THE VICTORY LAB THE SECRET SCIENCE OF WINNING CAMPAIGNS

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The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954800
Genre : Political Science
File Size : 53.67 MB
Format : PDF
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An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.
Category: Political Science

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954817
Genre : Political Science
File Size : 34.4 MB
Format : PDF
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UPDATED FOR THE 2016 ELECTION The book Politico calls “Moneyball for politics” shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We’ve seen it in sports, and now in The Victory Lab, journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques—which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods—and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
Category: Political Science

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954794
Genre : Political Science
File Size : 80.2 MB
Format : PDF, Docs
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A lively and fascinating look at how a handful of academics, statisticians, and strategists are reshaping how political campaigns are won and lost.
Category: Political Science

Winning Elections

Author : Ronald A. Faucheux
ISBN : 9781590771969
Genre : Political Science
File Size : 84.80 MB
Format : PDF, Kindle
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This is an advanced guide to running political campaigns. It provides invaluable, practical advice from the leading pros in the industry.
Category: Political Science

How To Win A Local Election Revised

Author : M. Andrew Grey
ISBN : 9781461663058
Genre : Political Science
File Size : 29.31 MB
Format : PDF
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Revised and updated, this is the most practical, most detailed handbook ever published on the techniques and approaches you need to run a successful campaign for any local office.
Category: Political Science

The Sushi Economy

Author : Sasha Issenberg
ISBN : 9781101216880
Genre : Business & Economics
File Size : 56.60 MB
Format : PDF, ePub, Mobi
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The highly acclaimed exploration of sushi’s surprising history, global business, and international allure One generation ago, sushi’s narrow reach ensured that sports fishermen who caught tuna in most of parts of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet’s most coveted luxury foods, worth hundreds of dollars a pound and capable of losing value more quickly than any other product on earth. So how did one of the world’s most popular foods go from being practically unknown in the United States to being served in towns all across America, and in such a short span of time? A riveting combination of culinary biography, behind-the- scenes restaurant detail, and a unique exploration of globalization’s dynamics, the book traces sushi’s journey from Japanese street snack to global delicacy. After traversing the pages of The Sushi Economy, you’ll never see the food on your plate—or the world around you—quite the same way again.
Category: Business & Economics

Political Polling

Author : Jeffrey M. Stonecash
ISBN : 0742561321
Genre : Political Science
File Size : 51.71 MB
Format : PDF, Kindle
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Professor Stonecash combines his twenty years of polling experience with academic theory to show how and why polling is done and how information can be used to help win elections.
Category: Political Science

Ground Wars

Author : Rasmus Kleis Nielsen
ISBN : 9781400840441
Genre : Political Science
File Size : 38.61 MB
Format : PDF, ePub, Docs
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Political campaigns today are won or lost in the so-called ground war--the strategic deployment of teams of staffers, volunteers, and paid part-timers who work the phones and canvass block by block, house by house, voter by voter. Ground Wars provides an in-depth ethnographic portrait of two such campaigns, New Jersey Democrat Linda Stender's and that of Democratic Congressman Jim Himes of Connecticut, who both ran for Congress in 2008. Rasmus Kleis Nielsen examines how American political operatives use "personalized political communication" to engage with the electorate, and weighs the implications of ground war tactics for how we understand political campaigns and what it means to participate in them. He shows how ground wars are waged using resources well beyond those of a given candidate and their staff. These include allied interest groups and civic associations, party-provided technical infrastructures that utilize large databases with detailed individual-level information for targeting voters, and armies of dedicated volunteers and paid part-timers. Nielsen challenges the notion that political communication in America must be tightly scripted, controlled, and conducted by a select coterie of professionals. Yet he also quashes the romantic idea that canvassing is a purer form of grassroots politics. In today's political ground wars, Nielsen demonstrates, even the most ordinary-seeming volunteer knocking at your door is backed up by high-tech targeting technologies and party expertise. Ground Wars reveals how personalized political communication is profoundly influencing electoral outcomes and transforming American democracy.
Category: Political Science

Going Negative

Author : Shanto Iyengar
ISBN : 1439118752
Genre : Political Science
File Size : 35.87 MB
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Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.
Category: Political Science

Outpatients

Author : Sasha Issenberg
ISBN : 0990976386
Genre :
File Size : 89.26 MB
Format : PDF
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Today more people travel to Hungary for dental care than to any other country in Europe. The fascinating story of how Hungary became Europe's dental chair is a case study in medical tourism, which has become a growing multi-billion-dollar industry -- exploding in places as varied as India, Brazil, Korea, and Costa Rica -- as countries rewrite laws to compete for patients. Doctors and dentists have to run a business, but does globalization destroy the dream of high-quality universal health care? Sasha Issenberg, the acclaimed author of The Sushi Economy and The Victory Lab, goes on the trail of dental tourism in Eastern Europe in search of answers.
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