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Content Machine

Author : Dan Norris
ISBN : 0995404429
Genre : Internet marketing
File Size : 46.15 MB
Format : PDF, ePub
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Content Machine outlines a strategy for using content marketing to build a 7-figure business with zero advertising. Whether you are a blogger, content marketer, entrepreneur or marketing manager, Content Machine will help you see the return you deserve from your content marketing efforts.
Category: Internet marketing

The Content Machine

Author : Michael Bhaskar
ISBN : 9780857281111
Genre : Language Arts & Disciplines
File Size : 50.63 MB
Format : PDF, ePub
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This ground-breaking study, the first of its kind, outlines a theory of publishing that allows publishing houses to focus on their core competencies in times of crisis. Tracing the history of publishing from the press works of fifteenth-century Germany to twenty-first-century Silicon Valley, via Venice, Beijing, Paris and London, and fusing media theory and business experience, ‘The Content Machine’ offers a new understanding of content, publishing and technology, and defiantly answers those who contend that publishing has no future in a digital age.
Category: Language Arts & Disciplines

Machine Learning For Multimedia Content Analysis

Author : Yihong Gong
ISBN : 9780387699424
Genre : Computers
File Size : 88.9 MB
Format : PDF
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This volume introduces machine learning techniques that are particularly powerful and effective for modeling multimedia data and common tasks of multimedia content analysis. It systematically covers key machine learning techniques in an intuitive fashion and demonstrates their applications through case studies. Coverage includes examples of unsupervised learning, generative models and discriminative models. In addition, the book examines Maximum Margin Markov (M3) networks, which strive to combine the advantages of both the graphical models and Support Vector Machines (SVM).
Category: Computers

Powering Content

Author : Laura Busche
ISBN : 9781491963715
Genre : Business & Economics
File Size : 62.16 MB
Format : PDF
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Your new product is ready to launch and you’re itching to tell potential customers all about it. But how do you make your message stand out above all the noise and marketing clutter? Take the guesswork out of content management with this hands-on guide. You’ll learn how to produce and manage powerful content pieces that speak directly to customers and compel them to respond. Author Laura Busche walks you through content strategies and tactics drawn from business, design, and psychology insights. Packed with examples and exercises, this book teaches you how to tell your story with engaging copy, potent images, and striking design—all carefully orchestrated through well-oiled production management. Solopreneurs, startups, marketing managers, and execs will learn 10 Essential Steps to Content Success, with deep dives into: Content strategy: understand your audience, choose and prioritize channels, and find your brand’s core themes, voice, and tone Content creation: craft an engaging experience with content formats and copywriting formulas and templates Content management: organize, delegate, and supervise tasks; optimize the content production process to reuse successful patterns
Category: Business & Economics

Principles And Practice Of Semantic Web Reasoning

Author : Francois Bry
ISBN : 9783540205821
Genre : Computers
File Size : 81.77 MB
Format : PDF, Mobi
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This book constitutes the refereed proceedings of the International Workshop on Principles and Practice of Semantic Web Reasoning, PPSWR 2003, held in Mumbai, India in December 2003 as satellite meeting of ICLP 2003. The 13 revised full papers presented were carefully reviewed and selected for inclusion in the proceedings. The papers are organized in topical sections on foundations of semantic Web reasoning, reasoning in practice, query- and rule-languages, and semantics and knowledge representation.
Category: Computers

The Industrial Marketing Revolution

Author : Jared R. Fabac
ISBN : 9781475998474
Genre : Business & Economics
File Size : 77.29 MB
Format : PDF, Kindle
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The industrial marketing sector-also known as business-to-business marketing- continues to rely on traditional advertising, marketing, and promotions to reach customers. But the old ways don't work anymore, and it's time to revolt. Jared R. Fabac, a renowned marketing expert, outlines the new technology, tools, and platforms that can help you participate in the revolution. He also outlines the dire consequences that could befall the companies that cling to the ways of the past. In this guidebook, you'll learn how to Transform your marketing for today's audience; Get found by the buyers you target; Convert more prospects in shorter time; Put your lead generation efforts on autopilot New technology, social media and other marketing and promotion platforms demand that companies in the industrial sector not only keep up with, but surpass their competition in this new environment. Putting your head in the sand while business deteriorates or doubling down on old methods won't help you beat competitors and remain relevant. You can only do that by recognizing that technology is here to stay and deciding to join "The Industrial (Marketing) Revolution."
Category: Business & Economics

Brand Against The Machine

Author : John Michael Morgan
ISBN : 9781118160336
Genre : Business & Economics
File Size : 69.19 MB
Format : PDF, ePub, Docs
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Read : 780

Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.
Category: Business & Economics