Convert Every Click

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Convert Every Click

Author : Benji Rabhan
ISBN : 9781118759707
Genre : Business & Economics
File Size : 46.40 MB
Format : PDF
Download : 516
Read : 428

A holistic approach to conversion rate optimization thatencompasses an entire business—online and offline—todrive more sales and referrals, and increase bottom-lineprofits In order for your business to survive, you must convertanonymous traffic into sales. The better you do that, the moremoney you make. The science of tweaking and testing webpages toconvert the maximum number of people is known as conversion rateoptimization (CRO). Convert Every Click introducesan expanded vision of CRO that the author, Benji Rabhan, calls"holistic conversion rate optimization." Internet technology andinnovation have changed the way you should be optimizing yourbusiness, your marketing, and your websites. The book looks at thepsychology behind this new way of optimizing an entire business formore profits. It examines how your website plays a role in youroverall business strategy, and details how to use CRO psychologyand strategies to increase profits. Teaches proven strategies for increasing conversions acrossyour entire business Details various split testing and data gathering methods andwhen to use each one Unveils a holistic approach to conversion rate optimization,using technology to create a more customer-centric experience thatnot only increases conversions, but also improves customerengagement and satisfaction With guidance from Convert Every Click, you'll learn howto boost conversions and consumption across your entire business bymaximizing every bit of your hard-earned traffic before, during,and after a sale.
Category: Business & Economics

Macs All In One Desk Reference For Dummies

Author : Wallace Wang
ISBN : 1118051785
Genre : Computers
File Size : 58.23 MB
Format : PDF, ePub
Download : 575
Read : 1053

Welcome to the wonderful world of the Mac! Whether you’ve just decided to switch from Windows or you’ve been using a Mac for awhile and want to take advantage of all its bells and whistles, Macs All-in-One Desk Reference For Dummies is the perfect guidebook to Mac land. You probably already know that Macs were made for media. There’s iPhoto for organizing, editing, and sharing your digital photos; iMovie to let you become a moviemaker; iDVD for preserving that movie and playing your favorites; and of course, iTunes for managing your music. But your Mac is just as happy creating documents, browsing the Internet, putting together cool presentations, or even crunching numbers. This guide shows you how to use all those applications and more. Seven minibooks cover Mac basics; working with photos, movies, and music; using the Internet; working with iLife and iWork applications; various other Mac programs; time-saving tips; and networking. You’ll discover how to Set up and customize a new Mac Get online, choose a browser, configure an e-mail account, and instant-message with iChat Handle Mac security and troubleshoot problems Create a Web site with iWeb and get it online Back up your files, sync your stuff, and manage your life with your Mac Network your Mac with other computers, even PCs, and share files, printers, and more Even if you’re a seasoned Mac veteran, we bet you’ll find some things here you didn’t know! And you’ll refer to this book again and again.
Category: Computers

Understanding Digital Marketing

Author : Damian Ryan
ISBN : 9780749464288
Genre : Business & Economics
File Size : 70.68 MB
Format : PDF, Kindle
Download : 986
Read : 1241

Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.
Category: Business & Economics

Pay Per Click Search Engine Marketing For Dummies

Author : Peter Kent
ISBN : 9780471754947
Genre : Computers
File Size : 67.69 MB
Format : PDF, Docs
Download : 366
Read : 914

Plan and launch your PPC campaign and keep track of its progress If you want potential customers to form a traffic jam at your Web site, Pay Per Click just might do the trick. This book will help you decide! It tells you all about Google AdWords and Yahoo! Sponsored Search, targeting your customers, watching out for fraud, assessing the pros and cons of Pay Per Click, and making Pay Per Click work for you. Discover how to Use the right keywords to trigger your ads Figure your breakeven point Write ads that reach your customers Calculate return on investment Use geo targeting Track your ad results
Category: Computers

New Perspectives Microsoft Office 365 Access 2016 Comprehensive

Author : Mark Shellman
ISBN : 9781337017053
Genre : Computers
File Size : 55.31 MB
Format : PDF, Kindle
Download : 768
Read : 325

Now readers can develop the complete Microsoft Access 2016 skills needed to be successful in college or the business world beyond with the emphasis on critical-thinking, problem-solving, and in-depth coverage found in NEW PERSPECTIVES MICROSOFT OFFICE 365 & ACCESS 2016: COMPREHENSIVE. Updated with all-new case-based modules, this thorough edition clearly applies the basic and more advanced skills readers are learning to real-world situations, making the concepts even more relevant. A new Productivity Apps for School and Work module visually introduces Microsoft OneNote, Sway, Office Mix and Edge with fun, hands-on activities. NEW PERSPECTIVES MICROSOFT OFFICE 365 & ACCESS 2016: COMPREHENSIVE immediately demonstrates the importance of the extensive skills highlighted within each module. This edition focuses on strengthening learning outcomes and transferring the complete skills readers are mastering to other applications and disciplines for further success. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Computers

Indesign Production Cookbook

Author : Alistair Dabbs
ISBN : 0596100485
Genre : Computers
File Size : 71.57 MB
Format : PDF, ePub, Mobi
Download : 432
Read : 375

Presents step-by-step instructions and advice on using Adobe InDesign CS2, covering such topics as formatting tables, building multi-page documents, creating indexes and table of contents, and working with photographs.
Category: Computers

Sams Teach Yourself Adobe Photoshop Cs4 In 24 Hours

Author : Kate Binder
ISBN : 0768686857
Genre : Computers
File Size : 50.58 MB
Format : PDF, ePub
Download : 828
Read : 995

Sams Teach Yourself Adobe® Photoshop® CS4 Kate Binder In just 24 lessons of one hour or less, you’ll learn all the fundamental Photoshop CS4 skills you need to get great results—in digital photography, graphic design, painting, or anything else! Using this book’s easy, step-by-step approach, you’ll master Photoshop CS4’s revamped interface and powerful new shortcuts. You can also learn professional techniques for repairing damaged photos, creating great composites, black-and-white images, and web graphics, and a whole lot more! Full-color figures and clear step-by-step instructions visually show you how to use Photoshop. Notes, Tips, and Cautions provide related information, advice, and warnings. Q&A sections, quizzes, and exercises help you build and test your knowledge. Learn how to… Master Photoshop CS4’s new tabbed interface, Application Frame, and Application Bar Personalize your workspace to work more efficiently Repair and retouch black-and-white and color images, no matter what condition they’re in Make “spot fixes” with Photoshop CS4’s improved toning tools Achieve powerful artistry with Photoshop’s filters and effects Master digital painting with Photoshop’s paintbrushes and other tools Get your colors right, in both print and web applications Transform your images using tools ranging from Flip and Warp to Liquify Master professional-level features including layers, channels, and masks Create outstanding typographic special effects Prepare great web images for everything from online photo galleries to cellphones Save time and get better results with Photoshop CS4’s latest enhancements Kate Binder is a design and graphics expert who works from her home in New Hampshire. She has written articles on graphics, publishing, and photography for magazines including Shutterbug, Publish, eDigitalPhoto, PEI, and Desktop Publishers Journal. Kate is also the author of several books, including iMac Portable Genius, Sams Teach Yourself Adobe Photoshop Elements 6 in 24 Hours, Easy Mac OS X Leopard, The Complete Idiot’s Guide to Mac OS X, and Easy Adobe Photoshop 7. Category: Graphics Covers: Adobe® Photoshop® CS4 User Level: Beginning–Intermediate
Category: Computers

Microelectronics Systems And Devices

Author : Owen Bishop
ISBN : 9781136377914
Genre : Technology & Engineering
File Size : 86.61 MB
Format : PDF, ePub, Mobi
Download : 126
Read : 1321

This is a completely new textbook written to be fully in line with the new BTEC Higher National unit from Edexcel, the 2000 specification Advanced GNVQ unit, BTEC NII and NIII, and A-Level modules. The resulting breadth of coverage makes Microelectronics - Systems and Devices an excellent international student text. The book takes a student-centred approach towards microelectronics, with Test Your Knowledge features to check understanding, and numerous Activities suitable for practicals, homeworks and other assignments. Key facts, formulae and definitions are highlighted to aid revision, and theory is backed up by numerous examples throughout the book. Each chapter ends with a set of problems, which include exam-style questions and multiple-choice questions, with numerical and multi-choice answers provided in the back of the book. In addition, a number of Assignments appear through the book for which answers are provided in a separate lecturer's supplement (free to adopters). The Assignments are ideal for tests or revision homeworks. As well as matching the latest syllabuses, this book covers the latest devices in use in colleges: the 80C31 and PIC families. The material is suitably flexible to provide a core text for colleges using other chips such as the 8051, the 8086/Pentium family and 'classics' such as the Z80 and 6502. Owen Bishop's talent for introducing the world of electronics has long been a proven fact with his Beginner's Guide to Electronics, Understand Electronics and a range of popular circuit construction guides chosen by thousands of students, lecturers and electronics enthusiasts. He is also well known for his college texts such as Understand Technical Mathematics.
Category: Technology & Engineering


Author : Susan H. Rodger
ISBN : 0763738344
Genre : Computers
File Size : 40.51 MB
Format : PDF, Docs
Download : 103
Read : 384

JFLAP: An Interactive Formal Languages and Automata Package is a hands-on supplemental guide through formal languages and automata theory. JFLAP guides students interactively through many of the concepts in an automata theory course or the early topics in a compiler course, including the descriptions of algorithms JFLAP has implemented. Students can experiment with the concepts in the text and receive immediate feedback when applying these concepts with the accompanying software. The text describes each area of JFLAP and reinforces concepts with end-of-chapter exercises. In addition to JFLAP, this guide incorporates two other automata theory tools into JFLAP: JellRap and Pate.
Category: Computers

Microsoft Visual Basic Net 2003 Kick Start

Author : Duncan Mackenzie
ISBN : 0672325497
Genre : Computers
File Size : 23.33 MB
Format : PDF, Mobi
Download : 662
Read : 623

Visual Basic .NET Kick Start is a rapid-progression tutorial that presents Visual Basic .NET to working programmers already familiar with another programming language or tool. This book speeds through basic concepts and focuses on practical examples showing the advantages of Visual Basic .NET in ASP programming, application design and creation, and .NET Web Services development. Because previous versions of Visual Basic are so prevalent, this book pays special attention to issues developers face when moving from VB to VB.NET. Although Visual Basic .NET Kick Start assumes no knowledge of the .NET Framework, it skips the handholding and basic programming instruction associated with entry-level tutorials. Full of code examples, tips, and professional insights, this book is about maximum payoff with minimum effort for the working programming who wants to use Visual Basic .NET now.
Category: Computers

Mac Programming For Absolute Beginners

Author : Wallace Wang
ISBN : 9781430233374
Genre : Computers
File Size : 32.75 MB
Format : PDF, Docs
Download : 705
Read : 938

Want to learn how to program on your Mac? Not sure where to begin? Best-selling author Wallace Wang will explain how to get started with Cocoa, Objective-C, and Xcode. Whether you are an experienced Windows coder moving to the Mac, or you are completely new to programming, you’ll see how the basic design of a Mac OS X program works, how Objective-C differs from other languages you may have used, and how to use the Xcode development environment. Most importantly, you’ll learn how to use elements of the Cocoa framework to create windows, store data, and respond to users in your own Mac programs. If you want to learn how to develop apps with Cocoa, Objective-C, and Xcode, this book is a great first step. Here are just a few of the things you’ll master along the way: Fundamental programming concepts aided by short, easy-to-understand examples How to use Xcode and related programming tools to save time and work more efficiently A firm understanding of the basics of Objective-C and how it compares to other languages you might know How to create simple apps using the Cocoa framework How to easily design, write, test, and market your finished program With this book and your trusty Mac, you’re well on your way to transforming your Mac app ideas into real applications.
Category: Computers

Photoshop In A Nutshell

Author : Donnie O'Quinn
ISBN : UCSD:31822026013169
Genre : Computers
File Size : 46.49 MB
Format : PDF, ePub
Download : 314
Read : 700

Defines and describes the tools and features of the Photoshop program, lists common uses and misuses, and provides advice and solutions for specific problems
Category: Computers

Illustrator Cc

Author : Elaine Weinmann
ISBN : 9780133987270
Genre : Computers
File Size : 58.10 MB
Format : PDF, Docs
Download : 470
Read : 1065

For almost two decades, the best-selling Visual QuickStart Guides by Elaine Weinmann and Peter Lourekas have been the textbooks of choice in classrooms and the go-to tutorial and reference for art and design professionals. This edition includes their trademark features: clear, concise, step-by-step instructions; hundreds of full-color illustrations; screen captures of program features; and supplemental tips and sidebars in every chapter. This fully updated edition for Illustrator CC (2014 release) covers the new enhancements and features, including significant upgrades to the Pencil tool, Swatches panel, Artboard panel, as well as new Live Corners, reshaping methods, and much more. The new and updated Illustrator CC features are clearly marked with bright red stars in both the table of contents and main text. Readers can follow the steps in a tutorial fashion, or use the book as a reference guide to individual program features. Many of the key illustrations used in the book are available via Web download for practice by readers.
Category: Computers

Photoshop 6 Shop Manual

Author : Donnie O'Quinn
ISBN : UOM:39015053162478
Genre : Computers
File Size : 25.90 MB
Format : PDF
Download : 284
Read : 964

This is a quick and comprehensive reference of the tools and techniques of Photoshop, covering up to and through version 6. In addition to outlining the correct use of a particular tool, each element focuses on when and why users need to use the tool, its common problems and how to avoid them.
Category: Computers

Real World Quarkxpress 5

Author : David Blatner
ISBN : 9780201354928
Genre : Computers
File Size : 26.71 MB
Format : PDF, ePub, Mobi
Download : 356
Read : 226

This widely acclaimed, indispensable QuarkXPress reference is back for version 5. This is the clearest technical support guide and the definitive reference source on the basics, tool palette, building documents, copy flow, and more.
Category: Computers

Office 2010 All In One For Dummies

Author : Peter Weverka
ISBN : 0470497483
Genre : Computers
File Size : 62.10 MB
Format : PDF, Docs
Download : 702
Read : 793

The leading book on Microsoft Office, now fully updated for Office 2010 Microsoft Office, the world's leading productivity suite, has been updated with new tools. Veteran Office users as well as newcomers will need the comprehensive information in this bestselling All-in-One guide. With a self-contained minibook devoted to each Office application plus minibooks on how Office works together and how you can expand its usefulness, Office 2010 All-in-One For Dummies gets you up to speed and answers the questions you'll have down the road. Microsoft Office is the office productivity suite used around the globe; nearly every business worker encounters it daily The 2010 revision will affect all applications in the suite Eight minibooks cover Word, Excel, PowerPoint, Outlook, Access, Publisher, common Office tools, and ways to expand Office productivity Also covers the new online versions of Word, Excel, and PowerPoint as well as changes to the interface and new tools and techniques Office 2010 All-in-One For Dummies makes it easy to learn to use Office and gets you up and running on all the changes and enhancements in Office 2010.
Category: Computers

Scientific Search Engine Marketing

Author : Jerry Work
ISBN : 9781438259406
Genre :
File Size : 26.37 MB
Format : PDF, ePub, Docs
Download : 929
Read : 316

Scientific Search Engine Marketing presents rational, scientific strategies for managing pay per click campaigns. It is based around two principle ideas: that split-testing is the only way to determine the most effective keywords, ads and web page copy; and that you should focus your pay per click budget on those keywords that generate the most profit per click or the lowest cost per conversion. This book shows the techniques that professional search engine marketers use to pick the best keywords and allocate budget accordingly.

Indesign Cs2

Author : Robert Shufflebotham
ISBN : 1840783044
Genre : Computers
File Size : 60.87 MB
Format : PDF, Kindle
Download : 732
Read : 977

InDesign CS2 in Easy Steps shows you how to harness the creative potential and power in both the existing features and the exciting new features such as Object Styles, Snippets and image controls as well as the extensive file management capabilities of the Adobe Bridge. The book brings a clear, logical and informative learning sequence to the software, using, step by step instructions and an abundance of screenshots that clarify and explain features with the minimum of fuss and the maximum impact.
Category: Computers