EVALUATING PUBLIC COMMUNICATION

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Evaluating Public Communication

Author : Jim Macnamara
ISBN : 9781315391960
Genre : Social Science
File Size : 46.80 MB
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Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Category: Social Science

Routledge Handbook Of Public Communication Of Science And Technology

Author : Massimiano Bucchi
ISBN : 9781135049478
Genre : Science
File Size : 77.31 MB
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Communicating science and technology is a high priority of many research and policy institutions, a concern of many other private and public bodies, and an established subject of training and education. Over the past few decades, the field has developed and expanded significantly, both in terms of professional practice and in terms of research and reflection. The Routledge Handbook of Public Communication of Science and Technology provides a state-of-the-art review of this fast-growing and increasingly important area, through an examination of the research on the main actors, issues, and arenas involved. In this brand-new revised edition, the book brings the reviews up-to-date and deepens the analysis. As well as substantial reworking of many chapters, it gives more attention to digital media and the global aspects of science communication, with the inclusion of four new chapters. Several new contributors are added to leading mass-communication scholars, sociologists, public-relations practitioners, science writers, and others featured herein. With key questions for further discussion highlighted in each chapter, the handbook is a student-friendly resource and its scope and expert contributors mean it is also ideal for both practitioners and professionals working in the field. Combining the perspectives of different disciplines and of different geographical and cultural contexts, this original text provides an interdisciplinary and global approach to the public communication of science and technology. It is a valuable resource for students, researchers, educators, and professionals in media and journalism, sociology, the history of science, and science and technology.
Category: Science

Evaluating Public Relations

Author : Tom Watson
ISBN : 9780749449797
Genre : Business & Economics
File Size : 80.13 MB
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Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively to their clients and managers the impact that their work has. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrating them throughout with award winning case studies and interviews. Fully revised and updated, the second edition of this book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture, evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is a handbook for both students and experienced practitioners.
Category: Business & Economics

Public Communication Campaigns

Author : Ronald E. Rice
ISBN : 9781412987707
Genre : Business & Economics
File Size : 82.14 MB
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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Category: Business & Economics

Public Communication And Behavior

Author : George Comstock
ISBN : 9781483214214
Genre : Psychology
File Size : 62.22 MB
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Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Category: Psychology

Evaluating Public Sector Research And Development

Author : Albert N. Link
ISBN : 0275953688
Genre : Business & Economics
File Size : 37.95 MB
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Sets forth methodology for evaluating public sector research and development activity, and illustrates the methodology through case studies.
Category: Business & Economics

Handbook Of Public Communication Of Science And Technology

Author : Massimiano Bucchi
ISBN : UOM:39015080900635
Genre : Science
File Size : 72.1 MB
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Comprehensive yet accessible, this key Handbook provides an up-to-date overview of the fast growing and increasingly important area of 'public communication of science and technology', from both research and practical perspectives. As well as introducing the main issues, arenas and professional perspectives involved, itnbsp;presents the findings of earlier research and the conclusions previously drawn. Unlike most existing books on this topic, this unique volume couples an overview of the practical problems faced by practitioners with a thorough review of relevant literature and research.Thenbsp;practical handbook formatnbsp;ensures itnbsp;is a student-friendly resource, but its breadth of scope and impressive contributors means that it is alsonbsp;ideal fornbsp;practitioners and professionals working in the field. Combining the contributions of different disciplines (media and journalism studies, sociology andnbsp;history of science), the perspectives of different geographical and cultural contexts, and by selecting key contributions from appropriate and well-respected authors, this original text provides an interdisciplinary as well as a global approach tonbsp;public communication of science and technology.
Category: Science

Public Communication

Author : Jerry W. Koehler
ISBN : PSU:000029113729
Genre : Language Arts & Disciplines
File Size : 79.56 MB
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Category: Language Arts & Disciplines

Communication Yearbook 21

Author : Michael Roloff
ISBN : 9781135152727
Genre : Language Arts & Disciplines
File Size : 70.45 MB
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Communication Yearbook 21 reflects the rich diversity of the field of communication, both in terms of content areas and methods. The topics of the eleven reviews range from interpersonal influence to media practices and effects. The authors address issues such as organizational democracy and change, intercultural negotiation, journalism and broadcasting practices, the management off crisis and the relationship between media and the presidency. The volume was originally published in 1998. In addressing these issues, narratives, historical accounts and meta-analytic techniques are employed.
Category: Language Arts & Disciplines

Assessing Communication Integrated Approaches In Political Social And Business Context

Author : Michele Sorice
ISBN : 9788861051324
Genre : Business & Economics
File Size : 48.19 MB
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What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.
Category: Business & Economics