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Affiliate marketing is hot; here's how to get your programgoing Nearly every retailer in the Internet Retailers' Top 500 has anaffiliate marketing program. Now free affiliate networks,automation software, and pay-for-performance compensation modelsare making it easy for small businesses to take advantage of thismarketing tool. In the popular An Hour a Day format, thisguide features a detailed, real-world, task-based approach todeveloping, launching, and managing a successful affiliatemarketing program. It explores market research, determining paymentmodels and reporting guidelines, recruiting affiliates, craftingappropriate communications, and much more. Affiliate marketing programs help boost marketing effortswithout incurring excessive costs; this Hour a Day guideprovides everything merchants, business owners, and those chargedwith managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching,launching, managing, and optimizing a successful affiliatemarketing program Covers social media; creating policies; working with feeds,coupons, widgets, and video; creating compelling content; handlingpartners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is thedo-it-yourself guide to planning and maintaining a successfulaffiliate program.
Author : Sebastian Klapdor
ISBN : 9783658017323
Genre : Business & Economics
File Size : 87.22 MB
Format : PDF, ePub
Download : 809
Read : 1128
Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.
This Book helps students to master use and manage information technologies to revitalize business processes, develop new products and services, improve decision making, and achieve competitive advantage. Presenting fundamentals of Information Systems through a managerial perspective, explaining how technologies such as databases, networks and systems development are being used by corporate enterprises to improve performance. The revised 11th edition is specially designed with up-to-date coverage of emerging technologies and essential role of internet technologies in providing a platform for business, commerce, and collaboration processes among all business stakeholders. It is packed with real-world cases, in-depth examples, emerging technologies like AI, Cloud Computing, Business Analytics, IoT, etc., illustrating how businesses and organizations employ concepts to gain competitive advantage. Salient Features: - Exclusive Real-world Cases and Examples from businesses and organizations such as Flipkart, Bajaj Finance, HDFC Bank, Mobile Banking, NIIT, UTI Mutual Funds, Zapak, MDH, etc. - Four-area Information Systems Framework: Foundation Concepts, Business Applications, Information Technology Infrastructure and Development & Security Challenges - Special emphasis on critical issues around information systems like data security, privacy and ethical use of information - Special emphasis on the strategic role of Information Systems in e-Governance and its importance regarding Cyber Security