UNDERSTANDING MEDIA THE EXTENSIONS OF MAN

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Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : 3430164044
Genre : Communication
File Size : 21.94 MB
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Museum und Medien - Museumskommunikation - Kommunikationstheorie - Medientheorie - Museum und Öffentlichkeit.
Category: Communication

Die Magischen Kan Le

Author : Marshall McLuhan
ISBN : OCLC:12515412
Genre : Communication
File Size : 35.42 MB
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Category: Communication

Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
Genre :
File Size : 23.14 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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Understanding Media

Author : Lambert M Surhone
ISBN : 6134450928
Genre :
File Size : 60.8 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.
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Understanding Media

Author : Marshall McLuhan
ISBN : PSU:000030470750
Genre : Language Arts & Disciplines
File Size : 84.70 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age
Category: Language Arts & Disciplines

Understanding Media

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633746291
Genre :
File Size : 75.38 MB
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