Consumerology

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Consumerology

Author : Philip Graves
ISBN : 147364562X
Genre : Business
File Size : 56.6 MB
Format : PDF, Docs
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Available in paperback for the first time, this new updated and revised second edition of Consumerology: The Truth About Consumers and the Psychology of Shopping contains a new preface and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Category: Business

Consumerology New Edition

Author : Philip Graves
ISBN : 9781857889239
Genre : Business & Economics
File Size : 34.32 MB
Format : PDF, Docs
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Philip Graves explores the “mind gap” between conscious and unconscious thought – and behavior
Category: Business & Economics

Consumerology Report

Author :
ISBN : OCLC:1099970229
Genre : Public opinion
File Size : 37.15 MB
Format : PDF, ePub, Docs
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Optimism about the direction of the country has dropped since April. While two thirds of Canadians still believe the country is headed in the right direction, this is a 7 point drop in three months.
Category: Public opinion

Consumerology Pb

Author : Philip Graves
ISBN : 9781857885767
Genre : Business & Economics
File Size : 62.7 MB
Format : PDF, ePub, Docs
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Available in paperback for the first time, this new updated and revised second edition of Consumer.ology: the Truth About Consumers and the Psychology of Shopping contains a new introduction and epilogue, in which Philip Graves reveals the myriad tricks and psychological games high street shops play on consumers; the ways in which we are manipulated into buying things we don't want; the ways in which we deceive ourselves; and the cutting edge behavioural science being used to change our habits to even more significant degrees.
Category: Business & Economics

Consumer Ology

Author : Philip Graves
ISBN : 9781857885507
Genre : Business & Economics
File Size : 46.88 MB
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Explains the folly of using market research to make corporate decisions, describing examples of expensive mistakes made by corporations from General Motors to Mattel, and offers organizations an approach to better understand their customers.
Category: Business & Economics

The Joys Of Jargon

Author : Tom Fahey
ISBN : IND:30000001258155
Genre : Language Arts & Disciplines
File Size : 27.20 MB
Format : PDF, ePub, Mobi
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Discusses how jargon, the specialized terminology of technology, the professions, and other fields, enters the language both to confuse the layperson and to enrich American English, and defines popular terms from the jargons of several areas
Category: Language Arts & Disciplines

Essentials Of Managed Health Care

Author : Peter R. Kongstvedt
ISBN : 9781449604646
Genre : Medical
File Size : 55.78 MB
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Rev. ed. of: Essentials of managed health care / edited by Peter R. Kongstvedt. 5th ed. c2007.
Category: Medical

Clickology

Author : Graham Jones
ISBN : 9781857889307
Genre : Business & Economics
File Size : 64.74 MB
Format : PDF, Kindle
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The world of shopping is at a crossroads. While online sales are growing at runaway speed, many businesses are finding themselves left behind, discovering that what has worked so long in offline does not work online, and what works online does not necessarily translate offline: it simply doesn't click. Packed with tips, guidance and real-world case studies from online niche stores Bellabox and Facetache to the universal appeal of Groupon, and from offline discount stores Dollar Tree and Poundland to the luxury Selfridges in this informative book internet psychologist Graham Jones reveals: *Why most online shopping carts are abandoned before a purchase is ever made and how to stop this happening in your store *Why having a centrally positioned search box aids navigation and increases sales *Why offering free shipping online pays off * Why it makes sense to be sociable He also reveals the why of consumer behaviour online, how it differs from offline behaviour, and how you can use this understanding to create a store that connects with and engages your customers on both a practical and a psychological level a store that demonstrates true clickology. Using an accessible five-step CLICK system for turning clicks into dollars, the book shows how to learn from the experience of both on- and offline, and apply lessons to both. Whether you re running a small business website or that of a big corporation, whether you're operating purely online or offline too, Clickology shows you how to thrive.
Category: Business & Economics

The Complete Murphy S Law

Author : Arthur Bloch
ISBN : 0843129689
Genre : Humor
File Size : 63.38 MB
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Includes quotable quotes to be used for speeches, toasts, or roasts for anyone who has experienced the inescapable moment when everything goes wrong
Category: Humor

Em

Author :
ISBN : UCSD:31822036916872
Genre : Air quality management
File Size : 63.81 MB
Format : PDF, Kindle
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Category: Air quality management

Consumers Research Magazine

Author :
ISBN : STANFORD:36105019931687
Genre : Commercial products
File Size : 83.3 MB
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Category: Commercial products

Power Public Relations

Author : Leonard Saffir
ISBN : IND:30000076375611
Genre : Business & Economics
File Size : 83.51 MB
Format : PDF
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Public relations is in the White House and the boardroom. It's creating tomorrow's stars on Hollywood sets and it's shaping the careers of tomorrow's leaders. It's moving new ideas out of the workshops of entrepreneurs and onto the Internet. Public relations is everywhere. Leonard Saffir has spent a lifetime affecting the ways we view our corporations, our politicians, our heroes, and the host of products and services we buy and use every day. In "Power Public Relations," he reveals the dynamic, powerful discipline that's successfully being used to influence thinking and shape public reaction. Complete with hands-on advice on working with the media, capturing public interest, and building and evaluating a successful public relations program, "Power Public Relations" promises to reveal new opportunities for anyone who understands the new PR and puts it to work. Praise for the Previous Edition of Power Public Relations "No professional should be without this book. It carries how-to advice and a view of the future that must be read by all." -- Robert L. Dilenschneider Principal, The Dilenschneider Group "In candidly sharing his experiences, Len Saffir easily rates an E for excellence. This book is enlightening, educational, and enjoyable!" -- Richard Weiner Public Relations Consultant
Category: Business & Economics

Annual Report

Author : Maryland. State Dept. of Education
ISBN : PSU:000067707294
Genre : Education
File Size : 46.89 MB
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Category: Education

Naga Report

Author :
ISBN : UCSC:32106008346147
Genre : Oceanography
File Size : 51.63 MB
Format : PDF, ePub
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Category: Oceanography

Ms Murphy S Law

Author : Faith Hines
ISBN : 1861871066
Genre : Humor
File Size : 77.48 MB
Format : PDF
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Humor
Category: Humor

The Proposed Merger Between Express Scripts And Medco

Author : United States. Congress. House. Committee on the Judiciary. Subcommittee on Intellectual Property, Competition, and the Internet
ISBN : UCSD:31822038354544
Genre : Consolidation and merger of corporations
File Size : 53.69 MB
Format : PDF, ePub, Mobi
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Category: Consolidation and merger of corporations

Adweek

Author :
ISBN : CORNELL:31924087478016
Genre : Advertising
File Size : 45.12 MB
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Category: Advertising

Economics For Consumers

Author : Leland James Gordon
ISBN : WISC:89031104714
Genre : Consommateurs - Protection - États-Unis
File Size : 27.23 MB
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Category: Consommateurs - Protection - États-Unis

Business Review

Author :
ISBN : UOM:35128001558855
Genre : Business
File Size : 69.90 MB
Format : PDF, ePub, Docs
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Category: Business

Radio Liberty Dispatch

Author :
ISBN : IND:30000108552153
Genre : Soviet Union
File Size : 54.81 MB
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Category: Soviet Union