BRANDS AND THEIR COMPANIES

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Brands And Their Companies

Author : Linda D. Hall
ISBN : 0787670588
Genre : Brand name products
File Size : 63.98 MB
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Category: Brand name products

Brands And Their Companies

Author :
ISBN : 1414460384
Genre : Brand name products
File Size : 23.53 MB
Format : PDF, Kindle
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Lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors. Provides complete coverage of U.S. consumer brands; manufacturers, importers and distributors; and companies that are out of business, as well as brands that are no longer in production or are now considered generic.
Category: Brand name products

Brands And Their Companies

Author : Christine A. Kesler
ISBN : 0787622893
Genre : Business names
File Size : 60.95 MB
Format : PDF, ePub, Mobi
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Category: Business names

Brands And Their Companies

Author : Gale Group
ISBN : 0787622869
Genre : Brand name products
File Size : 73.5 MB
Format : PDF, ePub, Mobi
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Category: Brand name products

Brands And Their Companies

Author : Donna Craft
ISBN : 0787622915
Genre : Brand name products
File Size : 32.93 MB
Format : PDF, ePub
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Category: Brand name products

Brands And Their Companies

Author : Peggy L Geeseman
ISBN : 0787689572
Genre : Business & Economics
File Size : 31.68 MB
Format : PDF
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Category: Business & Economics

The Brand Flip

Author : Marty Neumeier
ISBN : 9780134172972
Genre : Business & Economics
File Size : 89.81 MB
Format : PDF, ePub
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Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment. In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out–not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services. At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
Category: Business & Economics

Branddigital

Author : Allen P. Adamson
ISBN : 0230614558
Genre : Business & Economics
File Size : 68.3 MB
Format : PDF, Mobi
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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and integrated digital initiatives into their branding mix. In his new book, BrandDigtial, he clearly demonstrates that in an environment where everything is transparent, brand professionals have unprecedented opportunities to learn more about their customers, and to deliver brand experiences that meet customer expectations better than ever before. Based on over 100 interviews with leaders in both the branding and digital technology industries, Adamson drives home his point by using case studies and first-hand, in-market examples from companies including Hewlett-Packard, Johnson & Johnson, Procter & Gamble, Nike, Ameriprise, Burger King, PepsiCo, and General Mills. Along with putting into proper context the role Google, YouTube, Second Life, social media, and blogs play in the branding process, Adamson shows how the best companies are taking advantage of evolving digital technology and its associated behavior to build stronger bonds with their customers and stronger, more responsive brands.
Category: Business & Economics

Your Brand The Next Media Company

Author : Michael Brito
ISBN : 9780133480139
Genre : Business & Economics
File Size : 72.79 MB
Format : PDF, Docs
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Content is still king–and if you’re a brand marketer, you need to start thinking like a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational frameworks, and practical approaches for transforming your brand into a highly successful media company. There is a content and media surplus in the marketplace, and there is an attention deficit in the minds of consumers today. Their lives are dynamic and completely unpredictable. They are highly influential and aid their peers down the purchase funnel using organic conversations about the products they care about and the ones they don’t. In order to reach these consumers, brands must create recent, relevant, and game changing content to break through the clutter and successfully change their behavior. Social business pioneer Michael Brito covers every step of the process, including: Understanding the unpredictable nature and dynamic behaviors of the social customer Deploying social business strategies that will help facilitate the change from brand to media company Building a content organization and setting the stage for transformation Creating a real-time command center that will help facilitate reactive and proactive content marketing Creating a centralized editorial team that will drive content strategy, governance, and cross-team collaboration Building the content supply chain (workflows for content ideation, creation, approval, distribution, and integration) Enabling customers and employees (brand journalists) to feed the content engine Developing your content strategy that can be executed across paid, earned, and owned media content Transitioning from “brand messaging” to a highly relevant content narrative Evaluating the content marketing vendors and software platforms vying for your business Along the way, Brito presents multiple case studies from brand leaders worldwide, including RedBull, Oreo, Tesla Motors, Burberry, Sharpie, and Pepsi—delivering specific, actionable, powerfully relevant insights you can act on to begin the transformation from brand to media company.
Category: Business & Economics