WEB COPY THAT SELLS THE REVOLUTIONARY FORMULA FOR CREATING KILLER COPY THAT GRABS THEIR ATTENTION AND COMPELS THEM TO BUY

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Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432518
Genre : Business & Economics
File Size : 23.1 MB
Format : PDF
Download : 143
Read : 522

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful--and sales generating--punch.
Category: Business & Economics

Web Copy That Sells

Author : Maria Veloso
ISBN : 9780814432525
Genre : Business & Economics
File Size : 26.43 MB
Format : PDF
Download : 371
Read : 1236

With the rise of social networks, "Twitterized" attention spans, and new forms of video content, the techniques that worked in crafting attention-grabbing, clickable, and actionable online copy a few years ago are simply not as effective today. Thoroughly revised, the third edition of Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. They will learn to: * Use psychological tactics that compel Web surfers to buy * Create effective, highly-targeted Facebook ads * Test copy to maximize response * Write online marketing video scripts that sell * Craft compelling copy for interactive advertising banners * Produce high-converting video sales letters * And more Proven and practical, Web Copy That Sells shows how to quickly turn lackluster sites into "perpetual money machines," streamline key messages down to irresistible "cyber bites"...and ensure that Web copy, e-mail, and marketing communications pack a fast, powerful-and sales generating-punch.
Category: Business & Economics

Web Copy That Sells

Author : Maria VELOSO
ISBN : 9780814413050
Genre : Business & Economics
File Size : 72.48 MB
Format : PDF, ePub
Download : 688
Read : 1198

When it comes to copy, what works in the brick-and-mortar world does not necessarily grab Web consumers...and with new developments like social networks, blogs, and YouTube, the strategies that worked even a few years ago are unlikely to attract people’s attention. Completely updated for the current online marketplace, Web Copy That Sells gives readers proven methods for achieving phenomenal success with their online sales and marketing efforts. Readers will learn to: • write irresistible Web copy, e-mails, and marketing communications • quickly turn lackluster sites into “perpetual money machines” • streamline key messages down to intriguing “cyber bites” • use the psychological tactics that compel Web surfers to buy Featuring updated strategies for communicating and selling in the continually evolving landscape of Web 2.0, the second edition unlocks the secret to turning today’s online prospects into paying customers!
Category: Business & Economics

Neuro Web Design

Author : Susan Weinschenk
ISBN : 0321648765
Genre : Computers
File Size : 55.28 MB
Format : PDF, Docs
Download : 870
Read : 751

“While you’re reading Neuro Web Design, you’ll probably find yourself thinking ‘I already knew that…’ a lot. But when you’re finished, you’ll discover that your ability to create effective web sites has mysteriously improved. A brilliant idea for a book, and very nicely done.” – Steve Krug, author of Don’t Make Me Think! A Common Sense Approach to Web Usability Why do people decide to buy a product online? Register at your Web site? Trust the information you provide? Neuro Web Design applies the research on motivation, decision making, and neuroscience to the design of Web sites. You will learn the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites that encourage users to click. Neuro Web Design employs “neuro-marketing” concepts, which are at the intersection of psychology and user experience. It’s scientific, yet you’ll find it accessible, easy to read, and easy to understand. By applying the concepts and examples in this book, you’ll be able to dramatically increase the effectiveness and conversion rates of your own Web site.
Category: Computers

Tested Advertising Methods

Author : John Caples
ISBN : 013244609X
Genre : Business & Economics
File Size : 57.54 MB
Format : PDF, Docs
Download : 446
Read : 534

"Here are all the proven selling techniques to remove the guesswork from advertising, making it a science of sure results. From writing the headline to making the offer...from finding the right appeal to putting it into your copy...from selling layouts to conducting practical, affordable testing, Caples shows you, step by step, how to make all your advertising successful." "You'll learn why some ads work, and why others fail. You'll discover how to write headlines that attract readers...choose graphics that help sell your product...and find the right appeal for your audience."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Category: Business & Economics

Get Rich Click

Author : Marc Ostrofsky
ISBN : 9781451668025
Genre : Business & Economics
File Size : 45.47 MB
Format : PDF, ePub
Download : 155
Read : 981

The New York Times bestselling book that presents all of the insights, tips, and strategies needed to make money—and lots of it—online. If you think you’ve missed the window of opportunity in the digital world, successful Internet entrepreneur Marc Ostrofsky says otherwise. Using real-life examples from people of all ages and walks of life who have made their fortunes online, this engaging guide gives you step-by-step instructions for achieving financial success. You’ll learn hundreds of ways to make money online with sites like Facebook, Twitter, and LinkedIn as well as ways to profit from domain names and digitally based products. Now is the time to change your ideas about making money, accumulating wealth, and taking control of your financial future. Let Marc Ostrofsky show you the way in Get Rich Click!
Category: Business & Economics

Write Better Right Now

Author : Mary-Kate Mackey
ISBN : 9781632659385
Genre : Business & Economics
File Size : 75.51 MB
Format : PDF, ePub
Download : 480
Read : 694

In almost any career, you must know how to write—even if it’s not part of your job description. But if you are a reluctant writer, producing even the simplest memo may be a struggle. Write Better Right Now is the springboard to get you ahead in any job, passion project, or situation that requires writing skills. No matter what you are called upon to do—blog posts, speeches, web content, press releases, or more—this step-by-step manual gives you the solid techniques you need to get the task done. Write Better Right Now works because it is: *Short—It takes a concise approach, from first thoughts to final edits, and its “mix-and-match” structure means you only have to read the sections you need. *Practical—It is loaded with summations, short cuts, tips, cheat sheets, and hands-on exercises. *Solution-driven—Knowing where you’ve gone wrong is half the battle. Write Better Right Now offers you the tools to identify your own problem patterns and choose the quickest and most appropriate fixes. You can improve your writing today. With straightforward guidance, Write Better Right Now is the quick read for productive people who need to create clear and crisp communication—right now.
Category: Business & Economics

How To Start A Home Based Mail Order Business

Author : Georganne Fiumara
ISBN : 9780762769124
Genre : Business & Economics
File Size : 60.71 MB
Format : PDF
Download : 538
Read : 745

Everything you need to know to run a profitable and satisfying mail order business from your home. From painless business planning to achieving success in cyberspace, this book’s step-by-step methods are practical and easy to understand, and they will put you on the path to building your own home-based business. Whether you are looking to assess your personal skills, estimate your start-up costs, choose the right products, or stay profitable once you are in business, each chapter will guide you on every aspect of setting up and running a thriving home-based mail order business. Look for useful charts and worksheets throughout the book, including: Common Questions and Answers Profiles of Successful Businesses Expense Summaries Sample Press Release Direct Mail Checklist
Category: Business & Economics

Content Rules

Author : Ann Handley
ISBN : 0470948728
Genre : Business & Economics
File Size : 38.99 MB
Format : PDF, Mobi
Download : 820
Read : 563

Category: Business & Economics

No B S Direct Marketing

Author : Dan S. Kennedy
ISBN : 9781613083857
Genre : Business & Economics
File Size : 41.85 MB
Format : PDF, ePub, Docs
Download : 441
Read : 445

Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
Category: Business & Economics