based in the Oberoi Centre of Learning and Development, India
Category: Business & Economics

Olympic Tourism

Author : Mike Weed
ISBN : 9780750681612
Genre : Business & Economics
File Size : 54.3 MB
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The first book to examine Olympic Tourism, this timely, breakthrough text offers a fascinating insight into the world's most famous mega-event.
Category: Business & Economics

Event Planning

Author : Judy Allen
ISBN : 0470155744
Genre : Business & Economics
File Size : 41.66 MB
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This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Category: Business & Economics

Events As A Strategic Marketing Tool

Author : Dorothe Gerritsen
ISBN : 9781780642611
Genre : Travel
File Size : 85.34 MB
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Translation of: Het event als strategisch marketinginstrument. Bussum: Coutinho, 2011.
Category: Travel