BRANDING FOR DUMMIES

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Branding For Dummies

Author : Bill Chiaravalle
ISBN : 9781118958087
Genre : Business & Economics
File Size : 28.20 MB
Format : PDF, Kindle
Download : 494
Read : 549

Discover how brands are created, managed, differentiated, leveraged, and licensed Whether your business is large or small, global or local, this new edition of Branding For Dummies gives you the nuts and bolts to create, improve, and maintain a successful brand. It'll help you define your company's mission, the benefits and features of your products or services, what your customers and prospects already think of your brand, what qualities you want them to associate with your company, and so much more. Packed with plain-English advice and step-by-step instructions, Branding For Dummies covers assembling a top-notch branding team, positioning your brand, handling advertising and promotions, avoiding blunders, and keeping your brand viable, visible, and healthy. Whether you're looking to develop a logo and tagline, manage and protect your brand, launch a brand marketing plan, fix a broken brand, make customers loyal brand champions—or anything in between—Branding For Dummies makes it fast and easy. Includes tips and cautionary advice on social media and its impact on personal and business branding programs Covers balancing personal and business brand development References some of the major brand crises—and how to avoid making the same mistakes Shows brand marketers how to create brands that match their employers' objectives while launching their own careers If you're a business leader looking to set your brand up for the ultimate success, Branding For Dummies has you covered.
Category: Business & Economics

Personal Branding For Dummies

Author : Susan Chritton
ISBN : 9781118117927
Genre : Business & Economics
File Size : 80.53 MB
Format : PDF
Download : 413
Read : 293

Learn how to create and maintain your personal brand. With the help of this guide, you'll establish a professional presence and personal brand identity to keep yourself distinguished in the business world.
Category: Business & Economics

Employer Branding For Dummies

Author : Richard Mosley
ISBN : 9781119071648
Genre : Business & Economics
File Size : 37.78 MB
Format : PDF, ePub
Download : 516
Read : 986

Attract the very best talent with a compelling employer brand! Employer Branding For Dummies is the clear, no-nonsense guide to attracting and retaining top talent. Written by two of the most recognized leaders in employer brand, Richard Mosley and Lars Schmidt, this book gives you actionable advice and expert insight you need to build, scale, and measure a compelling brand. You'll learn how to research what makes your company stand out, the best ways to reach the people you need, and how to convince those people that your company is the ideal place to exercise and develop their skills. The book includes ways to identify the specific traits of your company that aligns with specific talent, and how to translate those traits into employer brand tactic that help you draw the right talent, while repelling the wrong ones. You'll learn how to build and maintain your own distinctive, credible employer br∧ and develop a set of relevant, informative success metrics to help you measure ROI. This book shows you how to discover and develop your employer brand to draw the quality talent you need. Perfect your recruitment marketing Develop a compelling employer value proposition (EVP) Demonstrate your employer brand ROI Face it: the very best employees are the ones with the most options. Why should they choose your company? A strong employer brand makes the decision a no-brainer. It's good for engagement, good for retention, and good for the bottom line. Employer Branding For Dummies helps you hone in on your unique, compelling brand, and get the people you need today.
Category: Business & Economics

Getting An Information Security Job For Dummies

Author : Peter H. Gregory
ISBN : 9781119002628
Genre : Computers
File Size : 30.86 MB
Format : PDF
Download : 486
Read : 529

Get prepared for your Information Security job search! Do you want to equip yourself with the knowledge necessary to succeed in the Information Security job market? If so, you've come to the right place. Packed with the latest and most effective strategies for landing a lucrative job in this popular and quickly-growing field, Getting an Information Security Job For Dummies provides no-nonsense guidance on everything you need to get ahead of the competition and launch yourself into your dream job as an Information Security (IS) guru. Inside, you'll discover the fascinating history, projected future, and current applications/issues in the IS field. Next, you'll get up to speed on the general educational concepts you'll be exposed to while earning your analyst certification and the technical requirements for obtaining an IS position. Finally, learn how to set yourself up for job hunting success with trusted and supportive guidance on creating a winning resume, gaining attention with your cover letter, following up after an initial interview, and much more. Covers the certifications needed for various jobs in the Information Security field Offers guidance on writing an attention-getting resume Provides access to helpful videos, along with other online bonus materials Offers advice on branding yourself and securing your future in Information Security If you're a student, recent graduate, or professional looking to break into the field of Information Security, this hands-on, friendly guide has you covered.
Category: Computers

Advertising For Dummies

Author : Gary Dahl
ISBN : 9781118068090
Genre : Business & Economics
File Size : 46.2 MB
Format : PDF, ePub, Docs
Download : 108
Read : 1162

So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place. But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo? The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to: Identify and reach your target audience Define and position your message Get the most bang for your buck Produce great ads for every medium Buy the different media Create buzz and use publicity Research and evaluate your competition Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
Category: Business & Economics

Biomechanics For Dummies

Author : Steve McCaw
ISBN : 9781118674765
Genre : Science
File Size : 51.1 MB
Format : PDF, Mobi
Download : 210
Read : 994

A thorough explanation of the tenets of biomechanics At once a basic and applied science, biomechanics focuses on the mechanical cause-effect relationships that determine the motions of living organisms. Biomechanics for Dummies examines the relationship between biological and mechanical worlds. It clarifies a vital topic for students of biomechanics who work in a variety of fields, including biological sciences, exercise and sports science, health sciences, ergonomics and human factors, and engineering and applied science. Following the path of a traditional introductory course, Biomechanics for Dummies covers the terminology and fundamentals of biomechanics, bone, joint, and muscle composition and function, motion analysis and control, kinematics and kinetics, fluid mechanics, stress and strain, applications of biomechanics, and black and white medical illustrations. Offers insights and expertise in biomechanics to provide an easy-to-follow, jargon-free guide to the subject Provides students who major in kinesiology, neuroscience, biomedical engineering, mechanical engineering, occupational therapy, physical therapy, physical education, nutritional science, and many other subjects with a basic knowledge of biomechanics Students and self-motivated learners interested in biological, applied, exercise, sports, and health sciences should not be without this accessible guide to the fundamentals.
Category: Science

Bartending For Dummies

Author : Ray Foley
ISBN : 9781118807415
Genre : Cooking
File Size : 22.45 MB
Format : PDF, ePub, Mobi
Download : 837
Read : 791

Make and serve drinks like a pro This latest edition of Bartending For Dummies features over 1,000 drink recipes in an A-Z format with clear, easy-to-follow instructions. This 5th Edition also provides over 40 new cocktails ideas for those who want to know how to serve cocktails professionally, for themselves, or for their guests. Detailed information on how to properly stock a bar with the latest and greatest glassware and tools Expanded coverage on making exotic frozen/blended specialties and specialty coffees Experimenting with the new flavor/buzz in Bourbons and Scotches: honey The latest flavored rums, gins, ryes, and of course vodkas (buttered, waffle, sherbet, and marshmallow flavored are just a few new editions) New coverage devoted to craft distillers Fun, new ways to garnish drinks (even flaming options), rim, and serve drinks like a master mixologist Tips on creating unique punches and even non-alcoholic drinks The latest tips and advice on curing hangovers and hiccups If you're interested in crafting traditional or modern cocktails, Bartending For Dummies has you covered.
Category: Cooking

Chromebook For Dummies

Author : Mark LaFay
ISBN : 9781118951279
Genre : Computers
File Size : 24.74 MB
Format : PDF, ePub, Mobi
Download : 227
Read : 525

Get the most out of your Google Chromebook Are you the proud new owner of a Google Chromebook and alittle—or a lot—intimidated by the technology? You'vecome to the right place! Chromebook For Dummies walks youthrough setting up the device, transitioning from traditionalcomputers and working in the cloud, customizing Chromebook to suityour needs, navigating the apps and their uses, and applyingadvanced settings and features. Fear not: with the step-by-stepguidance and helpful information inside, there's no reason to breaka sweat. Chromebooks are affordable, fast, and sleek—and withGoogle driving the initiative, they're impossible to ignore. Soit's no wonder they're gaining popularity and enticing people fromall walks of life to make the switch from a traditional PC orlaptop. If you're one of those people and want to make the most ofyour experience, this book is a practical user's guide to allthings Chromebook. Covers all Chromebooks on the market Provides coverage of all Chromebook features in aneasy-to-follow manner Serves as the go-to reference for successfully using aChromebook Includes step-by-step coverage of everything you'll encounterwith your Chromebook If you're a new or inexperienced user who wants to maximize theperformance of your Google Chromebook, you'll turn to this friendlyguide time and again.
Category: Computers

Bookkeeping For Dummies

Author : Lita Epstein
ISBN : 9781118950371
Genre : Business & Economics
File Size : 77.20 MB
Format : PDF, ePub, Docs
Download : 670
Read : 1208

The fast and easy way to master the art of bookkeeping If you're a business owner or an employee who manages finances,the latest edition of Bookkeeping For Dummies is for you.This handy guide gives you clear and concise information on how tokeep track of accounts, prepare balance sheets, organize ledgers orjournals, create financial statements, and so much more. Packedwith the most up-to-date bookkeeping practices, tax information,and small-business laws, Bookkeeping For Dummies is anaccessible, invaluable resource you'll turn to again and again. Accurate and complete bookkeeping is crucial to any -businessowner—but jumping in headfirst without knowing your accountsfrom your balance sheets can confuse even the most astutebusinessperson. That's where Bookkeeping For Dummies helps!Written in the familiar and friendly tone that has defined the ForDummies brand for more than twenty years, this clear andcomprehensive guide covers everything you'll encounter as you setout to tackle your company's books, ensuring you're on the righttrack and saving you tons of headaches along the way. So what areyou waiting for? It's time to hit the books! Offers easy-to-follow instructions to keep track of yourbusiness' financial well-being Covers managing assets and liabilities Includes updated QuickBooks screenshots and Excelspreadsheets Provides guidance on producing balance sheets and creatingfinancial statements Whether you're just starting out with bookkeeping—or abookkeeper who needs to brush up on yourskills—Bookkeeping For Dummies sets you up forsuccess.
Category: Business & Economics

Violin For Dummies

Author : Katharine Rapoport
ISBN : 9781119022916
Genre : Music
File Size : 65.36 MB
Format : PDF, Docs
Download : 221
Read : 1116

The beginner's guide to learning the violin — for anymusical style Violin For Dummies helps you teach yourself to play theviolin, even if you've never read a note of music. From choosingthe right violin for you to playing a variety of musical styles,this book has you covered. You'll start with the basics of postureand bowing technique, learn how to tune your instrument and keep itin beautiful condition with regular maintenance. You'll learn howto read — and feel — the music, and how to inject yourown personality into whatever you play. Before you know it, you'llbe playing classical, jazz, country, and more, as you become a bonafide violin player. The included audio and video instructionencourages you to play along as you learn, and allow you to hear,see, and imitate proper technique. The violin's small size, portability, and mimicry of the humanvoice have made it popular across cultures and throughout time.This book shows you how to teach yourself the basics so you canstart playing quickly. Start with the basics of proper hold and bowing technique Learn how to properly tune and care for your violin Understand the nuances of rhythm and musical notation Play classical, jazz, and other popular styles of music The violin has a reputation of being difficult to learn, but thereality is that it's difficult to master. Anyone can learn,and practice over time will refine your technique and your musicalstyle. You'll have fun, make music, and maybe even fall in lovewith this instrument that has inspired some of the world's bestmusicians and composers. Get started today, the easy way, withViolin For Dummies.
Category: Music