Certain To Win

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Certain To Win

Author : Chet Richards
ISBN : 9781450046329
Genre : Business & Economics
File Size : 37.9 MB
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• Advance reviews of Certain to Win • Annotated Table of Contents "The book is both an excellent primer for those new to Boyd and a catalyst to those with business experience trying to internalize the relevance of Boyd ́s thinking." Chuck Leader, LtCol USMC (Ret.) and information technology company CEO; "A Winning Combination," Marine Corps Gazette, March 2005. Certain to Win [Sun Tzu ́s prognosis for generals who follow his advice] develops the strategy of the late US Air Force Colonel John R. Boyd for the world of business. The success of Robert Coram’s monumental biography, Boyd, the Fighter Pilot Who Changed the Art of War, rekindled interest in this obscure pilot and documented his influence on military matters ranging from his early work on fighter tactics to the USMC ́s maneuver warfare doctrine to the planning for Operation Desert Storm. Unfortunately Boyd’s written legacy, consisting of a single paper and a four-set cycle of briefings, addresses strategy only in war. [All of Boyd ́s briefings are available on Defense and the National Interest.] Boyd and Business Boyd did study business. He read everything he could find on the Toyota Production System and came to consider it as an implementation of ideas similar to his own. He took business into account when he formulated the final version of his “OODA loop” and in his last major briefing, Conceptual Spiral, on science and technology. He read and commented on early drafts of this manuscript, but he never wrote on how business could operate more profitably by using his ideas. Other writers and business strategists have taken up the challenge, introducing Boyd’s concepts and suggesting applications to business. Keith Hammonds, in the magazine Fast Company, George Stalk and Tom Hout in Competing Against Time, and Tom Peters most recently in Re-imagine! have described the OODA loop and its effects on competitors. They made significant contributions. Successful businesses, though, don’t concentrate on affecting competitors but on enticing customers. You could apply Boyd all you wanted to competitors, but unless this somehow caused customers to buy your products and services, you’ve wasted time and money. If this were all there were to Boyd, he would rate at most a sidebar in business strategy. Business is not War Part of the problem has been Boyd’s focus on war, where “affecting competitors” is the whole idea. Armed conflict was his life for nearly 50 years, first as a fighter pilot, then as a tactician and an instructor of fighter pilots, and after his retirement, as a military philosopher. Coram describes (and I know from personal experience) how his quest consumed Boyd virtually every waking hour. It was not a monastic existence, though, since John was above everything else a competitor and loved to argue over beer and cigars far into the night. During most of the 1970s and 80s he worked at the Pentagon, where he could share ideas and debate with other strategists and practitioners of the art of war. The result was the remarkable synthesis we know as Patterns of Conflict. Discussions about generals and campaigns, however, did not give Boyd much insight into competition in other areas,
Category: Business & Economics

Sun Tzu S The Art Of War

Author : Gary Gagliardi
ISBN : 9781929194247
Genre : Business & Economics
File Size : 76.62 MB
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The left-hand pages shows complete, award-winning English translation of The Art of War. Facing right-hand pages show a line-by-line translation of military terminology into terms that promotion seekers can understand and use. The book shows readers how to directly apply Sun Tzu's strategic principles to finding a better job and getting promoted.
Category: Business & Economics

Pascal The Philosopher

Author : Graeme Hunter
ISBN : 9781442667006
Genre : Philosophy
File Size : 21.69 MB
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Blaise Pascal has always been appreciated as a literary giant and a religious guide, but has received only grudging recognition as a philosopher: philosophers have mistaken Pascal’s harsh criticism of their discipline as a rejection of it. But according to Graeme Hunter, Pascal’s critics have simply failed to grasp his lean, but powerful conception of philosophy. This accessibly written book provides the first introduction to Pascal’s philosophy as an organic whole. Hunter argues that Pascal’s aim is not merely to humble philosophy, but to save it from a kind of failure to which it is prone. He lays out Pascal’s development of a more promising and fruitful path for philosophical inquiry, one that responded to the scientific, religious, and political upheaval of his time. Finally, Hunter illuminates Pascal’s significance for contemporary readers, allowing him to emerge as the rare philosopher who is spiritual, literary, and rigorous all at once – both a brilliant controversialist and a thinker of substance.
Category: Philosophy

Presenting To Win

Author : Jerry Weissman
ISBN : 9780132782111
Genre : Business & Economics
File Size : 52.98 MB
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In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this book's easy, step-by-step approach has been proven with billions of dollars on the line, in hundreds of IPO road shows before the world's most jaded investors. Foreword to the Paperback Edition xxiii Preface: What’s Past Is Prologue xxvii Introduction: The Wizard of Aaaahs xxix Chapter One: You and Your Audience 3 Chapter Two: The Power of the WIIFY 15 Chapter Three: Getting Creative: The Expansive Art of Brainstorming 27 Chapter Four: Finding Your Flow 51 Chapter Five: Capturing Your AudienceImmediately 83 Chapter Six: Communicating Visually 109 Chapter Seven: Making the Text Talk 123 Chapter Eight: Making the Numbers Sing 143 Chapter Nine: Using Graphics to Help Your Story Flow 157 Chapter Ten: Bringing Your Story to Life 189 Chapter Eleven: Customizing Your Presentation 215 Chapter Twelve: Pitching in the Majors 231 Chapter Thirteen: Animating Your Graphics 237 Chapter Fourteen: The Virtual Presentation 257 Appendix A: Tools of the Trade 273 Appendix B: Presentation Checklists 277 Acknowledgments 283 Index 287
Category: Business & Economics

The Way To Win

Author : Virginia Frances Townsend
ISBN : OSU:32435014525745
Genre : Children
File Size : 49.60 MB
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Category: Children

Summary The Way To Win

Author : BusinessNews Publishing
ISBN : 9782511002650
Genre : Political Science
File Size : 51.6 MB
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The must-read summary of Mark Halperin and John F. Harris's book: “The Way to Win: Taking the White House in 2008”. This complete summary of "The Way to Win" by Mark Halperin and John F. Harris presents their explanation of what differentiates victors and victims in modern American politics, using examples from Clinton and Bush and their strategists: Karl C. Rove and Bill Clinton himself. An exciting round-up of the events leading up to the 2008 election. Added-value of this summary: • Save time • Understand the 2008 election and what might distinguish a winner from a loser • Expand your knowledge of American politics and history To learn more, read "The Way to Win" and discover what it takes to gain success in a presidential campaign in modern American politics.
Category: Political Science

How To Win As A Final Year Student

Author : Phil Race
ISBN : 9780335232611
Genre : Education
File Size : 53.82 MB
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This is the first book to deal with the specific challenges faced by final year students. They must cope with revision for final exams as well as completing coursework and sometimes working on extended dissertations or projects. At the same time they need to be taking strategic decisions about their future careers.
Category: Education

Papers And Studies In Contrastive Linguistics

Author :
ISBN : OSU:32435067247908
Genre : Contrastive linguistics
File Size : 62.10 MB
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Vol. 1 contains papers delivered at the 2d Karpacz Conference on Contrastive Linguistics, 1971.
Category: Contrastive linguistics

London S Heart

Author : B. L. Farjeon
ISBN : BSB:BSB11162293
Genre :
File Size : 57.39 MB
Format : PDF
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The New Review

Author :
ISBN : NYPL:33433081644928
Genre :
File Size : 60.14 MB
Format : PDF, Kindle
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Changing Speed 2

Author : Mark Senior
ISBN : 9781849914536
Genre :
File Size : 74.44 MB
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DescriptionJust another book about depression, anxiety, stress? Take this second autobiographical journey with Mark Senior and discover for yourself that this book could never be just another book. Many write of mental health issues. To read this book is to live with mental health issues, to feel them, to be part of them. This journey of pleasure and pain, of humour and sadness, is a journey of enlightenment where Mark eventually finds his depression to be his teacher. Without his experiences he would never have truthfully known who he is. His autobiography belongs to depression. It belongs to you. About the AuthorAs a family man Mark Senior has been to the summit. As a corporate man he has climbed to the peak. As an everyday man he has journeyed to that somewhere place only to find that somewhere was no place that he wanted to be. Born in 1962, he was put out to pasture in 1999 having being diagnosed as suffering from acute depression, anxiety and stress. That was until he learned that the mental illness, his mental illness, was not a prison sentence but a blessing. His mental health is his asset.

The White Princess

Author : Philippa Gregory
ISBN : 9780857207555
Genre : Fiction
File Size : 73.34 MB
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From the bestselling author of The Other Boleyn Girl comes the fifth novel in The Cousins' War series, which tells the story of Elizabeth, daughter of Elizabeth Woodville, The White Queen. The haunting story of the mother of the Tudors, Elizabeth of York, wife to Henry VII. Beautiful eldest daughter of Edward IV and Elizabeth Woodville - the White Queen - the young princess Elizabeth faces a conflict of loyalties between the red rose and the white. Forced into marriage with Henry VII, she must reconcile her slowly growing love for him with her loyalty to the House of York, and choose between her mother's rebellion and her husband's tyranny. Then she has to meet the Pretender, whose claim denies the House of Tudor itself. * 'Popular historical fiction at its finest, immaculately researched and superbly told' The Times * 'Philippa Gregory evokes passion, murder, magic and mystery to bring the Wars of the Roses to life' Good Housekeeping * 'It is a terrific story, told with Gregory's customary confidence and zest' The Sunday Times * 'Gregory creates feisty, attractive heroines… Fast-paced, convincing, vivid and engrossing' Daily Express
Category: Fiction

Why Governments And Parties Manipulate Elections

Author : Alberto Simpser
ISBN : 9781107311329
Genre : Political Science
File Size : 61.67 MB
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Why do parties and governments cheat in elections they cannot lose? This book documents the widespread use of blatant and excessive manipulation of elections and explains what drives this practice. Alberto Simpser shows that, in many instances, elections are about more than winning. Electoral manipulation is not only a tool used to gain votes, but also a means of transmitting or distorting information. This manipulation conveys an image of strength, shaping the behavior of citizens, bureaucrats, politicians, parties, unions and businesspeople to the benefit of the manipulators, increasing the scope for the manipulators to pursue their goals while in government and mitigating future challenges to their hold on power. Why Governments and Parties Manipulate Elections provides a general theory about what drives electoral manipulation and empirically documents global patterns of manipulation.
Category: Political Science

Participatory Sportswriting

Author : Zachary Michael Jack
ISBN : 9780786439539
Genre : Language Arts & Disciplines
File Size : 53.76 MB
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"Long before George Plimpton donned shoulder pads for Paper Lion, sportswriters were stepping onto the field. This anthology collects 38 essays from the Gilded and Golden Age greats. Charles Dickens, Theodore Roosevelt, Mark Twain, and more prowled sporti
Category: Language Arts & Disciplines