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Understanding Y

Author : Charlie Caruso
ISBN : 9780730313816
Genre : Business & Economics
File Size : 20.65 MB
Format : PDF
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The ultimate expose of the Misunderstood Millennials Understanding Y is a fresh and incisive book that offers a better understanding, appreciation and awareness of the Millennial generation. In this groundbreaking work, author Charlie Caruso has amassed a diverse array of papers, articles and journals from prominent individuals, noted entrepreneurs and bestselling authors who collectively explore how Gen Y thinks, interacts and works. Understanding Y gives insight into the generation and examines their motivations and passions. Understanding Y: #andYyoushould provides a refreshingly comprehensive and candid account of the current disconnect between reality and perception surrounding the Millennial cohort. The impressive list of contributors and collaborators each bring their unique insight to explore the myths, facts and motivators behind this generation. Contributors include notables such as David Burstein, author of Fast Future: How the Millennial Generation is Shaping Our World, Ryan Heath, author of Please F* Off: It's Our Turn Now, Bernard Salt, author, demographer and social commentator; and many more. Discover how to motivate, lead, inform, educate, integrate and collaborate with Millenials Learn what experts have to share about the psychology that drives Millenials Uncover the motivators and passions that excite this up-and-coming generation This is a book that offers anyone who interacts with the Millennial generation a humorous, educational, statistical, theoretical and conversational journey for connecting with Gen Y.
Category: Business & Economics

China S Generation Y

Author : Michael Stanat
ISBN : 9781931907323
Genre : Social Science
File Size : 39.91 MB
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Based on interviews and surveys conducted in Shanghai by the author, this is the first English book to look into all aspects of China's young generation - their life styles, relationships with family and society, views, dreams and development. Growing up during the information age, China's Generation Y (born between 1981 and 1995) is unlike any of its predecessors, sporting branded items and increasingly sharing some of the same ideas as western youth. Living in a rapidly developing country, this generation of teenagers in China will most likely be the political and business leaders of the world's next superpower by the year 2025. China's Generation Y explores these perspectives by delving into the nooks and crannies of Chinese teenagers' stories. The book is not only for those who seek to acquaint themselves with this crucial generation from the perspective of a western peer, but also for business leaders who wish to cater to the up-and-coming Chinese consumers. Informative and stimulating, this book will open up a new horizon for many in the west who will ultimately meet the need and challenge of this emerging Chinese generation.
Category: Social Science


Author : Anne Sutherland
ISBN : IND:30000087074872
Genre : Social Science
File Size : 66.59 MB
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Americans born since 1980, often dubbed Generation Y, number nearly 100 million strong, and they influence their parents' purchase habits to an extent that has never before been experienced. More than any generation to date, these "power kids" know what they like, what they want, and how to get it. Companies that don't learn how to reach and communicate with this lucrative market run the risk of losing the battle before they fire a single shot. Kidfluence provides marketers and advertisers with research-based strategies for effectively reaching members of Generation Y without turning them off completely. Combining the latest demographic, ethnographic, and sociocultural findings with case studies of successful marketers, this guidebook reveals: How today's kids think about -- and react to -- the world around them, Why technology creates an insatiable hunger for "more", How marketers are developing separate kid-directed lines, brands, and even stores, How to assess whether kids are direct, indirect, or secondary influencers of a purchase, Proven methods for building brand equity in the "tween" years and maximizing returns through cradle-to-grave marketing
Category: Social Science

Apc Understanding Isc Mathematics Class 11 Avichal Publishing Company

Author : M.L. Aggarwal
ISBN : 9788178555843
Genre :
File Size : 51.52 MB
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Understanding ISC Mathematics, for class 11 - sections A, B & C, has been written by Mr. M.L. Aggarwal (Former Head of P.G. Department of Mathematics, D.A.V. College, Jalandhar) strictly according to the new syllabus prescribed by the Council for the Indian School Certificate Examinations, New Delhi in the year 2015 and onwards for students of class 11. A new feature - Typical Illustrative Examples and Typical Problems, has been added in some chapters for those students who want to attempt some more challenging problems. The entire matter in the book is given in a logical sequence so as to develop and strengthen the concepts of the students.

Apc Understanding Icse Mathematics Class 10 Avichal Publishing Company

Author : M.L. Aggarwal
ISBN : 9788177393026
Genre :
File Size : 72.91 MB
Format : PDF
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Understanding ISCE Mathematics, for class 10, has been written by Mr. M.L. Aggarwal (Former Head of P.G. Department of Mathematics, D.A.V. College, Jalandhar) strictly according to the new syllabus prescribed by the Council for the Indian School Certificate Examinations, New Delhi for the year 2016 and onwards.

Understanding Engineering Mathematics

Author : John Bird
ISBN : 9781134512706
Genre : Technology & Engineering
File Size : 70.53 MB
Format : PDF, Mobi
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Studying engineering, whether it is mechanical, electrical or civil relies heavily on an understanding of mathematics. This new textbook clearly demonstrates the relevance of mathematical principles and shows how to apply them to solve real-life engineering problems. It deliberately starts at an elementary level so that students who are starting from a low knowledge base will be able to quickly get up to the level required. Students who have not studied mathematics for some time will find this an excellent refresher. Each chapter starts with the basics before gently increasing in complexity. A full outline of essential definitions, formulae, laws and procedures are introduced before real world situations, practicals and problem solving demonstrate how the theory is applied. Focusing on learning through practice, it contains examples, supported by 1,600 worked problems and 3,000 further problems contained within exercises throughout the text. In addition, 34 revision tests are included at regular intervals. An interactive companion website is also provided containing 2,750 further problems with worked solutions and instructor materials
Category: Technology & Engineering

Understanding Mathematics

Author : K.B. Sinha
ISBN : 8173713553
Genre : Mathematics
File Size : 78.79 MB
Format : PDF, ePub, Mobi
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The book explains the 'hows' and 'ways' and also whets the appetite of a good student for more of good mathematics.
Category: Mathematics