Content Analysis

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Content Analysis

Author : Klaus Krippendorff
ISBN : 0761915451
Genre : Language Arts & Disciplines
File Size : 60.22 MB
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The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices – that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integrating new information on computer-aided text analysis. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims. Intended as a textbook for advanced undergraduate and graduate students across the social sciences, Content Analysis, Second Edition will also be a valuable resource for practitioners in a variety of disciplines.
Category: Language Arts & Disciplines

Content Analysis

Author : United States. General Accounting Office. Program Evaluation and Methodology Division
ISBN : STANFORD:36105127389778
Genre : Content analysis (Communication)
File Size : 49.8 MB
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Category: Content analysis (Communication)

Content Analysis

Author : Tina Maschi
ISBN : 9780190215491
Genre : Content analysis (Communication)
File Size : 61.54 MB
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Content Analysis offers a comprehensive overview of the variation within content analysis, along with detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. This book provides an inclusive, and carefully differentiated, examination of contemporary content analysis research purposes and methods. Such a book is not currently available. Chapter One examines the conceptual base and history of content analysis, then the next three chapters examine each approach to content analysis in depth, using brief illustrative exemplar studies. Each of the methodology chapters employs a consistent outline to help readers compare and contrast the three different approaches. Chapter 5 examines rigor in content analysis and highlights steps to ensure the internal coherence of studies. This book concludes with exploration of two full-length studies: Chapter 6 examines the use of content analysis for advocacy and building public awareness to promote human rights and social justice. Chapter 7 reviews a full-length study of older adults in prison to detail how content analysis is completed and how different approaches may be usefully combined.
Category: Content analysis (Communication)

Basic Content Analysis

Author : Robert Philip Weber
ISBN : 0803938632
Genre : Social Science
File Size : 82.63 MB
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This second edition of Basic Content Analysis is completely updated and offers a concise introduction to content analysis methods from a social science perspective. It includes new computer applications, new studies and an additional chapter on problems and issues that can arise when carrying out content analysis in four major areas: measurement, indication, representation and interpretation.
Category: Social Science

The Content Analysis Guidebook

Author : Kimberly A. Neuendorf
ISBN : 0761919783
Genre : Language Arts & Disciplines
File Size : 24.10 MB
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Content analysis is one of the most important yet complex research methodologies in the social sciences. The author provides an accessible text for upper-level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
Category: Language Arts & Disciplines

Content Analysis

Author : Thomas F. Carney
ISBN : CORNELL:31924052384066
Genre : Content analysis (Communication)
File Size : 30.50 MB
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Category: Content analysis (Communication)

Tv Content Analysis

Author : Yiannis Kompatsiaris
ISBN : 9781466559127
Genre : Computers
File Size : 32.76 MB
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The rapid advancement of digital multimedia technologies has not only revolutionized the production and distribution of audiovisual content, but also created the need to efficiently analyze TV programs to enable applications for content managers and consumers. Leaving no stone unturned, TV Content Analysis: Techniques and Applications provides a detailed exploration of TV program analysis techniques. Leading researchers and academics from around the world supply scientifically sound treatment of recent developments across the related subject areas—including systems, architectures, algorithms, applications, research results, emerging approaches, and open issues. The book is organized into six parts: Content Extraction - deals with automatic analysis and annotation of TV content, addressing generic semantics and concepts as well as TV content Content Structuring - examines techniques for identifying interesting parts of TV programs and supplying direct access to it Content Recommendation - explores the problem of providing users with the most relevant content, addressing the problem of an ever-increasing amount of available content Content Quality - considers visual perception and quality approaches in the multi-display TV context and the specific mobile TV scenario Web and Social TV - presents studies on Web and TV convergence and on how user-generated content in Web 2.0 applications can be used to enhance services Content Production - covers postproduction, visual effects, and presentation standards Most parts start with a chapter that provides an overview of that area, followed by state-of-the-art approaches focusing on specific issues covered in that section. Reporting on recent advances in the field, the book provides you with the global view and up-to-date understanding of emerging trends needed to participate in the development of the digital TV domain.
Category: Computers

Multimedia Content Analysis

Author : Ajay Divakaran
ISBN : 9780387765693
Genre : Computers
File Size : 40.89 MB
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Multimedia Content Analysis: Theory and Applications covers the latest in multimedia content analysis and applications based on such analysis. As research has progressed, it has become clear that this field has to appeal to other disciplines such as psycho-physics, media production, etc. This book consists of invited chapters that cover the entire range of the field. Some of the topics covered include low-level audio-visual analysis based retrieval and indexing techniques, the TRECVID effort, video browsing interfaces, content creation and content analysis, and multimedia analysis-based applications, among others. The chapters are written by leading researchers in the multimedia field.
Category: Computers

The Content Analysis Reader

Author : Klaus Krippendorff
ISBN : 9781412949668
Genre : Language Arts & Disciplines
File Size : 65.58 MB
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Presenting a collection of studies that exemplify what content analysts do and how they solve problems in applying this methodology, this book offers readers additional insights into designing and conducting their own research. It enables readers to learn the process of conducting content analysis research whether used as a companion to Krippendorff's Content Analysis text, as a supplemental text for content analysis courses, or as an introduction to content analysis by examples.
Category: Language Arts & Disciplines

Theory Method And Practice In Computer Content Analysis

Author : Mark D. West
ISBN : 1567505023
Genre : Computers
File Size : 41.36 MB
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In the new digital era, using computers to analyze the masses of textual primary material now available to researchers is an imperative rather than an interesting topic. Yet computer content analysis is a complex method, making unique theoretical, methodological, and practical demands upon the researcher. This volume provides, from scholars in a variety of disciplines, examples of solutions to tricky problems in the analysis of textual material via computer, showing researchers the manners in which respected scholars have overcome the complexities and theoretical concerns which arise in teaching computers to analyze textual material.
Category: Computers

Cross Cultural Content Analysis Of Advertising From The United States And India

Author : Niaz Ahmed
ISBN : 1581120842
Genre : Business & Economics
File Size : 75.92 MB
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This cross-cultural content analysis (which merged traditional content analysis method with semiotic concepts) compared advertising in the United States (a highly individualistic and low-context culture) and India (a highly collectivist and high-context culture). The study examined the characteristics, differences and similarities in advertising strategies and expressions. A stratified random sample of advertisements for consumer products was selected from nationally circulated news magazines and business magazines of each country between January 1993 and December 1994 (Time and Business Week from the United States; India Today and Business India from India). This study found that there were significant differences in the way the two cultures produced advertising messages and that differential cultural values were reflected in their advertising expressions. The findings revealed that the U.S. advertisements utilized direct rhetorical styles, individualistic visual stances, sexual portrayals of women and comparative approaches more often than their Indian counterparts. The Indian ads utilized indirect rhetorical styles, collective visual stances and stereotypical portrayals of women more frequently than did the U.S. ads. The evidence of specific cross-cultural differences suggests that perhaps the proponents of "standardization of international advertising" have promoted an oversimplification. This cross-cultural study suggests that caution should be exercised when considering standardization in advertising and other forms of promotional communication between divergent cultures. Click here to preview the first 25 pages in Acrobat PDF format.
Category: Business & Economics

Content Analysis

Author : Frederic P. Miller
ISBN : 6130234376
Genre :
File Size : 30.34 MB
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Content analysis is a methodology in the social sciences for studying the content of communication. Earl Babbie defines it as "the study of recorded human communications, such as books, websites, paintings and laws." It is most commonly used by researchers in the social sciences to analyze recorded transcripts of interviews with participants. Content analysis is also considered a scholarly methodology in the humanities by which texts are studied as to authorship, authenticity, of meaning. This latter subject include philology, hermeneutics, and semiotics.Harold Lasswell formulated the core questions of content analysis: "Who says what, to whom, why, to what extent and with what effect?." Ole Holsti (1969) offers a broad definition of content analysis as "any technique for making inferences by objectively and systematically identifying specified characteristics of messages."
Category:

Content Analysis Of Verbal Behavior

Author : Louis A. Gottschalk
ISBN : 9781317843924
Genre : Psychology
File Size : 88.21 MB
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Focusing on language and the assessment of its meaning, this volume concentrates on a method of content analysis developed by the author and Goldine Gleser. Applicable to transcripts of speech or verbal texts, this method uses the grammatical clause as its smallest unit of communication, considers whether or not a verb is transitive and involves an object, or is intransitive and describes a state of being. It derives scores on many scales that have been tested for reliability of scoring and for construct validity with concurrently administered measures, such as rating and self-report scales as well as biochemical and pharmacological criteria. Finally, this volume provides detailed descriptions of the clinical and basic research establishing the validity of these scales, so that a reader can locate studies that have pertinence to any special interest area. A major achievement described in this book is the development of computer software that understands grammar and syntax, can parse natural language, knows most of the words in the Merriam-Webster dictionary, has been taught to identify idioms and slang, and is capable of continuing to learn. The program can score all the scales, report whether the scores obtained from a verbal sample are one to three standard deviations from the norms, and suggest APA DSM-IIIR diagnostic classifications the clinician might consider in assessing the patient.
Category: Psychology

Video Content Analysis Using Multimodal Information

Author : Ying Li
ISBN : 9781475737127
Genre : Computers
File Size : 61.83 MB
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Video Content Analysis Using Multimodal Information For Movie Content Extraction, Indexing and Representation is on content-based multimedia analysis, indexing, representation and applications with a focus on feature films. Presented are the state-of-art techniques in video content analysis domain, as well as many novel ideas and algorithms for movie content analysis based on the use of multimodal information. The authors employ multiple media cues such as audio, visual and face information to bridge the gap between low-level audiovisual features and high-level video semantics. Based on sophisticated audio and visual content processing such as video segmentation and audio classification, the original video is re-represented in the form of a set of semantic video scenes or events, where an event is further classified as a 2-speaker dialog, a multiple-speaker dialog, or a hybrid event. Moreover, desired speakers are simultaneously identified from the video stream based on either a supervised or an adaptive speaker identification scheme. All this information is then integrated together to build the video's ToC (table of content) as well as the index table. Finally, a video abstraction system, which can generate either a scene-based summary or an event-based skim, is presented by exploiting the knowledge of both video semantics and video production rules. This monograph will be of great interest to research scientists and graduate level students working in the area of content-based multimedia analysis, indexing, representation and applications as well s its related fields.
Category: Computers

Qualitative Content Analysis In Practice

Author : Margrit Schreier
ISBN : 9781446289921
Genre : Reference
File Size : 47.54 MB
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Qualitative content analysis is a powerful method for analyzing large amounts of qualitative data collected through interviews or focus groups. It is frequently employed by students, but introductory textbooks on content analysis have largely focused on the quantitative version of the method. In one of the first to focus on qualitative content analysis, Margrit Schreier takes students step-by step through: - creating a coding frame - segmenting the material - trying out the coding frame - evaluating the trial coding - carrying out the main coding - what comes after qualitative content analysis - making use of software when conducting qualitative content analysis. Each part of the process is described in detail and research examples are provided to illustrate each step. Frequently asked questions are answered, the most important points are summarized, and end of chapter questions provide an opportunity to revise these points. After reading the book, students are fully equiped to conduct their own qualitative content analysis. Designed for upper level undergraduate, MA, PhD students and researchers across the social sciences, this is essential reading for all those who want to use qualitative content analysis.
Category: Reference

Applications Of Computer Content Analysis

Author : Mark D. West
ISBN : 1567505058
Genre : Business & Economics
File Size : 32.30 MB
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This volume presents exemplars of new methods and theoretical approaches for the analysis of digitized textual material via computer content analytic methods.
Category: Business & Economics

Machine Learning For Multimedia Content Analysis

Author : Yihong Gong
ISBN : 9780387699424
Genre : Computers
File Size : 67.6 MB
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This volume introduces machine learning techniques that are particularly powerful and effective for modeling multimedia data and common tasks of multimedia content analysis. It systematically covers key machine learning techniques in an intuitive fashion and demonstrates their applications through case studies. Coverage includes examples of unsupervised learning, generative models and discriminative models. In addition, the book examines Maximum Margin Markov (M3) networks, which strive to combine the advantages of both the graphical models and Support Vector Machines (SVM).
Category: Computers

Twittering The Arabspring An Empirical Content Analysis Of Tweets

Author : Johannes Sieben
ISBN : 9783954891061
Genre : Political Science
File Size : 63.93 MB
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This study examines tweet content from key periods of the uprisings in Egypt and Syria of 2011 and 2012, generally known as the “Arab Spring”. Some authors and the mainstream media have suggested that these uprisings were significantly influenced and organised by Twitter and subsequently referred to them as “Twitter Revolution”. Other authors have strongly opposed this idea and attributed it to self-deception in the light of marvellous inventions of the Western World. They have suggested Twitter was predominantly used as an information-sharing network. In an effort to contribute data to this debate, this study analyses tweet content from three different observation periods; two tweet datasets were collected from other academics and a third one was crawled from the Twitter API; this process made use of the crawling tool cURL and the database software mongoDB. The combined tweet dataset contained about 1.9 million tweets out of which a sample of 1945 tweets was drawn. This sample was then evaluated in a quantitative content analysis according to a coding manual. These codes were entered into the statistical analysis software SPSS, in which they were also processed.
Category: Political Science