Designing For Behavior Change

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Designing For Behavior Change

Author : Stephen Wendel
ISBN : 9781449367978
Genre : Computers
File Size : 74.71 MB
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A new wave of products is helping people change their behavior and daily routines, whether it’s exercising more (Jawbone Up), taking control of their finances (HelloWallet), or organizing their email (Mailbox). This practical guide shows you how to design these types of products for users seeking to take action and achieve specific goals. Stephen Wendel, HelloWallet’s head researcher, takes you step-by-step through the process of applying behavioral economics and psychology to the practical problems of product design and development. Using a combination of lean and agile development methods, you’ll learn a simple iterative approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Discover how to create easy-to-use products to help people make positive changes. Learn the three main strategies to help people change behavior Identify your target audience and the behaviors they seek to change Extract user stories and identify obstacles to behavior change Develop effective interface designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Use practical examples from products like Nest, Fitbit, and Opower
Category: Computers

Designing For Behavior Change

Author : Stephen Wendel
ISBN : 9781492056003
Genre : Computers
File Size : 74.24 MB
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Designers and managers hope their products become essential for users—integrated into their lives like Instagram, Lyft, and others have become. Such deep integration isn’t accidental: it’s a process of careful design and iterative learning, especially for technology companies. This guide shows you how to apply behavioral science—research that supports many products—to help your users achieve their goals using your product. In this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change—and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product’s impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions
Category: Computers


Author : Amy Bucher
ISBN : 9781933820415
Genre : Design
File Size : 69.90 MB
Format : PDF, Mobi
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Behavior change design creates entrancing—and effective—products and experiences. Whether you've studied psychology or are new to the field, you can incorporate behavior change principles into your designs to help people achieve meaningful goals, learn and grow, and connect with one another. Engaged offers practical tips for design professionals to apply the psychology of engagement to their work.
Category: Design

Design For Behaviour Change

Author : Kristina Niedderer
ISBN : 1472471989
Genre : Consumer behavior
File Size : 24.46 MB
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Acknowledgements -- Preface -- Design for behaviour change: its background and significance -- Introduction: designing for behavioural change / Kristina Niedderer, Stephen Clune and Geke Ludden -- Design's intrinsic relationship with change and its challenges for the 21st century / Kristina Niedderer, Stephen Clune and Geke Ludden -- Models, methods and tools for design for behaviour change -- Introducing models, methods and tools for design for behaviour change / Kristina Niedderer, Stephen Clune and Geke Ludden -- The product impact tool : the case of the Dutch public transport chip card / Steven Dorrestijn -- Design interventions for sustainable behaviour / Debra Lilley, Garrath Wilson, Tracy Bhamra, Marcus Hanratty and Tang Tang -- Design, behaviour change, and the design with intent toolkit / Dan Lockton -- Tweaking interaction through understanding the user / Johannes Daae and Casper Boks -- Design for healthy behaviour / Geke Ludden -- Facilitating behaviour change through mindful design / Kristina Niedderer -- Practices-oriented design / Lenneke Kuijer -- Futuring and ontological designing / Stephen Clune -- The hidden influence of design / Nynke Tromp and Paul Hekkert -- Summary of design for behavioural change approaches / Kristina Niedderer, Stephen Clune and Geke Ludden -- Applying design for behaviour change -- Design for behaviour change : introducing five areas of application and related case studies / Kristina Niedderer, Stephen Clune and Geke Ludden -- Design for behaviour change and sustainability / Stephen Clune and Dan Lockton -- Design for behaviour change for health and wellbeing / Geke Ludden, Rebecca Cain, James Mackrill and Fran Allen -- Design for behavioural safety / Andrew Morris and Graham Hancox -- Is "nudge" as good as "we think" in designing against crime? : contrasting paternalistic and fraternalistic approaches to design for behaviour change / Lorraine Gamman and Adam Thorpe -- Design for social behaviour change / Ed Gardiner and Kristina Niedderer -- Reflecting on current applications of design for behaviour change / Kristina Niedderer, Stephen Clune and Geke Ludden -- The current state and future of design for behaviour change -- Conclusion / Kristina Niedderer, Stephen Clune and Geke Ludden -- Future prospects / Kristina Niedderer, Stephen Clune and Geke Ludden
Category: Consumer behavior

The Behaviour Change Wheel

Author : Susan Michie
ISBN : 1912141000
Genre : Behavior modification
File Size : 48.76 MB
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Designing Interventions' brings together theory-based tools developed in behavioural science to understand and change behaviour to form a step-by-step intervention design manual. This book is for anyone with an interest in changing behaviour regardless of whether they have a background in behavioural science.
Category: Behavior modification

Designing Health Messages

Author : Edward W. Maibach
ISBN : 0803953984
Genre : Language Arts & Disciplines
File Size : 55.73 MB
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How do you design an effective message for a health campaign? This book explores this question from both practical and theoretical perspectives. The contributors demonstrate the necessity of basing message design decisions on appropriate theories of human behavior and communication effectiveness by synthesizing and integrating knowledge and insights from theory and research in communication and health behavior change. This book will be an essential aid to designing messages for use in health communication campaigns.
Category: Language Arts & Disciplines

Abc Of Behaviour Change Theories Abc Of Behavior Change

Author : Susan Michie
Genre : Language Arts & Disciplines
File Size : 38.54 MB
Format : PDF
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This book describes 83 theories of behaviour change, identified by an expert panel of psychologists, sociologists, anthropologists and economists as relevant to designing interventions. For each theory, the book provides a brief summary, a list of its component constructs, a more extended description and a network analysis to show its links with other theories in the book. It considers the role of theory in understanding behaviour change and its application to designing and evaluating interventions.
Category: Language Arts & Disciplines


Author : Robert Aunger
ISBN : 9780197532652
Genre : Psychology
File Size : 47.86 MB
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Many of us would like to change one or more of our own behaviors, or those of others. Governments and public health officials frequently initiate programs to promote behavior change on a broad scale. But behavior change is difficult, and success frequently eludes us. Reset: An Introduction to Behavior Centered Design presents a new framework for achieving behavior change that draws on recent advances in neuroscience, evolutionary biology, and ecological psychology. Behavior Centered Design provides a behavioral model derived from reinforcement learning theory, develops a fundamental taxonomy of needs based in evolutionary biology, shows how the disruption of behavior settings is key, and lays out the steps involved in programming for behavior change. Part 1 of Reset begins with an in-depth presentation of the theory behind the model - such as how BCD conceptualizes behavior change - and emphasizes the key principles of surprise, revaluation, and performance. Part 2 is a step-by-step manual for conceiving, creating, implementing, and evaluating a behavior change program. Numerous real-life examples are provided, as well as additional resources to support mastery of the BCD approach. Applied successfully to a range of public health behaviors as well as in commercial product design and marketing, the BCD approach encourages behavior change practitioners to think differently about behavior - both in understanding how and why it is produced, and in how to design programs to change it.
Category: Psychology

Health Behavior Change In Populations

Author : Scott Kahan
ISBN : 9781421414560
Genre : Medical
File Size : 35.52 MB
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The single greatest way to improve health and quality of life is not by developing new medical approaches, but by addressing harmful personal behaviors. These behaviors—which include tobacco, alcohol, and drug use, diet, and physical activity—play a significant role in the risk for and development, treatment, and management of the most common causes of disease, disability, and death in the modern world. Health Behavior Change in Populations is designed to teach students and practitioners strategic principles for creating positive behavioral change on a population level. With an emphasis on the application of theory and research to practice, this textbook presents current and future public health professionals with a range of methods geared towards helping people make healthy choices, from informing the individual to modifying the surroundings and circumstances that drive decision-making. Written and edited by experts in the health professions, the book is arranged into three sections: State of the Field, State of the Science, and Cross-Cutting Issues. The chapters within these sections include learning objectives with boldfaced keywords and a glossary of terms. Each chapter addresses The magnitude of the public health burden Key determinants and conceptual framework for behaviors and behavior change, including individual, familial, interpersonal, community, sociocultural, structural, and political perspectives Current evidence-based interventions and best practices Roles for key stakeholders, including health plans, employers/workplace, health departments/agencies, sectors such as recreational and agricultural, policymakers, community groups/advocates, clinics/clinicians, researchers, and funding institutions Considerations for implementation, evaluation, and translation
Category: Medical

Research Into Design For A Connected World

Author : Amaresh Chakrabarti
ISBN : 9789811359743
Genre : Technology & Engineering
File Size : 70.91 MB
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This book showcases cutting-edge research papers from the 7th International Conference on Research into Design (ICoRD 2019) – the largest in India in this area – written by eminent researchers from across the world on design processes, technologies, methods and tools, and their impact on innovation, for supporting design for a connected world. The theme of ICoRD‘19 has been “Design for a Connected World”. While Design traditionally focused on developing products that worked on their own, an emerging trend is to have products with a smart layer that makes them context aware and responsive, individually and collectively, through collaboration with other physical and digital objects with which these are connected. The papers in this volume explore these themes, and their key focus is connectivity: how do products and their development change in a connected world? The volume will be of interest to researchers, professionals and entrepreneurs working in the areas on industrial design, manufacturing, consumer goods, and industrial management who are interested in the use of emerging technologies such as IOT, IIOT, Digital Twins, I4.0 etc. as well as new and emerging methods and tools to design new products, systems and services.
Category: Technology & Engineering

Predicting And Changing Behavior

Author : Martin Fishbein
ISBN : 9781136874727
Genre : Psychology
File Size : 57.46 MB
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This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
Category: Psychology

Health Communication Message Design

Author : Hyunyi Cho
ISBN : 9781412986557
Genre : Language Arts & Disciplines
File Size : 78.23 MB
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The desire to impact positive changes in individuals and society motivates many students, practitioners, and researchers of health communication. This one of a kind text offers guidance on how to design effective health communication messages. This book shows how to build theory-based messages and how to address the diverse characteristics of audiences. While integrating perspectives from public health and social marketing, this book clearly explains core health communication principles and processes for designing effective messages for health communication interventions and campaigns.
Category: Language Arts & Disciplines

Making Shift Happen

Author : Nya Van Leuvan
ISBN : 0865719489
Genre : Business & Economics
File Size : 30.27 MB
Format : PDF
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Making Shift Happen teaches you how to use the same behavioral strategies corporations use to sell you stuff you don't need - but to help the planet instead. Learn what drives human decision-making, and how to design and implement effective behavior change strategies that move people to take environmental action.
Category: Business & Economics

An Introduction To The Design And Behavior Of Bolted Joints Third Edition Revised And Expanded

Author : John Bickford
ISBN : 0824792971
Genre : Science
File Size : 69.90 MB
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Offering a broad-based review of the factors affecting the design, assembly and behaviour of bolted joints and their components in all industries, this work details various assembly options as well as specific failure modes and strategies for their avoidance. This edition features material on: the contact stresses between bolt head or nut face and the joint; thread forms, series and classes; the stiffness of raised face flange joints; and more.
Category: Science

Hands On Social Marketing

Author : Nedra Kline Weinreich
ISBN : 9781452237060
Genre : Business & Economics
File Size : 60.74 MB
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This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra Kline Weinreich starts by introducing the concept of social marketing and then walks the reader through each of the six steps of the process: analysis, strategy development, program and communication design, pretesting, implementation, and evaluation and feedback. The Second Edition incorporates developments in marketing practice over the last 10 years and focuses on how to apply the design approach to campaigns to effect behavior change. All organizations can do social marketing, Weinreich insists, if they follow the steps and start to think from a social marketing perspective.
Category: Business & Economics

Social Marketing

Author : Nancy R. Lee
ISBN : 9781544351520
Genre : Business & Economics
File Size : 55.71 MB
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Successful social marketing holds the power to change the world. For almost two decades, Social Marketing: Behavior Change for Social Good has been the definitive guide for designing and implementing memorable social marketing campaigns. Bestselling authors Nancy R. Lee and Philip Kotler present a proven 10 Step Strategic Social Marketing Planning Model and guides students and practitioners through each stage of the process. The new Sixth Edition is packed with more than 25 new cases and dozens of new examples related to today's most pressing social problems including the opioid epidemic, climate change, youth suicide, and more. The new edition also includes significantly expanded coverage of social media. Whether you are on a mission to improve public health, protect the environment, or galvanize their community, you will find Social Marketing an invaluable resource.
Category: Business & Economics

Individualized Supports For Students With Problem Behaviors

Author : Linda M. Bambara
ISBN : 1593851189
Genre : Psychology
File Size : 82.34 MB
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"Ideally structured for use in teaching and training, this authoritative volume also has much to offer the practicing special educator, school psychologist, behavior support specialist, or other school-based professional. It will serve as a primary or supplemental text in courses in PBS, behavior management, and behavioral interventions in schools."--BOOK JACKET.
Category: Psychology

The Abc S Of Behavior Change

Author : Frank J. Sparzo
ISBN : UVA:X004417855
Genre : Behavior modification.
File Size : 26.25 MB
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Discussion on principles and suggestions for changing behavior in children and young adults.
Category: Behavior modification.