Behind Ethical Consumption

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Behind Ethical Consumption

Author : Gianluigi Guido
ISBN : 3034300956
Genre : Business & Economics
File Size : 28.65 MB
Format : PDF, ePub, Mobi
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This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of which has by its very nature a recognized ethical validity. On these themes, this volume offers a European point of view and, in particular, an Italian one, either extending studies undertaken in various countries, or proposing new and original lines of research into the antecedents of purchase intentions that have never before been explored.
Category: Business & Economics
Behind Ethical Consumption
Language: en
Pages: 200
Authors: Gianluigi Guido
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Peter Lang

This book presents five related studies, each dealing with the issue of the motivations behind ethical choices of consumption and discussing their implications on marketing strategy. The fields of investigation range from organic food to genetically modified products, from bio-fuels to new low-emission transport technologies, the consumption of each of
Ethical Consumption: Practices and Identities
Language: en
Pages: 16
Authors: Yana Manyukhina
Categories: Philosophy
Type: BOOK - Published: 2018-05-11 - Publisher: Routledge

This book engages with the topic of ethical consumption and applies a critical-realist approach to explore the process of becoming and being an ethical consumer. By integrating Margaret Archer’s theory of identity formation and Christian Coff’s work on food ethics, it develops a theoretical account explicating the generative mechanism that
Handbook of Research on Contemporary Consumerism
Language: en
Pages: 361
Authors: Kaufmann, Hans Ruediger, Panni, Mohammad Fateh Ali Khan
Categories: Business & Economics
Type: BOOK - Published: 2019-09-20 - Publisher: IGI Global

Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual
A History of Fair Trade in Contemporary Britain
Language: en
Pages: 230
Authors: Matthew Anderson
Categories: Business & Economics
Type: BOOK - Published: 2015-09-06 - Publisher: Springer

This book offers an original contribution to the empirical knowledge of the development of Fair Trade that goes beyond the anecdotal accounts to challenge and analyse the trading practices that shaped the Fair Trade model. Fair Trade represented a new approach to global trade, corporate social responsibility and consumer politics.
Looking behind the Label
Language: en
Pages: 296
Authors: Tim Bartley, Sebastian Koos, Hiram Samel, Gustavo Setrini, Nik Summers
Categories: Political Science
Type: BOOK - Published: 2015-05-25 - Publisher: Indiana University Press

What does it mean when consumers "shop with a conscience" and choose products labeled as fair or sustainable? Does this translate into meaningful changes in global production processes? To what extent are voluntary standards implemented and enforced, and can they really govern global industries? Looking behind the Label presents an