CONTROVERSIES IN CONTEMPORARY ADVERTISING

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Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781483315430
Genre : Language Arts & Disciplines
File Size : 39.59 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Category: Language Arts & Disciplines

Controversies In Contemporary Advertising

Author : Kim Sheehan
ISBN : 1452233136
Genre : Advertising
File Size : 62.85 MB
Format : PDF, ePub
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'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.
Category: Advertising

Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781452236254
Genre : Business & Economics
File Size : 59.59 MB
Format : PDF, ePub
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Controversies in Contemporary Advertising is a new text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues. Controversies in Contemporary Advertising is ideally suited as a core text for undergraduate and graduate courses in advertising, marketing, journalism, mass communication, and communication studies.
Category: Business & Economics

The A Z Encyclopedia Of Food Controversies And The Law

Author : Elizabeth Marie Williams
ISBN : 9780313364488
Genre : Health & Fitness
File Size : 66.51 MB
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This two-volume set is a broad compendium of the law, policies, and legal influences that affect the food on our plates today. * Alphabetically arranged entries describe topics related to the intersection of law and food * An appendix offers examples of legislation, court cases, regulations, and international treaties related to food * A timeline shows the development of the law of food in the United States * A bibliography lists additional materials for reference
Category: Health & Fitness

Roadblocks To Equality

Author : Jeffery Klaehn
ISBN : 1551643162
Genre : Social Science
File Size : 22.30 MB
Format : PDF
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Covering a wide range of topics and dealing with real-life issues, these international contributors, who are both male and female and who cross a variety of boundaries--social, cultural, and political--examine various dimensions of women's lived experiences in order to address the challenges that arise from women's contemporary struggles in relation to globalization, human rights, and a political economy. The book is divided into four main sections, and each section includes an introductory essay, and then each chapter recaps some of the history of the given issue before it goes on to examine its current status. Essay topics include: women in the workplace and their push toward wage equity; support for working mothers and the importance of universal, affordable childcare; women in academia and women in politics; aging as a gendered experience, why aging and women's activism matter, and the importance of storytelling; the experiences of girls where the presence of feminism in their lives is, and has been, taken for granted; how women have been perceived by advertisers and how they have been represented in the media; the international sex trade, pornography, and the question of men's responsibility; and women and human rights, in both a local and a global context. Contributors include: Patrizia Albanese, Anurita Bains, Susan Bryant, Walter DeKeseredy, Natalie Dias, Melissa Ditmore, Peter Eglin, Danielle Fagen, Kathleen Gotts, Sylvia Hale, Mandy Hall, Robert Jensen, Jeffery Klaehn, Michèle Martin, Claudia Mitchell, Michael Parenti, Richard Poulin, Jocey Quinn, Jacqui Reid-Walsh, Carole Roy, Martin D. Schwartz, and Nancy Snow.
Category: Social Science

Emotional Branding

Author : Marc Gobé
ISBN : 1581150784
Genre : Business & Economics
File Size : 89.45 MB
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Offers an approach to building brand loyalty with the use of an interactive strategy, presenting case histories that demonstrate how the five human senses can be used as effective marketing tools to respond to trends.
Category: Business & Economics

Contemporary Advertising

Author : William F. Arens
ISBN : PSU:000043604623
Genre : Business & Economics
File Size : 45.20 MB
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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Category: Business & Economics

Advertising And Society

Author : Carol J. Pardun
ISBN : 1405144106
Genre : Political Science
File Size : 29.13 MB
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Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues
Category: Political Science

A Glittering Haze

Author : Winston Fletcher
ISBN : 1870562917
Genre : Advertising
File Size : 48.13 MB
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Category: Advertising