100-IDEAS-THAT-CHANGED-GRAPHIC-DESIGN

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100 Ideas That Changed Graphic Design

Author : Steven Heller
ISBN : 1786273896
Genre : Design
File Size : 58.39 MB
Format : PDF, Docs
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This accessible book demonstrates how ideas influenced and defined graphic design. Lavishly illustrated, it is both a great source of inspiration and a provocative record of some of the best examples of graphic design from the last hundred years. The entries, arranged broadly in chronological order, range from technical (overprinting, rub-on designs, split fountain); to stylistic (swashes on caps, loud typography, and white space); to objects (dust jackets, design handbooks); and methods (paper cut-outs, pixelation).
Category: Design

100 Classic Graphic Design Journals

Author : Steven Heller
ISBN : 1780673361
Genre : Design
File Size : 36.96 MB
Format : PDF, Mobi
Download : 701
Read : 163

100 Classic Graphic Design Journals surveys a unique collection of the most influential magazines devoted to graphic design, advertising, and typography. These journals together span over 100 years of the history of print design and chart the rise of graphic design from a necessary sideline to the printing industry to an autonomous creative profession. Each magazine is generously illustrated with a large selection of spreads and covers. A descriptive text based, where possible, on interviews with editors, designers, and publishers is also included for each magazine alongside comprehensively researched bibliographic material. The magazines featured cover a range of industries and eras, from advertising (Publimondial, La Pubblicità Italiana), posters (Das Plakat, Affiche), and typography (Typografische Monatsblätter, Typographica), to Art Nouveau (Bradley, His Book), Modernist design (Neue Grafik, ULM) and Post-Modern and contemporary graphics (Emigre, It's Nice That). These 100 journals offer an invaluable resource to historians and students of graphic design, and a rich seam of visual research and inspiration for graphic designers.
Category: Design

Basics Graphic Design 03 Idea Generation

Author : Neil Leonard
ISBN : 9781350034082
Genre : Design
File Size : 74.68 MB
Format : PDF, Kindle
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Successful visual outcomes can only be arrived at through the generation of great ideas, driven by research that will ultimately provide the designer with a range of potential design solutions. Basics Graphic Design 03: Idea Generation explores the different ways in which the designer can generate ideas. Consideration is given to audience, context and materials as well as to the many levels of idea generation, from the macro to the micro, from brainstorming to more focused, selective and strategic systems.
Category: Design

Graphic Design School

Author : David Dabner
ISBN : 9781119343165
Genre : Architecture
File Size : 39.78 MB
Format : PDF, Kindle
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By providing practical advice on all aspects of graphic design—from understanding basics to developing original concepts to creating finished designs—Graphic Design School allows students to develop core competencies while understanding how these fundamentals translate into new and evolving media. With examples from web, app, social media, magazines, websites and book, the Sixth Edition provides an overview of the visual communications profession. A brand-new section on User Experience and User Interface Design, covers topics essential to layout while heavily updated chapters on Designing for the Web and Mobile Apps tackle the latest technology and problem solving tools needed to succeed. Topics covered include: color, typographic rules and typefaces, coding requirements, information architecture, file organization, web design and layout, mobile device composition, app design, CMS, designing for social media, and SEO. Includes full color illustrations throughout the book, as well as case studies, designer biographies, and student assignments for testing skills and concepts.
Category: Architecture

Graphic Design In Urban Environments

Author : Robert Harland
ISBN : 9781472597762
Genre : Design
File Size : 88.34 MB
Format : PDF, ePub, Mobi
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Graphic Design in Urban Environments introduces the idea of a category of designed graphic objects that significantly contribute to the functioning of urban systems. These elements, smaller than buildings, are generally understood by urban designers to comprise such phenomena as sculpture, clock towers, banners, signs, large screens, the portrayal of images on buildings through "smart screens,†? and other examples of what urban designers call "urban objects.†?The graphic object as it is defined here also refers to a range of familiar things invariably named in the literature as maps, street numbers, route signs, bus placards, signs, architectural communication, commercial vernacular, outdoor publicity, lettering, banners, screens, traffic and direction signs and street furniture. One can also add markings of a sports pitch, lighting, bollards, even red carpets or well dressings. By looking at the environment, and design and deconstructing form and context relationships, the defining properties and configurational patterns that make up graphic objects are shown in this book to link the smallest graphic detail (e.g. the number 16) to larger symbolic statements (e.g. the Empire State Building). From a professional design practice perspective, a cross section through type, typographic, graphic and urban design will provide a framework for considering the design transition between alphabets, writing systems, images (in the broadest sense) and environments.
Category: Design

100 Ideas That Changed Advertising

Author : Simon Veksner
ISBN : 1780672349
Genre : Design
File Size : 47.91 MB
Format : PDF, ePub, Docs
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A chronicle of the key ideas that have shaped the adverts we see everyday, 100 Ideas That Changed Advertising offers a fascinating insight into an ever-changing and fast moving industry. Arranged broadly chronologically, the book looks at the overnight revolutions, the flashes of inspiration, and the long-term evolutions that advertisers have wrought upon their industry. Author Simon Veksner guides us through the key ideas behind these changes, from the development of the first advertising formats and the history of branding, to the creative revolutions of the 1960s and the digital age. Looking forward, the book considers the most recent thinking in reaching new audiences, including the rise of neuromarketing and the latest behavioural economics. Illustrated with hundreds of examples of adverts and explaining their power to inspire, delight, and annoy, but above all, to make us buy, the book is an absorbing guide to a turbulent industry.
Category: Design

Graphic Design The New Basics

Author : Ellen Lupton
ISBN : 9781616894559
Genre : Design
File Size : 76.29 MB
Format : PDF, Kindle
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Our bestselling introduction to graphic design is now available in a revised and updated edition. In Graphic Design: The New Basics, bestselling author Ellen Lupton (Thinking with Type, Type on Screen) and design educator Jennifer Cole Phillips explain the key concepts of visual language that inform any work of design, from logo or letterhead to a complex website. Through visual demonstrations and concise commentary, students and professionals explore the formal elements of twodimensional design, such as point, line, plane, scale, hierarchy, layers, and transparency. This revised edition replaces sixty-four pages of the original publication with new content, including new chapters on visualizing data, typography, modes of representation, and Gestalt principles, and adds sixteen pages of new student and professional work covering such topics as working with grids and designing with color.
Category: Design

100 Ideas That Changed The Web

Author : Jim Boulton
ISBN : 1780673701
Genre : Design
File Size : 41.55 MB
Format : PDF, ePub
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This innovative title looks at the history of the Web from its early roots in the research projects of the US government to the interactive online world we know and use today. Fully illustrated with images of early computing equipment and the inside story of the online world's movers and shakers, the book explains the origins of the Web's key technologies, such as hypertext and mark-up language, the social ideas that underlie its networks, such as open source, and creative commons, and key moments in its development, such as the movement to broadband and the Dotcom Crash. Later ideas look at the origins of social networking and the latest developments on the Web, such as The Cloud and the Semantic Web. Following the design of the previous titles in the series, this book will be in a new, smaller format. It provides an informed and fascinating illustrated history of our most used and fastest-developing technology.
Category: Design

100 Albums That Changed Popular Music

Author : Chris Smith
ISBN : 0313338256
Genre : Music
File Size : 41.72 MB
Format : PDF, ePub, Mobi
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Presents and discusses one hundred albums that have had an impact on American music or popular culture.
Category: Music

The Graphic Design Business Book

Author : Tad Crawford
ISBN : 1581154305
Genre : Art
File Size : 60.6 MB
Format : PDF, ePub
Download : 435
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Graphic designers in early- or mid-career and smaller design firms will find the big picture they need to succeed. This comprehensive resource offers inside advice from an array of top professionals in the field. Readers will find tips on building and protecting a business; marketing graphic design; proposals, pricing, and contracts; and the most pressing legal issues of the industry today. Chapters offer strategies for creating a business plan, managing a studio, using financial reports, presenting portfolios, marketing with a Web site, writing winning proposals, keeping clients happy, and much more. Establishing competitive prices for design work, negotiating contracts, and getting clients to pay are also covered, and clear explanations are provided for copyright and trademark, taxes, and insurance. Special sections include sample contract forms, a listing of professional organizations for graphic designers, and resources for settling disputes and finding attorneys. Prominent contributors include Richard Weisgrau, Eva Doman Bruck, Leonard DuBoff, Michael Fleishman, Maria Piscopo, Theo Stephan Williams, Emily Cohen, Don Sparkman, Ellen Shapiro, and others. From starting a business to heading a thriving design firm, this is the book that covers it all!
Category: Art