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Content Strategy For The Web

Author : Kristina Halvorson
ISBN : 0321648722
Genre : Computers
File Size : 62.84 MB
Format : PDF, Kindle
Download : 888
Read : 790

If your website content is out of date, off-brand, and out of control, you're missing a huge opportunity to engage, convert, and retain customers online. Redesigning your home page won't help. Investing in a new content management system won't fix it, either. So, where do you start? Without meaningful content, your website isn't worth much to your key audiences. But creating (and caring for) "meaningful" content is far more complicated than we're often willing to acknowledge. Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. For the first time, you'll: See content strategy (and its business value) explained in plain language Find out why so many web projects implode in the content development phase ... and how to avoid the associated, unnecessary costs and delays Learn how to audit and analyze your content Make smarter, achievable decisions about which content to create and how Find out how to maintain consistent, accurate, compelling content over time Get solid, practical advice on staffing for content-related roles and responsibilities
Category: Computers

Content Marketing Strategies

Author : Matthew Roy
ISBN : 1797931679
Genre : Business & Economics
File Size : 56.23 MB
Format : PDF, Docs
Download : 643
Read : 150

Content Marketing Strategy 2019 This book contains proven steps and strategies for how to achieve a competitive edge and build your authority. I will reveal to you how you can use various components and resources and infuse them in your content marketing strategy. Once you apply them, you will attract more customers and they will become your loyal supporters. Content Marketing involves knowing the dynamic relationship between your existing and potential customers' needs and the functionality of your product or service. You must understand how your consumers view the world, how society, family, and their peers can influence their behavior, and how they realize their needs and desires. When members of your audience are motivated to fulfill their needs, they will purchase your product or service. However, you have to first engage them. You will learn innovative and inspiring ways to capture anyone's attention. After implementing these strategies, you will connect better with your targeted audience, positively influence your audience's way of thinking, and obtain greater results. Marketing is impossible without great content Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing: Social media marketing: Content marketing strategy comes before your social media strategy. SEO: Search engines reward businesses that publish quality, consistent content. PR: Successful PR strategies address issues readers care about, not their business. PPC: For PPC to work, you need great content behind it. Inbound marketing: Content is key to driving inbound traffic and leads. Content strategy: Content strategy is part of most content marketing strategies. For more information click on the BUY BUTTON!! tag:blogging for profit,content ideas,blogging for money,blogging for beginners,content strategy for the web,content marketing strategy,content marketing agency,content marketing for bloggers,content marketing business,seo 2017,marketing social media,content writing for the web,web marketing for profit,web marketing that works
Category: Business & Economics

Global Marketing Strategies For The Promotion Of Luxury Goods

Author : Mosca, Fabrizio
ISBN : 9781466699595
Genre : Business & Economics
File Size : 33.97 MB
Format : PDF, Kindle
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Read : 156

Vast markets for high-symbolic-value goods serve as an expansive worldwide arena where luxury brands and products compete for consumer attention. As global luxury markets have grown and continue to grow, uncovering successful methods for maintaining brand image and consumer desire is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends, business models, and challenges within the luxury goods market. Focusing on strategies for achieving competitive advantage, new market development, as well as the role of the media in luxury brand building, this timely reference publication is designed for use by business professionals, researchers, and graduate-level students.
Category: Business & Economics

Writing Effectively In Print And On The Web

Author : Rebecca Blakiston
ISBN : 9781442278868
Genre : Language Arts & Disciplines
File Size : 37.13 MB
Format : PDF, Docs
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The written word is our primary tool for communication – with colleagues, administrators, stakeholders, and users. Poor use of words can lead to misunderstandings and inefficiencies. Writing effectively will help you be a stronger colleague, manager, and librarian. In this book, you will learn how to: Define your audience and your primary messages Simplify your writing so that it is succinct and understandable Structure your written content so that it is most usable and accessible to your audience Approach different forms of writing in a way that is most effective to getting your message across Establish a voice and tone that reflects the identity of your organization and yourself as a professional The book covers writing for both print and Web-based publications and is aimed at all types of libraries.
Category: Language Arts & Disciplines

Learning Responsive Web Design

Author : Clarissa Peterson
ISBN : 9781449363697
Genre : Computers
File Size : 53.50 MB
Format : PDF, ePub
Download : 624
Read : 607

Deliver an optimal user experience to all devices—including tablets, smartphones, feature phones, laptops, and large screens—by learning the basics of responsive web design. In this hands-on guide, UX designer Clarissa Peterson explains how responsive web design works, and takes you through a responsive workflow from project kickoff to site launch. Ideal for anyone involved in the process of creating websites—not just developers—this book teaches you fundamental strategies and techniques for using HTML and CSS to design websites that not only adapt to any screen size, but also use progressive enhancement to provide a better user experience based on device capabilities such as touchscreens and retina displays. Start with content strategy before creating a visual design Learn why your default design should be for the narrowest screens Explore the HTML elements and CSS properties essential for responsive web design Use media queries to display different CSS styles based on a device’s viewport width Handle elements such as images, typography, and navigation Use performance optimization techniques to make your site lighter and faster
Category: Computers

Ideas Que Pegan

Author : Chip Heath
ISBN : 9788483566183
Genre : Business & Economics
File Size : 83.9 MB
Format : PDF, ePub, Docs
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Chip Heath y Dan Heath explican por qué algunas ideas sobreviven y otras mueren.
Category: Business & Economics

Content Strategy In Technical Communication

Author : Giuseppe Getto
ISBN : 9780429574986
Genre : Language Arts & Disciplines
File Size : 61.71 MB
Format : PDF, Docs
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Read : 950

Content Strategy in Technical Communication provides a balanced, comprehensive overview of the current state of content strategy within the field of technical communication while showcasing groundbreaking work in the field. Emerging technologies such as content management systems, social media platforms, open source information architectures, and application programming interfaces provide new opportunities for the creation, publication, and delivery of content. Technical communicators are now sometimes responsible for such diverse roles as content management, content auditing, and search engine optimization. At the same time, we are seeing remarkable growth in jobs devoted to these other content-centric skills. This book provides a roadmap including best practices, pedagogies for teaching, and implications for research in these areas. It covers elements of content strategy as diverse as "Editing Content for Global Reuse" and "Teaching Content Strategy to Graduate Students with Real Clients," while giving equal weight to professional best practices and to pedagogy for content strategy. This book is an essential resource for professionals, students, and scholars throughout the field of technical communication.
Category: Language Arts & Disciplines

Unleashing The Power Of Digital Signage

Author : Keith Kelsen
ISBN : 9781136023859
Genre : Language Arts & Disciplines
File Size : 59.35 MB
Format : PDF
Download : 629
Read : 724

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and strike a balance that uses messages effectively alongside the other advertising campaign elements. Through the included interviews, gain access to the wisdom of more than 45 experts, each of whom has deployed and operated successful digital signage networks. The companion website,, features real-world implementations and video blog programming that includes interviews with industry notables. You'll learn how to: create a strategic communications blueprint and style guide for your network keep content flowing automatically-and therefore remaining relevant use data on viewers and traffic to build a programming schedule legally acquire and repurpose content more accurately predict where the future of content will lead Foreword by Joe Pine and Jim Gilmore authors of "The Experience Economy" and "Authenticity"
Category: Language Arts & Disciplines

Successful Strategies For Reading In The Content Areas Grades Prek K

Author :
ISBN : 9781425893590
Genre : Education
File Size : 76.4 MB
Format : PDF, ePub, Docs
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Improve content-area reading with a variety of strategies and a wealth of information to help readers in Grades Pre-K-K improve their comprehension of nonfiction text. This book includes essential reading skills and strategies grouped into 8 categories including: Monitor Comprehension, Activate and Connect, Infer Meaning, Ask Questions, Determine Importance, Visualize, Summarize and Synthesize, and Developing Vocabulary. All of the skills and strategies are covered by providing practical teaching guidelines as well as motivating learner activities. The included ZIP file features graphic organizers and activities pages that can be reproduced and modified. 272pp.
Category: Education

Managing Enterprise Content

Author : Ann Rockley
ISBN : 0735713065
Genre : Computers
File Size : 57.74 MB
Format : PDF
Download : 605
Read : 163

Provides concepts, strategies, guidelines, processes, and technological options to create content customized for a variety of customers and media types.
Category: Computers