UNDERSTANDING GLOBAL CULTURES METAPHORICAL JOURNEYS THROUGH 34 NATIONS CLUSTERS OF NATIONS CONTINENTS AND DIVERSITY

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Understanding Global Cultures

Author : Martin J. Gannon
ISBN : 9781483340050
Genre : Business & Economics
File Size : 46.26 MB
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important.
Category: Business & Economics

Understanding Global Cultures

Author : Martin J. Gannon
ISBN : 0761929800
Genre : Business & Economics
File Size : 69.79 MB
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Understanding Global Cultures, Third Edition presents the cultural metaphor as a method for understanding the cultural mindsets of a nation, a cluster of nations, and even of a continent. This method involves identifying some phenomenon, activity or institution of a culture that all or most of its members consider important and with which they identify closely. Metaphors are not stereotypes; rather, they rely upon the features of one critical phenomenon of a culture to describe the entire culture. The characteristics of the metaphor then become the basis for describing and understanding the essential features of the culture. For example, the Italians invented the opera and love it passionately. Five key characteristics of the opera are the overture, spectacle and pageantry, voice, externalization, and the interaction between the lead singers and the chorus. These features are used to describe Italy and its cultural mindset. Thus the metaphor is a guide or map that helps such outsiders as students, travelers, and managers on short-term and long-term assignments understand quickly what members of a culture consider important.
Category: Business & Economics

Cultural Metaphors

Author : Martin J. Gannon
ISBN : 0761913378
Genre : Business & Economics
File Size : 46.80 MB
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This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.
Category: Business & Economics

Understanding Cross Cultural Management

Author : Marie-Joëlle Browaeys
ISBN : 1292015896
Genre : Diversity in the workplace
File Size : 54.71 MB
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Managing effectively across national and cultural boundaries is critical to the success of today s organisations, given the global environment of business and the increasing diversity of workforces. A keen awareness and a high degree of cross-cultural competence in management are therefore key to the career success of both present and aspiring managers/professionals. "" This, the third edition of" Understanding Cross-Cultural Management," " "has been adapted in line with the feedback from our many readers." "The book explores the key themes and issues in one of the most challenging and fascinating areas of business, organisational and social life. It does so in a mannerthat enables you to sharpen your insights and practical skills. "Understanding Cross-Cultural Management" offers a selective but broad view of classic and contemporary thinking on cultural management and encourages you to apply theories and ideas to practice - and to relate them to your own experience - through various examples and cases from the business world as well as through a range of practical activities, including: Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and practitioners. Case studies (many of them based on articles from the" Financial Times"), dilemmas and points for reflection, which enable you to reflect internally and interact externally. Spotlights in every chapter, which briefly illustrate the concepts being described. Mini-cases with questions, which give consistent application of theory to practice. Activities at the end of each chapter, as well as at the end of each of the book s three parts, which provide a broader and more integrated perspective on the material in question. These encourage you to develop both your cross-cultural management skills and a critical view of research done in this area. This book has been written for undergraduate and postgraduate students, as well as practising managers and professionals, who are studying cross-cultural and international management as part of either specialist international business programmes or general business-related qualifications. Marie-Joelle Browaeys is now freelance lecturer and researcher in cross-cultural management, affiliated to Nyenrode Business University, The Netherlands. Roger Price, formerly senior lecturer at Nyenrode Business University, The Netherlands, is a freelance coach, instructor and writer in the area of cross-cultural management."
Category: Diversity in the workplace

Intercultural Communication

Author : James W. Neuliep
ISBN : 9781506361864
Genre : Language Arts & Disciplines
File Size : 88.79 MB
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In the fully updated Seventh Edition of Intercultural Communication: A Contextual Approach, bestselling author James W. Neuliep provides a clear contextual model (visually depicted by a series of concentric circles) for examining communication within cultural, microcultural, environmental, sociorelational, and perceptual contexts. Students are first introduced to the broadest context—the cultural component of the model—and progress chapter by chapter through the model to the most specific dimensions of communication. Each chapter focuses on one context and explores the combination of factors within that context, including setting, situation, and circumstances. Highlighting values, ethnicity, physical geography, and attitudes, the book examines means of interaction, including body language, eye contact, and exchange of words, as well as the stages of relationships, cross-cultural management, intercultural conflict, and culture shock.
Category: Language Arts & Disciplines

Emotional Intelligence For Managing Results In A Diverse World

Author : Lee Gardenswartz
ISBN : 9780891062998
Genre : Business & Economics
File Size : 38.69 MB
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Whether you work group stretches from here to Dubai or can easily meet in a conference room down the hall, anger and frustration are easy to come by when others don't do things your way, follow directions, or respond the way you think they should. But when emotions manage workplace relationships, the result is conflict, disengagement, and low morale. Emotional Intelligence for Managing Results in a Diverse World delivers a novel prescription for managing effectively in today's workplace: Use the dynamic principles of EQ plus insights from the author's pioneering diversity work to increase your competence in managing emotions and enhance your effectiveness in work, relationships, and life. The book also gives you the know-how to use this approach in coaching and developing others to help them be more successful on the job.
Category: Business & Economics

Customer Relationship Management

Author : V. Kumar
ISBN : 9783642201097
Genre : Business & Economics
File Size : 70.64 MB
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Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives only to see the maturing of the underlying concepts and applications in recent years. Today, CRM represents a strategy, a set of tactics, and a technology that have become indispensible in the modern economy. This book presents an extensive treatment of the strategic and tactical aspects of customer relationship management as we know it today. It stresses developing an understanding of economic customer value as the guiding concept for marketing decisions. The goal of the book is to serve as a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM.
Category: Business & Economics

Fast Food Nation

Author : Eric Schlosser
ISBN : 9780547750330
Genre : Business & Economics
File Size : 73.17 MB
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Explores the homogenization of American culture and the impact of the fast food industry on modern-day health, economy, politics, popular culture, entertainment, and food production.
Category: Business & Economics

International Tourism

Author : Yvette Reisinger, PhD
ISBN : 9781136438882
Genre : Business & Economics
File Size : 27.43 MB
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In recent years there has been a considerable interest in the cultural aspects of tourism such as the impacts of culture on tourism planning, development, management, and marketing. However, the focus has been on material forms of culture such as arts, music, or crafts. The impacts of national culture on tourist behavior and travel decision-making have not been paid much attention. Only in the last two years have cross-cultural issues begun to generate significant interest among academics. An examination of cultural characteristics and differences is extremely important to the tourism industry because today’s tourism environment is becoming increasingly international. Information on the nature of the cultural differences between international tourists and locals is not readily available in tourism literature. The concept of culture is very complex and includes such abstract concepts as satisfaction, attitude and loyalty. International Tourism brings these concepts to the undergraduate student in tourism, as well as students in the related fields of marketing, management, international business, and cross-cultural communication. Designed as a textbook, it isorganized and presented in an integrated and relevant way for the benefit of a worldwide audience.
Category: Business & Economics

Bundle Gannon Understanding Global Cultures 6e Gannon Paradoxes Of Culture And Globalization

Author : Martin J. Gannon
ISBN : 1506327400
Genre : Business & Economics
File Size : 76.88 MB
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Understanding Global Cultures, Sixth Edition In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football. This cultural metaphoric approach identifies three to eight unique or distinctive features of each cultural metaphor and then discusses 34 national cultures in terms of these features. The book demonstrates how metaphors are guidelines to help outsiders quickly understand what members of a culture consider important. Paradoxes of Culture and Globalization What is a paradox? Why are cross-cultural paradoxes essential for understanding the changes that are occurring because of globalization? Encompassing a wide variety of areas including leadership, cross-cultural negotiations, immigration, religion, economic development, and business strategy, Paradoxes of Culture and Globalization develops cross-cultural paradoxes essential for understanding globalization.
Category: Business & Economics