Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
Genre :
File Size : 33.18 MB
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.

Understanding Media

Author : Lambert M Surhone
ISBN : 6134450928
Genre :
File Size : 28.9 MB
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Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Understanding Media: The Extensions of Man (1st Ed. McGraw Hill, NY, 1964; reissued MIT Press, 1994, with introduction by Lewis H. Lapham; reissued by Gingko Press, 2003 ISBN 1-58423-073-8) is a pioneering study in media theory written by Marshall McLuhan. In it McLuhan proposed that media themselves, not the content they carry, should be the focus of study. McLuhan's insight was that a medium affects the society in which it plays a role not by the content delivered over the medium, but by the characteristics of the medium itself. McLuhan pointed to the light bulb as a clear demonstration of this concept. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness.

Understanding Media

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633746291
Genre :
File Size : 69.77 MB
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Understanding New Media

Author : Robert K. Logan
ISBN : 1433111268
Genre : Biography & Autobiography
File Size : 77.44 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.
Category: Biography & Autobiography

About Mcluhan And His Extensions

Author : Bahanur Alişoğlu
ISBN : 9783656203544
Genre : Language Arts & Disciplines
File Size : 33.27 MB
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Scientific Essay from the year 2012 in the subject Sociology - Communication, University of Minho (Social Sciences), course: Communication Sciences, language: English, abstract: Understanding Media; Extensions of Man is a pioneering and important book of Marshall McLuhan, which was published in 1964 and valued by the authorities, writers, publishers, and Media. It has been protecting its fame and value by those who study and in the field of Media and Communication Science. To be able to understand what Media are and how we are surrounded by them in the 21st century, it is still a vital book as it brings a new and refreshing approach to Media studies. During our read, McLuhan underlines a definite phrase frequently: ‘’For Media, as extensions of our physical and nervous systems... ‘’ Actually, that phrase consists of the main theme of this book. In the book, it is explained that how Media take place in our lives and give a shape to us in certain levels as well as how humanity need and create Media based on their needs. The book is separated into two parts ‘’Part 1’’ and ‘’Part 2’’. Briefly, the author mentions some general information about Media and talks about hot and cold mediums in the first part when he elaborates Media as known as ‘’the Extensions of Man’’ by classifying them such as press, photography, telephone etc in the second part of the book. I am going to review the book by dividing it into two sections because it seems to be easier and better to explain in a clear way. [...]
Category: Language Arts & Disciplines

Wer Bin Ich Wenn Ich Online Bin

Author : Nicholas Carr
ISBN : 9783641080686
Genre : Social Science
File Size : 26.16 MB
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Wie beeinflusst sie Körper und Geist? Heute schon gegoogelt? Im Durchschnitt sind die Deutschen etwa zweieinhalb Stunden täglich online. Neuesten Studien zufolge, so zeigt Bestsellerautor und IT-Experte Nicholas Carr, bewirkt bereits eine Onlinestunde am Tag erstaunliche neurologische Prägungen in unserem Gehirn. Wer das Internet nach Informationen, sozialen Kontakten oder Unterhaltung durchforstet, verwendet, anders als beim Buch- oder Zeitunglesen, einen Großteil seiner geistigen Energie auf die Beherrschung des Mediums selbst. Und macht sich um die Inhalte, buchstäblich, keinen Kopf. Die Folge: Im Internetzeitalter lesen wir oberflächlicher, lernen wir schlechter, erinnern wir uns schwächer denn je. Von den Anpassungsleistungen unseres Gehirns profitieren nicht wir, sondern die Konzerne, die mit Klickzahlen Kasse machen. In seinem neuen Buch verbindet Carr, zwanzig Jahre nach Entstehung des World Wide Web, seine medienkritische Bilanz mit einer erhellenden Zeitreise durch Philosophie-, Technologie- und Wissenschaftsgeschichte – von Sokrates’ Skepsis gegenüber der Schrift, dem Menschen als Uhrwerk und Nietzsches Schreibmaschine bis zum User als Gegenstand aktueller Debatten und Studien. Und er vermittelt – jenseits von vagem Kulturpessimismus – anhand greifbarer Untersuchungen und Experimente, wie das Internet unser Denken verändert.
Category: Social Science

Understanding New Media

Author : Kim H. Veltman
ISBN : 9781552381540
Genre : Computers
File Size : 79.24 MB
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This book outlines the development currently underway in the technology of new media and looks further to examine the unforeseen effects of this phenomenon on our culture, our philosophies, and our spiritual outlook. The digital revolution is something fundamentally different from simply the introduction of yet another medium to our culture: it marks a paradigm shift in our relation to all media, to all our senses, all our expressions. The new media are transforming our definitions of culture and knowledge and transcending barriers in ways that will have lasting implications for generations to come.
Category: Computers