WHY WE BUY THE SCIENCE OF SHOPPING

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Why We Buy

Author : Paco Underhill
ISBN : 9781416595243
Genre : Business & Economics
File Size : 63.71 MB
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A revised edition of a best-selling work on America's consumer culture makes observations about the retail practices of other cultures, describes the latest trends in online retail, and makes recommendations for how major companies can dramatically improve customer service practices. Original.
Category: Business & Economics

Inside The Mind Of The Shopper

Author : Herb Sorensen
ISBN : 9780134307817
Genre : Business & Economics
File Size : 83.75 MB
Format : PDF, ePub
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World-Renowned Shopper Scientist Dr. Herb Sorensen Reveals: How Today’s Shoppers Think, Behave, and Buy New Insights for Creating High-Profit Retail Experiences! In retail, there’s only one number one. It’s not Wal-Mart or Costco, or even Amazon: It’s the shopper. To create high-profit retail experiences, you need to know exactly how your shopper thinks, feels, and acts at the point of purchase. Dr. Herb Sorensen illuminates today’s consumer behavior in the context of radical technological and societal changes that are transforming retail. Building on these deep consumer insights, Sorensen introduces revolutionary new approaches to improving performance in self-service retail—whatever you sell, via bricks or clicks. You’ll discover today’s best ways to get the right items to the right customers when they want them… surpass the expectations of customers trained by online retail… own every consumer “moment of truth”! New coverage includes: Converging clicks and bricks into a super-high-efficiency retail engine Building the “webby store”: visually managing every display like a web page Bringing product and shopper together via optimized navigation and search Measuring and promoting shopper efficiency Motivating long-cycle purchases: cars, tech, appliances, apparel, and more Speeding today’s shoppers from “want” to “need”
Category: Business & Economics

Decoded

Author : Phil Barden
ISBN : 9781118345597
Genre : Business & Economics
File Size : 23.74 MB
Format : PDF
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In this groundbreaking book Phil Barden reveals what decision science explains about people’s purchase behaviour, and specifically demonstrates its value to marketing. He shares the latest research on the motivations behind consumers’ choices and what happens in the human brain as buyers make their decisions. He deciphers the ‘secret codes’ of products, services and brands to explain why people buy them. And finally he shows how to apply this knowledge in day to day marketing to great effect by dramatically improving key factors such as relevance, differentiation and credibility. Shows how the latest insights from the fields of Behavioural Economics, psychology and neuro-economics explain why we buy what we buy Offers a pragmatic framework and guidelines for day-to-day marketing practice on how to employ this knowledge for more effective brand management - from strategy to implementation and NPD. The first book to apply Daniel Kahneman’s Nobel Prize-winning work to marketing and advertising Packed with case studies, this is a must-read for marketers, advertising professionals, web designers, R&D managers, industrial designers, graphic designers in fact anyone whose role or interest focuses on the ‘why’ behind consumer behaviour. Foreword by Rory Sutherland, Executive Creative Director and Vice-Chairman, OgilvyOne London and Vice-Chairman,Ogilvy Group UK Full colour throughout
Category: Business & Economics

Decoding The New Consumer Mind

Author : Kit Yarrow
ISBN : 9781118859582
Genre : Business & Economics
File Size : 61.86 MB
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Take a glimpse into the mind of the modern consumer A decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes. Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer’s needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow’s strategies, marketers will be able to connect more effectively with consumers—driving profit and success across the organization.
Category: Business & Economics

Why We Buy

Author : Paco Underhill
ISBN : OCLC:997466265
Genre :
File Size : 81.5 MB
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The Science Of Why

Author : Jay Ingram
ISBN : 9781501144295
Genre : Science
File Size : 69.15 MB
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"An illustrated, popular science reader for any age."--
Category: Science

Game Retailer Guide

Author : Lloyd Brown
ISBN : 1935050184
Genre :
File Size : 25.53 MB
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Written by a veteran game store owner, the Game Retailer Guide is a how-to industry manual that contains everything you need to know in order to start and run a successful game-selling business. Topics the Game Retailer Guide covers include: * Administration & Planning * Building and Equipping the Store * Competitive Analysis * Products and Services * Marketing & Advertising * Operations * Financials * Advanced Lessons * Growth If you want to make your living in a field you can enjoy every day, the Game Retailer Guide is the ideal resource and its topics start from the thought, "I'd like to sell games for a living."
Category:

Focus

Author : Heidi Grant Halvorson, Ph.D.
ISBN : 9781101609897
Genre : Psychology
File Size : 89.81 MB
Format : PDF
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We all want to experience pleasure and avoid pain. But there are really two kinds of pleasure and pain that motivate everything we do. If you are promotion-focused, you want to advance and avoid missed opportunities. If you are prevention-focused, you want to minimize losses and keep things working. And as Tory Higgins has found in his groundbreaking research, if you understand how people focus, you have the power to motivate yourself and everyone around you. Showing how promotion/prevention focus applies across a wide range of situations from selling products to managing employees to raising children to getting a second date, Halvorson and Higgins show us how to identify focus, how to change focus, and how to use focus exactly the right way to get results. Short, punchy, and prescriptive, Focus will help you see not just what’s going on around you— but what’s underneath. Visit the author's website at www.heidigranthalvorson.com for a special pre-order giveaway.
Category: Psychology

Por Que Compramos Why We Buy The Science Of Shopping

Author : Paco Underhill
ISBN : 8480887966
Genre : Business & Economics
File Size : 22.3 MB
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El autor, uno de los fundadores de la Ciencia del Shopping, describe en su libro los patrones que se dan tanto en hombres, mujeres, niños y ancianos en relación a sus hábitos de compra. Estas conductas surgen a partir del análisis cuidadoso que se desprende de la observación sistemática del comportamiento que las personas exhiben al comprar, lo cuál puede traducirse en pautas de conducta las que a su vez permiten la elaboración de estrategias que ayuden a mejorar las ventas.Aquí se ofrece una guía con ideas y consejos sobre cómo adaptarse a los cambiantes consumidores. Es un libro que realmente sorprende sobre la cultura de la compra y que para el público en general resulta un divertido retrato de cómo somos y nos vemos realmente.
Category: Business & Economics

Bird By Bird

Author : Anne Lamott
ISBN : 0307424987
Genre : Reference
File Size : 46.96 MB
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"A warm, generous and hilarious guide through the writer's world and its treacherous swamps." --Los Angeles Times Advice on writing and on life from an acclaimed bestselling author: "Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to write. It was due the next day. We were out at our family cabin in Bolinas, and he was at the kitchen table close to tears, surrounded by binder paper and pencils and unopened books on birds, immobilized by the hugeness of the task ahead. Then my father sat down beside him, put his arm around my brother's shoulder, and said, 'Bird by bird, buddy. Just take it bird by bird.'"
Category: Reference