Creative Personal Branding

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Creative Personal Branding

Author : Jürgen Salenbacher
ISBN : 8461384962
Genre : Creative ability in business
File Size : 42.53 MB
Format : PDF, Mobi
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Category: Creative ability in business

Creative Personal Branding

Author : Jurgen Salenbacher
ISBN : 9789063693602
Genre : Self-Help
File Size : 75.86 MB
Format : PDF, ePub
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After eight years of work in creative personal branding, Jürgen Salenbacher has distilled his ideas and methods in a book. Salenbacher looks at the origins of today’s crisis and examines the work of leading theorists in business culture, before explaining how our success in exploring change depends on our ability to think creatively. Branding practices, he suggests, can help us, but we also need to cultivate creative thinking. Creative Personal Branding offers over 200 pages of insights, graphics and challenging assignments. The book is a unique resource for creative minds, entrepreneurs and teams, but may also be used by anyone facing major life decisions. * Use creative thinking to define your career * Self-help book for creative professionals and thinkers * Packed with insights and assignments
Category: Self-Help

Personal Branding For Entrepreneurial Journalists And Creative Professionals

Author : Sara Kelly
ISBN : 9781315437569
Genre : Business & Economics
File Size : 90.79 MB
Format : PDF, ePub, Mobi
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Personal Branding for Entrepreneurial Journalists and Creative Professionals outlines and describes the complete process of building and growing a successful personal brand. Focused on the independent journalist or creative professional in the new digital marketplace, Sara Kelly gives readers the ability to create the sort of personal brand that not only stands out, but remains relevant for years to come. Features such as exercises and worksheets will guide readers in creating the various components of their personal brand, and case studies of real-world branding scenarios will allow readers to analyze the practical aspects of implementing a personal brand. Covering theory and practice, this text is a powerful resource for modern journalists, multimedia storytellers, and content creators hoping to ply their talents online and beyond.
Category: Business & Economics

Personal Branding

Author : Steven J Wilson
Genre : Business & Economics
File Size : 63.39 MB
Format : PDF, Kindle
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This personal branding book was developed around my decade-worth of digital marketing experience. I have seen strategies abruptly fail businesses and dry up their resources overnight. But there are also some whose company brands may be unheard of, but their personal name remains discussed today. Their secret sauce was being able to brand themselves effectively. Personal branding is key to longevity, and I want to share this realization with you. Along with a few free workbooks, I compiled my knowledge on personal branding and structured it in a simplified manner you can easily understand. As you read the chapters, you will discover how to begin branding yourself, leading you to the correct path to building a reliable personal brand.
Category: Business & Economics


Author : Cynthia Johnson
ISBN : 9780399581397
Genre : Business & Economics
File Size : 65.88 MB
Format : PDF, ePub
Download : 963
Read : 150

The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Category: Business & Economics

Personal Branding Success Marketing

Author : Simone Janson
ISBN : 9783965963337
Genre : Business & Economics
File Size : 48.28 MB
Format : PDF, ePub, Mobi
Download : 835
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This is what this book brings you: you support climate protection, quickly receive compact information and checklists from experts (overview and press comments in the book preview) as well as advice that has been tested in practice, which also leads to success step by step thanks to AddOn. Because whoever wants to become successful as an employee, applicant or self-employed person, whoever wants to change and move something, must become visible in their own company or in the media, must make themselves heard by superiors and colleagues and express their opinion. Self-marketing positioning and lobbying on one's own behalf are the magic words here. Nothing helps as much as brilliant rhetoric that arouses emotions and inspires and carries away other people - after all, everyone has something to say and targeted communication tricks help to become a thought leader, opinion leader or opinion booster with one's own message. Who wants to achieve this, should work on the one hand purposefully and strategically on its visibility and effect as person mark, on the other hand in addition, persuasive power charisma and self-confidence strengthen. This book provides the decisive tips. We give you the best possible help on the topics of career, finance, management, personnel work and life assistance. For this purpose, we gather in each book the best experts in their field as authors - detailed biographies in the book - , who give a comprehensive overview of the topic and additionally offer you success planner workbooks in printed form. Our guidebooks are aimed primarily at beginners. Readers who are looking for more in-depth information can get it for free as an add-on with individual content in German and English as desired. This concept is made possible by a particularly efficient, innovative digital process and Deep Learning, AI systems that use neural networks in translation. Moreover, we give at least 5 percent of our proceeds from book sales to social and sustainable projects. For example, we endow scholarships or support innovative ideas as well as climate protection initiatives and in some cases also receive government funding for this. With our translations from German into English we improve the quality of neural machine learning and thus contribute to international understanding. You can find out more on the website of our Berufebilder Yourweb Institute. Publisher Simone Janson is also a bestselling author and was one of the 20 most important German bloggers as well as columnist and author of renowned media such as WELT, Wirtschaftswoche or ZEIT - more about her in Wikipedia.
Category: Business & Economics

Personal Brand Creation In The Digital Age

Author : Mateusz Grzesiak
ISBN : 9783319696973
Genre : Business & Economics
File Size : 38.82 MB
Format : PDF
Download : 328
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Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding. With a special focus on YouTube, the author provides a comparative analysis of two countries (USA and Poland) to open further avenues for research into this growing area. An essential read for management and marketing scholars, this study outlines and explores the evolution of media in the digital age from a business perspective, and offers a thought-provoking analysis for those interested in social media.
Category: Business & Economics

Viral Personal Branding

Author : Michael Allebach
ISBN : 1794297545
Genre : Business & Economics
File Size : 82.19 MB
Format : PDF, ePub
Download : 919
Read : 347

Warning: This book could change your life and set you on a new path with your business. If you want to know how to spread an idea--and you are the idea--read this book. Every author, creative, and major marketing brand needs to make this their strategic branding playbook." -- Jeff Goins, bestselling author of Real Artists Don't Starve Unlock the secrets of getting press and discovering your dream clients! It's been said that advertising is the tax you pay for no press. Learn the simple step-by-step plan for free and low cost branding and marketing strategies . Learn how the author created a video for a local business that got 11 million views. See the exact press released used to get into Cosmopolitan Magazine. Read the exact article that was shared 37,000 times and built a wedding photography business. See a Twitter pitch that had a client on national news the same night. Read the two line email that resulted in a international article. Whether you're an experienced entrepreneur or just starting out, Viral Personal Branding is your guide to creating a personal brand plan that will rock your business taking it to the next level. In this ground breaking book you'll learn how to: Develop your personal brand to stand out To get more engagement on your Facebook Page than Apple or Toyota Use Facebook Groups to build your business faster than ever Create engaging posts on social media that get shared What viral videos and content are and how to create them Research and gather deep insights about your clients so you can read their minds Write viral articles Get local, national and international press Create a net to catch dream clients Use never before shared secrets from the press relations world Intrigued yet? Then scroll to the top and click or tap "Buy Now".
Category: Business & Economics

Personal Branding For Dummies

Author : Susan Chritton
ISBN : 9781118238189
Genre : Business & Economics
File Size : 45.77 MB
Format : PDF, Mobi
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The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Category: Business & Economics

The 10ks Of Personal Branding

Author : Kaplan Mobray
ISBN : 9780595605736
Genre : Business & Economics
File Size : 74.47 MB
Format : PDF
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Are you an employee stuck in a career rut? Are you a student looking to get the right start? Or do you just want to create a better you? In The 10Ks of Personal Branding, author Kaplan Mobray offers ten must-know insights to building your personal brand. In this inspiring guide, learn how to focus your life's goals with your life's actions to create a powerful package called "you." Filled with easy-to-follow instructions and valuable tips on developing your personal brand, this guide explains the10Ks of personal branding: Know thyself Know what you want to be known for Know how to be consistent Know how to accept failure as part of building your personal brand Know how to communicate your personal brand attributes Know how to create your own opportunities Know and master the art of connection Know that silence is not an option Know your expectations, not your limitations Know why you are doing what you are doing today and how it will shape where you are headed tomorrow These principles can change your life, give you focus, propel your career, and take you to a much greater place.
Category: Business & Economics

Blogging For Personal Branding

Author : Susana Gonzalez Ruiz
Genre : Computers
File Size : 34.71 MB
Format : PDF, ePub, Docs
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“Blogging for Personal Branding” is a comprehensive guide where you’ll find everything you need to promote your personal brand. Starting from the evolution of the blog and the current implications of personal branding, this book will help you design your blog, choose the most suitable blogging platform and promote your content on social networks. This book is particularly aimed at bloggers and those who want to create a blog to highlight their professional profile, but it also is useful for anyone interested in marketing and social media.
Category: Computers

The Entrepreneur S Guide To Personal Branding

Author : Candy Washington
ISBN : 1706528922
Genre :
File Size : 79.22 MB
Format : PDF, Kindle
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Candy Washington has over 15 years of experience in personal branding, social media, and content creation. She's the founder of three profitable and purposeful brands, 1214 Media Productions, where she provides insightful and empowering content across digital, television, film, and publishing platforms, Actress with Style, a popular lifestyle brand focused on fashion, beauty, entertainment, and travel that's geared toward the active millennial, as well as The Billionaire Blogger Society, where she consults creative professionals on how to create profitable personal brands. Her first book, Sugar Pills: 10 Days to Awaken Your Inner Power, is a meaningful self-care journal and guide, and was featured in L.A. Style Magazine's 'Women in Power' issue. Candy can be seen on The Doctors on CBS as a social media expert. She's also been the keynote speaker at WellnessCon on self-care and social media brand building. Recently, her podcast, Sugar Pills: A Practical Guide to Self-Care was picked up by FIRE Media. In her latest book, The Entrepreneur's Guide to Personal Branding, she creates an easy and tangible blueprint for building a profitable personal brand that will grow your business and ultimately make you more money. If you're seeking more freedom, autonomy, and creative license in your life and career, then this is the guide for you. Whether you're starting from scratch or looking to up-level your current brand, Candy guides you through the process of turning your personality and passions into a revenue making career. She helps you to assess the current state of your brand to see what's working and what needs improvement. It also provides easy to understand definitions of branding, personal branding, and brand strategy. Next, Candy goes in-depth with step-by-step guides to creating the foundation of your personal branding blueprint, from naming, the tagline, the brand vision, the brand mission, to your brand's presence, that you can use in a real way to bring your brand to life both online and in-person. She reveals how to create a consistent look-and-feel for your brand that you can implement across all of your brand's touch-points while identifying your ideal client and how to solve their problems and add value to their lives. Lastly, Candy provides simple strategies for how to activate your brand and become an expert in your industry so you can command higher rates and create the life and career that you deserve. Creating a profitable and purposeful personal brand is a crucial milestone in designing the life that you deserve. Although she breaks down how to build a personal brand in easy and tangible ways, implementing your brand into the world in a meaningful way, is in your hands. She knows and believes that you are capable and worthy of sharing your unique gifts and talents with the world, and she would be honored to be your guide along the way. Up next for Candy is the starring role of Nicole Schroeder in the digital series, The Salon, and the role of Tyra in the feature film, A Rose in Concrete. She's appeared in BuzzFeed videos and was the on-camera host for Disney Style and has appeared in the TBS show, Are We There Yet? and in You Rock, Let's Roll, on FUSE. She's done script coverage for Emmy award-winning writer and producer Lena Waithe. Candy's a VIP Influencer for FOX shows Empire, STAR, Lethal Weapon, and Pitch. She's also partnered with Lionsgate as a social media influencer for their red carpet premiere of Power Rangers. For three years, Candy's been a panelist at BlushCon, and her digital series, The Ratchet Pack, was screened during the Indie Night Film Festival. She was a presenter during The Altitude Summit on personal branding and has been featured in Teen Vogue, Refinery29, Simply Stylist, Independent Fashion Bloggers, PopSugar, BRINK, FOX, The Stream TV, and more.

The Road To Recognition

Author : Seth Price
ISBN : 1940858364
Genre : Business & Economics
File Size : 62.30 MB
Format : PDF, Mobi
Download : 801
Read : 1000

Ready to reap the rewards of recognition? You own a brand. Its name is your name. You need to take ownership of it and earn recognition as an expert in your field. There's no simple shortcut. But now there's a remarkably useful roadmap featuring: An A to Z guide packed with actionable advice for developing your personal brand and accelerating your professional success. 26 practical lessons to help you whether you're an entrepreneur, business leader, aspiring professional, creative, marketer or second careerist Insights from professionals who are reaping the rewards of recognition
Category: Business & Economics

Personal Brands

Author : Roberto Álvarez del Blanco
ISBN : 9780230252639
Genre : Business & Economics
File Size : 26.39 MB
Format : PDF
Download : 709
Read : 181

Learn how to build and manage your personal brand, with reflections on brand analysis and brand management in the commercial world
Category: Business & Economics

Library Edition Of Everyday Celebrity

Author : Jess Ponce
ISBN : 1986474801
Genre :
File Size : 40.2 MB
Format : PDF, Docs
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LIBRARY EDITION of Everyday Celebrity Unleash your innate star quality and get the meaningful attention you and your personal brand truly deserve. It's your time to SHINE! Hollywood media coach Jess Ponce III reveals how you can master best practices for self-promotion that transcend the entertainment world. He, along with international business leadership consultant Emily Liu, empower you with strategies for professional and personal success-no matter your industry. - Communicate your irresistible offer with clarity, confidence, and charisma - Leverage media opportunities for more productive results - Grow your visibility, influence, and professional network - Create a compelling call to action for profitable outcomes Caring mentors with worldwide reach. In 2014 Emily invited Jess to bring his extraordinary blend of celebrity know-how and branding expertise to Asia. Jess is the creator of The A Factor(TM) and he is the creative force behind Media 2x3, a U.S. based media-company that develops and packages personality, entrepreneurial, and media talent. His celebrity insight stems from extensive experience as a producer and interviewer for celebrity-driven television programs. He has coached 4000+ individuals to tap into their own star qualities, including creative and corporate executives, TEDx speakers, celebrities, and on-air presenters from Disney, HGTV, ABC, and other entertainment brands. As the founder of the Awesome Group, Emily has mobilized best-in-class, global resources to build a multi-media learning platform. Through publishing, premium learning events, and extended product lines, she has created Asia's preeminent personal and professional development firm. Emily is the author of "Singing in the Rain" and the co-author of "Secrets to Winning," the bestselling book on performance coaching that has been translated into three languages.

Managing Brand Me

Author : Thomas Gad
ISBN : 0738207381
Genre : Business & Economics
File Size : 26.55 MB
Format : PDF, Mobi
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Knowing what you stand for isn't just about philosophy and personal ethics, but also what you have to offer in today's marketplace. Managing Brand Me presents a four-dimensional method of personal branding to help you create your own brand and launch it with style.
Category: Business & Economics

Career Distinction

Author : William Arruda
ISBN : 1118045068
Genre : Business & Economics
File Size : 44.54 MB
Format : PDF, ePub
Download : 903
Read : 375

Praise for Career Distinction "Hands down, this book is the bible on branding for your career!" -- Susan Britton Whitcomb, author of Job Search Magic "As a professional resume writer and career coach, I have extolled the concept of personal branding for my clients for years. Now, for the first time ever, I have an outstanding resource to recommend--Career Distinction by William Arruda and Kirsten Dixson. This book details the concept of personal branding in a magnificent and easy-to-digest presentation that is a must-buy for every serious job seeker." -- Wendy S. Enelow, CCM, MRW, JCTC, CPRW Executive Director of the Career Masters Institute "Arruda and Dixson are widely respected in the global career coaching community as gurus who not only teach but live the personal branding model, and their expertise and passion show through on every page of this practical, indispensable book. I highly recommend it to all who want to distinguish themselves from the competition." -- L. Michelle Tullier, PhD, Vice President of Right Management and author of The Unofficial Guide to Landing a Job
Category: Business & Economics

The Brand Called You

Author : Peter Montoya
ISBN : 0967450608
Genre : Financial planners
File Size : 41.15 MB
Format : PDF, Docs
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Category: Financial planners

Branding For Dummies

Author : Bill Chiaravalle
ISBN : 9781118958087
Genre : Business & Economics
File Size : 21.3 MB
Format : PDF, ePub, Docs
Download : 683
Read : 634

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Category: Business & Economics

Branding Yourself

Author : Erik Deckers
ISBN : 9780133056808
Genre : Business & Economics
File Size : 35.42 MB
Format : PDF
Download : 827
Read : 172

Want a new job or career? Need to demonstrate more value to customers or employers? Use today’s hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you’ll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers’ or partners’ toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career! DISCOVER HOW TO: • Choose today’s best social media tools for your personal goals • Build an authentic storyline and online identity that gets you the right opportunities • Make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+ • Build connections and prove expertise by sharing video on YouTube and Vimeo • Find yourself on search engines and then optimize your personal online presence • Promote your events, accomplishments, victories…and even defeats and lessons learned • Integrate online and offline networking to get more from both • Reach people with hiring authority and budgets on LinkedIn • Use Twitter to share the ideas and passions that make you uniquely valuable • Avoid “killer” social networking mistakes • Leverage your online expert status to become a published author or public speaker • Measure the success of your social media branding • Get new projects or jobs through your online friends and followers Learn more with Branding Yourself Video Lessons. For additional information go to
Category: Business & Economics