ULTIMATE GUIDE TO FACEBOOK ADVERTISING HOW TO ACCESS 1 BILLION POTENTIAL CUSTOMERS IN 10 MINUTES ULTIMATE SERIES

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Ultimate Guide To Facebook Advertising

Author : Perry Marshall
ISBN : 9781613082850
Genre : Business & Economics
File Size : 82.21 MB
Format : PDF, Kindle
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Read : 963

GET BRAND NEW CUSTOMERS FROM FACEBOOK TODAY Perry Marshall, author of the #1 selling book on Google AdWords, joined by Facebook Advertising specialists Keith Krance and Thomas Meloche, lift the curtain to the more than a billion potential customers on Facebook. You'll discover how to pinpoint your most profitable audiences—then, how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, valuable tools and reports, Marshall and team breakdown the magic of Facebook Paid Advertising, including mobile and local. You'll see how to gain dramatically on your investment—in clicks, customers, and profits. Discover how to: Create a campaign and find new customers in minutes Get local customers to visit your store or event Profile your audience using Facebook Graph Search and Ad Manager The perfect bidding strategy for your objectives and budget Hyper-target your audience with segment-specific ads Track and follow leads and customers Achieve measurable profits while you inform and entertain your fans Avoid ad fatigue with the perfect Newsfeed Ad Merge direct response with content marketing to ignite everything
Category: Business & Economics

Facebook Marketing F R Dummies

Author : John Haydon
ISBN : 9783527708239
Genre :
File Size : 29.40 MB
Format : PDF
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Wer erfolgreich für sein Unternehmen werben will, darf Facebook in der Marketing-Strategie nicht vergessen. Eine Unternehmensseite bei Facebook hilft Ihnen, Ihren Kunden dort zu erreichen, wo er am liebsten ist. Dieses Buch zeigt, wie Sie eine Facebook-Marketing-Strategie eintwickeln, eine ”Fanpage“ bei Facebook erstellen, eine Facebook-Community aufbauen und wie Sie mit Ihren Fans kommunizieren. Außerdem gehen die Autoren darauf ein, wie Sie mit Facebook-Advertising eine Werbeanzeige schalten und wie Sie mit den Analyse Tools von Facebook überprüfen, wie oft Ihre Seite besucht wird. Werden Sie mit Ihrem Unternehmen Teil der Facebook-Welt und genießen Sie Ihren Erfolg.
Category:

Facebook Marketing

Author : Wilhelm Klaus
ISBN : 1980553300
Genre :
File Size : 50.61 MB
Format : PDF, ePub, Mobi
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Facebook AdWords! Lesen Sie auf Ihrem PC, Mac, Smartphone, Tablet oder Kindle Gerät! Kennst Du auch das Gefühl? Alle reden von Facebook Ads und sie schaffen es alle viel Traffic auf ihre Webseite zu leiten und ihre Verkäufe zu steigern. Du kommst dir blöd vor, weil du nicht weiß wie man auf Facebook gewinnbringende Anzeigen schaltet. In der Tat hat es den Anschein als sei das Erstellen und Verwalten von Anzeigen auf Facebook mit einem hohen Zeitaufwand verbunden. Doch das Schöne ist, es ist eignentlich gar nicht schwer. Du musst dir nur einige Verhaltensweisen aneignen. Möchtest du also jetzt sofort mit der Facebook Werbung durchstarten? Dann wird dieses Buch Dein Problem lösen! Dieses Buch zeigt Dir, wie du mit simplen Tricks mehr über Facebook Werbung lernen wirst. Du eignest dir nützliche Methoden und Denkweisen an, die dir ermöglichen deine gesteckten Ziele auch wirklich zu erreichen. Lerne Facebook Werbung jetzt kennen. Was Du in diesem Buch lernen wirst: Warum Facebook Werbung so mächtig ist Einrichten eines Werbe-Accounts Einrichten und Aktivieren von Werbeanzeigen Wie erfolgreiche Kampagnen aussehen Wie du deine Anzeigen und Kampagnen optimieren kannst Welche verschiedenen Werbeanzeigen es gibt Wie du deine Kampagnen richtig strukturierst Was ein Facebook Business und Ad Manager sind Wie du den mächtigen Facebook Power Editor für dich nutzen kannst ... und und und Was hat dieser Ratgeber für Vorteile? Du musst keinen teuren Workshop besuchen Du bekommst das Wichtigste zu Facebook Werbeanzeigen auf den Punkt gebracht Du musst nicht an einem teuren Webinar teilnehmen Du brauchst keinen teuren Coach Du kannst dir das Wissen unterwegs aneignen Du sparst sehr viel Zeit und Geld Also... Hol Dir heute noch dieses Buch und werde ein Profi wenn es um Facebook Marketing geht!
Category:

Adwords F R Dummies

Author : Howard Jacobson
ISBN : 3527704442
Genre : Google
File Size : 63.74 MB
Format : PDF
Download : 504
Read : 564

Das Internet bietet ungeahnte Werbemöglichkeiten für Unternehmen. Aber man muss sie auch zu nutzen wissen. Google AdWords ist ein cleveres Onlinemarketing-Tool, mit dem Sie Ihre Website für noch mehr Kunden attraktiv machen können. Der Onlinemarketing-Spezialist Howard Jacobson zeigt Ihnen von der Anmeldung über die Ausarbeitung einer Marketingstrategie bis hin zur ihrer Perfektionierung, wie Sie Google AdWords professionell nutzen und gewinnbringend einsetzen. Sie erfahren, wie Sie die richtigen Suchbegriffe auswählen, um Kunden anzulocken, wie Sie Ihren Markt erforschen, eine Direktmarketing-Strategie entwickeln und den Erfolg Ihrer Anzeigen analysieren und optimieren. Starten Sie durch mit 25 Euro Startguthaben - So wird Ihr Internetauftritt ein Erfolg!
Category: Google

Ultimate Guide To Facebook Advertising How To Access 600 Million Customers In 10 Minutes

Author : Perry Marshall
ISBN : 9781599184302
Genre : Business & Economics
File Size : 59.14 MB
Format : PDF, ePub, Docs
Download : 959
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FUEL YOUR BUSINESS WITH FACEBOOK Perry Marshall, author of the #1 selling book on Google advertising, and internet strategist Thomas Meloche lift the curtain to the 600 million potential customers on Facebook and show you how to reach them, convert them, and keep them as your fan, friend, and customer for life. Introducing game-changing strategies, tools, and reports, Marshall and Meloche breakdown the magic of Facebook Paid Advertising and show you how to gain dramatically on your investment—in clicks, customers, and profits. Covers critical updates including: Targeting by birthday, family status, and more Pinpointing who is seeing your ads Managing impressions per ad to avoid ad fatigue Using Sponsored Story Ads—the newest advertising categoy Creating a Facebook business and identity ”Perry and Tom not only understand every nuance of the technical aspects of getting Facebook ads to work for your business, they also understand the psychology behind what works and what doesn't when it comes to advertising online. If you're looking for an uber-effective way to master the art of driving traffic to your offers through paid advertising, get this book - it truly is the ultimate guide!” —Mari Smith, co-author of Facebook Marketing: An Hour A Day and author of The New Relationship Marketing ”If anybody can make practical sense of Facebook for marketers, it’s Perry. He has his finger on its truth - as advertising media not social media. This book shows how to capitalize on ideal timing with this media. He is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my ‘No B.S. blessing.’” —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. book series, www.NoBSBooks.com ”Ultimate Guide to Facebook Advertising just might be your ultimate guide to earning a ton of money with this social media phenomenon. What you don't know about Facebook could hurt you and what you will learn about Facebook from this book definitely will help you. It's a fun and easy read and a surefire way to seriously increase your income.” -Jay Conrad Levinson, The Father of Guerrilla Marketing, author of the Guerrilla Marketing series of books ”Facebook advertising appears simple, but it's trickier than search engine marketing. In this book, Perry Marshall and Tom Meloche teach you secret of "Right Angle Marketing" - selling based on who people are and what they identify with. This is entirely different from Yahoo! or Google. They help you determine how to prioritize Facebook within your particular marketing mix. Then they take you by the hand and lead you through the minefield, showing you the tools, bidding techniques, and sales cycles of Facebook ads. Without their help, the odds are stacked against you. With their help, your chances of success are excellent.” -Alex Mandossian, Heritage House Publishing, author of The Business Podcasting Bible ”Perry Marshall has done more to de-mystify Google AdWords for business owners than any person on earth. With this book, he's done the same for Facebook. If you want to cut through the smoke quickly and make money advertising on Facebook, this is the book to read.” - Ken McCarthy. The System Seminar, Tivoli NY ”The irony of living in the Information Age is that good info has gotten harder to come by. The lame stuff still manages to clog the pipes, causing chaos and preventing you from discovering the legit specifics that can actually help you in your quest for business success and a bigger bottom line. Perry Marshall has been a first- stop, one-stop resource for the best possible advice on making AdWords work since Google unleashed it on the marketing community…and now, Perry’s new tome on Facebook’s astonishing (and yet-to-be-fully-tapped) power to reach gazillions of targeted, eager prospects (most of whom you’d never even know existed, otherwise) is the first and probably the only book you need to be one of those early adopters who score fastest. Perry’s books are always essential. This one is perhaps more so than usual.” -John Carlton, the most respected and ripped-off veteran copywriter on the Web ”Perry Marshall is amazing! He reinvented himself from engineer to white paper expert to become the world's leading expert in Google Adwords. Now with his secret weapon, Tom Meloche, he's reinvented himself again, this time as the guru in Facebook advertising ... through which, he points out, you can access 600 million customers in 10 minutes.” -Bob Bly, author of over 60 books including Complete Idiot’s Guide to Direct Marketing, The Online Copywriter’s Handbook and Public Relations Kit for Dummies ”Perry Marshall is a terrific writer who makes wonderful use of stories and analogies to illustrate a concept. He does this exceptionally well in the chapter on ad copy writing, ‘The Power of Hidden Psychological Triggers.’ That chapter alone is worth the price of this book. "Many companies have tried Facebook ads and failed for one simple reason: they treated Facebook advertising like search advertising. “Facebook is social advertising. Social advertising is about understanding and reaching the user. Not the user's behavior; but the actual person. This is where the book shines. It walks you through strategies of reaching your target audience based upon the person's social profile so that you aren't just accumulating 'Likes,’ but actually gaining new customers. “I'd recommend this book to anyone who is advertising, or wants to advertise, on Facebook. Social advertising is unique from most other types of advertising, and this book will teach you the concepts and how-tos you must understand so that your Facebook ads increase your overall profits.” -Brad Geddes, author of Advanced Google AdWords ”One of the things I love about Perry is that he always shoot from the hip. Ultimate Guide to Facebook Advertising is written with no holds barred, which means that all the ‘juicy’ tips that might get left out of other, similar books are all in this book. It's more than just a tactical ‘how to.’ It goes into the psychological aspects of ad writing specifically suited for Facebook and gives all kinds of practical advice for fan pages. So for anyone who really wants to get serious about Facebook advertising, this book is definitely a must read.” -Shelley Ellis, contextual advertising expert, www.ContentNetworkInsider.com ”Perry Marshall led the pack with Google AdWords back in 2006. He's still leading the pack today with Ultimate Guide to Facebook Advertising. Perry and Tom Meloche combine ‘insider’ knowledge of marketing on Facebook with proven marketing fundamentals for a powerful one-two punch that delivers results. Perry doesn't just theorize about how Facebook marketing works, he does it himself, and he's worked with thousands of others to hone his knowledge of this emerging landscape. If you're thinking of marketing on Facebook, or if you're already doing it, you'd be crazy to not get Ultimate Guide to Facebook Advertising. -Clate Mask, president, InfusionSoft ”Hands down, I have never seen a more comprehensive in-depth study of successful Facebook advertising than what you are holding in your hands. Perry has done it again, he’s extracted the 'gold' within this amazing system of advertising that every astute marketer should devour and implement.” - Ari Galper, founder and CEO, Unlock The Game, www.UnlockTheGame.com "Hundreds of my clients have failed at Facebook before. Many were so seriously slaughtered that I'd written it off as a traffic source for all but the most advanced marketer, so recommending this book is not something I do lightly—yet I DO suggest you order a rush copy. Simply put, it's a game changer. If you've tried Facebook before and failed, I'll bet you didn't have the testing paradigm, targeting insights, bidding strategies, tools, and creative advertising resources outlined in the easy-to-digest, entertaining words here. This goes double for experienced PPC marketers and triple for anyone who's read another Facebook advertising book. Seriously, if this isn't worth a trip to Amazon.com, I don't know what is!" —Glenn Livingston, Ph.D., Marketing Psychologist, market research expert and founder of RocketClicks.com
Category: Business & Economics

Die Lebenden Reparieren

Author : Maylis de Kerangal
ISBN : 9783518740545
Genre : Fiction
File Size : 30.32 MB
Format : PDF, ePub, Docs
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Simon lebt, jedenfalls schlägt sein Herz noch. Doch die Ärzte stellen den klinischen Tod des Neunzehnjährigen fest. Simons Eltern müssen nun entscheiden, ob sie seine Organe zur Spende freigeben wollen, ob ein anderer mit Simons Organen weiterleben darf. In einer rasanten Folge von emotional aufwühlenden Szenen erzählt Die Lebenden reparieren von einem Tod mitten im Leben und der vielleicht schwersten Entscheidung, die Eltern treffen müssen. Ein spannender und bewegender Roman, der erschüttert und zugleich tröstet. »Ein Roman, der buchstäblich unter die Haut geht.« Wolfgang Schneider, Deutschlandradio Kultur »Ein spannender, anrührender, ein wichtiger Roman.« Niklas Bender, Frankfurter Allgemeine Zeitung »So also ist gloriose Literatur. Kein Journalismus, kein Film käme auch nur in die Nähe jener Zone, in der sie sich bewegt ...« Peter Praschl, Die Welt
Category: Fiction

Das Facebook Marketing Buch

Author : Dan Zarrella
ISBN : 9783897215962
Genre : Computers
File Size : 73.55 MB
Format : PDF, ePub, Docs
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Wer heute eine Marketing-Strategie entwickelt, zieht in der Regel auch ein Engagement auf Facebook in Betracht. Zurecht, denn für die Meinungsbildung und den Austausch über Unternehmen, Marken und Produkte spielt diese Plattform eine immer größere Rolle. Allein die Reichweite beeindruckt: Weltweit nutzen zurzeit 500 Millionen Menschen Facebook, in Deutschland sind es fast 14 Millionen. Doch welche Möglichkeiten bietet Facebook dem Marketing? Wo liegen die Chancen und wo die Gefahren? Wie entwickelt man eine Kampagne, und wie lässt sich ihr Erfolg messen? Darüber klärt Das Facebook Marketing-Buch auf. Anschaulich und gut verständlich werden zunächst die Facebook-Basics erklärt, dann ihre mögliche Rolle im Marketing-Mix. Weitere zentrale Themen sind Strategieentwicklung, Monitoring und Erfolgskontrolle.
Category: Computers

Die Gerechte

Author : Peter Swanson
ISBN : 9783641167486
Genre : Fiction
File Size : 32.73 MB
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Nur sie entscheidet, wer den Tod verdient Eine Flughafenbar in London. Es ist Abend, und Ted Severson wartet auf seinen Rückflug nach Boston, als eine attraktive Frau sich neben ihn setzt. Kurz darauf vertraut er der geheimnisvollen Fremden an, dass seine Frau ihn betrogen hat. Mit ihrer Reaktion jedoch hat er nicht gerechnet: Sie bietet ihm Hilfe an – beim Mord an seiner Ehefrau. Ein Trick? Ein morbider Scherz? Oder ein finsteres Rachespiel, das nur ein böses Ende nehmen kann?
Category: Fiction

Google Analytics

Author : Markus Vollmert
ISBN : 3836239558
Genre : Computers
File Size : 31.65 MB
Format : PDF, ePub, Mobi
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Read : 1025

Category: Computers

Ultimate Guide To Linkedin For Business

Author : Ted Prodromou
ISBN : 9781613083048
Genre : Business & Economics
File Size : 65.99 MB
Format : PDF, Docs
Download : 813
Read : 665

How To Get Connected with More than 300 Million Customers This popular title delivers an in-depth guide to targeting, reaching, and gaining ideal customers using the latest updates on LinkedIn. LinkedIn expert Ted Prodromou offers a wealth of no- or low-cost methods for maximizing this dynamic resource. Following his lead, readers learn to link with the most effective connections for greater exposure. Updates in this edition include: Staying up-to-date with LinkedIn Contacts, Pulse, and Publisher programs Expansion of premium accounts to help optimize business profiles, stand out in search results, and track impact How to implement new features like Showcase and Company Updates pages for extended presence in newsfeeds and with followers Smarter LinkedIn Search that saves time and money with customized, comprehensive results Other important topics covered include: Techniques and tips to easily navigate LinkedIn’s interface Time saving tips on finding and matching data from businesses and people Expert guidance on super-charging a business or individual profile Insider advice on getting found through LinkedIn and maximizing search Professional instruction on promoting a LinkedIn profile The latest information is illustrated with current snapshots, fresh examples, and case studies, along with new techniques to easily maneuver LinkedIn’s interface.
Category: Business & Economics