WHAT THE CUSTOMER WANTS YOU TO KNOW

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What The Customer Wants You To Know

Author : Ram Charan
ISBN : 067008185X
Genre :
File Size : 39.52 MB
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From The Bestselling Author Of What The Ceo Wants You To Know&Mdash;How To Rethink Sales From The Outside In. More Than Ever These Days, The Sales Process Often Turns Into A War About Price&Mdash;A Frustrating, Unpleasant War That Takes All The Fun Out Of Selling. But There&Rsquo;S A Better Way To Think About Sales, Says Bestselling Author Ram Charan, Who Is Famous For Clarifying And Simplifying Difficult Business Problems. Instead Of Starting With Your Product Or Service, Start With Your Customer&Rsquo;S Problems. Focus On Becoming Your Customer&Rsquo;S Trusted Partner, Someone He Or She Can Turn To For Creative, Cost-Effective Solutions That Are Based On Your Deep Knowledge Of His Values, Goals, Problems, And Customers. This Powerful Book Will Teach You: &Bull; How To Gain A Deeper Knowledge Of Your Customer&Rsquo;S Company, Including Costs, Values, And How Decisions Really Get Made &Bull; How To Help Your Customer Improve Margins And Drive Revenue Growth &Bull; How To Focus On Your Customer&Rsquo;S Customers &Bull; How To Work With Other Departments In Your Own Company To Customize Better Solutions &Bull; How To Make Price Much Less Of An Issue Someday, Every Company Will Listen More Closely To The Customer, And Every Manager Will Realize That Sales Is Everyone&Rsquo;S Business, Not Just The Sales Department&Rsquo;S. In The Meantime, This Eye-Opening Book Will Show You How To Get Started. &Lsquo;An Insightful Theorist&Rsquo;&Mdash;Jack Welch
Category:

What The Ceo Wants You To Know

Author : Ram Charan
ISBN : 9780553417784
Genre : Business & Economics
File Size : 38.68 MB
Format : PDF, ePub, Docs
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A powerful lesson in what is really important in business, this remarkable book by an ultimate insider takes the lessons of the peddler and reveals how they can be used by the rest of us. Reminiscent of bestsellers such as "Who Moved My Cheese?" and" The One-Minute Manager, What the CEO Wants You to Know" is simple, direct, and of immense use to everyone in business.
Category: Business & Economics

Selling To The C Suite What Every Executive Wants You To Know About Successfully Selling To The Top

Author : Nicholas A. C. Read
ISBN : 9780071634632
Genre : Business & Economics
File Size : 73.87 MB
Format : PDF, Kindle
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It’s the goal of every salesperson: getting access to senior client executives—the C-Level decision makers responsible for approving top-dollar deals. Selling to the C-Suite is the first book that reveals how to land those career-making sales in the words of CEOs themselves! With 60 years of combined experience selling to corporations around the world, Nicholas A.C. Read and Stephen J. Bistritz , Ed.D., conducted in-depth interviews with executive- level decision makers of more than 500 organizations. One thing they learned might surprise you: leaders at the highest corporate levels don’t avoid sales pitches; in fact, they welcome them—provided the salesperson approaches them the right way. Inside this invaluable book, CEOs reveal exactly which sales techniques they find most effective, as well as those you should avoid. Selling to the C-Suite provides all the insight you need to: Gain access to executives Establish trust and credibility Leverage relationships Create value at the executive level It also reveals when executives personally enter the buying process and sheds light on what role they play. Selling to the C-Suite provides field-tested techniques to put you well ahead of thecompetition when it comes to making those multimillion-dollar sales you never thought possible.
Category: Business & Economics

Know How

Author : Ram Charan
ISBN : 9780307352675
Genre : Business & Economics
File Size : 41.33 MB
Format : PDF, Kindle
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The new grand theory of leadership by Ram Charan . . . The breakthrough book that links know-how—the skills of people who know what they are doing— with the personal and psychological traits of the successful leader. How often have you heard someone with a commanding presence deliver a bold vision that turned out to be nothing more than rhetoric and hot air? All too often we mistake the appearance of leadership for the real deal. Without a doubt, intelligence, vision, and the ability to communicate are important. But something big is missing: the know-how of running a business—the capacity to take it in the right direction, do the right things, make the right decisions, deliver results, and leave the people and the business better off than they were before. For well over four decades, Ram Charan has been learning in the most visceral way the underlying reasons why leaders succeed and fail. As one of the most influential advisers to top management teams of leading companies around the world, he has had a front-row seat to observe the cause and effect of leadership practices and behaviors. Ram Charan’s insight into the real content of leadership provides you with the eight fundamental skills needed for success in the twenty-first century: • Positioning (and, when necessary, repositioning) your business by zeroing in on the central idea that meets customer needs and makes money • Connecting the dots by pinpointing patterns of external change ahead of others • Shaping the way people work together by leading the social system of your business • Judging people by getting to the truth of a person • Molding high-energy, high-powered, high-ego people into a working team of leaders in which they equal more than the sum of their parts • Knowing the destination where you want to take your business by developing goals that balance what the business can become with what it can realistically achieve • Setting laser-sharp priorities that become the road map for meeting your goals • Dealing creatively and positively with societal pressures that go beyond the economic value creation activities of your business Know-How is the missing link of leadership. By showing how the eight know-hows link to, interact with, and reinforce personal and psychological traits, Ram Charan provides a holistic and innovative portrait of successful leaders of the twenty-first century. From the Hardcover edition.
Category: Business & Economics

Profitable Growth Is Everyone S Business

Author : Ram Charan
ISBN : 9781400053711
Genre : Business & Economics
File Size : 38.36 MB
Format : PDF, Mobi
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The coauthor of the international bestseller Execution has created the how-to guide for solving today’s toughest business challenge: creating profitable growth that is organic, differentiated, and sustainable. For many, growth is about “home runs”—the big bold idea, the next new thing, the product that will revolutionize the marketplace. While obviously attractive and lucrative, home runs don’t happen every day and frequently come in cycles. Products like Kevlar, Teflon, and the Dell business model for selling personal computers may be once-in-a-decade phenomena. A surer and more consistent path to profitable revenue growth is through “singles and doubles”—small day-to-day wins and adaptation to changes in the marketplace that build the foundation for substantially increasing revenues. The impact of singles and doubles can be huge. They are not only the basis for sustained revenue growth but, in fact, the foundation for home runs. Singles and doubles provide the discipline of execution, an absolute necessity for successfully bringing a breakthrough technology to market or implementing a new business model. Inherent in this way of thinking is the revolutionary idea that growth is everyone’s business—not solely the concern of the sales force or top management. Just as everyone participates in cost reduction, so must everyone be engaged in the growth agenda of the business. Every contact of each employee with a customer is an opportunity for revenue growth. That includes everyone from the people working in a company’s call center handling customer inquiries and complaints to the CEO. In this trailblazing book, Ram Charan provides the building blocks and tools that can put a business on the path to sustained, profitable growth. For more than twenty-five years, Ram Charan has been working day in and day out with companies around the world. The ideas he has developed for solving the profitable revenue growth dilemma facing many businesses are based on personally seeing what works in real time. These are ideas that have been tested across industries and that deliver results, and they can be put to use starting Monday morning. From the Hardcover edition.
Category: Business & Economics

Head First Software Development

Author : Dan Pilone
ISBN : 9780596527358
Genre : Computers
File Size : 63.20 MB
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Provides information on successful software development, covering such topics as customer requirements, task estimates, principles of good design, dealing with source code, system testing, and handling bugs.
Category: Computers

God As He Wants You To Know Him

Author : Bill D. Thrasher
ISBN : 9780802478726
Genre : Religion
File Size : 45.43 MB
Format : PDF, ePub, Docs
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Every believer has a need for an understanding of systematic theology, but very few theology books present material in a personal, devotional format that appeals to th most popular level of believers. Dr. Thrasher manages to communicate the most academic biblical truth with the heart and personal connection of a pastor, achieving a depth of knowledge at an extremely approachable level. It's the astute wisdom of a professor packaged in the comfortable relatability of a friend.
Category: Religion

277 Secrets Your Cat Wants You To Know

Author : Paulette Cooper
ISBN : 9780898159523
Genre : Pets
File Size : 37.97 MB
Format : PDF, Kindle
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The authors of "277 Secrets Your Dog Wants You to Know" (20,000 copies in print) bring readers a purrfectly bewitching "cat-alog" of unusual and useful information about cats.
Category: Pets

What Every Angel Investor Wants You To Know An Insider Reveals How To Get Smart Funding For Your Billion Dollar Idea

Author : Brian Cohen
ISBN : 9780071800716
Genre : Business & Economics
File Size : 77.6 MB
Format : PDF, Mobi
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WHAT IF YOU HAD AN ANGEL ON YOUR SIDE? "Terrific advice from a master of the angel investing game. Brian Cohen reveals the art and craft of raising angel money. An investment in this book will pay off a thousandfold." -- DR. HOWARD MORGAN, founder and partner at First Round Capital When you connect with the right angel investor, it's like finding a new best friend--you just have to know what makes him or her happy. Smart funding is waiting for smart founders. Raising funds is all about connecting with the investor who's right for you--and What Every Angel Investor Wants You to Know shows you exactly how to succeed. Veteran early-stage investor Brian Cohen knows how to spot a great company destined for success, and in this groundbreaking book he offers soup-to-nuts guidance for any entrepreneur seeking to launch an invention, a product, or a great new idea into a receptive marketplace. As chairman of the board of directors of the New York Angels, Cohen is one of the most engaged angel investors out there today. The first investor in Pinterest, he describes exactly what angels want to see, hear, and feel before they take out their checkbooks: A clear exit strategy before the startup even launches Facts that turn "due" diligence into "do" diligence Authenticity--"save your spinning for the fitness center" Proof that you "live inside the customer's head" Cohen gives invaluable insight into how the most successful angels view due diligence, friends and family money, crowdfunding, team building, scalability, iteration, exit strategies--and much more. This one-of-a-kind book provides a rare look inside the minds of people who are in the business of funding businesses just like yours. Read What Every Angel Investor Wants You to Know to get your best shot at funding for your product after your very first pitch. PRAISE FOR WHAT EVERY ANGEL INVESTOR WANTS YOU TO KNOW: "Brian Cohen is truly the entrepreneur's best friend. Cohen and Kador haven distilled their first-hand experiences into an intensely personal, highly readable journey into the mind of angels that should be kept at the bedside of every startup CEO." -- DAVID S. ROSE, founder, New York Angels, and CEO, Gust "Meet one of the fundamental building blocks of the entrepreneurial scene. In one easy-to-read package, readers now have the wisdom of Brian Cohen, perhaps the most well-connected investor/entrepreneur in New York." -- MURAT AKTIHANOGLU, founder and managing director, Entrepreneurs Roundtable Accelerator "What Every Angel Investor Wants You to Know gives you an actionable checklist for success in fund-raising and entrepreneurship. Cohen and Kador provide an exhilarating ride for those who want to pilot their own business." -- REED HOLDEN, serial entrepreneur and author of Negotiating with Backbone "Personal insights from a seasoned angel investor. An important addition to the reading list for today's entrepreneurs." -- SCOTT CASE, CEO, Startup America Partnership "What Every Angel Investor Wants You to Know is a must-read for entrepreneurs and investors who want to fi nance startup dreams--an accessible, jargon-free, practical primer." -- WHITNEY JOHNSON, author of Dare, Dream, Do: Remarkable Things Happen When You Dare to Dream and cofounder, Rose Park Advisors
Category: Business & Economics

Stay Healthy At Every Age

Author : Shantanu Nundy
ISBN : 9780801893933
Genre : Family & Relationships
File Size : 30.51 MB
Format : PDF, Kindle
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The most important thing in your life is your health. Just as routine auto tune-ups prevent major repairs down the road, regular medical checkups help maintain good health. Dr. Shantanu Nundy's book describes the diagnostic tests needed for "routine maintenance," including what and who is involved and when the tests should be done. To guard against disease before it develops, the book provides at-a-glance schedules and checklists for screening, preventive medicine (such as heart disease prevention and infectious disease vaccinations), and counseling.
Category: Family & Relationships