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Content Marketing For Dummies

Author : Susan Gunelius
ISBN : 111809378X
Genre : Business & Economics
File Size : 86.6 MB
Format : PDF, Mobi
Download : 816
Read : 650

Get the whole picture and learn to create a successful onlinecontent marketing program Successful online marketing is about more than creating aFacebook page or writing a corporate blog. Brands need to buildlasting connections with the right customers online through aneffective online content marketing strategy, and this book showsyou how. It explores ways to create a content marketing strategy,identify the content that will keep your customers coming back,create that content, distribute it online, and measure the results,with hands-on, step-by-step guidance. Content marketing is an essential element of successful onlinemarketing and brand-building; this book shows you how to begincreating and distributing content online to market yourbusiness Explains why content marketing is important and how to createan online content marketing strategy, which tools to use, and whatto avoid Shows how to create content and get it published online in longor short form Offers plenty of tips, case studies, and worksheets to ensuresuccess Online content marketing positions your business and yourproduct for lasting customer interaction; Content Marketing ForDummies gives you the tools to create a program that works.
Category: Business & Economics

Content Marketing

Author : Joe Wilson Schaefer
ISBN : PKEY:6610000164424
Genre : Business & Economics
File Size : 38.4 MB
Format : PDF, Kindle
Download : 132
Read : 333

Would you like your business to hit its Online Marketing goals and profit margins this year? Would you like to know a special marketing approach that's built strategically to boost today's business? If yes, read on... Studies have shown that in just the first 60 seconds of your day, Facebook receives over 4 million likes and about 350,000 tweets are posted on Twitter. That's how big content is being consumed each minute, hour and day of our lives. As the saying goes: Content is King. And yet what businesses often fail to acknowledge is that content can actually be leveraged so that one's products and services can be promoted using the strategic marketing approach known as Content Marketing. But how can this be achieved and how can we actually monetize content? It is important to find a reliable resource which would show you every step of the way how to better understand the strategies in order to drive profitable customer action. In this complete step-by-step guide, Content Marketing: Essential Guide to Learn Step-by-Step the Best Content Marketing Strategies to Attract your Audience and Boost Your Business, you will discover: - Eight proven ways on how to effectively monetize the content that you use when promoting your products and services - How to dramatically shift your thinking into the right Content Marketing mindset in properly leveraging its advantages to get ahead in your business - A comprehensive list of more than 40 website links and video resources to get you started right way with Content Marketing - Six reasons why Content Marketing is critical to your business or company's success - A step-by-step plan on how to connect your target niche with your Content Marketing for business success - How to effectively learn about your target audience for better Content Marketing - Nine strategic places to place your content online for your target audience to easily access - A comprehensive Content Marketing Plan for Successful Campaigns outlined in easy steps and complete detail Additional information that you'll discover: - Five Content Marketing Strategies for better customer reach and bigger profit opportunities - Seven critical mistakes to avoid in Content Marketing in order to save you time, money and online resources - Eight Secret Strategies on What Makes Great Content which leads to profit …and much, much more! Added BONUS: - Includes a Bonus Chapter: "Integrating Content Marketing with Social Media Marketing" With easy-to-follow techniques and step-by-step details on each chapter to help you get results - even if you have basic knowledge of Content Marketing or Online Marketing or have never sold a product or service before using this approach, you will find strategies in this book that are both simple and practical to do to help your business or company reach that next level to achieve marketing success and increased profits. So if you want to promote your products and services using this effective Online Marketing approach that leverages content and aims to boost your business today, simply click on the "Buy Now" button to get started.
Category: Business & Economics

Content Marketing

Author : Rebecca Lieb
ISBN : 9780789748379
Genre : Business & Economics
File Size : 80.90 MB
Format : PDF, Mobi
Download : 861
Read : 651

Anyone with any kind of digital presence is a publisher. That includes web sites, but also businesses that blog, are present on social media sites such as Facebook, YouTube or Twitter, and even companies that publish and disseminate content digitally, such as white papers, e-books, podcasts, etc. The reason for this shift is clear: it's easier and cheaper than ever to have a digital presence - and to use your digital profile to market to your customers and prospects. Doing so reduces, and in some cases, eliminates, the need for advertising. Why buy media when you ARE the media? But as we all know, with great power comes great responsibility. What kind of content should you publish? In what forms, and on what platforms? How do you ensure that you'll keep having things to say, and how will you say them effectively, in a consistent "voice" unique to your organization? How will you know if your content strategy is working?
Category: Business & Economics

Valuable Content Marketing

Author : Sonja Jefferson
ISBN : 9780749465810
Genre : Business & Economics
File Size : 20.45 MB
Format : PDF, ePub, Mobi
Download : 252
Read : 774

*Community Choice Winner of the 2014 Small Business Book Awards* Unthink what you've learned about sales and marketing communication. If you want to engage potential customers and help your business stand out from the crowd, you need to do things differently. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they'll soon be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media, and through more traditional methods. Whether you're starting a business or looking to grow, this book shows you how to get better results from your marketing efforts.
Category: Business & Economics

Content Marketing Tweet Book01

Author : Ambal Balakrishnan
ISBN : 9781616990053
Genre : Business & Economics
File Size : 64.19 MB
Format : PDF, ePub, Mobi
Download : 691
Read : 380

If you are under high pressure to develop and publish content quickly in order to reach your customers and prospects, you must read this book. As a digital marketer, you are told to develop blogs, wikis, podcasts, webcasts, YouTube videos--the list goes on. But have you stopped to ask: Why? What purpose does this content serve? How does this content fit in with my overall marketing strategy? How does marketing change with social media? What can content marketing do for my business? How do I reach prospects and customers by providing valuable content? Get answers to all of these questions and more in '#CONTENT MARKETING tweet Book01' by ClickDocuments Co-Founder Ambal Balakrishnan. Based on more than a decade of experience in engineering, program management, business development, and strategy and marketing, Balakrishnan's collection of 140 bite-sized lessons will help you learn how to successfully navigate the world of content marketing and create compelling content that your customers and prospects will love. This is a book that you can read again and again. It's Twitter-style format means you only have to spend a little of your time in order to gain a lot of insight. Read one or two tweets a day, or read the entire book in one sitting in thirty minutes or less. And then revisit its pages again and again to revive and relearn the important concepts you need to know to effectively and successfully create and market your content. '#CONTENT MARKETING tweet Book01' is part of the THiNKaha series whose slim and handy books contain 140 well-thought-out quotes (tweets/ahas).
Category: Business & Economics

Content Marketing Recycling Reuse

Author : Derek Slater
Genre : Computers
File Size : 55.43 MB
Format : PDF, ePub, Docs
Download : 516
Read : 471

Do you own or manage a website, or are you responsible for growing online sales, leads, or engagement? Content Marketing: Recycling & Reuse will show you how to recycle existing content to attract and engage new customers. It's not just a matter of republishing old articles, case studies, and blog posts. Author Derek Slater will show how clever repackaging and new combinations of old favorites can attract readers and new customers. Besides describing a strategic approach to content recycling and reuse, Slater includes dozens of examples from well-known websites and niche industries. This short guide is for content marketers, bloggers, journalists, e-commerce managers, inbound marketers, social media managers, and SEO specialists. For just 99 cents, you'll learn how existing content can bring thousands of new readers -- and potential customers -- to your website. Buy it today!
Category: Computers

Content Marketing For Nonprofits

Author : Kivi Leroux Miller
ISBN : 9781118722374
Genre : Business & Economics
File Size : 63.78 MB
Format : PDF, Kindle
Download : 479
Read : 252

Nonprofits are communicating more often and in more ways thanever before . . .but is anyone paying attention? In her follow-up to The Nonprofit Marketing Guide: High-Impact,Low-Cost Ways to Build Support for Your Good Cause, Kivi LerouxMiller shows you how to design and implement a content marketingstrategy that will attract people to your cause, rather thanbegging for their attention or interrupting them with yourcommunications. Youll learn how to plan, create, share, and managerelevant and valuable content that inspires and motivates people tosupport your nonprofit in many different ways. Inside: Eye-opening look at how nonprofit marketing and fundraising ischanging, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced,multichannel world How to make big-picture strategic decisions about your content,followed by pragmatic and doable tactics on everything fromeditorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes andmissions This book is your must-have guide to communicating so that youkeep the supporters you already have, attract new ones, andtogether, change the world for the better.
Category: Business & Economics

Epic Content Marketing How To Tell A Different Story Break Through The Clutter And Win More Customers By Marketing Less

Author : Joe Pulizzi
ISBN : 9780071819893
Genre : Business & Economics
File Size : 63.55 MB
Format : PDF, Kindle
Download : 544
Read : 154

Reach more customers than ever with TARGETED CONTENT Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and "stories" tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability. Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.
Category: Business & Economics