WE COMMERCE

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We Commerce

Author : Billee Howard
ISBN : 9780698188495
Genre : Business & Economics
File Size : 54.16 MB
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Named an Inc. Business Beach Read for Summer 2016! In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for a new vision of success and long-term, purposeful profitability in the new global, sharing economy Today, the most successful businesses and entrepreneurs thrive through connectivity, socialization, and sharing. It is an age of WE-Commerce, an economy centered on the power of “we” instead of “me,” focused on the needs of the many over the few. Booming companies such as Uber and Airbnb leverage technology to create platforms that rely largely on social media and community feedback to facilitate people’s ability to collaborate with one another. Instead of traditional business strategies, companies must now inspire belief and trust in their communities; collaborate with their customers; create business models that are socially and environmentally responsible; find opportunities for creative collaboration with large, global markets; and become a new generation of innovators—“artists of business.” With advice from “stay small but include all” to “profit with purpose” and “embrace disruption,” Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy. From the Hardcover edition.
Category: Business & Economics

We Commerce

Author : Billee Howard
ISBN : 9780399173622
Genre : Business & Economics
File Size : 74.40 MB
Format : PDF, Mobi
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In WE-Commerce, visionary marketing strategist Billee Howard lays out her plan for long-term, purposeful profitability in the new global, sharing economy. With advice from 'stay small but include all' to 'profit with purpose' and 'embrace disruption,' Billee Howard gives readers the reinvented business toolkit that they will need to effectively collaborate, co-create, and succeed in a WE-Commerce landscape, and to acquire a new set of skills that will position them as leaders in the transformed economy.
Category: Business & Economics

Sacred Commerce

Author : Matthew Engelhart
ISBN : 9781583944806
Genre : Business & Economics
File Size : 45.77 MB
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In this timely book, authors Matthew and Terces Engelhart present the idea that love before appearances is the antidote to our spiritual, environmental, and social degradation. Exploring topics such as mission statements, manager as coach, human resources as a sacred culture, and inspirational meetings, they offer a manual for building a spiritual community at the workplace—a vital concept in an age when work consumes the bulk of most adults’ time. Business, the authors explain, is all about providing a service, product, or experience the market wants, and no business can succeed by failing to understand this point. However, integrating the concept of “Sacred Commerce” into business can provide both financial success and spiritual satisfaction. Stressing that every business is an opportunity to make a lasting impact on the lives of both clients and employees, the Engelharts share the tools they’ve learned in their own enterprises to fulfill this vision. Sacred Commerce is the ideal mix of the personal and the practical—a guidebook written by people who have felt success, not just spent it. Dissatisfaction with work is at record levels, and the Engelharts show that you don’t have to suffer personally—or give up your humanity—to pay the mortgage. From the Trade Paperback edition.
Category: Business & Economics

Pre Commerce

Author : Bob Pearson
ISBN : 111802303X
Genre : Business & Economics
File Size : 32.83 MB
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Ideas for leaders to engage directly with customers to shape their brand and marketplace success Since its debut E-commerce has been centered on the transaction, which represents less than one percent of the time we spend online. Now, we are entering the era of Pre-Commerce where customers make their own decision to buy or support a brand before the transaction. Pre-Commerce explains how the exploding use of social media channels has fundamentally changed the way customers go about making their purchasing decisions, how they educate themselves and why they choose to support certain brands above others. It shows what executives must do to re-create the way their companies interact with and learn from their customers, employees and competitors. It includes exclusive interviews and anecdotes Pearson has conducted or experienced with numerous influential C-suite executives during his time as leader of Dell’s global social media team and as a consultant to Fortune 1000 companies, worldwide. Offers a step-by-step process for leaders to apply this knowledge to begin transforming their companies, right now Begins with a foreword from Mark Addicks, Chief Marketing Officer, General Mills Over 25 Fortune 500 executives interviewed, including special side-bar interviews with Michael Dell and Marc Benioff Explores the concept of "Pre-commerce"--the customer's decision making happens well before a transaction takes place and continues after the transaction, representing 99% of time spent online, often outside a company’s reach today Shows how to build internal employee networks and how to take your first and most important steps to integrate social media throughout your company. Pearson reveals that the best ideas are often free and the technology needed is rarely a cost-issue. Instead, it's a matter of the top executive deciding to adopt a new way of engaging directly with its customers.
Category: Business & Economics

The E Commerce Book

Author : Holger Schneider
ISBN : 9783866415058
Genre : Business & Economics
File Size : 47.10 MB
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This book is designed for people who want to understand e-commerce – and by "understanding”, we mean first and foremost Why and What, not How. Why is Amazon dominating the market? What happened between 1995 and 2015? Why were the incumbents like Walmart not able to fight back? What will become of the herd of new unicorn e-commerce companies? And what will happen to the traditional value chain on which retail companies operate? This is not a book about How, though, so don't read this hoping to learn "how to master online marketing”. From our point of view, the Why and What is much more challenging and important, whether you are running a company in this market or are a student wanting to break into it. In this book, we'll share what we've learned. Look forward to 150 pages of valuable material about changes in the value chain, a lively review of how e-commerce has developed over the last 20 years, 50 case studies of digital business models large and small, three extensive interviews with leading e-commerce entrepreneurs, and strategic mind-games galore for a range of industries. This book offers a unique review of the e-commerce industry and the major changes it has seen, notably what key players have done to keep up with evolving technology and heightened consumer expectations. The authors give a solid look at what any retail or brand decision maker should know about the industry's history and future. Stephan Schambach, Founder of Founder of Intershop, Demandware, and Newstore More than ever, understanding the issues impacting the digital retail market as a whole will be critical to success in the years ahead. Alexander Graf and Holger Schneider deliver exactly the information to help you refine your perspective across markets and retail industries. Hans-Otto Schrader, CEO Otto Group
Category: Business & Economics

Future Of Commerce

Author : Liza Kindred
ISBN : 144937333X
Genre : Business & Economics
File Size : 79.21 MB
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21 business models that are changing how we buy Jewelry you rent; hardware you print; computers you wear; clothes you buy from other people s closets. Retail and tech thinker Liza Kindred explains how these surprising new patterns of commerce signal how you, too, can be more innovative in your work and business. The Future of Commerce is an ambitious survey that delivers cultural and technical literacy about digital-era commerce and how to build tomorrow's smarts into your own organization today. From e-commerce to re-commerce to me-commerce, Kindred takes you through the 21 business models that are redefining how goods are sold, resold, marketed, shared, conceived, and created. This practical review helps you understand how these models work, how they can be combined, and how they might fit your business. This is about more than the goods in our carts and the money in our pockets. The way we buy matters. As social technologies connect us in new ways with customers, suppliers, and gadgets, we have the chance to buy and sell goods in ways that are more responsible and sustainable. Kindred introduces you to the forces that have made these emerging business models possible and even inevitable. The Future of Commerce is a field guide to the new territories of buying and selling. It s a you are here map to help you figure out where you sit in this new landscape and where you might go from here: Learn how new devices and technologies are changing your industry.Get actionable advice on how to transform your company now.See why digital is the friend, not enemy, of brick-and-mortar stores.Find out how customers are doing an end run around traditional commerce, and how your business can meet them on their own terms.Discover what your company's role is and isn't in social networks.Understand the new roles of data, transparency, and publishing in buying and selling. "
Category: Business & Economics

The E Commerce Book

Author : Steffano Korper
ISBN : 008051880X
Genre : Technology & Engineering
File Size : 46.95 MB
Format : PDF
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New in the Second Edition Contains over 60% new material Complete and extensive glossary will be added Complete revision and update of the security chapter (reflecting the recent Yahoo experience) Strengthened coverage of E-Business to Business Increased and redesigned case studies Increased European and international coverage Revised, expanded, and enhanced illustrations New, attractive text design with features such as margin notes Increased size of tables containing website contacts Redesigned cover * Contains over 60% new material * Complete and extensive glossary will be added * Complete revision and update of the security chapter (reflecting the recent Yahoo experience) * Strengthened coverage of E-Business to Business * Increased and redesigned case studies * Increased European and international coverage * Revised, expanded, and enhanced illustrations * New, attractive text design with features such as margin notes * Increased size of tables containing website contacts * Redesigned cover
Category: Technology & Engineering

The Ecology Of Commerce

Author : Paul Hawken
ISBN : 9780887307041
Genre : Business & Economics
File Size : 83.33 MB
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Provides a visionary blueprint for a marketplace where businesses and environmentalists work together, showing companies how to redesign and manufacture products in innovative ways, reeducate customers, and work closely with government toward a profitable, productive, and ecologically sound future. Reprint.
Category: Business & Economics

Location Is Still Everything

Author : David R. Bell
ISBN : 9780544262270
Genre : Business & Economics
File Size : 37.84 MB
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Exploring the how and why we use the Internet to shop, sell and search, a Wharton professor and consumer shopping behavior expert helps entrepreneurs, business and economics students and professional investors understand Internet trends and innovations. 7,500 first printing.
Category: Business & Economics

Electronic Commerce

Author : Richard T. Watson
ISBN : 161610029X
Genre : Business & Economics
File Size : 57.64 MB
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This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
Category: Business & Economics