UNDERSTANDING MEDIA THE EXTENSIONS OF MAN

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Understanding Media

Author : Marshall McLuhan
ISBN : 153743005X
Genre :
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When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
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Understanding Media

Author : Marshall McLuhan
ISBN : 0415253977
Genre : Social Science
File Size : 83.3 MB
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Written 20 years before the PC revolution and 30 years before the rise of the Internet, Marshall McLuhan believed that the message of electronic media foretold the end of humanity as it was known.
Category: Social Science

The Medium Is The Massage

Author : Marshall MacLuhan
ISBN : OCLC:490300437
Genre : Communication
File Size : 80.73 MB
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Category: Communication

Understanding New Media

Author : Robert K. Logan
ISBN : 1433111268
Genre : Biography & Autobiography
File Size : 42.68 MB
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Marshall McLuhan made many predictions in his seminal 1964 publication, Understanding Media: Extensions of Man. Among them were his predictions that the Internet would become a Global Village, making us more interconnected than television, The closing of the gap between consumers and producers, The elimination of space and time as barriers to communication, And The melting of national borders. He is also famously remembered for coining the expression: The medium is the message. These predictions form the genesis of this new volume by Robert Logan – a friend and colleague who worked with McLuhan. Logan argues that these predictions are more pronounced today than when McLuhan first made them in the '60s. In Understanding New Media Logan expertly serves to update Understanding Media to analyze the "new media" McLuhan foreshadowed and yet was never able to analyze or experience. Understanding New Media is designed to reach a new generation of readers as well as appealing to scholars and students who are familiar with Understanding Media. The volume comes with an accompanying website. Visit understandingnewmedia.org For The latest updates on this book.
Category: Biography & Autobiography

Mcluhan A Guide For The Perplexed

Author : W. Terrence Gordon
ISBN : 9781441143808
Genre : Social Science
File Size : 72.3 MB
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Marshall McLuhan was dubbed a media guru when he came to prominence in the 1960s. The Woodstock generation found him cool; their parents found him perplexing. By 1963, McLuhan was Director of the Centre for Culture and Technology at the University of Toronto and would be a public intellectual on the international stage for more than a decade, then linked forever to his two best known coinages: the global village and the medium is the message. Taken as a whole, McLuhan's writings reveal a profound coherence and illuminate his unifying vision for the study of language, literature, and culture, grounded in the broad understanding of any medium or technology as an extension of the human body. McLuhan: A Guide for the Perplexed is a close reading of all of his work with a focus on tracing the systematic development of his thought. The overriding objective is to clarify all of McLuhan's thinking, to consolidate it in a fashion which prevents misreading, and to open the way to advancing his own program: ensuring that the world does not sleepwalk into the twenty-first century with nineteenth-century perceptions.
Category: Social Science

Understanding Media

Author : Marshall McLuhan
ISBN : PSU:000030470750
Genre : Language Arts & Disciplines
File Size : 72.53 MB
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The Canadian educator examines means of meeting the intellectual challenge presented by the communication media of the electronic age
Category: Language Arts & Disciplines

War And Peace In The Global Village

Author : Marshall McLuhan
ISBN : 1584230746
Genre : Philosophy
File Size : 90.61 MB
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War and Peace in The Global Village is a collage of images and text that sharply illustrates the effects of electronic media and new technology on man. Marshall McLuhan wrote this book thirty years ago and following its publication predicted that the forthcoming information age would be "a transitional era of profound pain and tragic identity quest." Marshall McLuhan illustrates the fact that all social changes are caused by introduction of new technologies. He interprets these new technologies as extensions or "self-amputations of our own being," because technologies extend bodily reach. McLuhan's ideas and observations seem disturbingly accurate and clearly applicable to the world in which we live. War and Peace in the Global Village is a meditation on accelerating innovations leading to identity loss and war.
Category: Philosophy

Understanding Media

Author : Marshall McLuhan (Théoricien de la communication, Canada, Etats-Unis)
ISBN : OCLC:633746291
Genre :
File Size : 49.90 MB
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