Aerospace Marketing Management

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Aerospace Marketing Management

Author : Philippe Malaval
ISBN : 9783319013541
Genre : Business & Economics
File Size : 26.73 MB
Format : PDF, ePub, Mobi
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This book presents an overall picture of both B2B and B2C marketing strategies, concepts and tools, in the aeronautics sector. This is a significant update to an earlier book successfully published in the nineties which was released in Europe, China, and the USA. It addresses the most recent trends such as Social Marketing and the internet, Customer Orientation, Project Marketing and Con current Engineering, Coopetition, and Extended Enterprise. Aerospace Marketing Management is the first marketing handbook richly illustrated with executive and expert inputs as well as examples from parts suppliers, aircraft builders, airlines, helicopter manufacturers, aeronautics service providers, airports, defence and military companies, and industrial integrators (tier-1, tier-2). This book is designed as a ready reference for professionals and graduates from both Engineering and Business Schools.
Category: Business & Economics

Airline Marketing And Management

Author : Mr Stephen Shaw
ISBN : 9781409486688
Genre : Business & Economics
File Size : 45.90 MB
Format : PDF, Kindle
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Through six previous editions, Airline Marketing and Management has established itself as the leading textbook for students of marketing and its application to today's airline industry, as well as a reference work for those with a professional interest in the area. Carefully revised, the seventh edition of this internationally successful book examines an exceptionally turbulent period for the industry. It features new material on: ∗Changes in customer needs, particularly regarding more business travellers choosing - or being forced - to travel economy, and analysis of the bankruptcy of 'All Business Class' airlines. ∗ An explanation of the US/EU 'Open Skies' agreement and analysis of its impact. ∗The increase in alliance activity and completion of several recent mergers, and the marketing advantages and disadvantages that have resulted. ∗ Product adjustments that airlines must make to adapt to changes in the marketing environment, such as schedule re-adjustments and the reconfiguration of aircraft cabins. ∗Changes in pricing philosophies, with, for example, airlines moving to 'A La Carte' pricing, whereby baggage, catering and priority boarding are paid for as extras. ∗Airline websites and their role as both a selling and distributing tool. ∗The future of airline marketing. A review of the structure of the air transport market and the marketing environment is followed by detailed chapters examining business and marketing strategies, product design and management, pricing and revenue management, current and future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from knowledge obtained regarding the extraordinary strategic challenges now facing aviation. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Category: Business & Economics

Airline Marketing And Management

Author : Stephen Shaw
ISBN : 0754648206
Genre : Transportation
File Size : 55.27 MB
Format : PDF
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Through five previous editions "Airline Marketing and Management" by Stephen Shaw has established itself as the preferred textbook for students of the principles of marketing and their application in today's airline industry; as well as a reliable reference work for those with a professional interest in the area. Carefully revised, the sixth edition of this internationally successful book includes new material on: the impact of the Trade Cycle and the current period of high oil prices on the demand for air travel; the effect of current trends towards regulatory reform and the relaxation of Ownership and Control rules on the structure of the international airline industry; the continuing strong impact of Low Cost Carriers, and the strategic options open to so-called 'Legacy' airlines as they respond to the challenges facing them; and, the setting up of new 'Business Class Only' airlines. Why are they appearing now, and what are their long-term chances of success? An initial review of the structure of the air transport market and the industry marketing environment is followed by detailed chapters examining airline business and marketing strategies, product design and management, pricing and revenue management, current and possible future distribution channels, and selling, advertising and promotional policies. The reader will benefit from greater understanding of both marketing and airline industry jargon and from the knowledge obtained regarding the significant strategic challenges facing aviation at the present time. Written in a straightforward, easy-to-read style and combining up-to-date and relevant examples drawn from the worldwide aviation industry, this new edition will further enhance the book's reputation for providing the ideal introduction to the subject.
Category: Transportation

The Aerospace Business

Author : Wesley Spreen
ISBN : 9781000708455
Genre : Transportation
File Size : 38.59 MB
Format : PDF
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This textbook provides a detailed overview of industry-specific business management and technology management practices in aerospace for relevant bachelors and MBA programs. The Aerospace Business: Management and Technology sequentially addresses familiar management disciplines such as production management, labor relations, program management, business law, quality assurance, engineering management, supply-chain management, marketing, and finance, among others. In this context it analyzes and discusses the distinctive perspective and requirements of the aerospace industry. The book also includes subjects of special interest such as government intervention in the sector and strategies to deal with the environmental impact of aircraft. As each chapter deals with a separate management discipline, the material reviews the historical background, technical peculiarities, and financial factors that led the aerospace industry to evolve its own distinct practices and tradition. Theoretical bases of the practices are explained, and the chapters provide actual examples from the industry to illustrate application of the theories. The material is compiled, organized, and analyzed in ways that often provide original perspectives of the subject matter. University students, particularly in programs oriented towards aviation and aerospace management, will find the book to be directly applicable to their studies. It is also extremely appropriate for aerospace MBA and executive MBA programs, and would suit specialized corporate or government training programs related to aerospace.
Category: Transportation

Marketing Guidebook For Small Airports

Author : Lois S. Kramer
ISBN : 9780309118187
Genre : Airports
File Size : 90.85 MB
Format : PDF, Kindle
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This guidebook will help airport managers with small or minimal budgets to develop a marketing program for their general aviation or commercial service airport. The Guidebook discusses the basics of marketing, takes the reader through the process of developing and implementing a plan, presents approaches to marketing and public relations, provides worksheets and concludes with a selection of instructive case studies. The Guidebook provides ideas about how to regularly communicate with tenants and the community, how to effectively position the airport in the region, and how to develop and retain airport activity. Airport managers and those responsible for marketing and working with communities will find many useful worksheets and tools to assess their individual situation, set goals, and select from low cost strategies to deliver their message. This well-researched guidebook, with its easy to use techniques and worksheets along with real-world examples, will help those in the airport community to create and sustain a positive and persuasive airport identity and message.
Category: Airports

Small Business Clustering Technologies Applications In Marketing Management It And Economics

Author : MacGregor, Robert
ISBN : 9781599041285
Genre : Business & Economics
File Size : 79.78 MB
Format : PDF, ePub, Docs
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Examines the development and role of small business clusters from a variety of disciplines - economics, marketing, management, and information systems. This book aims to prove that there is an approach suggesting that cluster analysis is truly interdisciplinary. It gives case studies illustrating the variety of clusters throughout the world.
Category: Business & Economics

Step Project Management

Author : Adedeji B. Badiru
ISBN : 1420072366
Genre : Business & Economics
File Size : 51.10 MB
Format : PDF, ePub, Mobi
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While the project management body of knowledge is embraced by disciplines ranging from manufacturing and business to social services and healthcare, the application of efficient project management is of particularly high value in science, technology, and engineering undertakings. STEP Project Management: Guide for Science, Technology, and Engineering Projects presents an integrated, step-by-step approach to managing projects in these complex areas, using the time-tested concepts, tools, and techniques of the Project Management Body of Knowledge (PMBOK®). STEP is an acronym for Science, Technology, and Engineering Projects, and also serves as a mnemonic reference to the step-by-step approach of the book. This volume takes an approach that combines managerial, organizational, and quantitative techniques into a logical sequence of project implementation steps. The book begins by exploring the special methodology imperative for managing these types of sophisticated projects. It then delineates the major steps involved in project integration. The author discusses the management of scope, time, cost, quality, human resources, communications, risk, and procurement. Then, using a compelling case study that profiles the errors leading to the 1986 Challenger disaster, the book examines how flaws in decision-making, failure to consider all factors, lack of communication, and inappropriate priorities can lead to catastrophe. In today’s fast-changing IT-based, competitive global market, success can be even more elusive and hard won. Effective project management in all facets of operations can give an enterprise the advantage it seeks. In this book, the author’s direct writing style, designed to appeal to busy professionals, conveys the complex concepts of high-stakes project management in a simple, efficient manner. He provides a general framework that shows what needs to be done to manage complex projects, using steps that are flexible, expandable, and modifiable.
Category: Business & Economics

Industrial Marketing

Author :
ISBN : UOM:35128001554540
Genre : Industrial marketing
File Size : 87.26 MB
Format : PDF, ePub
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Category: Industrial marketing

Managing Marketing

Author : Roger Palmer
ISBN : 9781136383311
Genre : Business & Economics
File Size : 51.57 MB
Format : PDF, Mobi
Download : 855
Read : 347

The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Category: Business & Economics