DECODING-ADVERTISEMENTS

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Reading Into Cultural Studies

Author : Martin Barker
ISBN : 9781134922857
Genre : Art
File Size : 58.28 MB
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"Reading Into Cultural Studies" revisits a selection of key texts central to the formation of cultural studies as a discipline and as a project. These texts address questions of power, ideology and the possibilities and limits of resistance. Each of the eleven essays in the collection renews an early study in one area of cultural investigation, bringing such seminal texts as "Subculture" by Dick Hebdige, "Loving With a Vengeance" by Tania Modleski and "Bond and Beyond" by Tony Bennett back to the centre of attention, However the essays are not purely celebratory. Each study is critically examined in a number of ways - for its research strategy, its implicit theories of power and ideology, for the empirical evidence it draws on and its conceptual framework. Together, the essays provide an introduction to some of the central debates and issues in cultural studies.
Category: Art

Doing A Literature Review

Author : Chris Hart
ISBN : 0761959750
Genre : Education
File Size : 80.78 MB
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`This book can provide an excellent framework for bolstering what is often an experiential process - doing a literature review. It is best seen alongside the supervisor, as a guide, through the multidimensional sea of academic literature' - British Educational Research Journal `I have been waiting for this book for five years. It sets out a number of important dimensions involved in the process of literature review and by clear signposting, diagrams, and examples will help the student to carry out her or his review more systematically. Learning how to carry out a literature review has always entailed the experiential. While this is a the best way of learning, it is only so providing that learning actually tak
Category: Education

Decoding Women S Magazines

Author : Ellen McCracken
ISBN : 9781349223817
Genre : Language Arts & Disciplines
File Size : 67.91 MB
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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Category: Language Arts & Disciplines

Critical Discourse Analysis Of Chinese Advertisement

Author : Chong Wang
ISBN : 9789811046216
Genre : Language Arts & Disciplines
File Size : 74.10 MB
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Category: Language Arts & Disciplines

The Dynamics Of Advertising

Author : Barry Richards
ISBN : 9058230856
Genre : Business & Economics
File Size : 67.88 MB
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The authors suggest that advertisments, while important in our daily emotional self-management, are far more closely linked to the pragmatics of everyday life than their symbolic richness might suggest. Recent trends in advertisment content point to an important shift in our relationship to goods that reflects an increasing preoccupation with risk management.
Category: Business & Economics

The Idea Of Design

Author : Victor Margolin
ISBN : 0262631660
Genre : Design
File Size : 82.77 MB
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An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
Category: Design

Advertising And Consumer Citizenship

Author : Anne M. Cronin
ISBN : 0415223245
Genre : Business & Economics
File Size : 81.70 MB
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Category: Business & Economics

The Arts In The 1970s

Author : Dr Bart Moore-Gilbert
ISBN : 9781134858378
Genre : Social Science
File Size : 90.68 MB
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Were the 1970s really `the devils decade'? Images of strikes, galloping inflation, rising unemployment and bitter social divisions evoke a period of unparalleled economic decline, political confrontation and social fragmentation. But how significant were the pessimism and self-doubt of the 1970s, and what was the legacy of its cultural conflicts? Covering the entire spectrum of the arts - drama, television, film, poetry, the novel, popular music, dance, cinema and the visual arts - The Arts in the 1970s challenges received perceptions of the decade as one of cultural decline. The collection breaks new ground in providing the first detailed analysis of the cultural production of the decade as a whole, providing an invaluable resource for all those involved in cultural, media and communications studies.
Category: Social Science

Creativity And Advertising

Author : Andrew McStay
ISBN : 9781135045319
Genre : Social Science
File Size : 84.81 MB
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Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of the ‘event’. Drawing on a diverse set of philosophical influences including Scotus, Spinoza, Vico, Kant, Schiller, James, Dewey, Schopenhauer, Whitehead, Bataille, Heidegger and Deleuze, the book posits a sensational, process-based, transgressive, lived and embodied approach to thinking about media, aesthetics, creativity and our interaction with advertising. Elaborating an affective account of creativity, McStay assesses creative advertising from Coke, Evian, Google, Sony, Uniqlo and Volkswagen among others, and articulates the ways in which award-winning creative advertising may increasingly be read in terms of co-production, playfulness, ecological conceptions of media, improvisation, and immersion in fields and processes of corporeal affect. Philosophically wide-ranging yet grounded in robust understanding of industry practices, the book will also be of use to scholars with an interest in aesthetics, art, design, media, performance, philosophy and those with a general interest in creativity. Andrew McStay lectures at Bangor University and is author of Digital Advertising, and The Mood of Information: A Critique of Online Behavioural Advertising and Deconstructing Privacy, the latter forthcoming in 2014.
Category: Social Science