Event Sponsorship

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Event Sponsorship

Author : Ian McDonnell
ISBN : 9781136288784
Genre : Business & Economics
File Size : 69.70 MB
Format : PDF, ePub
Download : 900
Read : 1177

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then considers all important elements of Events sponsorship management. It considers what sponsorship is, its history and evolution, what its marketing uses are, how it can used efficiently; the benefits it can bring to an event; and how its results can be measured. It also considers other funding sources for events including government grants, crowd source funding and merchandising. To reflect changes in the way firms communicate with their customers, there is a strong focus on the use of social media, e – marketing and technology in sponsorship. The text uniquely considers topics of sponsorship from perspective of both the sponsor and the sponsee (the event) to provide a holistic view of the sponsorship process. Case Studies are integrated throughout to show how both small and large scale events have successfully gained and used sponsorship as well as potential pitfalls to avoid. Learning outcomes, discussion questions and further reading suggestions are included to aid navigation throughout the book, spur critical thinking and further students’ knowledge. This is essential reading for all students studying Events Management.
Category: Business & Economics
Event Management
Language: en
Pages: 509
Authors: Greg Damster
Categories: Business & Economics
Type: BOOK - Published: 2005 - Publisher: Juta and Company Ltd

Dealing with event management in developing countries, specifically South Africa, this textbook confronts the specific challenges of creating well-run events in places where world-class catering and party supplies are not as readily available as in developed nations. Complete with advice about all aspects of managing an event, the second edition
Event Sponsorship
Language: en
Pages: 146
Authors: Ian McDonnell, Malcolm Moir
Categories: Business & Economics
Type: BOOK - Published: 2013-12-04 - Publisher: Routledge

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then
Event Sponsorship and Fundraising
Language: en
Pages: 288
Authors: Tom Lunt, Eva Nicotra
Categories: Business & Economics
Type: BOOK - Published: 2018-11-03 - Publisher: Kogan Page Publishers

Securing sponsorship and other sources of funding for events is becoming increasingly competitive, making differentiation and delivery vital. Event Sponsorship and Fundraising explores this complex area of event management, drawing on both experiential marketing and consumer behaviour theories, and developing critical insights on the dynamics of successful event sponsorship. Its
Event Sponsorship
Language: en
Pages: 320
Authors: Bruce E. Skinner, Vladimir Rukavina
Categories: Business & Economics
Type: BOOK - Published: 2002-10-18 - Publisher: Wiley

State-of-the-art methods for finding, securing, and retaining the best corporate sponsors The authoritative guide to creating and closing deals with irresistible ROIs Event Sponsorship provides step-by-step guidelines for attracting, signing, and keeping sponsorship for any event, including festivals, conventions, expositions, sporting events, arts and entertainment spectaculars, charity benefits, and much
Event Sponsorship
Language: en
Pages: 146
Authors: Ian McDonnell, Malcolm Moir
Categories: Business & Economics
Type: BOOK - Published: 2013-12-04 - Publisher: Routledge

This introduction to Event Sponsorship provides students with an essential understanding of the important role of sponsorship in an event, how this can be gained and successfully managed to the benefit of both the sponsor and sponsee. The text starts with an investigation of the origins of sponsorship and then