EVALUATING PUBLIC COMMUNICATION

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Evaluating Public Communication

Author : Jim Macnamara
ISBN : 9781315391960
Genre : Social Science
File Size : 21.7 MB
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Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Category: Social Science

Public Communication Campaigns

Author : Ronald E. Rice
ISBN : 9781412987707
Genre : Business & Economics
File Size : 58.90 MB
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In this new, fully revised and expanded Fourth Edition, Rice and Atkin provide readers with a comprehensive, up-to-date look into the field of public communication campaigns. The subject of campaigns has become increasingly high profile in the academic world in the decade since the last edition, and hundreds of new studies on campaign theory and practice have been published since 2001. Moreover, the rise of new media has expanded the array of strategies for designing and implementing campaigns. Largely rewritten to reflect the latest theories and research, this text continues in the tradition of ongoing improvement and expansion into new areas, including sun protection, organ donation, human rights, social norms, corporate social responsibility, use of condoms, ocean sustainability,fear messages, and digital games. Classic chapters are updated, on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.
Category: Business & Economics

Evaluating Public Relations

Author : Paul Noble
ISBN : 9780749452780
Genre : Business & Economics
File Size : 63.59 MB
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Evaluating Public Relations, now published with the CIPR as part of the PR in Practice series, advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. Fully revised and updated, the second edition of this invaluable book allows practitioners to more closely monitor and evaluate their campaigns and helps them develop more robust campaign strategies. This edition includes new information on: online evaluation; measuring relationships; practitioner culture; evaluation procedures and structures; payment by results; econometrics; word of mouth. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners.
Category: Business & Economics

Evaluating Public Relations

Author : Tom Watson
ISBN : 9780749468903
Genre : Business & Economics
File Size : 22.24 MB
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Operating under tight budget constraints and with an ever-increasing range of tools and technologies to choose from, PR professionals have never been under so much pressure to justify their decisions. Evaluating Public Relations advises PR practitioners at all levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. This fully updated edition of Evaluating Public Relations includes coverage and advice on the industry standards on PR measurement. Covering both theory and practice and containing case studies on Philips, Pepsi, St John Ambulance, Medicare and Westminster City Council, it is an essential handbook for both students and experienced practitioners.
Category: Business & Economics

Public Communication And Behavior

Author : George Comstock
ISBN : 9781483214214
Genre : Psychology
File Size : 29.70 MB
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Public Communication and Behavior, Volume I is devoted to the study of communicatory behavior that has a public or social character. The book discusses an evaluation of the models used to evaluate television series; a synthesis of 1043 effects of television on social behavior; and TV news, priming, and public evaluations of the president. The text also describes the myth of massive media impact: savagings and salvaging, and a technique for assessing the impact of mass media violence on real-world aggressive behavior. Psychologists, sociologists, educators, journalists, and people involved in the study of child development will find the book invaluable.
Category: Psychology

Evaluating Public Sector Research And Development

Author : Albert N. Link
ISBN : 0275953688
Genre : Business & Economics
File Size : 77.47 MB
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Sets forth methodology for evaluating public sector research and development activity, and illustrates the methodology through case studies.
Category: Business & Economics

Public Communication

Author : Jerry W. Koehler
ISBN : PSU:000029113729
Genre : Language Arts & Disciplines
File Size : 27.53 MB
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Category: Language Arts & Disciplines

Communication Yearbook 21

Author : Michael Roloff
ISBN : 9781135152727
Genre : Language Arts & Disciplines
File Size : 43.50 MB
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Communication Yearbook 21 reflects the rich diversity of the field of communication, both in terms of content areas and methods. The topics of the eleven reviews range from interpersonal influence to media practices and effects. The authors address issues such as organizational democracy and change, intercultural negotiation, journalism and broadcasting practices, the management off crisis and the relationship between media and the presidency. The volume was originally published in 1998. In addressing these issues, narratives, historical accounts and meta-analytic techniques are employed.
Category: Language Arts & Disciplines

Assessing Communication Integrated Approaches In Political Social And Business Context

Author : Michele Sorice
ISBN : 9788861051324
Genre : Business & Economics
File Size : 31.50 MB
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What are the relationships between news media and public relations? What happens when a negative event seems to destroy many years of corporation's good reputation? Is credibility really a transferable value? Are public relation activities social and intangible issues? How to use media management and public relations to reverse a corporate and/or personal image tarnished by the media? What is the "mud machine" in political communication and how to contrast it? How to measure and evaluate communication quality? What is the AVE method? Many and apparently different questions, concerning several topics. But all framed in a fundamental question: Is it possible to assess communication? And how? This book tries to give some answers, presenting theoretical approaches, methodologies and case histories coming from public relations, media studies, political communication. An innovative approach to important but still poorly analysed issues in Communication Studies.
Category: Business & Economics