Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Language Arts & Disciplines
File Size : 49.87 MB
Format : PDF, ePub
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Language Arts & Disciplines

Words That Work

Author : Frank I. Luntz
ISBN : 1401302599
Genre : Business & Economics
File Size : 67.91 MB
Format : PDF, ePub
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A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century."
Category: Business & Economics

Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Business & Economics
File Size : 52.43 MB
Format : PDF, Mobi
Download : 988
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He is reckless, bold, dangerous . . . Men envy him, women desire him . . . And one woman wants her revenge. Claire Ashcroft has good reason to despise Viscount Grayson Sutherland. A wildly unpredictable man with a frightening reputation, Sutherland is responsible for a death that deeply pains her. She'd kill him if she could. Instead, she'll employ her feminine wiles to make him pay. And once he's deeply, irreversibly in love with her, she'll shatter his vulnerable heart. Her scheme works perfectly . . . too perfectly.
Category: Business & Economics

Words That Work

Author : Frank Luntz
ISBN : 0316408565
Genre : BUSINESS & ECONOMICS
File Size : 39.37 MB
Format : PDF, Mobi
Download : 142
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Communications expert Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. Luntz has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He tells us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because "satellite" was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book is for you.--From publisher description.
Category: BUSINESS & ECONOMICS

Words That Work

Author :
ISBN : OCLC:605423062
Genre : Communication in politics
File Size : 32.6 MB
Format : PDF, Docs
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Category: Communication in politics

Women Fire And Dangerous Things

Author : George Lakoff
ISBN : 9780226471013
Genre : Language Arts & Disciplines
File Size : 72.64 MB
Format : PDF, ePub, Mobi
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"Its publication should be a major event for cognitive linguistics and should pose a major challenge for cognitive science. In addition, it should have repercussions in a variety of disciplines, ranging from anthropology and psychology to epistemology and the philosophy of science. . . . Lakoff asks: What do categories of language and thought reveal about the human mind? Offering both general theory and minute details, Lakoff shows that categories reveal a great deal."—David E. Leary, American Scientist
Category: Language Arts & Disciplines

The Language Of Trust

Author : Michael Maslansky
ISBN : 9781101404553
Genre : Business & Economics
File Size : 34.96 MB
Format : PDF, ePub, Mobi
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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.
Category: Business & Economics

Words That Work In Business

Author : Ike Lasater
ISBN : 9781892005014
Genre : Business & Economics
File Size : 31.90 MB
Format : PDF, ePub, Docs
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Practical tools matched with recognizable work scenarios to help anyone address the most common workplace relationship issues.
Category: Business & Economics

The Art Of Asking

Author : Amanda Palmer
ISBN : 9780349408101
Genre : Business & Economics
File Size : 83.29 MB
Format : PDF, Mobi
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NOW FEATURING POSTSCRIPT FROM MARIA POPOVA 'When we really see each other, we want to help each other' - Amanda Palmer Imagine standing on a box in the middle of a busy city, dressed as a white-faced bride, and silently using your eyes to ask people for money. Or touring Europe in a punk cabaret band, and finding a place to sleep each night by reaching out to strangers on Twitter. For Amanda Palmer, actions like these have gone beyond satisfying her basic needs for food and shelter - they've taught her how to turn strangers into friends, build communities, and discover her own giving impulses. And because she had learned how to ask, she was able to go to the world to ask for the money to make a new album and tour with it, and to raise over a million dollars in a month. In the New York TImes bestseller The Art of Asking, Palmer expands upon her popular TED talk to reveal how ordinary people, those of us without thousands of Twitter followers and adoring fans, can use these same principles in our own lives.
Category: Business & Economics

The Little Blue Book

Author : George Lakoff
ISBN : 9781476700038
Genre : Political Science
File Size : 81.61 MB
Format : PDF, Kindle
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The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
Category: Political Science