AMBUSH MARKETING TOOLKIT

Download Ambush Marketing Toolkit ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to AMBUSH MARKETING TOOLKIT book pdf for free now.

Exam Prep For Ambush Marketing Toolkit

Author : David Mason
ISBN : PKEY:QA3100208
Genre : Education
File Size : 77.40 MB
Format : PDF, Mobi
Download : 487
Read : 342

5,600 Exam Prep questions and answers. Ebooks, Textbooks, Courses, Books Simplified as questions and answers by Rico Publications. Very effective study tools especially when you only have a limited amount of time. They work with your textbook or without a textbook and can help you to review and learn essential terms, people, places, events, and key concepts.
Category: Education

Ambush Marketing Toolkit

Author : Kim Skildum-Reid
ISBN : 0070138087
Genre : Business & Economics
File Size : 80.17 MB
Format : PDF, ePub, Docs
Download : 817
Read : 1272

Make the most of ambush marketing There is a myth that it's only major sponsors of huge events that get ambushed. The truth is that ambush marketing goes on at all levels of the sponsorship industry, from small charities to industry associations, festivals and the Soccer World Cup. In a world first, bestselling author Kim Skildum-Reid puts her more than 20 years of sponsorship marketing experience into the topic of ambush marketing. The Ambush Marketing Toolkit (with accompanying CD) provides sponsors, events, and prospective ambushers with a no holds barred, strategic approach to ambush prevention and the mounting of a successful ambush. “When conceptualized and managed on a superficial level, sponsors can be easily ambushed by competitors - those who are able to build stronger and more meaningful relationships with the target audience despite their non-sponsor status. And that's why most marketers should be itching to gat hold of The Ambush Marketing Toolkit, because no one likes to be ambushed, especially when it equates to shooting yourself in the foot.”--Suzanne Pollock, AMAMI for the Australian Marketing Institute
Category: Business & Economics

Ambush Marketing In Sports

Author : Gerd Nufer
ISBN : 9780415626781
Genre : Business & Economics
File Size : 44.71 MB
Format : PDF, ePub, Mobi
Download : 617
Read : 787

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing. Drawing on cutting-edge empirical research data, the book outlines an innovative model for understanding ambush marketing and offers practical advice for all stakeholders, from sponsors and event organisers to media organisations. The book examines the opportunities and the risks of ambush marketing, assesses the legal, ethical and business dimensions, and offers advice for preventing ambush marketing in a range of contexts. Fully supported throughout with examples and cases from major international sports events, such as the FIFA World Cup and the Olympic Games, this book is important reading for any student, researcher or practitioner with an interest in sport marketing, sport business or event management.
Category: Business & Economics

Encyclopedia Of Sports Management And Marketing

Author : Linda E. Swayne
ISBN : 9781506320373
Genre : Business & Economics
File Size : 74.44 MB
Format : PDF, Docs
Download : 532
Read : 1033

Request a FREE 30-day online trial to this title at www.sagepub.com/freetrial_sro This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.
Category: Business & Economics

Routledge Handbook Of Sports Marketing

Author : Simon Chadwick
ISBN : 9781317584919
Genre : Business & Economics
File Size : 44.21 MB
Format : PDF, ePub, Mobi
Download : 179
Read : 560

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening fan-bases. Showcasing the latest thinking and research in sports marketing from around the world, the Routledge Handbook of Sports Marketing goes further than any other book in exploring the full range of this exciting discipline. Featuring contributions from world-leading scholars and practitioners from across the globe, the book examines theories, concepts, issues and best practice across six thematic sections—brands, sponsorship, ambush marketing, fans and spectators, media, and ethics and development—and examines key topics such as: consumer behaviour marketing communications strategic marketing international marketing experiential marketing and marketing and digital media Comprehensive and authoritative, the Routledge Handbook of Sports Marketing is an essential reference for any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for all practitioners looking to develop their professional knowledge.
Category: Business & Economics

The Sponsorship Seeker S Toolkit Fourth Edition

Author : Kim Skildum-Reid
ISBN : 9780071823135
Genre : Business & Economics
File Size : 84.14 MB
Format : PDF, ePub
Download : 926
Read : 296

THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorship not only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put you miles ahead of the competition. New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship. PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT: "This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport "One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC), Chief Operating Officer, SCIA – International Alliance "The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Category: Business & Economics

The Sponsorship Seeker S Toolkit

Author : Anne-Marie Grey
ISBN : 0074707078
Genre : Corporate sponsorship
File Size : 61.45 MB
Format : PDF, Kindle
Download : 879
Read : 736

Disk contains: Sample letters, forms and agreements that correspond to the text.
Category: Corporate sponsorship

Innovative Marketing Communications

Author : Guy Masterman
ISBN : 9781136395208
Genre : Business & Economics
File Size : 57.72 MB
Format : PDF, Mobi
Download : 585
Read : 727

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing. With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Category: Business & Economics

Festival And Special Event Management

Author : Johnny Allen
ISBN : IND:30000100576309
Genre : Business & Economics
File Size : 48.80 MB
Format : PDF, ePub, Docs
Download : 450
Read : 713

Festival and Special Event Management 3rd edition continues the comprehensive overview of the theory and procedures associated with festivals and special events established in the first edition. The new edition introduces new developments, professional 'tools' and regional impacts of festivals and special events. The role of information technology and economic analysis, regional development and the role of volunteers in festival and special events are all discussed. The new edition has been thoroughly updated to offer students a current, relevant textbook for their study and professional reference. Revised content on the economic impacts of events New chapter on event tourism New end of chapter case studies New chapter on event project management
Category: Business & Economics