WOMEN IN PUBLIC RELATIONS HOW GENDER INFLUENCES PRACTICE

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Women In Public Relations

Author : Larissa A. Grunig
ISBN : 9781135467814
Genre : Business & Economics
File Size : 27.37 MB
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The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
Category: Business & Economics

The Sage Handbook Of Public Relations

Author : Robert L. Heath
ISBN : 9781412977807
Genre : Business & Economics
File Size : 51.93 MB
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Reflecting advances in theory, research, and application in the discipline since the publication of the Handbook of Public Relations in 2001, this new volume is global in scope and unmatched in its coverage of both academic research and professional best practice. It presents major theories in the words of the leading advocates for each theory; positions public relations as a positive force to help make society more fully functional; and challenges academics and practitioners to identify best practices that can inform the work of those in the profession.
Category: Business & Economics

Ethics In Public Relations

Author : Kathy Fitzpatrick
ISBN : 9781452236780
Genre : Language Arts & Disciplines
File Size : 35.73 MB
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Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this engaging book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretic and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations.
Category: Language Arts & Disciplines

Communications

Author :
ISBN : UOM:39015078233106
Genre : Communication
File Size : 73.24 MB
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Category: Communication

Gaining Influence In Public Relations

Author : Bruce K. Berger
ISBN : 9781135605315
Genre : Business & Economics
File Size : 83.20 MB
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Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that practitioners can increase their power and social legitimacy by developing and using a wider range of influence resources, strategies, and tactics. Authors Bruce K. Berger and Bryan H. Reber talked with hundreds of practitioners, analyzed original survey data, and examined a detailed case study to develop a theory of power relations. Ultimately, the book seeks to advance the ethical and effective practice of public relations. Intended for scholars and graduate students in public relations, it also has much to offer practitioners, as well as scholars and students in organizational communication, organizational theory, human resources, and leadership.
Category: Business & Economics

Power And Public Relations

Author : Jeffrey L. Courtright
ISBN : PSU:000059122302
Genre : Business & Economics
File Size : 59.7 MB
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Explores how public relations' power is obtained, used and misused in terms of both process and outcomes. This book contains 10 case studies that provide examples of the breadth of perspectives and definitions of power.
Category: Business & Economics

Public Relations And Social Theory

Author : Øyvind Ihlen
ISBN : 9781135840372
Genre : Business & Economics
File Size : 74.4 MB
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Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel Foucault, Ulrich Beck, Pierre Bourdieu, Anthony Giddens, Robert Putnam, Erving Goffman, Peter L. Berger, Gayatri Chakravorty Spivak, Bruno Latour, Leon Mayhew, Dorothy Smith and Max Weber. Unique in its approach, the collection demonstrates how the theories of these scholars come to bear on the understanding of public relations as a social activity. Understanding public relations in its societal context entails a focus on such concepts as trust, legitimacy, understanding, and reflection, as well as on issues of power, behavior, and language. Each chapter is devoted to an individual theorist, providing an overview of that theorist’s key concepts and contributions, and exploring how these concepts can be applied to public relations as a practice. Each chapter also includes a box giving a short and concise presentation of the theorist, along with recommendation of key works and secondary literature. Overall, this volume will enhance understanding of theories and their applications in public relations, expanding the breadth and depth of the theoretic foundations of public relations. It will be of great interest to scholars and graduate students in public relations and strategic communication.
Category: Business & Economics

Public Relations Review

Author : Foundation for Public Relations Research and Education (U.S.)
ISBN : 03638111
Genre : Public relations Periodicals
File Size : 43.88 MB
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Category: Public relations Periodicals

Multinational Corporations Public Relations In Host Countries

Author : Liu, Xi
ISBN : STANFORD:36105123263191
Genre : Business & Economics
File Size : 78.4 MB
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This volume examines issues of public relations as experienced by a multinational corporation subsidiary in the actual day-to-day context of China. By taking into account influential organizational members from non-public relations areas, their viewpoints about good public relations, and their interface with local public relations workers in public relations situations, this study puts into perspective the intricacy of local public relations workers' working conditions and its impact. The study also grants attention to behavioral frameworks in operation in public relations situations and reveals their informing and regulating effects on local public relations workers' decision-making and actions. In this sense, the study allows the chance for researchers to get closer to the real-world nuances and consequences of the internal processes involved in an multinational corporation subsidiary's public relations.
Category: Business & Economics

Racism Sexism And The Media

Author : Clint C. Wilson
ISBN : UCSC:32106017159077
Genre : Language Arts & Disciplines
File Size : 38.57 MB
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Racial and ethnic inclusiveness has grown to be more important in the Untied States as its society has become increasingly diverse. Racism, Sexism, and the Media: The Rise of Class Communication in Multicultural America, Third Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. Authors Clint C. Wilson, Félix Gutiérrez, and Lena M. Chao perceive the rise of class communication as a result of the convergence of new media technologies and continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. Racism, Sexism, and the Media, Third Edition is recommended for undergraduate and graduate students of mass communication and social sciences, including journalism, broadcasting, film, and advertising.
Category: Language Arts & Disciplines