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Copywriting Made Simple

Author : Tom Albrighton
ISBN : 9781789011203
Genre : Business & Economics
File Size : 89.5 MB
Format : PDF, ePub
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Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do.
Category: Business & Economics

Seo Made Simple For 2011

Author : Jason McCormick
ISBN : 9780615426723
Genre : Business & Economics
File Size : 39.76 MB
Format : PDF, Docs
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In a nutshell, it's sink or swim in the Internet world. If you are on page one of a Google, Bing, or Yahoo! search, your swimming in dough and have so much business you don't know what to do. On the other hand, if you are on page 3 or beyond you have no business. It's so true that no one hardly ever uses a telephone book anymore, they use the Internet. When you are competing against 800 million business websites on the Internet, you have to have an edge. There is an exact science in how to get your website to page one of an Internet search and it is different for each search engine. Not only that it changes every single year. For 2011, this book will teach you the science. Don't worry it covers the latest techniques for optimizing for Google Instant, Google Instant Preview, and Google Caffeine.
Category: Business & Economics

The Indie Author Mindset

Author : Adam L Croft
Genre : Reference
File Size : 59.79 MB
Format : PDF, ePub, Docs
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Do you want to sell more books and earn a good living from your fiction? Discover how to change your way of thinking and revolutionise your writing career. Are you struggling to take your author career on to the next stage? Do you wish you could sell huge numbers of books and make a good income for you and your family? Before he learned to change his mindset, Adam Croft's fiction books earned him around $30 a day. But, after developing the indie author mindset, he was earning $3,500 a day within a matter of weeks. The Indie Author Mindset shows you how simply changing your way of thinking about your writing business can revolutionise your career. Using Adam's personal experiences and examples, you'll be able to think differently about the business side of your writing career and lay down the foundations for long-term success. In The Indie Author Mindset, you'll discover: How to decide who to listen to — and who not to listen toHow to unlock the power of residualsHow to create more than half a dozen income streams from one bookLessons and advice from Bryan Cohen, David Gaughran, Brian Meeks and Mark DawsonWhy almost every writer misunderstands profit and is doing advertising wrongAnd much, much more! This life-changing book is the motivational kick-up-the-backside all authors need. If you like a non-fiction book with a personal touch, practical tips you can apply every day and all the motivation you need to kick your career on to the next stage, The Indie Author Mindset is for you.
Category: Reference

Advertising For A Small Business Made Simple

Author : Bernard Ryan
ISBN : 038547556X
Genre : Business & Economics
File Size : 29.33 MB
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Tells how to analyze a product, identify the target audience, calculate an advertising budget, and evaluate advertising effectiveness
Category: Business & Economics


Author : Frank Jefkins
ISBN : 9781483183183
Genre : Business & Economics
File Size : 25.71 MB
Format : PDF, Kindle
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Advertising provides a comprehensive coverage of the subject matter. It gives some sample of case studies. There are ten classes of the subject matter. These are classified as being persuasive, informative, institutional, financial, classified, retail, cooperative, industrial, government, and trade. Each of these types is defined and comprehensively explained. The subject matter also has a role to society and this is discussed in the text. The book defines such term as marketing, propaganda, and public relations. Different medium of commercial delivery are outlined. Such medium as via press, television, radio, cinema, direct mail, and exhibitions are analyzed. The process of doing an advertisement is discussed in detail. This is followed by a description of the six sides to advertising. Several advertising organizations are described in detail. And a section of the text identifies the ways in which commercials are being funded. The book will provide useful information to commercial creators, marketers, agents, students, and researchers in the field of marketing.
Category: Business & Economics

The Unwritten Rules Of Copywriting

Author : Dominic Gettins
ISBN : 0749431415
Genre : Business & Economics
File Size : 79.47 MB
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Copywriting is not taught in schools, yet it influences everyday life far more than logarithms or crop rotation. Copywriting is not taught in marketing departments or ad agencies, yet millions of pounds hang on its success or failure. But can a creative act be taught? Can you apply rules? Dominic Gettins believes so. "In The Unwritten Rules of Copywriting" Dominic Gettins divides the process of writing copy into eight practical steps: * Know your target * Do your research * Answer the brief * Be relevant * Be objective * Keep it simple * Know your medium * Be ambitious And they work. They are a proven success where used on courses and workshops, as well as in many successful advertising campaigns. Now you can apply them to your own work. If you're a seasoned copywriter this is a valuable source of ideas, quotes and examples reflecting the modern role of copy in advertising. If you're entirely new to the skill, you'll find rock-solid principles and the guidance you need to survive. And if you simply want to improve your written communication in the office, apply these rules and you'll be amazed at the improvement. These rules are not intended as edicts. They carry no penalties; they're merely a useful way to structure material and commit it to memory, and have been adopted by a number of organizations.
Category: Business & Economics


Author :
ISBN : MINN:31951P00322286S
Genre : Advertising
File Size : 27.58 MB
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Category: Advertising

Freelancing Made Simple

Author : Larry E. Hand
ISBN : 0385474660
Genre : Business & Economics
File Size : 83.97 MB
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A guide to starting a business as a freelancer discusses freelance careers, organizing a workspace, formulating a business plan, keeping records for taxes, and juggling family responsibilities while working at home. Original.
Category: Business & Economics

Growing Your Small Business Made Simple

Author : Wilbur Cross
ISBN : IND:30000038232454
Genre : Business & Economics
File Size : 20.5 MB
Format : PDF, ePub
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Examines management principles and gives practical pointers for increasing services, products, or facilities, and still staying solvent
Category: Business & Economics