Brands And Their Companies

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Brands And Their Companies

Author : Christine A. Kesler
ISBN : 0787622885
Genre : Brand name products
File Size : 40.6 MB
Format : PDF, Kindle
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Category: Brand name products

Brands And Their Companies

Author : Peggy Geeseman
ISBN : 1414482833
Genre : Brand name products
File Size : 50.61 MB
Format : PDF, Kindle
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Lists manufacturers and distributors from small businesses to large corporations, from both the public and private sectors. Provides complete coverage of U.S. consumer brands; manufacturers, importers and distributors; and companies that are out of business, as well as brands that are no longer in production or are now considered generic.
Category: Brand name products

Brands And Their Companies

Author : Gale Group
ISBN : 0787609978
Genre : Business names
File Size : 72.23 MB
Format : PDF
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New Edition Brands and Their Companies provides current information as well as historic perspective on 326,000 consumer products trade names, brand names and trademarks and their 68,000 manufacturers, importers or distributors. Find the answer to these and similar consumer product questions: -- What specific brand names exist within the market? -- What kinds of products does a company manufacture? -- Where are manufacturers located? -- What trends are companies trying to set through the naming of their products? -- Where can complaints (or praise) about specific products be sent?
Category: Business names

Brands And Their Companies

Author : Peggy L Geeseman
ISBN : 0787689572
Genre : Business & Economics
File Size : 75.30 MB
Format : PDF, Kindle
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Category: Business & Economics

International Brands And Their Companies

Author : Susan L. Stetler
ISBN : 0810369478
Genre : Business names
File Size : 35.38 MB
Format : PDF, Docs
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This is a guide to product trade names, brands, and products names, with addresses of their manufacturers and distributors.
Category: Business names

Brands And Their Companies

Author : Gale
ISBN : 1573025887
Genre : Business & Economics
File Size : 42.68 MB
Format : PDF, ePub, Mobi
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Read : 548

Category: Business & Economics

Companies And Their Brands

Author : Gale Group
ISBN : 0787625280
Genre : Business & Economics
File Size : 73.16 MB
Format : PDF, ePub, Mobi
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This convenient rearrangement of Brands and Their Companies is an alphabetical list sorted by manufacturers, distributors and importers. Brands, trademarks and trade names accompany listings and contact information is provided.
Category: Business & Economics

Companies And Their Brands

Author : Peggy Geeseman
ISBN : 1410326276
Genre : Brand name products
File Size : 51.83 MB
Format : PDF, Kindle
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Category: Brand name products

Corporate Cultures And Global Brands

Author : Albrecht Rothacher
ISBN : 9789812388568
Genre : Business & Economics
File Size : 50.7 MB
Format : PDF, Docs
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This interesting book covers the development of 18 prominent European, American and Asian companies from their humble origins to their current status as global operators. The case studies review the changes of their corporate structures and the successes and failures of their marketing and branding strategies. A wide range of business sectors is covered, including foodstuffs, drinks, retail, apparel, electronics, aviation, cars and entertainment. Of prime importance for corporate survival and growth in all sectors and countries is the crucial shift from owner-founder-run companies to consolidated management-led corporations. The wide range of sectors and countries of origin featured also permits valid conclusions on the persistence of distinctive national management styles and brand images. This clearly proves that there are corporate limits to globalization, which companies during thoughtless cross-national mergers ignore at their peril.
Category: Business & Economics

Brands

Author : Adam (University of Copenhagen Arvidsson, Denmark)
ISBN : 0415347157
Genre : Social Science
File Size : 33.72 MB
Format : PDF, Mobi
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Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy; the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: consumption marketing brand management online branding the brand as informational capital. Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.
Category: Social Science

International Brand Management Of Chinese Companies

Author : Sandra Bell
ISBN : 379082030X
Genre : Business & Economics
File Size : 36.58 MB
Format : PDF, ePub, Mobi
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China is certainly doing its best to keep the world mesmerized by its e- nomic achievements. The Chinese economic growth story that begun 30 years ago has in terms of dynamics and duration long since surpassed all those “economic miracles” which have brought Germany, Japan, and the South East Asian Tigers into the top–league of the industrialized world. The rapid expansion of the Chinese economy has gone along with a fu- fledged re-integration of China into the global economic system. In the course of the last 30 years China has become a major player in the global economy and today is on a trajectory towards even greater prominence. In recent years, the Chinese economy seems to have reached an imp- tant threshold line of economic development and global integration. In the first quarter century of reform and global opening, Chinese enterprises have been largely confined to a ‘passive’ role in the global division of - bor. Foreign enterprises as the proprietors of greatly superior business models, production technologies, management models as well as very competitively established brands have been integrating Chinese players in their value chains and global operations. Lacking the necessary production technologies, products as well as marketing knowledge to successfully - dress OECD-consumers, Chinese enterprises have been hardly able to - ter the global markets without such guidance. Now, this constellation is changing.
Category: Business & Economics