WEB COPY THAT SELLS THE REVOLUTIONARY FORMULA FOR CREATING KILLER COPY THAT GRABS THEIR ATTENTION AND COMPELS THEM TO BUY

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Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432518
Genre : Business & Economics
File Size : 75.8 MB
Format : PDF, Mobi
Download : 400
Read : 877

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful--and sales generating--punch.
Category: Business & Economics

Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432525
Genre : Business & Economics
File Size : 90.8 MB
Format : PDF, ePub, Docs
Download : 847
Read : 203

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
Category: Business & Economics

Web Copy That Sells

Author : Maria VELOSO
ISBN : 9780814413050
Genre : Business & Economics
File Size : 35.8 MB
Format : PDF, Kindle
Download : 233
Read : 1159

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Category: Business & Economics

Youtube And Video Marketing

Author : Greg Jarboe
ISBN : 9781118203811
Genre : Business & Economics
File Size : 86.30 MB
Format : PDF
Download : 610
Read : 1177

Fully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
Category: Business & Economics

31 Days To Millionaire Marketing Miracles

Author : Tracy Repchuk
ISBN : 9781118742259
Genre : Business & Economics
File Size : 48.19 MB
Format : PDF, ePub, Docs
Download : 977
Read : 794

31 Days to Millionaire Marketing Miracles is a breakthrough blueprint outlining the proven steps for successfully attracting more leads, getting more clients, and making more sales. Author Tracy Repchuk shows entrepreneurs, business owners, and opportunity-seekers what to do, when to do it, and the order in which it needs to be done to build an online marketing presence that is stable, predictable, and expandable. Whether you want to dominate your market globally or locally, this thirty-one-day guide allows you to take your product, service, or message, and turn it into a moneymaking machine. Best Selling Author Tracy Repchuk is recognized as the Top Woman Speaker in the World for Internet Marketing and an entrepreneur in the IT and internet industry since 1985 Serves as a reference guide to newbies and entrepreneurs wanting to turn their passion into profits and accelerate business results 31 Days to Millionaire Marketing Miracles guides you along a proven path to profits and shows you an Internet marketing formula that will attract more leads, get more clients, and make more sales
Category: Business & Economics

Wordpress For Web Developers

Author : Stephanie Leary
ISBN : 9781430258667
Genre : Computers
File Size : 90.3 MB
Format : PDF, ePub
Download : 376
Read : 393

A complete guide for web designers and developers who want to begin building and administering sites with WordPress.
Category: Computers

Brainfluence

Author : Roger Dooley
ISBN : 9781118175941
Genre : Business & Economics
File Size : 50.97 MB
Format : PDF, ePub, Mobi
Download : 843
Read : 296

Practical techniques for applying neuroscience and behavior research to attract new customers Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitive and sensory marketing stimuli. Analysts use this to measure a consumer's preference, what a customer reacts to, and why consumers make certain decisions. With quick and easy takeaways offered in 60 short chapters, this book contains key strategies for targeting consumers through in-person sales, online and print ads, and other marketing mediums. This scientific approach to marketing has helped many well-known brands and companies determine how to best market their products to different demographics and consumer groups. Brainfluence offers short, easy-to-digest ideas that can be accessed in any order. Discover ways for brands and products to form emotional bonds with customers Includes ideas for small businesses and non-profits Roger Dooley is the creator and publisher of Neuromarketing, the most popular blog on using brain and behavior research in marketing, advertising, and sales Brainfluence delivers the latest insights and research, giving you an edge in your marketing, advertising, and sales efforts.
Category: Business & Economics

The Supply Chain Revolution

Author : Suman SARKAR
ISBN : 9780814438794
Genre : Business & Economics
File Size : 72.32 MB
Format : PDF, Docs
Download : 538
Read : 1086

When CEOs think about the supply chain, it's usually to cut costs. But the smartest leaders see supply chain and sourcing for what they can be: hidden tools for outperforming the competition. Steve Jobs, upon returning to Apple in 1997, focused on transforming the supply chain. He hired Tim Cook—and the company sped up the development of new products, getting them into consumers' hands faster. The rest is history. Across a range of industries, once-leading companies are in trouble: Walmart, IBM, Pfizer, HP, and The Gap to name a few. But others thrive. While competitors were shutting stores, Zara's highly responsive supply chain made it the most valued company in the retail space and its founder, the richest man in Europe. The success of TJX, Amazon, Starbucks, and Airbus, is fueled by supply chain and sourcing. Showcasing real solutions, The Supply Chain Revolution will: Improve customer satisfaction and increase revenue Make alliances more successful Simplify and debottleneck the supply chain Boost retail success by managing store investment Drive excellence Technology is disrupting business models. Strategies must change. The Supply Chain Revolution flips conventional thinking and offers a powerful way for companies to compete in challenging times.
Category: Business & Economics

Content Rules

Author : Ann Handley
ISBN : 0470948728
Genre : Business & Economics
File Size : 20.89 MB
Format : PDF, ePub, Mobi
Download : 415
Read : 1278

Category: Business & Economics

Moonlighting On The Internet

Author : Yanik Silver
ISBN : 9781613080276
Genre : Business & Economics
File Size : 21.37 MB
Format : PDF, ePub
Download : 711
Read : 1240

Internet marketing guru Yanik Silver has scoured the internet to bring together 5 world-class experts who make thousands in extra cash online each month. They reveal their secrets to making unlimited cash using today’s hottest online moneymaking methods: selling information, eBay, affiliate marketing, Yahoo! Stores and blogging.
Category: Business & Economics