Airport Marketing

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Airport Marketing

Author : David Jarach
ISBN : 9781351959650
Genre : Transportation
File Size : 78.14 MB
Format : PDF, Kindle
Download : 376
Read : 1263

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Category: Transportation

Marketing Guidebook For Small Airports

Author : Lois S. Kramer
ISBN : 9780309118187
Genre : Airports
File Size : 37.59 MB
Format : PDF, ePub, Mobi
Download : 680
Read : 364

This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Category: Airports

Airport Marketing

Author : Nigel Halpern
ISBN : 9781136306549
Genre : Business & Economics
File Size : 37.26 MB
Format : PDF, Kindle
Download : 407
Read : 193

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Category: Business & Economics

Airport Marketing

Author : Nigel Halpern
ISBN : 9781136306556
Genre : Business & Economics
File Size : 77.65 MB
Format : PDF, ePub, Docs
Download : 464
Read : 632

In recent years, the airport sector has moved from an industry characterised by public sector ownership and national requirements, into a new era of airport management which is beginning to be dominated by the private sector and international players. Airports are now complex enterprises that require a wide range of business competencies and skills to meet the needs of their users, just as with any other industry. Moreover, deregulation of air transport markets has made the airport sector much more competitive and given airports greater incentives to develop innovative, proactive and aggressive marketing strategies so that they can reap the benefits from these developments. New types of airline business model, such as low cost carriers, have emerged through deregulation, which in many cases require a completely different approach to be adopted by airport marketers and have encouraged a further deviation from past practice. The travelling public is also becoming more experienced and is generally placing greater demands on the airport operator to deliver a quality product at a time when more stringent controls, especially as regards security, have been introduced. This accessible book fills an important need for an up-to-date, comprehensive and in-depth textbook that introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport industry, and examines airport marketing and its environment, how to define and measure the market for airport services, airport marketing planning, and individual elements of the airport marketing mix (product, price, promotion and distribution). The book integrates key elements of marketing theory with airport marketing in practice. Each chapter contains extensive industry examples for different types of airports from around the world to build on the theoretical base of the subject and show real-life applications. The dynamic nature of the airport industry requires students and practitioners to have a thorough, up-to-date and contemporary appreciation of airport marketing issues and challenges. This comprehensive, accessible textbook written by two airport marketing experts satisfies this need and is essential reading for air transport students and future managers.
Category: Business & Economics

Managing Airports

Author : Anne Graham
ISBN : 9781136437779
Genre : Business & Economics
File Size : 72.27 MB
Format : PDF
Download : 870
Read : 293

Managing Airports presents a comprehensive and cutting-edge insight into today’s international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. Completely revised and updated for a third edition, with international case studies from BAA, Vienna, Aer Rianta, and countries around the world, this book reflects the huge changes in the management of airports today and tackles many key issues. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Category: Business & Economics

Airport Marketing

Author : David Jarach
ISBN : UOM:39015062582344
Genre : Transportation
File Size : 74.81 MB
Format : PDF, ePub, Mobi
Download : 346
Read : 767

Airport Marketing examines the management vision of airport marketing in the post-September 11th environment, presenting in-depth analysis of current airport management practices for both aviation and non-aviation-related activities. The 'aviation-related activities' section covers how an airport as a company develops its own marketing relationship with carriers and, in a broader sense, with all actors within the air transport pipeline, with the aim of increasing the number of intermediate clients consistent with its chosen positioning. The 'non-aviation-related' section, by contrast, focuses on how best-in-class airports have been developing new powers of attraction to customers in their regions, well beyond the simple concept of airport retailing, by use of the so-called 'commercial airport' model. Finally, the impact of September 11th is shown in terms of increased security measures and the future of the aviation industry as a whole. An analysis of worldwide airport industry is provided in the final chapter. Airport Marketing is essential reading for airport managers, government agencies, airlines, consultants, contributors, advisors and sub-contractors to this industry, as well as both undergraduate and graduate level aviation students.
Category: Transportation

Strategic Marketing Approaches Within Airline Management How The Passenger Market Causes The Business Concepts Of Full Service Network Carriers Low Cost Carriers Regional Carriers And Leisure Carriers To Overlap

Author : Susanne Bölke
ISBN : 9783954892853
Genre : Business & Economics
File Size : 44.42 MB
Format : PDF
Download : 750
Read : 652

On the German passenger market, airlines approach different business concepts in order to cope with the threats and to be successful. The case of the Lufthansa Passenger Airline and its subsidiary Germanwings has been discussed many times currently. Together they have implemented a restructuredconcept of the Low Cost Carrier Germanwings in order to overcome their weaknesses. The purpose of this paper is to evaluate the potential of economic success of this strategy change. Therefore, the papercomprises three main areas. The first one is the theoretical part, which explains the differences between Full Service Network Carriers, Low Cost Carriers, Regional Carriers and Leisure Carriers. Secondly, the analysis takes place by applying Porter’s five forces model. Subsequently, the strengths and weaknessesof the Lufthansa Passenger Airline and Germanwings are highlighted and the new business concept isintroduced. Finally, all findings are put into relation using the SWOT-analysis.
Category: Business & Economics

Marketing Planning 2007 2008

Author : Karen Beamish
ISBN : 9780750684040
Genre : Business & Economics
File Size : 25.17 MB
Format : PDF
Download : 666
Read : 465

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time. *Written specially for the Marketing Planning module by the Senior Examiner and Level verifier * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Category: Business & Economics

Cim Coursebook 07 08 Marketing Planning

Author : Karen Beamish
ISBN : 9781136420054
Genre : Business & Economics
File Size : 35.12 MB
Format : PDF, Docs
Download : 490
Read : 587

BH CIM Coursebooks are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. The 07/08 editions contains new case studies which help keep the student up to date with changes in Marketing Planning strategies. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students which can be accessed at any time.
Category: Business & Economics

Ground Access To Major Airports By Public Transportation

Author : Matthew A. Coogan
ISBN : 9780309099417
Genre : Access to airports
File Size : 88.22 MB
Format : PDF, Kindle
Download : 254
Read : 783

TRBs Airport Cooperative Research Program (ACRP) Report 4: Ground Access to Major Airports by Public Transportation examines key elements associated with the creation of a six-step market-based strategy for improving the quality of public mode services at U.S. airports. The report also addresses the context for public transportation to major airports, explores the attributes of successful airport ground access systems, presents an airport by airport summary of air traveler ground access mode-share by public transportation services, and more.
Category: Access to airports

Innovation In Marketing

Author : Peter Doyle
ISBN : 9781136015229
Genre : Business & Economics
File Size : 90.8 MB
Format : PDF, ePub, Docs
Download : 103
Read : 720

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.
Category: Business & Economics

Federal Register

Author :
ISBN : UIUC:30112059128691
Genre : Administrative law
File Size : 35.34 MB
Format : PDF, ePub, Docs
Download : 578
Read : 501

Category: Administrative law

Petroleum Marketing Annual 1992

Author :
ISBN : 0788105019
Genre :
File Size : 44.72 MB
Format : PDF, Docs
Download : 975
Read : 661

Contains statistical data on a variety of crude oils & refined petroleum products. Presented are crude oil costs & refined petroleum product sales for 1992. Data on crude oil includes considerable cost & sales information.
Category:

Managing Airports 4th Edition

Author : Anne Graham
ISBN : 9781136306488
Genre : Transportation
File Size : 48.4 MB
Format : PDF, Docs
Download : 893
Read : 751

Managing Airports presents a comprehensive and cutting-edge insight into today's international airport industry. Approaching management topics from a strategic and commercial perspective rather than from an operational and technical angle, the book provides an innovative insight into the processes behind running a successful airport. This 4th edition has been fully revised and updated to reflect the many important developments in the management of airports and issues facing the aviation industry since the 3rd edition. The 4th edition features: New content on: coping with an increasingly volatile and uncertain operating environment, social media and other trends in technology, the evolving airport-airline relationship, responding to sustainability pressures and new security policies. New chapter focused solely on service quality and the passenger experience. This is to reflect the increasing need for airports to offer wide ranging and quality services to their diverse customer base to remain competitive and to achieve high satisfaction levels. Up dated and new international case studies to show recent issues and theory in practice. New case studies on emerging economies such as China, India and Brazil. Accessible and up-to-date, Managing Airports is ideal for students, lecturers and researchers of transport and tourism, and practitioners within the air transport industry.
Category: Transportation

Quad City International Airport

Author : David T. Coopman
ISBN : 9781439640920
Genre : Photography
File Size : 21.63 MB
Format : PDF, Mobi
Download : 217
Read : 1103

In 1922, three men were so captivated with flying they leased 30 acres of cow pasture south of Moline to serve as a landing field. Other early aviators and barnstormers began using Franing Field, and it soon became known as Moline Airport. The field hosted the Ford Reliability Tour four times, served as part of the original New York to Dallas airmail route, had passenger service as early as 1927, became one of Illinois’s largest Works Progress Administration projects, weathered financial struggles and a battle with neighboring Davenport, Iowa, over which community would possess the area’s commercial airport, and has enjoyed constant growth and updates for both airline and general aviation traffic. This collection of historical photographs and images will present the people, planes, events, and development of that former pastureland into today’s modern Quad City International Airport, the third largest airport for passenger traffic in the state of Illinois.
Category: Photography

Industrial Marketing

Author :
ISBN : UOM:35128001553187
Genre : Industrial marketing
File Size : 41.87 MB
Format : PDF
Download : 349
Read : 254

Category: Industrial marketing

Marketing

Author : Steven J. Skinner
ISBN : 0395692431
Genre : Marketing
File Size : 78.29 MB
Format : PDF, Mobi
Download : 733
Read : 355

Category: Marketing

The Airline Industry

Author : Martin Fojt
ISBN : 9781846630125
Genre : Airlines
File Size : 33.89 MB
Format : PDF, Kindle
Download : 411
Read : 278

The Airline industry has been under increasing pressure recently, from the increased competition of low-cost airlines and the terrorist events of 2001 to name but a few. Various US airlines, including Delta and Northwest, have been declared bankrupt, oil prices have soared, and seat prices are still being forced down, the supply far outweighing the demand. This e-book looks at recent case studies of airlines in crisis (Continental Airlines), and also airlines which have excelled at expansion during this turbulent time such as Easyjet and Ryanair, and offers examples of successful strategies previously used. The collection also features interviews with high-profile figures from airlines such as Go!, Qatar Airways and SWISS International Airlines.
Category: Airlines