TYPOGRAPHIC DESIGN FORM AND COMMUNICATION

Download Typographic Design Form And Communication ebook PDF or Read Online books in PDF, EPUB, and Mobi Format. Click Download or Read Online button to TYPOGRAPHIC DESIGN FORM AND COMMUNICATION book pdf for free now.

Typographic Design

Author : Rob Carter
ISBN : 9781119477358
Genre : Architecture
File Size : 32.28 MB
Format : PDF, Docs
Download : 686
Read : 675

The bestselling introduction to designing the written word Typographic Design: Form & Communication is the definitive reference for graphic designers, providing a comprehensive introduction to the visual word. Done well, typopgraphy can communicate so much more than the words themselves. Typographic design determines how you feel about a message, the associations you make, and ultimately, the overall success of the communication. Typographic design extends from the page to the screen, and is a critical element of almost any graphic design project. This book provides essential guidance on everything related to type: from letterforms and negative space, to messaging, processes, and history, aspiring designers will find great utility in mastering these critical concepts. This new seventh edition has been fully updated with new coverage of contemporary typography processes, updated case studies, and new examples from branding, print, web, motion, and more. On-screen typographic design concepts are discussed in greater detail, and the online supplemental materials include new flashcards, terminology and quizzes. Understand design factors as they relate to type Explore communication and typographic messaging Learn how typography has evolved, and where it is headed Adopt established approaches to designing with type The irony of typographic design is that, when done well, it often goes unnoticed—but its impact on a project’s overall success is undeniable. Typography can make or break a page, can enhance or overpower an image, and can obscure a message or bring it into sharp focus. It is one of the most powerful tools in the graphic designer’s arsenal, and Typographic Design is the complete, practical introduction.
Category: Architecture

Typographic Specimens

Author : Philip B. Meggs
ISBN : 0471284297
Genre : Architecture
File Size : 34.83 MB
Format : PDF, ePub, Docs
Download : 979
Read : 935

Over one hundred prominent designers and design educators were sent a ballot listing all major type-faces and were asked to vote for the type families that best fulfilled their personal criteria for typographic excellence. The typefaces contained in this book represent the results of this poll, providing a compendium of excellent typefaces that have stood the test of time. Typographic Specimens: The Great Typefaces will provide information, inspiration, and a keener knowledge of typography.
Category: Architecture

Type And Image

Author : Philip B. Meggs
ISBN : 0471284920
Genre : Architecture
File Size : 79.93 MB
Format : PDF, ePub
Download : 985
Read : 1121

Type and Image The Language of Graphic Design Philip B. Meggs What is the essence of graphic design? How do graphic designers solve problems, organize space, and imbue their work with those visual and symbolic qualities that enable it to convey visual and verbal information with expression and clarity? The extraordinary flowering of graphic design in our time, as a potent means for communication and a major component of our visual culture, increases the need for designers, clients, and students to comprehend its nature. In this lively and lavishly illustrated book, the author reveals the very essence of graphic design. The elements that combine to form a design–– sings, symbols, words, pictures, and supporting forms––are analyzed and explained. Graphic design′s ability to function as language, and the innovative ways that designers combine words and pictures, are discussed. While all visual arts share common spatial properties, the author demonstrates that graphic space has unique characteristics that are determined by its communicative function. Graphic designs can have visual and symbolic properties which empower them to communicate with deep expression and meaning. The author defines this property as graphic resonance and explains how it occurs. After defining design as a problem–solving process, a model for this process is developed and illustrated by an in–depth analysis of actual case histories. This book will provide insight and inspiration for everyone who is interested or involved in graphic communications. While most materials about form and meaning in design have a European origin, this volume is based on the dynamic and expressive graphic design of America. The reader will find inspiration, hundreds of exciting examples by many of America′s outstanding graphic designers, and keen insights in Type and Image.
Category: Architecture

Mastering Type

Author : Denise Bosler
ISBN : 9781440313714
Genre : Design
File Size : 80.68 MB
Format : PDF, Kindle
Download : 933
Read : 274

Good Design, Down to the Letter Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes. By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels. Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.
Category: Design

New Book Design

Author : Roger Fawcett-Tang
ISBN : 185669366X
Genre : Antiques & Collectibles
File Size : 90.27 MB
Format : PDF, ePub
Download : 926
Read : 303

New Book Design showcases the most interesting, influential, and accomplished book designs from the last ten years.It features over 100 titles published around the world, each chosen for their outstanding design qualities, from the publications of large mainstream publishers to those of small independent companies -- and even those from individual artists. Included in its pages are lavishly produced books with unconventional formats and unusual print techniques as well as less flamboyant publications produced for various different markets. A wide variety of books are featured, from paperback novels to architectural monographs, from text-based to profusely-illustrated books. Divided into four main sections -- "Packaging," "Navigation," "Layout," and "Specification" -- the book examines each facet of book design: cover design; contents and structure; image usage; grids; typography; paper; printing; and binding. Clear photography captures each featured book, and interviews with prominent book designers, art directors, and publishers provide extra insight. New Book Design is sure to provide a rich source of inspiration to book designers and bibliophiles alike.
Category: Antiques & Collectibles

Design With Type

Author : Carl Dair
ISBN : 9780802065193
Genre : Architecture
File Size : 35.75 MB
Format : PDF, Mobi
Download : 564
Read : 701

Design with Type takes the reader through a study of typography that starts with the individual letter and proceeds through the word, the line, and the mass of text. The contrasts possible with type are treated in detail, along with their applications to the typography ofbooks, advertising, magazines, and information data. The various contending schools oftypography are discussed, copiously illustrated with the author's selection of over 150 examples of imaginative typography from many parts ot the world. Design with Type differs from all other books on typography in that it discusses type as a design material as well as a means of communication: the premise is that if type is understood in terms of design, the user of type will be better able to work with it to achieve maximum legibility and effectiveness, as well as aesthetic pleasure. Everyone who uses type, everyone who enjoys the appearance of the printed word, will find Design with Type informative and fascinating. It provides, too, an outstanding example of the effectiveness of imaginative and tasteful typographic design.
Category: Architecture

Designing With Type

Author : James Craig
ISBN : 0823013472
Genre : Art
File Size : 34.49 MB
Format : PDF, Mobi
Download : 140
Read : 657

The classic Designing with Type has been completely redesigned, with an updated format and full color throughout. New information and new images make this perennial best-seller an even more valuable tool for anyone interested in learning about typography. The fifth edition has been integrated with a convenient website, www.designingwithtype.com, where students and teachers can examine hundreds of design solutions and explore a world of typographic information. First published more than thirty-five years ago, Designing with Type has sold more than 250,000 copies—and this fully updated edition, with its new online resource, will educate and inspire a new generation of designers.
Category: Art

Texts On Type

Author : Steven Heller
ISBN : UOM:39015050811044
Genre : Art
File Size : 73.21 MB
Format : PDF, Docs
Download : 179
Read : 523

Never before available! rare essays by critics, historians, and major type masters offer analyses of typography from the 1940s to the present. Includes unreprinted commentaries by legendary designers W. A. Dwiggins, Hermann Zapt, and Paul Rand.
Category: Art

Letterforms

Author : Timothy Samara
ISBN : 9781631594748
Genre : Design
File Size : 57.3 MB
Format : PDF, ePub, Mobi
Download : 151
Read : 851

Designer, author, educator Timothy Samara is a world authority on type and graphic design. His 2004 Rockport book, Typography Workbook has become an essential reference text for design classrooms and industry professionals. Now, in Letter Forms: The Design of Type, Past to Future he takes readers even deeper, expertly guiding them through the aesthetics as well as the technical considerations of his subject. He begins with an overview spanning the invention of movable type to today's digital typography, and ends with a showcase of contemporary fonts. Samara's true focus in this book is conveying the essentials of type design to practitioners, and thoughtfully and thoroughly explaining and illustrating the development of form and style. He walks you through letter form anatomy, stroke formation and rhythm, tool methodologies, structure and proportion, tool methodologies, and tons more. This all makes for one excellent, timely reference work that designers can return to in designing logos, wordmarks, signage, titling accents, and all of their graphic design work.
Category: Design