Controversies In Contemporary Advertising

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Controversies In Contemporary Advertising

Author : Kim Bartel Sheehan
ISBN : 9781483315430
Genre : Language Arts & Disciplines
File Size : 78.73 MB
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Presenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Category: Language Arts & Disciplines

Controversies In Contemporary Advertising

Author : Kim Sheehan
ISBN : 1452233136
Genre : Advertising
File Size : 78.93 MB
Format : PDF, ePub
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'Controversies in Contemporary Advertising' presents a range of perspectives, examining economic, political, social & ethical questions about topics such as stereotyping, controversial products, consumer culture, & new technology.
Category: Advertising

The A Z Encyclopedia Of Food Controversies And The Law

Author : Elizabeth Marie Williams
ISBN : 9780313364488
Genre : Health & Fitness
File Size : 48.73 MB
Format : PDF
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This two-volume set is a broad compendium of the law, policies, and legal influences that affect the food on our plates today. * Alphabetically arranged entries describe topics related to the intersection of law and food * An appendix offers examples of legislation, court cases, regulations, and international treaties related to food * A timeline shows the development of the law of food in the United States * A bibliography lists additional materials for reference
Category: Health & Fitness

Mixed Media

Author : Tom Bivins
ISBN : 9781351788977
Genre : Language Arts & Disciplines
File Size : 54.76 MB
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Mixed Media offers students of journalism, advertising, and public relations the tools for making ethical and moral decisions within their professional disciplines. Covering both ethical theory and its practical application to the media professions, Mixed Media serves as an indispensable starting point for those seeking to develop an ethical framework with regard to mass media. Each media industry is covered with specific attention paid to relevant ethical decision-making approaches involving primary concerns such as truth telling, constituent obligations, persuasion versus advocacy, and respect for the consumers of public communication. In addition, the book covers new media and how ethics affect such concepts as social media, word-of-mouth advertising, and the impact of the digital revolution. And, new to this edition, recent concerns in areas such as satire and the dilemma of free speech versus constraint are discussed, as well as the quandry of native advertising in journalism. Readers will come away with a greater appreciation for moral philosophy and theory as a foundation for decision making, and will develop a personal "yardstick" by which to measure their decisions.
Category: Language Arts & Disciplines

Roadblocks To Equality

Author : Jeffery Klaehn
ISBN : UOM:39076002794696
Genre : Social Science
File Size : 41.25 MB
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Explores women's experiences within contemporary society in a domestic and global context.
Category: Social Science

Contemporary Advertising

Author : William F. Arens
ISBN : PSU:000043604623
Genre : Business & Economics
File Size : 79.91 MB
Format : PDF, Kindle
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Contemporary Advertising, 10/e, is one of the best-selling advertising texts in this field. Known as the " coffee table book" for Advertising, it is known for its current examples, the author's ability to pull from real-world experiences, and the clear writing style. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.
Category: Business & Economics

Advertising And Society

Author : Carol J. Pardun
ISBN : STANFORD:36105132265666
Genre : Business & Economics
File Size : 42.23 MB
Format : PDF, ePub
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Organized in a “point/counterpoint” format, this up-to-date text examines the impact of advertising on society. It is designed to spark discussion and help students understand the complexities of the issues being presented. Ideal for the undergraduate and graduate alike, it features a unique balance between criticism and practice that is rarely found on the market today. Organized in a unique, yet effective debate format designed to spark discussion -- even among audiences with little or no previous knowledge of the subject Each chapter begins with an overview of the history and central issues surrounding a topic, and concludes with a summary of the arguments presented Includes suggestions for further research, questions for discussion, paper topics, and a bibliography of additional readings Offers an industry-based prospective, as opposed to a solely critical one Written in an accessible style that lends substantial clarity to complex issues
Category: Business & Economics

Ads Fads And Consumer Culture

Author : Arthur Asa Berger
ISBN : UOM:39015067640808
Genre : Business & Economics
File Size : 69.92 MB
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Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.
Category: Business & Economics

Marketing Management In China

Author : Philip Kotler
ISBN : NWU:35556041036435
Genre : Business & Economics
File Size : 67.99 MB
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Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly
Category: Business & Economics

Encyclopedia Of Sex And Gender A C

Author : Fedwa Malti-Douglas
ISBN : 0028659619
Genre : Electronic books
File Size : 59.97 MB
Format : PDF
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Addresses issues of sex and gender at the personal and the social level; examines issues of identity, status, class, ethnicity, race, and nation; of sexuality and the body; of social institutions and the structures of representation. Topics include changing conceptions of "the feminine," the family and masculinity, religion, morality, cultural images, medical practice, public health, economy and society and many more.
Category: Electronic books

Loyola Consumer Law Review

Author :
ISBN : STANFORD:36105063741602
Genre : Consumer protection
File Size : 29.92 MB
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Category: Consumer protection

Advertising Myths

Author : Anne Cronin
ISBN : 9781135141493
Genre : Social Science
File Size : 78.73 MB
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Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a 'matrix of transformation' that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of 'circuits of belief' that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programmes of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption.
Category: Social Science

Building Buzz To Beat The Big Boys

Author : Steve O'Leary
ISBN : PSU:000065152379
Genre : Business & Economics
File Size : 71.38 MB
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By putting the information in this book to use, small retail stores and service providers can beat back Big Chain competition and prosper.
Category: Business & Economics

Social Computing

Author : Subhasish Dasgupta
ISBN : 9781605669847
Genre : Computers
File Size : 76.11 MB
Format : PDF, ePub
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With an increasing accessibility to social networking tools, the development of Web 2.0, and the emergence of virtual worlds, social computing crosses cultural boundaries to join people in the digital landscape. Social Computing: Concepts, Methodologies, Tools, and Applications uncovers the growing and expanding phenomenon of human behavior, social constructs, and communication in online environments. This multiple volume publication presents the latest research on social change, evolving networks, media, and interaction with technology to offer audiences a comprehensive view of the impact of social computing on the way cultures think, act, and exchange information.
Category: Computers

Contemporary Debates And Controversies In Cardiac Electrophysiology Part Ii An Issue Of Cardiac Electrophysiology Clinics E Book

Author : Ranjan K. Thakur
ISBN : 9781455743919
Genre : Medical
File Size : 55.63 MB
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Debates and controversies about how to treat difficult problems or conditions abound in cardiac electrophysiology. This issue attempts to bring together a variety of controversial subjects and to present differing views on how to resolve these questions so clinicians will have a handy guide to the most current thinking about these difficult subjects.
Category: Medical