Advertising Menswear

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Man Appeal

Author : Paul Jobling
ISBN : STANFORD:36105120001628
Genre : Design
File Size : 76.57 MB
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This book provides a much-needed evaluation of the history of men's fashion advertising in the first half of the twentieth century. Arguably, modernism provided the most visually arresting and playful poster and press advertising campaigns ever launched. Undoubtedly one of the most fecund and complex periods in the history of menswear promotion, the period saw vast sums of money spent on advertising men's clothing by the likes of Austin Reed, the Fifty Shilling Tailors, Simpson and Barratt shoes. Replete with confident head-turners, many posters of the period featured dandies knowingly offering up their bodies for the delectation of women - an irony made doubly rich by the fact that these images were consumed almost exclusively by men. As Jobling expertly shows, the erotic charge in evidence in the representation of the buff gymnos in Calvin Klein's 80's campaigns had much earlier antecedents. There was, surprisingly, a pronounced fetishistic aspect coupled with sexual ambiguity in publicity for underwear in the interwar period. Looking well beyond issues of representation to broader socio-economic contexts in this deeply researched and original study, Jobling addresses an exciting range of discourses relating to professionalization, modernity, mass-communication and marketing, display and consumer psychology.
Category: Design

Advertising Menswear

Author : Paul Jobling
ISBN : 9781472558107
Genre : History
File Size : 85.92 MB
Format : PDF, Kindle
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Choice Outstanding Academic Title 2014 In what was a golden age of British advertising, the notion of the 'peacock male' was a strong theme in fashion promotion, reflecting a new affluence and the emergence of stylish youth cultures. Based on a detailed study of rich archival material, this pioneering study examines the production, circulation and consumption of print, television and cinema publicity for men's clothing in Britain during the second half of the twentieth century. The study explores design issues and period style in advertising, the role of market research and consumer psychology in determining target audiences, the idea of the 'new man' in representing fashionable masculinities, and the various ways that menswear retailers and brands dealt with sex and gender, race, class and age. From y-fronts to Austin Reed suits to Levi's jeans, menswear advertising epitomised the themes, stereotypes, contradictions and ambiguities of masculinity in an age of great social change. This meticulously researched and detailed work of scholarship will be essential reading for students and scholars of fashion, history, sociology, advertising, media, cultural and gender studies.
Category: History

Branded Male

Author : Mark Tungate
ISBN : 9780749450113
Genre : Business & Economics
File Size : 89.55 MB
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Branded Male discusses the evolution of the male consumer and the efforts of marketers to tap into the underdeveloped male market. Using a typical modern male's weekday as a template, the book considers all the opportunities for marketing to him and the best ways to exploit these opportunities. Through this template, Branded Male examines male-centered branding in areas as diverse as cars, restaurants, technology, fashion & grooming, bars, gyms and books. Tungate also traces the evolution of the male consumer over the course of the past years, providing insight into how marketing experts have successfully targeted men.
Category: Business & Economics

Outrageous Advertising That S Outrageously Successful

Author : Bill Glazer
ISBN : 9780982379301
Genre : Business & Economics
File Size : 53.56 MB
Format : PDF
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A guide for small business owners who are dissatisfied with the results they get from their current advertising.
Category: Business & Economics

Buy This Book

Author : Mica Nava
ISBN : 9781136181795
Genre : Art
File Size : 20.10 MB
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Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an outstanding collection of writing on the study of advertising, consumer practices and the future directions of research. Advertising and Consumption constitutes an invaluable resource for researchers, teachers and students. The essays are based on new textual and ethnographic research and engage with existing theoretical and historical work to form a volume which is a challenging companion to studies in this field.
Category: Art

Making Selling And Wearing Boys Clothes In Late Victorian England

Author : Clare Rose
ISBN : 0754664449
Genre : Business & Economics
File Size : 81.64 MB
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Drawing upon a remarkable variety of documentary evidence, this study argues that much of Britain's consumer culture and modern business practices was influenced by the ready-to-wear market in boys' clothes. Through a detailed visual and statistical analysis of these sources, linking the design and retailing of boys' clothing with social, cultural and economic issues, it shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.
Category: Business & Economics

Persuasive Advertising

Author : J. Armstrong
ISBN : 9780230285804
Genre : Business & Economics
File Size : 65.49 MB
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Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.
Category: Business & Economics

Essentials Of International Marketing

Author : Donald L. Brady
ISBN : 9781317471202
Genre : Business & Economics
File Size : 41.66 MB
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Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively class-tested and is well crafted to serve as a learning tool and a ready reference for students. Each chapter includes an opening case vignette, learning objectives, plentiful exhibits and tables, a summary, key terms, and discussion questions.
Category: Business & Economics

Fashion Merchandising

Author : Mary D. Troxell
ISBN : WISC:89031126386
Genre : Clothing trade
File Size : 45.55 MB
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Includes a chapter on men's fashions.
Category: Clothing trade

Fashion Media

Author : Djurdja Bartlett
ISBN : 9780857853097
Genre : Design
File Size : 58.67 MB
Format : PDF, Kindle
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The fashion media is in the midst of deep social and technological change. Including a broad range of case studies, from fashion plates to fashion films, and from fashion magazines to fashion blogs, this ground-breaking book provides an up-to-date examination of the role and significance of this field. Winner of the PCA/ACA Ray and Pat Browne Award for Best Edited Collection, Fashion Media includes chapters written by international scholars covering topics from historic magazine cultures and contemporary digital innovations to art and film, exploring themes such as gender, ethnicity, design, taste and authorship. Highlighting the complexity of processes that bind design, design, technology, society and identity together, Fashion Media will be of be essential reading for students of fashion studies, cultural studies, visual culture studies, design history, communications and art and design practice and theory.
Category: Design

Marketing In Europe

Author :
ISBN : UOM:35128001764735
Genre : Marketing
File Size : 77.86 MB
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Category: Marketing

The Men S Fashion Reader

Author : Peter McNeil
ISBN : IND:30000110605122
Genre : Art
File Size : 46.10 MB
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The Men's Fashion Reader brings together key writings in the history, culture and identity of men's fashion. The readings provide a balanced range of important methodological approaches, primary research and significant case studies. The book is organized into thematic sections covering topics such as history, theory, subculture, iconic items of clothing, consumption and the media. Each section is introduced and concludes with an annotated guide to further reading. With exciting illustrations of men's dress from a range of historical periods, and including readings from key scholars and new writers across a wide range of fields, The Men's Fashion Reader is the essential introduction to the subject. Introduction: The Field of Men's Fashion Part 1. A History of Men's Fashion Part 2. Masculinity and Sexuality Part 3. Icons: The Evolution of Men's Wear Part 4. Subculture Part 5. Consuming and Creating Style Conclusion
Category: Art


Author : Stuart J. Koblentz
ISBN : 9781439631485
Genre : Photography
File Size : 62.49 MB
Format : PDF
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Best known as the home of President Warren G. Harding and his Front Porch Campaign of 1920, Marion was also home to many other national leaders. As early as 1839, Judge Ozias Bowen made the landmark decision to free an escaped slave, almost sparking a civil war. Marion was also home to these prominent and influential women: First Lady Florence Kling Harding; Miss America of 1938, Marilyn Meseke Rogers; and 40th Treasurer of the United States, Mary Ellen Withrow. Marion has contributed to the progress of the United States in industry, nation building, and politics unlike any other community its size. Named in honor of General Francis Marion, the town of Marion was established in 1822 and soon after became the county seat. Located at the center of the agriculture-based county, it became a main stopover for supplies and social events, encouraging bustling commerce and industry. Edward Huber designed revolutionary harvesting equipment and supplied capital for the Marion Power Shovel company, whose power shovels dug the Panama Canal and whose creepers move NASA’s rockets. Today, Marion’s contributions are appreciated in many facets of American life.
Category: Photography

The Conquest Of Cool

Author : Thomas Frank
ISBN : 9780226924632
Genre : History
File Size : 53.63 MB
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While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing study, Thomas Frank shows how the youthful revolutionaries were joined—and even anticipated —by such unlikely allies as the advertising industry and the men's clothing business. "[Thomas Frank is] perhaps the most provocative young cultural critic of the moment."—Gerald Marzorati, New York Times Book Review "An indispensable survival guide for any modern consumer."—Publishers Weekly, starred review "Frank makes an ironclad case not only that the advertising industry cunningly turned the countercultural rhetoric of revolution into a rallying cry to buy more stuff, but that the process itself actually predated any actual counterculture to exploit."—Geoff Pevere, Toronto Globe and Mail "The Conquest of Cool helps us understand why, throughout the last third of the twentieth century, Americans have increasingly confused gentility with conformity, irony with protest, and an extended middle finger with a populist manifesto. . . . His voice is an exciting addition to the soporific public discourse of the late twentieth century."—T. J. Jackson Lears, In These Times "An invaluable argument for anyone who has ever scoffed at hand-me-down counterculture from the '60s. A spirited and exhaustive analysis of the era's advertising."—Brad Wieners, Wired Magazine "Tom Frank is . . . not only old-fashioned, he's anti-fashion, with a place in his heart for that ultimate social faux pas, leftist politics."—Roger Trilling, Details
Category: History

Moroccan Fashion

Author : M. Angela Jansen
ISBN : 9781472589194
Genre : Social Science
File Size : 59.94 MB
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Moroccan garment design and consumption have experienced major shifts in recent history, transforming from a traditional craft-based enterprise to a thriving fashion industry. Influenced by western fashion, dress has become commoditized and has expanded from tailoring to designer labels. This book presents the first detailed ethnographic study of Moroccan fashion. Drawing on interviews with three generations of designers and the lifestyle press, the author provides an in-depth analysis of the development of urban dress, which reveals how traditional dress has not been threatened but rather produced and consumed in different ways. With chapters examining themes such as dress and politics, gender, faith, modernity, and exploring topics from craft to e-fashion, this book will be essential reading for students and scholars of fashion, anthropology, material culture, sociology, cultural studies, gender studies and related fields.
Category: Social Science

Cultures Of Selling

Author : John Benson
ISBN : 0754650464
Genre : History
File Size : 50.1 MB
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This volume explores the cultural and social values attached to retail selling in various historical contexts and locations. The articles shed light on different aspects of an activity that is both 'mundane' and almost universal: that of selling commodities for a profit. This is a field of study that is of growing interest to scholars from a variety of disciplines, but on which relatively little has yet been published.
Category: History

Luck By Design

Author : Richard E. Goldman
ISBN : 9781614484059
Genre : Business & Economics
File Size : 46.16 MB
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Goldman maintains that luck is something a person creates with hard work, determination, and good timing. He highlights the achievements of the Baby Boomers and reveals how to design luck into one's life.
Category: Business & Economics

No B S Price Strategy

Author : Dan S. Kennedy
ISBN : 9781613080245
Genre : Business & Economics
File Size : 42.41 MB
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Millionaire maker Dan S. Kennedy and pricing/marketing strategist Jason Marrs empower small business owners to take control of their profits by taking charge of the source: their price. Entrepreneurs are dared to re-examine their every belief about pricing and take a more creative, bold approach, using price to their extreme advantage and allowing them to be as profitable as possible. Liberating small business owners from all fear and timidity toward pricing, Kennedy and Marrs teach small business owners uncover how to avoid the 9 ultimate price and fee failures including excess concern about competitors’ lower prices, attracting customers who buy by price, and not offering premium pricing options. They also reveal how to discount without damage, the secret to price elasticity, how to break free from the price-product link, and, most importantly, how to set prices for the greatest profits. • Kennedy and Marrs disclose little-known revelations about the power of pricing including: • the 9 ultimate price and fee failures • the trick behind discounting without devaluing • the 5 price-related propositions to be concerned with • the million-dollar secret behind “FREE” • how to win price wars with competitors • Includes access to price strategy support tools at • Covers pricing strategies specific to recessions
Category: Business & Economics