VISUAL COMMUNICATION INTEGRATING MEDIA ART AND SCIENCE ROUTLEDGE COMMUNICATION SERIES

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Visual Communication

Author : Rick Williams
ISBN : 9781135610142
Genre : Art
File Size : 58.20 MB
Format : PDF, ePub, Docs
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A well-rounded education in the 21st century requires not just verbal and mathematical proficiency, but also the ability to interpret, critique, create, and use visual communication on sophisticated levels. In today’s visual world, it is critically important to hold an appreciation for the profound effects imagery has on individuals and the communities in which they live. Visual Communication focuses on cultivating visual and media literacy from both consumption and production points of view and introduces students to the application of intuitive intelligence to a visual context. Innovative in its field, it provides a solid theoretical overview of the most advanced thinking and research about visual communication, teaching readers how to apply theory to enhance their understanding of and work with images. This book is intended for students in visual literacy and communication courses. It can also be used in photojournalism courses and other coursework with a visual component. Individuals interested in mass media studies will likewise find the book to be a worthwhile read.
Category: Art

Visual Communication Integrating Media Art And Science

Author : CTI Reviews
ISBN : 9781467247245
Genre : Education
File Size : 64.7 MB
Format : PDF, ePub, Docs
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Facts101 is your complete guide to Visual Communication, Integrating Media, Art, and Science. In this book, you will learn topics such as as those in your book plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.
Category: Education

Visual Communication On The Web

Author : Xtine Burrough
ISBN : 0415521483
Genre : Computers
File Size : 33.25 MB
Format : PDF
Download : 593
Read : 291

This book is more than the typical web design manual. Visual Communication on the Web integrates practice with theory, providing technical how-to alongside the theoretical, aesthetic, and historical framework you'll need to create thoughtful, functional, and beautifully designed web pages. While interactive exercises in the book explore the technical side of design, concise introductions relate history, design principles, and visual communication theories to the practice of designing for the web. Videos and links embedded in the accompanying Interactive eTextbook will give you additional hands-on web design experience. By working your way through this text from start to finish, you will learn how to think visually about communicating online and also how to think analytically about assembling code to display your message. Over the course of 14 chapters, a series of exercises helps you create and revise one dynamic web page while learning new coding and tools. Predictable mistakes are purposely included, so you'll learn how to "fix" the project while working on it-a crucial skill for anyone working with code. By the end of this course-in-a-book, you will have created a web page with a centered container div, a Lightbox image gallery, and an external style sheet using HTML, CSS, and copy-pasted and modified code. The Interactive eTextbook provides concise videos of burrough detailing some of the more complex step-by-step instructions and original chapter introductions by Lester. Users of the eTextbook may also engage in a traditional assessment exercise to test their knowledge of new material. For those who aren't reading electronically, many of these resources are freely available on the blog, viscommontheweb.wordpress.com. With easy-to-follow instruction and lucid theoretical introductions, Visual Communication on the Web makes an excellent companion to xtine burrough's Digital Foundations and Net Works as well as Paul Martin Lester's Visual Communication: Images with Messages.
Category: Computers

Multimedia Storytelling For Digital Communicators In A Multiplatform World

Author : Seth Gitner
ISBN : 9781317517962
Genre : Language Arts & Disciplines
File Size : 63.79 MB
Format : PDF, Mobi
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Multimedia Storytelling for Digital Communicators in a Multiplatform World is a unique guide for all students who need to master visual communication through multiple media and platforms. Every communication field now requires students to be fluent in visual storytelling skill sets, and as the present-day media adapt to a multiplatform world (with ever-increasing delivery systems from desktops to cell phones), students specializing in different forms of communication are discovering the power of merging new multimedia technology with very old and deep-rooted storytelling concepts. Award-winning journalist and multimedia professor Seth Gitner provides students with the tools for successfully realizing this merger, from understanding conflict, characters, and plot development to conducting successful interviews, editing video in post-production, and even sourcing royalty-free music and sound effects. Incorporating how-to’s on everything from website and social media optimization to screenwriting, Multimedia Storytelling aims to be a resource for any student who needs to think and create visually, in fields across broadcast and digital journalism, film, photography, advertising, and public relations. The book also includes a range of supplemental material, including wide-ranging skills exercises for each chapter, interviews with seasoned professionals, key terms, and review questions.
Category: Language Arts & Disciplines

Visual Communication Research Designs

Author : Keith Kenney
ISBN : 9781135859275
Genre : Language Arts & Disciplines
File Size : 66.2 MB
Format : PDF, ePub, Mobi
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Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Category: Language Arts & Disciplines

Health Communication And Mass Media

Author : Rukhsana Ahmed
ISBN : 9781317123330
Genre : Business & Economics
File Size : 25.27 MB
Format : PDF
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Health Communication and Mass Media is a much-needed resource for those with a professional or academic interest in the field of health communication. The chapters engage and expand upon significant theories informing efforts at mediated health communication and demonstrate the practical utility of these theories in on-going or completed projects. They consider how to balance the ethical and efficacy demands of mediated health communication efforts, and discuss both traditional media and communication systems and new web-based and mobile media. The book's treatment is broad, reflecting the topical and methodological diversity in the field. It offers an integrated approach to communication theory and application. Readers will be able to appreciate the ways that theory shapes health communication applications and how those applications inform the further construction of theory. They will find practical examples of mediated health communication that can serve as models for their own efforts. While the book serves as an introduction to mediated health communication for students, professionals, and practitioners with limited experience, researchers and advanced practitioners will also appreciate the exemplars and theoretical insights offered by the chapter authors. This book will be of interest to anyone involved in health communication programs or more generally with communication and allied studies, as well as to those in the health professions and their related fields.
Category: Business & Economics

Intersecting Art And Technology In Practice

Author : Camille C Baker
ISBN : 9781317390145
Genre : Performing Arts
File Size : 67.54 MB
Format : PDF, ePub
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This book focuses on the artistic process, creativity and collaboration, and personal approaches to creation and ideation, in making digital and electronic technology-based art. Less interested in the outcome itself – the artefact, artwork or performance – contributors instead highlight the emotional, intellectual, intuitive, instinctive and step-by-step creation dimensions. They aim to shine a light on digital and electronic art practice, involving coding, electronic gadgetry and technology mixed with other forms of more established media, to uncover the practice-as-research processes required, as well as the collaborative aspects of art and technology practice.
Category: Performing Arts

Literacy In A Digital World

Author : Kathleen Tyner
ISBN : 9781135690854
Genre : Education
File Size : 30.60 MB
Format : PDF
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Written for media education scholars and students, literacy educators, and anyone involved with integrating new technologies into the educational process, Literacy in a Digital World explores the changing relationship between literacy and schooling within the context of new communication technologies, and places literacy within the social and historical contexts that expand its potential to enrich teaching and learning in an information age.
Category: Education

Applied Public Relations

Author : Kathy Brittain McKee
ISBN : 9780415999151
Genre : Business & Economics
File Size : 21.84 MB
Format : PDF, Kindle
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Analyzes how contemporary businesses and organizations interact with key groups and influences. This book examines how real organizations develop and maintain their relationships, offering insights into contemporary business and organizational management practices.
Category: Business & Economics

Political Communication Online

Author : Ognyan Seizov
ISBN : 9781317815570
Genre : Political Science
File Size : 67.48 MB
Format : PDF, Docs
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The impact of the Internet on political communication has been significant and multifaceted: it expanded the reach of political messages; opened the floodgates of decontextualization and intercultural misunderstanding; made room for new genres and forms; and allowed for the incorporation of every previously existing communication mode into complex multilayered documents. Political Communication Online places these developments in their social and media context, covers various disciplinary backgrounds and how they can contribute to a common understanding of the evolving online media landscape, and proposes a novel methodological tool for the analysis of political communication online. Seizov offers an approach that places context at the core of the theoretical and methodological discussion by discussing the traits of online communication that make it a unique communication environment. The book then brings together different disciplines which have important contributions for the study of political communication online but have not been integrated for this purpose so far, such as visual communication, multimodal research, and cognitive psychology. Seizov introduces the book’s main theoretical and methodological contribution to multimodal document analysis, the annotation scheme "Imagery and Communication in Online Narratives" (ICON), and explores how the ICON approach works in practice. Taking four distinct genres of online political communication – news, election campaigns, NGOs, and social movements – the book presents the analyses of convenience samples from each of them in detail. This text features a comprehensive theoretical discussion of vital current developments in online political communication, places these developments in context, and couples that with a practical demonstration of the novel methodology it proposes.
Category: Political Science