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Author : Sarah Banet-Weiser
ISBN : 9780814787151
Genre : Social Science
File Size : 28.42 MB
Format : PDF
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Brands are everywhere. Branding is central to political campaigns and political protest movements; the alchemy of social media and self-branding creates overnight celebrities; the self-proclaimed “greening” of institutions and merchant goods is nearly universal. But while the practice of branding is typically understood as a tool of marketing, a method of attaching social meaning to a commodity as a way to make it more personally resonant with consumers, Sarah Banet-Weiser argues that in the contemporary era, brands are about culture as much as they are about economics. That, in fact, we live in a brand culture. Authentic™ maintains that branding has extended beyond a business model to become both reliant on, and reflective of, our most basic social and cultural relations. Further, these types of brand relationships have become cultural contexts for everyday living, individual identity, and personal relationships—what Banet-Weiser refers to as “brand cultures.” Distinct brand cultures, that at times overlap and compete with each other, are taken up in each chapter: the normalization of a feminized “self-brand” in social media, the brand culture of street art in urban spaces, religious brand cultures such as “New Age Spirituality” and “Prosperity Christianity,”and the culture of green branding and “shopping for change.” In a culture where graffiti artists loan their visions to both subway walls and department stores, buying a cup of “fair-trade” coffee is a political statement, and religion is mass-marketed on t-shirts, Banet-Weiser questions the distinction between what we understand as the “authentic” and branding practices. But brand cultures are also contradictory and potentially rife with unexpected possibilities, leading Authentic™ to articulate a politics of ambivalence, creating a lens through which we can see potential political possibilities within the new consumerism.
Category: Social Science

Living An Authentic Life

Author : Bob Kramer
ISBN : 1081576022
Genre :
File Size : 80.8 MB
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Understanding how to put together a financial plan that works specifically for you is a challenge. There is a lot of media noise and infomercial experts. Finances in today's world become more involved with each new technology that comes along. It's hard to sift through all of it and determine what is best for you. It's hard to be objective with the overload of information out there and the opinions of friends and family. That's where I come in. I help people like you to live their most authentic life and gain the freedom to do what they desire.

The Routledge Companion To Social Media And Politics

Author : Axel Bruns
ISBN : 9781317506560
Genre : Social Science
File Size : 84.50 MB
Format : PDF
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Social media are now widely used for political protests, campaigns, and communication in developed and developing nations, but available research has not yet paid sufficient attention to experiences beyond the US and UK. This collection tackles this imbalance head-on, compiling cutting-edge research across six continents to provide a comprehensive, global, up-to-date review of recent political uses of social media. Drawing together empirical analyses of the use of social media by political movements and in national and regional elections and referenda, The Routledge Companion to Social Media and Politics presents studies ranging from Anonymous and the Arab Spring to the Greek Aganaktismenoi, and from South Korean presidential elections to the Scottish independence referendum. The book is framed by a selection of keystone theoretical contributions, evaluating and updating existing frameworks for the social media age.
Category: Social Science

Branded Women In U S Television

Author : Peter Bjelskou
ISBN : 9780739187944
Genre : Language Arts & Disciplines
File Size : 79.91 MB
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This book examines product placement and brand integration in U.S. television. Using examples from 1950s television sponsorship to The Real Housewives, Bjelskou illustrates how the commercialization of TV programing affects both formats and narratives and how these genres are in conversation with contemporary political and social environments.
Category: Language Arts & Disciplines

Awaken Your Authentic Leadership

Author : Tana Heminsley
ISBN : 0991848101
Genre : Leadership
File Size : 66.35 MB
Format : PDF
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Cultivate your own unique style of leadership - one based on inner clarity and alignment with your values and purpose. This book is the blueprint for leaders who want to develop: More meaning and fulfillment - both professionally and personally Emotional and social intelligence, the real differentiator in today's business world Exceptional relationship skills combined with your strong technical and/or professional foundation Your ability to manage emotions, whether you are perceived as too assertive, or not assertive enough Essential skills for managing others, even if this is new for you Better criteria for decision-making Clarity about the next chapter of your life, career or business, even your retirement This book reveals the inner experiences of an authentic leader, the four steps essential to becoming an authentic leader, and the 4 Cs or qualities of an authentic leader; as well as the simple Authentic You Personal Planning System - the step-by-step roadmap you can use to awaken your Authentic Leadership right now, and for the rest of your life!
Category: Leadership