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The Adweek Copywriting Handbook

Author : Joseph Sugarman
ISBN : 9781118428795
Genre : Business & Economics
File Size : 34.81 MB
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Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.
Category: Business & Economics

Adweek

Author :
ISBN : UCLA:L0098559735
Genre : Advertising
File Size : 88.38 MB
Format : PDF, ePub, Docs
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Vols. for 1981- include four special directory issues.
Category: Advertising

Adweek S Marketing Week

Author :
ISBN : MINN:31951P00170552R
Genre : Advertising
File Size : 38.69 MB
Format : PDF, ePub, Docs
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Category: Advertising

Adweek Agency Directory

Author :
ISBN : UCLA:L0051022150
Genre : Advertising agencies
File Size : 28.62 MB
Format : PDF, ePub, Docs
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Category: Advertising agencies

Business Information Sources

Author : Lorna M. Daniells
ISBN : 0520081803
Genre : Business & Economics
File Size : 70.18 MB
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Lists and describes the various types of general business reference sources and sources having to do with specific management functions and fields
Category: Business & Economics

The Copywriter S Handbook

Author : Robert W. Bly
ISBN : 1429900156
Genre : Business & Economics
File Size : 32.46 MB
Format : PDF, Docs
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The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or approves copy: copywriters, account executives, creative directors, freelance writers, advertising managers . . . even entrepreneurs and brand managers. It reveals dozens of copywriting techniques that can help you write ads, commercials, and direct mail that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed are • eight headlines that work—and how to use them • eleven ways to make your copy more readable • fifteen ways to open a sales letter • the nine characteristics of successful print ads • how to build a successful freelance copywriting practice • fifteen techniques to ensure your e-mail marketing message is opened This thoroughly revised third edition includes all new essential information for mastering copywriting in the Internet era, including advice on Web- and e-mail-based copywriting, multimedia presentations, and Internet research and source documentation, as well as updated resources. Now more indispensable than ever, The Copywriter's Handbook remains the ultimate guide for people who write or work with copy. "I don't know a single copywriter whose work would not be improved by reading this book." —David Ogilvy
Category: Business & Economics

Children Adolescents And The Media An Issue Of Pediatric Clinics E Book

Author : Victor C. Strasburger
ISBN : 9781455746828
Genre : Medical
File Size : 68.21 MB
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Dr. Strasburger addresses a popular topic in mainstream media: What are the effects of the multitude of media that are available to our children and adolescents? His well-published authors try to answser this question with articles devoted to thefollowng topics: Health Effects of Media on Children and Adolescents; What Every Pediatrician Needs to Know About Social Networking Sites; Should Babies Be Watching TV and Videos?; Internet Bullying; Creative and Prosocial Uses of Media; Videogames: Good or Bad?; The New Threat of Digital Advertising; Does Media Use Cause Obesity?; Media in the Classroom; Eating Disorders and the Media; and Setting Up an Adolescent Health Website.
Category: Medical

Advertising Menswear

Author : Paul Jobling
ISBN : 9781472558107
Genre : History
File Size : 38.78 MB
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Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Category: History

The King Of Madison Avenue

Author : Kenneth Roman
ISBN : 0230618340
Genre : Business & Economics
File Size : 32.98 MB
Format : PDF, Mobi
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From the former CEO of Ogilvy & Mather, the first biography of advertising maverick David Ogilvy Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it into a dynamic industry full of passionate, creative individuals. This first-ever biography traces Ogilvy's remarkable life, from his short-lived college education and undercover work during World War II to his many successful years in New York advertising. Ogilvy's fascinating life and career make for an intriguing study from both a biographical and a business standpoint. The King of Madison Avenue is based on a wealth of material from decades of working alongside the advertising giant, including a large collection of photos, memos, recordings, notes, and extensive archives of Ogilvy's personal papers. The book describes the creation of some of history's most famous advertising campaigns, such as: * "The man in the Hathaway shirt" with his aristocratic eye patch * "The man from Schweppes is here" with Commander Whitehead, the elegant bearded Brit, introducing tonic water (and "Schweppervesence") to the U.S. * Perhaps the most famous automobile headline of all time--"At 60 miles an hour the loudest noise in this new Rolls-Royce comes from the electric clock." * "Pablo Casals is coming home--to Puerto Rico." Ogilvy said this campaign, which helped change the image of a country, was his proudest achievement. * And his greatest (if less recognized) sales success--"DOVE creams your skin while you wash." Roman also carries Ogilvy's message into the present day, showing the contemporary relevance of the bottom-line focus for which his business ventures are remembered, and how this approach is still key for professionals in the modern advertising world.
Category: Business & Economics

Audience Evolution

Author : Philip M. Napoli
ISBN : 9780231520942
Genre : Social Science
File Size : 63.82 MB
Format : PDF
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Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M. Napoli maps the landscape of our current media environment and describes its challenge to traditional conceptions of the audience. He examines the redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics. Media providers, advertisers, and audience measurement firms now deploy more sophisticated tools to gather and analyze audience information, focusing on factors rarely considered before, such as appreciation, recall, engagement, and behavior. Napoli explores the interplay between political and economic interests in the audience marketplace and their effect on audience evolution. He recounts the battles waged between stakeholders over the assessment of media audiences and their efforts to restrict the functionality of new technologies. As Napoli makes clear, the very meaning of the media audience continues to evolve in response to changing technological, economic, and political conditions.
Category: Social Science

Marketing

Author : Charles W. Lamb
ISBN : 9781133708582
Genre : Business & Economics
File Size : 43.67 MB
Format : PDF, Docs
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Engaging and thorough, MARKETING, 12th Edition shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth discussions on key tools of the trade, such as metrics and the marketing plan. Intriguing coverage of newsworthy events clarifies the readings for students and gets them thinking about their own decisions in the consumer marketplace. Loaded with helpful learning features like detailed appendices, cases, vignettes, boxed features, and videos, MARKETING, 12th Edition gives students countless opportunities to develop and apply critical thinking skills while acquiring the marketing knowledge essential in the business world. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
Category: Business & Economics

The Adweek Directory

Author :
ISBN : CORNELL:31924095864512
Genre : Advertising agencies
File Size : 43.4 MB
Format : PDF, Kindle
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Category: Advertising agencies

Post Soul Nation

Author : Nelson George
ISBN : 9781440649189
Genre : Social Science
File Size : 28.10 MB
Format : PDF
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One of the foremost chroniclers of the contemporary black experience offers an undeluded perspective on the 1980s. Here are crack, AIDS, and the Reagan rollback of the major advances of the civil rights movement. But Nelson George also shows how black performers, athletes, and activists made increasing inroads into the mainstream. This fast-paced, chronological retrospective profiles personalities from Bill Cosby to Louis Farrakhan and explores such flashpoints as the first rap single and the infamous Willie Horton ad campaign. On the web: http://www.nelsongeorge.com/
Category: Social Science

Rda Resource Description And Access 2013 Revision

Author : Joint Steering Committee, JSC
ISBN : 9780838996898
Genre : Descriptive cataloging
File Size : 45.81 MB
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This e-book contains the 2013 Revision of RDA: Resource Description and Access, and includes the July 2013 Update. This e-book offers links within the RDA text and the capability of running rudimentary searches of RDA, but please note that this e-book does not have the full range of content or functionality provided by the subscription product RDA Toolkit. Included: A full accumulation of RDA the revision contains a full set of all current RDA instructions. It replaces the previous version of RDA Print as opposed to being an update packet to that version. RDA has gone through many changes since it was first published in 2010. Cataloging practice described by RDA has not changed dramatically due to the changes above, but nearly every page in RDA Print was impacted by the changes, with the result that an RDA Print update packet would require nearly as many pages as the full revision. The most current RDA the revision contains all changes to RDA up to and including the 2013 RDA Update approved by the JSC. Annually the JSC considers proposals to update, enhance and maintain RDA as a current cataloging standard. These updates can and often do change the cataloging process as described by RDA. The JSC also periodically issues changes to RDA to fix errors and to clarify meaning. These changes do not typically change cataloging practice as described by RDA. Reworded RDA the revision includes the reworded version of RDA instructions. To improve readability and comprehension of complex instructions, RDA has been edited and reworded since its original release. The rewording was carried out by the JSC, RDA Copy Editor, and reviewed by the U.S. RDA Test Coordinating Committee.
Category: Descriptive cataloging

Brandweek

Author :
ISBN : CORNELL:31924083443550
Genre : Advertising
File Size : 23.75 MB
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Category: Advertising

Railway World

Author :
ISBN : UOM:39015021721777
Genre :
File Size : 34.29 MB
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Category:

Digital Exhaust

Author : Dale Neef
ISBN : 9780133838343
Genre : Business & Economics
File Size : 56.14 MB
Format : PDF
Download : 373
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Will "Big Data" supercharge the economy, tyrannize us, or both? Data Exhaust is the definitive primer for everyone who wants to understand all the implications of Big Data, digitally driven innovation, and the accelerating Internet Economy. Renowned digital expert Dale Neef clearly explains: What Big Data really is, and what's new and different about it How Big Data works, and what you need to know about Big Data technologies Where the data is coming from: how Big Data integrates sources ranging from social media to machine sensors, smartphones to financial transactions How companies use Big Data analytics to gain a more nuanced, accurate picture of their customers, their own performance, and the newest trends How governments and individual citizens can also benefit from Big Data How to overcome obstacles to success with Big Data – including poor data that can magnify human error A realistic assessment of Big Data threats to employment and personal privacy, now and in the future Neef places the Big Data phenomenon where it belongs: in the context of the broader global shift to the Internet economy, with all that implies. By doing so, he helps businesses plan Big Data strategy more effectively – and helps citizens and policymakers identify sensible policies for preventing its misuse. By conservative estimate, the global Big Data market will soar past $50 billion by 2018. But those direct expenses represent just the "tip of the iceberg" when it comes to Big Data's impact. Big Data is now of acute strategic interest for every organization that aims to succeed – and it is equally important to everyone else. Whoever you are, Data Exhaust tells you exactly what you need to know about Big Data – and what to do about it, too.
Category: Business & Economics