Dealing With Consumer Uncertainty

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Dealing With Consumer Uncertainty

Author : Karin Bergmann
ISBN : 9783662048337
Genre : Business & Economics
File Size : 61.19 MB
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My studies on the "uncertain consumer" began with a research project c- ducted by the Dr. Rainer Wild-Stiftung - Foundation for healthy nutrition - on the negative image of processed food. Ever since then I have been asked whether or not growing consumer uncertainty is linked to information po- cies of the food sector and if so, how. Intensive three-year research showed that industrial methods of food production are predestined to result in wayward fears and worry over its healthiness. This is due to the fact that during the process of industrialisation, we gradually passed responsibility for the quality of food into the producers' hands. This, in turn, has resulted in information gaps that we, as the addressees of diverse, often overwhelming and contrad- tory information supplied by varying sources, feel today. We exchanged the daily search for food for the daily search for information long ago. Con- quently, a practical concept for public relations stands at the end of my - search into the uncertain consumer. It accounts for uncertainty regarding processed food as a point of reference for public relations targeted towards various groups. Public relations oriented towards the future calls for the sharing of expert information with all interested consumers. It is the goal of businesses to actively build up trust among the consumers in order to be prepared for new causes for uncertainty appearing periodically. To this day the issue of consumer uncertainty has not lost its topicality.
Category: Business & Economics

Marketing Of High Technology Products And Innovations

Author : Jakki J. Mohr
ISBN : 0136049966
Genre : Business & Economics
File Size : 24.34 MB
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The only text on the market that provides readers with the marketing information they need to successfully market high-tech products. Introduction to World of High Technology Marketing; Strategic Market Planning in; High-Tech Firms; Culture and Climate Considerations for High-Tech Companies; Market Orientation and Cross-functional (Marketing/R&D); Partnerships/Alliances and Customer Relationship Marketing; Marketing Research in High-Tech Markets; Understanding High-Tech Customers; Technology and Product Management; Distribution Channels and Supply Chain Management in High-Tech Markets; Pricing Considerations in High-Tech Markets; Marketing Communication Tools for High-Tech Markets; Strategic Considerations in Marketing Communications; Strategic Considerations for the Triple Bottom Line in High-Tech Companies MARKET: Marketing of High-Technology Products and Innovations provides comprehensive coverage of the latest academic research and leading-edge business practices to prepare readers for the unique challenges they will face when marketing high-tech products and services.
Category: Business & Economics

Coping With Uncertainty

Author : Kurt Marti
ISBN : 9783540352624
Genre : Business & Economics
File Size : 32.88 MB
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Ongoing global changes pose fundamentally new scientific problems requiring new concepts and tools. A key issue concerns a vast variety of practically irreducible uncertainties, which challenge traditional models and require new concepts and analytical tools. Uncertainty can dominate, as in the climate change debates. Increasing the resolution of models does not always yield sufficient certainty. This book presents much-needed new tools for modeling and management of uncertainty.
Category: Business & Economics

Managing In Uncertainty Theory And Practice

Author : Constantin Zopounidis
ISBN : 9781475728453
Genre : Business & Economics
File Size : 22.42 MB
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This book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Category: Business & Economics

Technoscience In Progress Managing The Uncertainty Of Nanotechnology

Author : S. Arnaldi
ISBN : 9781607504412
Genre : Science
File Size : 53.9 MB
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Nanotechnology seems to escape boundaries and definitions. The “Rush to Nanoscale” spreads throughout different sites and arenas, involving a multiplicity of actors, meanings, and spaces in which they emerge. The ‘uncertainty of nanotechnology’ appears to be both a condition and a consequence of this situation. This volume adds to the collective effort of charting the multiple and heterogeneous dimensions that characterise nanotechnology, by analysing the numerous modalities through which different stakeholders and actors provide definitions, attribute meaning and sense to nano-enabled innovations. The chapters of the book attempt to highlight how nanotechnologies, their discourse, and their actual and potential implications cannot be isolated in laboratories, factories, markets, and separate discussion arenas. Also, the volume examines how it is apparently not possible to bind and/or confine the definition of nanotechnology by referring exclusively to present-day research and applications, as well as to geographical, cultural, and even disciplinary boundaries. Considered together, this collection of essays suggests that the ‘societal experiment’ of nanotechnology has to be explored with a vocabulary that is not just scientific and technical, in order to cross the frontiers between multiple domains, actors, identities, translations, and negotiation processes that occur in the nanotechnology field.
Category: Science

Decision Making Under Uncertainty In Electricity Markets

Author : Antonio J. Conejo
ISBN : 1441974210
Genre : Business & Economics
File Size : 72.81 MB
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Decision Making Under Uncertainty in Electricity Markets provides models and procedures to be used by electricity market agents to make informed decisions under uncertainty. These procedures rely on well established stochastic programming models, which make them efficient and robust. Particularly, these techniques allow electricity producers to derive offering strategies for the pool and contracting decisions in the futures market. Retailers use these techniques to derive selling prices to clients and energy procurement strategies through the pool, the futures market and bilateral contracting. Using the proposed models, consumers can derive the best energy procurement strategies using the available trading floors. The market operator can use the techniques proposed in this book to clear simultaneously energy and reserve markets promoting efficiency and equity. The techniques described in this book are of interest for professionals working on energy markets, and for graduate students in power engineering, applied mathematics, applied economics, and operations research.
Category: Business & Economics

Economics And Consumer Behavior

Author : Angus Deaton
ISBN : 0521296765
Genre : Business & Economics
File Size : 62.96 MB
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This classic text has introduced generations of students to the economic theory of consumer behaviour. Written by 2015 Nobel Laureate Angus Deaton and John Muellbauer, the book begins with a self-contained presentation of the basic theory and its use in applied econometrics. These early chapters also include elementary extensions of the theory to labour supply, durable goods, the consumption function, and rationing. The rest of the book is divided into three parts. In the first of these the authors discuss restrictions on choice and aggregation problems. The next part consists of chapters on consumer index numbers; household characteristics, demand, and household welfare comparisons; and social welfare and inequality. The last part extends the coverage of consumer behaviour to include the quality of goods and household production theory, labour supply and human capital theory, the consumption function and intertemporal choice, the demand for durable goods, and choice under uncertainty.
Category: Business & Economics

The Sustainable Global Marketplace

Author : Mary Conway Dato-on
ISBN : 9783319108735
Genre : Business & Economics
File Size : 54.81 MB
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Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2011 Academy of Marketing Science (AMS) Annual Conference held in Coral Gables, Florida, entitled The Sustainable Global Marketplace.
Category: Business & Economics

Food Australia

Author :
ISBN : CORNELL:31924094764069
Genre : Food industry and trade
File Size : 38.1 MB
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Category: Food industry and trade

Interval Probabilistic Uncertainty And Non Classical Logics

Author : Van-Nam Huynh
ISBN : 3540776648
Genre : Mathematics
File Size : 45.93 MB
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This book contains the proceedings of the first International Workshop on Interval/Probabilistic Uncertainty and Non Classical Logics, Ishikawa, Japan, March 25-28, 2008. The workshop brought together researchers working on interval and probabilistic uncertainty and on non-classical logics. It is hoped this workshop will lead to a boost in the much-needed collaboration between the uncertainty analysis and non-classical logic communities, and thus, to better processing of uncertainty.
Category: Mathematics

The Journal Of Finance

Author :
ISBN : UCAL:B4331856
Genre : Finance
File Size : 48.43 MB
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Issues for 1957- include: Papers and Proceedings of the annual meeting of the American Finance Association.
Category: Finance

Consumer Driven Demand And Operations Management Models

Author : Serguei Netessine
ISBN : 9780387980263
Genre : Business & Economics
File Size : 46.18 MB
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This important book is by top scholars in supply chain management, revenue management, and e-commerce, all of which are grounded in information technologies and consumer demand research. The book looks at new selling techniques designed to reach the consumer.
Category: Business & Economics

Individual Choice Under Certainty And Uncertainty

Author : Kenneth Joseph Arrow
ISBN : 0674137620
Genre : Business & Economics
File Size : 78.32 MB
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The third volume of Arrow's Collected Papers concerns the basic concept of rationality as it applies to an economic decision maker. In particular, it addresses the problem of choice faced by consumers in a multicommodity world and presents specific models of choice useful in economic analysis. It also discusses choice models under uncertainty.
Category: Business & Economics

Consumer Behavior And Culture

Author : Marieke de Mooij
ISBN : 9780761926696
Genre : Business & Economics
File Size : 57.18 MB
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Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. reviews the myths of global marketing and explores the concept of culture and models of culture. It provides empirical evidence of convergence and divergence in consumer behavior and covers various psychological and sociological aspects of human behavior used for explaining consumer behavior. The book reviews and discusses cultural variations of these aspects across the world. Key Features: A cultural exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception, and information processing A discussion of consumer behavior theories and cultural variations from around the world Coverage of a number of consumer behavior domains, including explanations of differences in consumption and ownership, all based on empirical evidence In addition to anecdotal evidence, the consequences of branding and marketing communication strategy are presented and analyzed
Category: Business & Economics

Uncertain Risks Regulated

Author : Ellen Vos
ISBN : 9781135391522
Genre : Law
File Size : 64.3 MB
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Uncertain Risks Regulated compares various models of risk regulation in order to understand how these systems shape the relationship between law and science, and how they attempt to overcome public distrust in science-based decision-making. The book contributes to the ongoing debate relating to uncertainty and risks - and the difficulties faced by the European Union in particular - in regulating theses issues, taking account of both national and international constraints. The term 'uncertain risk' is comparable with notions of hazard and indeterminate risk, as deployed within the social sciences; but it also aims to capture the modern regulatory reality that a non-quantifiable hazard must still be addressed by society, law and its regulators. Decisions must be taken in the face of uncertainty. And, whilst it is not possible to provide clear cut models of risk regulation, in focusing on regulatory practices at a national, EU and international level, the contributors to this volume aim to use fact finding as a core instrument of learning for risk regulation.
Category: Law