DECODING ADVERTISEMENTS

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Design Studies

Author : Audrey Bennett
ISBN : 156898586X
Genre : Architecture
File Size : 25.87 MB
Format : PDF
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In an age of globalization and connectivity, the idea of "mainstream culture" has become quaint. Websites, magazines, books, and television have all honed in on ever-diversifying subcultures, hoping to carve out niche audiences that grow savvier and more narrowly sliced by the day. Consequently,the discipline of graphic design has undergone a sea change. Where visual communication was once informed by a designer's creative intuition, the proliferation of specialized audiences now calls for more research-based design processes. Designers who ignore research run the risk of becoming mere tools for communication rather than bold voices. Design Studies, a collection of 27 essays from an international cast of top design researchers, sets out to mend this schism between research and practice. The texts presented here make a strong argument for performing rigorous experimentation and analysis. Each author outlines methods in which research has aided their designwhether by investigating how senior citizensreact to design aesthetics, how hip hop culture can influence design, or how design for Third World nations is affected by cultural differences. Contributors also outline inspired ways in which design educators can teach research methods to their students. Finally, Design Studies is rounded out by five annotated bibliographies to further aid designers in their research. This comprehensive reader is the definitive reference for this new direction in graphic design, and an essential resource for both students and practitioners.
Category: Architecture

Photography

Author : Liz Wells
ISBN : 0415307031
Genre : Photography
File Size : 44.26 MB
Format : PDF, ePub, Mobi
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This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photographic images and ways of seeing. This new edition retains the thematic structure and text features of its predecessors but also expands coverage on photojournalism, digital imaging techniques, race and colonialism. The content is updated with additional international and contemporary examples and images throughout and the inclusion of colour photos. Features of this new edition include: *Key concepts and short biographies of major thinkers *Updated international and contemporary case studies and examples *A full glossary of terms, a comprehensive bibliography *Resource information, including guides to public archives and useful websites
Category: Photography

Decoding Women S Magazines

Author : Ellen McCracken
ISBN : 9781349223817
Genre : Language Arts & Disciplines
File Size : 74.57 MB
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A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure shapes the cultural content, the magazines' repetitive attempts to secure a consensus about the feminine that is grounded in consumerism, and the contradictory semiotic structures at work within and between purchased ads, covert ads, and editorial features.
Category: Language Arts & Disciplines

Critical Discourse Analysis Of Chinese Advertisement

Author : Chong Wang
ISBN : 9789811046216
Genre : Language Arts & Disciplines
File Size : 33.52 MB
Format : PDF, ePub
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This book reflects the chronological changes in Chinese cultural values, social relations, economy and politics by critically analyzing the Chinese advertising discourse. The work is based on research into the ideological values portrayed in Chinese household appliance advertisements in the 1980s – 1990s. The analytical framework covers a variety of methods: critical discourse analysis, chronological analysis, visual and verbal analysis, and qualitative and quantitative analysis. The findings suggest that ideological values consciously or unconsciously manifested by the visual and verbal devices in the Chinese advertisements moved in a pattern from simplicity to diversity, from being politically-oriented to being economically and profit-oriented, from conservatism to globalization and westernization, in keeping with the progression of the Chinese economic reform. The findings further indicate that the ideological values in the Chinese household appliance advertisements are embedded in the advertising language and illustrations. Lastly, the work reveals the reality of Chinese politics, economy and society at a time when China experienced the growth of the market economy and evolution of Chinese mainstream ideologies, and demonstrates the impacts of these changes on the ideological meanings in advertisements. This book will help readers discover the more profound meanings behind the superficial content of Chinese advertisements.
Category: Language Arts & Disciplines

Doing A Literature Review

Author : Chris Hart
ISBN : 9781446229453
Genre :
File Size : 61.11 MB
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'This book can provide an excellent framework for bolstering what is often an experiential process - doing a literature review. It is best seen alongside the supervisor, as a guide, through the multidimensional sea of academic literature' - British Educational Research Journal Reviewing the literature for a research project can seem a daunting, even overwhelming task. New researchers, in particular, wonder: Where do I start? What do I do? How do I do it? This text offers students across the social sciences and humanities a practical and comprehensive guide to writing a literature review. Chris Hart offers invaluable advice on how to: search out existing knowledge on a topic; analyse arguments and ideas; map ideas, arguments and perspectives; produce a literature review; and construct a case for investigating a topic. Doing a Literature Review contains examples of how to cite references, structure a research proposal and present a Master's thesis. It is published as a Set Book for The Open University Postgraduate Foundation Module (D820) The Challenge of the Social Sciences. `I have been waiting for this book for five years. It sets out a number of important dimensions involved in the process of literature review and by clear signposting, diagrams, and examples will help the student to carry out her or his review more systematically. Learning how to carry out a literature review has always entailed the experiential. While this is a the best way of learning, it is only so providing that learning actually takes place during the experience (or by reflection afterwards). This book makes explicit those dimensions which could remain implicit or even missed by the student as they wade through all those books, papers, articles, and print-outs' - Kevin Maguire, Nottingham Trent University SAGE Study Skills are essential study guides for students of all levels. From how to write great essays and succeeding at university, to writing your undergraduate dissertation and doing postgraduate research, SAGE Study Skills help you get the best from your time at university. Visit the SAGE Study Skills hub for tips, resources and videos on study success!
Category:

The Idea Of Design

Author : Victor Margolin
ISBN : 0262631660
Genre : Design
File Size : 41.58 MB
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An anthology of essays addressing the nature and practice of contemporary product and graphic design, selected from volumes four through nine of the international journal Design Issues. Themes include reflection on the nature of design, the meaning of products, and the place of design in world culture. Includes b & w photos and illustrations. c. Book News Inc.
Category: Design

Reading Into Cultural Studies

Author : Martin Barker
ISBN : 9781134922857
Genre : Art
File Size : 62.68 MB
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"Reading Into Cultural Studies" revisits a selection of key texts central to the formation of cultural studies as a discipline and as a project. These texts address questions of power, ideology and the possibilities and limits of resistance. Each of the eleven essays in the collection renews an early study in one area of cultural investigation, bringing such seminal texts as "Subculture" by Dick Hebdige, "Loving With a Vengeance" by Tania Modleski and "Bond and Beyond" by Tony Bennett back to the centre of attention, However the essays are not purely celebratory. Each study is critically examined in a number of ways - for its research strategy, its implicit theories of power and ideology, for the empirical evidence it draws on and its conceptual framework. Together, the essays provide an introduction to some of the central debates and issues in cultural studies.
Category: Art

The Arts In The 1970s

Author : Dr Bart Moore-Gilbert
ISBN : 9781134858378
Genre : Social Science
File Size : 34.54 MB
Format : PDF, ePub
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Were the 1970s really `the devils decade'? Images of strikes, galloping inflation, rising unemployment and bitter social divisions evoke a period of unparalleled economic decline, political confrontation and social fragmentation. But how significant were the pessimism and self-doubt of the 1970s, and what was the legacy of its cultural conflicts? Covering the entire spectrum of the arts - drama, television, film, poetry, the novel, popular music, dance, cinema and the visual arts - The Arts in the 1970s challenges received perceptions of the decade as one of cultural decline. The collection breaks new ground in providing the first detailed analysis of the cultural production of the decade as a whole, providing an invaluable resource for all those involved in cultural, media and communications studies.
Category: Social Science

Advertising And Consumer Citizenship

Author : Anne M. Cronin
ISBN : 0415223245
Genre : Business & Economics
File Size : 48.80 MB
Format : PDF, Kindle
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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of: * Sex * Class * Race. It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.
Category: Business & Economics