THE VICTORY LAB THE SECRET SCIENCE OF WINNING CAMPAIGNS

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The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954794
Genre : Political Science
File Size : 26.4 MB
Format : PDF, Kindle
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A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost.
Category: Political Science

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954817
Genre : Political Science
File Size : 53.4 MB
Format : PDF, ePub, Docs
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Category: Political Science

Winning Elections

Author : Ronald A. Faucheux
ISBN : 9781590771969
Genre : Political Science
File Size : 24.89 MB
Format : PDF, ePub
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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Category: Political Science

How To Win A Local Election Revised

Author : M. Andrew Grey
ISBN : 9781461663058
Genre : Political Science
File Size : 71.86 MB
Format : PDF, Mobi
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Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Category: Political Science

Winning Local And State Elections

Author : Ann Beaudry
ISBN : 1451603274
Genre : Political Science
File Size : 27.29 MB
Format : PDF
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This straightforward and direct guide to running a political campaign provides insight for the first-time candidate based on the authors’ years of experience in the political sphere. The book features step-by-step instructions for an entire campaign: from the planning stages to the election. Perfect for community-based elections and grassroots campaigns.
Category: Political Science

Going Negative

Author : Shanto Iyengar
ISBN : 1439118752
Genre : Political Science
File Size : 25.49 MB
Format : PDF, ePub
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Category: Political Science

Political Consultants And Campaigns

Author : Jason Johnson
ISBN : 9780429977848
Genre : Political Science
File Size : 53.44 MB
Format : PDF, Mobi
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Political Consultants and Campaigns: One Day to Sell examines the differences between how political science theory suggests campaigns should be run and how political consultants actually run campaigns. In the wake of consultants who effortlessly move from campaigners to policymakers, the dearth of knowledge about the attitudes, beliefs, and strategies of the consultants themselves is still a glaring absence in the analysis of American politics. How can we purport to know what is happening in American political campaigns if we don't know what is on the minds of the men and women who run them?This book provides a clearer understanding of modern-day political campaigns by revealing what is on the minds of the people who run them. With original data from consultants, campaign managers, and professional campaign schools, author Jason Johnson examines consultant behavior on message formation, policy positioning, candidate recruitment, Internet strategy, and negative advertising and compares these practices to existing political science theory. This groundbreaking research makes Political Consultants and Campaigns: One Day to Sell a must-have resource for all students of American politics, campaign managers, or anyone interested in how political campaigns in America are run.
Category: Political Science

The Sushi Economy

Author : Sasha Issenberg
ISBN : 9781101216880
Genre : Business & Economics
File Size : 89.84 MB
Format : PDF, ePub, Mobi
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The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.
Category: Business & Economics

Outpatients

Author : Sasha Issenberg
ISBN : 0990976386
Genre :
File Size : 29.40 MB
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Today more people travel to Hungary for dental care than to any other country in Europe. The fascinating story of how Hungary became Europe's dental chair is a case study in medical tourism, which has become a growing multi-billion-dollar industry -- exploding in places as varied as India, Brazil, Korea, and Costa Rica -- as countries rewrite laws to compete for patients. Doctors and dentists have to run a business, but does globalization destroy the dream of high-quality universal health care? Sasha Issenberg, the acclaimed author of The Sushi Economy and The Victory Lab, goes on the trail of dental tourism in Eastern Europe in search of answers.
Category:

Political Polling

Author : Jeffrey M. Stonecash
ISBN : 0742561321
Genre : Political Science
File Size : 58.69 MB
Format : PDF, Kindle
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Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
Category: Political Science