Written by: Grant Cardone

  • Publisher:
  • Publish Date: 2014-01-14
  • ISBN-10: 1599185229
  • ebook-obsessed.pdf

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Book Summary

A best-selling author, speaker, TV star, and regular guest on FoxBusiness, NBC, MSNBC and Business Insider, Grant Cardone has no problem selling how to be successful -- because he is successful. His secret? He’s obsessed with success. Drawing upon his obsession, Cardone empowers small business owners to use theirs. Coached by Cardone and following examples set by other success stories, small business owners learn how to let their obsession for their business guide them into expanding their operations and growing profits. Given 100 ways to take their business to the next level, business owners are challenged to shift from a defensive mindset to an offensive outlook, changing the primary focus from expenses to revenue. Solutions covered include: Branding -- how to create a unique brand Omnipresence -- how to get your company everywhere at little cost Pushing your people to greatness never allowing your staff to be average Identifying a purpose greater than your product or service How to establish value unique to price Working your staff to their potential not to a quota Treating obscurity as your only issue Reaching up for business associates and clients Over-committing to your customers Making a list of contacts that would change your business

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