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Handbook Of Pricing Research In Marketing

Author : Vithala R. Rao
ISBN : 9781848447448
Genre : Business & Economics
File Size : 67.83 MB
Format : PDF, Kindle
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Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique Handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area. The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this Handbook, cover these various developments and concepts as applied to tackling pricing problems. Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.
Category: Business & Economics


Author : Bob de Wit
ISBN : 9781408019023
Genre : Business & Economics
File Size : 27.22 MB
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Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context. De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.
Category: Business & Economics

Low Cost Approaches To Promote Physical And Mental Health

Author : Luciano L'Abate
ISBN : 9780387368993
Genre : Psychology
File Size : 33.74 MB
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Most health professionals would agree that time and funds are in short supply, even under optimal conditions. Patients, too, would admit similar shortfalls, even with optimal motivation. This book offers self-administered and easily administered interventions designed to promote positive health behaviors while requiring little or no outside funding. Editor Luciano L’Abate continues his long tradition of prolific innovations by identifying major changes in today’s health care systems and explaining how targeted, prescriptive promotion/prevention strategies can enhance traditional primary, secondary, and tertiary interventions in key behavioral and relational areas.
Category: Psychology

Are Low Food Prices Pro Poor

Author : M. Ataman Aksoy
Genre : Agricultural activity
File Size : 84.27 MB
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Abstract: There is a general consensus that most of the poor in developing countries are net food buyers and food price increases are bad for the poor. This could be expected of urban poor, but it is also often attributed to the rural poor. Recent food price increases have increased the importance of this issue, and the possible policy responses to these price increases. This paper examines the characteristics of net food sellers and buyers in nine low-income countries. Although the largest share of poor households are found to be net food buyers, almost 50 percent of net food buyers are marginal net food buyers who would not be significantly affected by food price increases. Only three of the nine countries examined exhibited a substantial proportion of vulnerable households. The average incomes (as measured by expenditure) of net food buyers were found to be higher than net food sellers in eight of the nine countries examined. Thus, food price increases, ceteris paribus, would transfer income from generally higher income net food buyers to poorer net food sellers. The analysis also finds that the occupations and income sources of net sellers and buyers in rural areas are significantly different. In rural areas where food production is the main activity and where there are limited non-food activities, the incomes of net buyers might depend on the incomes and farming activities of net food sellers. These results suggest the need for reevaluation of the consensus on the impact of food prices on food needs. Further work on the regional differences, and more important, on the second order effects, are necessary to answer these questions more precisely. Only on the basis of further analysis can we start generating better policy responses.
Category: Agricultural activity

World Development Report 1983

Author :
ISBN : 9780195204322
Genre : Country Strategy and Performance
File Size : 23.32 MB
Format : PDF, ePub
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This report is the sixth in an annual series assessing development issues. It reviews recent trends in the international economy and their implications for the developing countries with a special focus on the management and institutional aspects of development. The early recovery in the world economy foreseen in last year's World Development Report did not materialize. The recession has lasted longer than expected and has set back global development more decisively than at any time since the Great Depression. The indications of an upturn are now firmer, but the international financial system remains severely strained and protectionism continues to be an ominous threat. This report reviews how alternative policies may affect the future prospects for recovery. It concludes that the present financial crisis is manageable, provided concerted efforts are made both nationally and internationally. It is essential for the industrial countries to maintain the momentum of their recovery, to promote freer trade, and to ensure growth in capital flows. Equally important, developing countries must for their part continue their efforts to adjust their economies to the new external circumstances and thereby regain the confidence of their creditors.
Category: Country Strategy and Performance

Proceedings Of The 2007 Academy Of Marketing Science Ams Annual Conference

Author : Dheeraj Sharma
ISBN : 9783319118062
Genre : Business & Economics
File Size : 38.42 MB
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​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science. This volume includes the full proceedings from the 2007 Academy of Marketing Science (AMS) Annual Conference held in Coral Cables, Florida.​
Category: Business & Economics

The Inflation Unemployment Trade Off At Low Inflation

Author : Mr. Luca Antonio Ricci
ISBN : 9781452759159
Genre : Business & Economics
File Size : 29.19 MB
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Wage setters take into account the future consequences of their current wage choices in the presence of downward nominal wage rigidities. Several interesting implications arise. First, a closed-form solution for a long-run Phillips curve relates average unemployment to average wage inflation; the curve is virtually vertical for high inflation rates but becomes flatter as inflation declines. Second, macroeconomic volatility shifts the Phillips curve outward, implying that stabilization policies can play an important role in shaping the trade-off. Third, nominal wages tend to be endogenously rigid also upward, at low inflation. Fourth, when inflation decreases, volatility of unemployment increases whereas the volatility of inflation decreases: this implies a long-run trade-off also between the volatility of unemployment and that of wage inflation.
Category: Business & Economics

Low Cost Country Sourcing

Author : Martin Lockström
ISBN : 9783835095274
Genre : Business & Economics
File Size : 76.81 MB
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On the basis of a pan-European survey conducted among senior purchasing managers of 200 large-sized multinationals, Martin Lockström identifies internal key success factors of companies sourcing in low-cost countries.
Category: Business & Economics