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Affiliate Program Management

Author : Evgenii Prussakov
ISBN : 9780470651735
Genre : Computers
File Size : 58.8 MB
Format : PDF, Mobi
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Affiliate marketing is hot; here's how to get your program going Nearly every retailer in the Internet Retailers' Top 500 has an affiliate marketing program. Now free affiliate networks, automation software, and pay-for-performance compensation models are making it easy for small businesses to take advantage of this marketing tool. In the popular An Hour a Day format, this guide features a detailed, real-world, task-based approach to developing, launching, and managing a successful affiliate marketing program. It explores market research, determining payment models and reporting guidelines, recruiting affiliates, crafting appropriate communications, and much more. Affiliate marketing programs help boost marketing efforts without incurring excessive costs; this Hour a Day guide provides everything merchants, business owners, and those charged with managing an affiliate program need to know Offers a modern, real-world, step-by-step guide to researching, launching, managing, and optimizing a successful affiliate marketing program Covers social media; creating policies; working with feeds, coupons, widgets, and video; creating compelling content; handling partners who are not meeting goals; and much more Affiliate Program Management: An Hour a Day is the do-it-yourself guide to planning and maintaining a successful affiliate program.
Category: Computers

Effectiveness Of Online Marketing Campaigns

Author : Sebastian Klapdor
ISBN : 9783658017323
Genre : Business & Economics
File Size : 77.90 MB
Format : PDF
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​Internet advertising has come off age; yet little is known in research and practice about how digital channel advertising really works. The empirical research in this thesis intends to fill this gap and shed light on the effectiveness of online advertising. Two studies are conducted that focus on multichannel online advertising and search engine advertising, the single-most important online ad channel. In an interdisciplinary approach, both studies first develop comprehensive theoretical models based on existing work in related research fields—for example, marketing and information retrieval. This approach pays off and leads to new and insightful findings: - There are synergies in multichannel online advertising: purchase propensity increases when consumers receive advertising messages through multiple channels. - The channel order can influence the conversion probability. - Click-through rates in search engine advertising are influenced through various keyword criteria on semantic and syntactic level The results of this thesis constitute an important starting point for future research in online advertising. Furthermore, the results enable practitioners to improve the effectiveness of online advertising through a more differentiated campaign management approach. Based on its findings, the thesis outlines how a future integrated approach to online advertising could look like.
Category: Business & Economics

Electronic Media Management

Author : Peter K. Pringle
ISBN : IND:30000042620975
Genre : Technology & Engineering
File Size : 81.14 MB
Format : PDF, Kindle
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This fourth edition of a classic text features important updates reflecting the enormous changes that have taken place since the Telecommunications Act of 1996 and the ever-increasing importance of the Internet and the World Wide Web. The implications of these changes, and others, are examined in this new edition, which seeks to equip electronic media students for management in a new millennium - and the unprecedented challenges that will surely accompany it.
Category: Technology & Engineering


Author :
Genre :
File Size : 56.39 MB
Format : PDF, Mobi
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In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Management Of Electronic And Digital Media

Author : Alan B. Albarran
ISBN : 9781305854758
Genre : Art
File Size : 71.61 MB
Format : PDF, ePub, Docs
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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Art


Author :
ISBN : UOM:39015009300347
Genre : Music
File Size : 30.67 MB
Format : PDF, Kindle
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Category: Music


Author :
ISBN : UOM:39015082950497
Genre : Broadcasting
File Size : 85.19 MB
Format : PDF, Docs
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Category: Broadcasting

Workforce Management

Author :
ISBN : UCLA:L0091529859
Genre : Personnel management
File Size : 63.80 MB
Format : PDF, Kindle
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Category: Personnel management

Broadcasting Telecasting

Author :
ISBN : UCLA:L0068796978
Genre : Radio broadcasting
File Size : 43.11 MB
Format : PDF, ePub
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Category: Radio broadcasting

Electronic Media

Author : Norman J. Medoff
ISBN : 9781136030413
Genre : Language Arts & Disciplines
File Size : 40.56 MB
Format : PDF, ePub, Docs
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Electronic Media connects the traditional world of broadcasting with the contemporary universe of digital electronic media. It provides a synopsis of the beginnings of electronic media in broadcasting, and the subsequent advancements into digital media. Underlying the structure of the book is a "See It Then, See It Now, See It Later approach that focuses on how past innovations lay the groundwork for changing trends in technology, providing the opportunity and demand for change in both broadcasting and digital media. FYI and Zoom-In boxes point to further information, tying together the immediate and long-ranging issues surrounding electronic media. Career Tracks feature the experiences of industry experts and share tips in how to approach this challenging industry. Check out the companion website at for materials for both students and instructors.
Category: Language Arts & Disciplines