THE STARTUP PLAYBOOK

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The Startup Playbook

Author : David Kidder
ISBN : 9781452105048
Genre : Business & Economics
File Size : 82.87 MB
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Outlines the managerial decisions and leadership goals that guide a startup business to success, and provides tips and advice from the founders of such companies as Spanx, Zipcar, Flickr, Honest Tea, and LinkedIn.
Category: Business & Economics

The Startup Playbook

Author : David S. Kidder
ISBN : 9781452124049
Genre : Business & Economics
File Size : 59.82 MB
Format : PDF
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According to the Kauffman Index of Entrepreneurial Activity, more than 565,000 new businesses were created in 2010 in the United States alone—each one of them hoping to strike gold. The Startup Playbook will help them succeed. Going insider to insider with unprecedented access, New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world’s most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names. Special sections include topics ranging from how to select the right idea to pursue to finding funding and overcoming inevitable obstacles. In an economy demanding change, The Startup Playbook is the go-to for entrepreneurs big and small.
Category: Business & Economics

The Lean Product Playbook

Author : Dan Olsen
ISBN : 9781118960875
Genre : Business & Economics
File Size : 80.62 MB
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This book describes the Lean Product Process: a repeatable, easy-to-follow methodology for iterating your way to product-market fit. It walks you through how to: * Determine your target customers * Identify underserved customer needs * Create a winning product strategy * Decide on your Minimum Viable Product (MVP) * Design your MVP prototype * Test your MVP with customers * Iterate rapidly to achieve product-market fit This book was written by entrepreneur and Lean product expert Dan Olsen whose experience spans product management, UX design, coding, analytics, and marketing across a variety of products. As a hands-on consultant, he refined and applied the advice in this book as he helped many companies improve their product process and build great products. His clients include Facebook, Box, Hightail, Epocrates, and Medallia.
Category: Business & Economics

How To Start A Startup

Author : ThinkApps
ISBN : 0997268514
Genre :
File Size : 90.13 MB
Format : PDF
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How to Start a Startup is based on material from a Stanford University course taught by Y Combinator, the prestigious startup accelerator behind billion-dollar companies like Airbnb and Dropbox. This in-depth reference guide to creating a successful startup reveals the secrets to raising money, building products users love, hiring a great team, getting press coverage, attracting customers, scaling your business, and more.
Category:

The Startup Playbook

Author : Rajat Bhargava (Chief executive officer)
ISBN : 1619618648
Genre : High technology industries
File Size : 71.22 MB
Format : PDF, Docs
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Read : 650

Category: High technology industries

Behind The Cloud

Author : Marc Benioff
ISBN : 047053592X
Genre : Business & Economics
File Size : 58.56 MB
Format : PDF, ePub
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How did salesforce.com grow from a start up in a rented apartment into the world's fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored to this time of extraordinary change. Showing how salesforce.com not only survived the dotcom implosion of 2001, but went on to define itself as the leader of the cloud computing revolution and spark a $46-billion dollar industry, Benioff's story will help business leaders and entrepreneurs stand out, innovate better, and grow faster in any economic climate. In Behind the Cloud, Benioff shares the strategies that have inspired employees, turned customers into evangelists, leveraged an ecosystem of partners, and allowed innovation to flourish.
Category: Business & Economics

Where Startup Ideas Come From

Author : Mike Fishbein
ISBN : 1500815896
Genre : Business & Economics
File Size : 69.94 MB
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How to Get New Business Ideas -- 4 Proven MethodologiesMost startups fail. But with the right approach to developing new business ideas, many of these failures could be avoided. At the core of every successful business is a product or service that people want. This book includes four methodologies that focus on learning what customers really want before building a product or trying to validate it. What The Most Successful Business Ideas Have in CommonLearn what thousands of the top technology startups and some of the most disruptive innovation in history all have in common. This book includes case studies on how these four methodologies apply to the world's most successful and innovative companies like Netflix, Airbnb, Uber, Kraft, Salesforce, Facebook, Instagram, Skype, Twitter, and more. The Startup Idea PlaybookThis book includes: An ideation framework for new business innovation -- four proven methodologies How to get new business ideas -- that customers will love! How to evaluate and test business ideas The best business to start given your goals, abilities, strengths, and assets Why Start a Business? Software is eating the world...and disrupting nearly every major industry in its path. Software development and customer acquisition are getting cheaper and easier...and there has never been so many people using the Internet on their computers and mobile phones. There has never been a better time to start a business! Entrepreneurship can provide you with financial freedom, the ability to monetize your passion, and the ability to provide meaningful value to society. In today's uncertain economy, starting a business is not just an exciting thing to do; it may be essential for safety and security. Stop waiting for that elusive “stroke of genius”! Instead of waiting for business ideas to come to you, go find them. After reading this book, “coming up with startup ideas” will no longer be preventing you from starting a business. Learn from the success of some of the most innovative ideas in history and start your own business today! You don't need an MBA, a business plan, venture capital funding, or exceptional creativity, creative thinking, or brainstorming skills to get a great business idea. How to Build Products People LoveAn entrepreneur's job is to serve his or her customers by solving a problem and delivering value. In a free market, entrepreneurs who don't serve customers fail. To execute, an entrepreneur must identify customer demands and how to meet them. This book covers four frameworks for obtaining customer insights about problems and demands. A Playbook for Entrepreneurs and InnovatorsThis book provides four methodologies to apply even before you start running Lean. For entrepreneurs - from bootstrapped startups to intrapreneurs and corporate innovation teams. Drawing from lessons from top innovators like Eric Ries (Author of The Lean Startup), Steve Blank (Author of Four Steps to The Epiphany and The Startup Owner's Manual), IDEO (Design Thinking), Chris Dixon (Partner at Andreessen Horowitz), Paul Graham (Founder of Y-Combinator), Dave McClure (Founder of 500 Startups), James Altucher (Author of Choose Yourself), Clayton Christensen (Author of The Innovator's Dilemma), Steve Jobs (Founder of Apple), and more. The 20th century startup strategy was to (1) generate an idea, (2) build a product, and (3) see if it has market demand. The Lean Startup taught us to (1) generate an idea, (2) see if it has market demand, and (3) build a product if it does have demand. In this book I propose to(1) generate an idea based on what market demand data you have or can get quickly, and (2) iteratively develop the product to ensure it meets demand. You will walk away from this book with four methodologies for efficiently and effectively generating new business ideas.
Category: Business & Economics

The Start Up Of You

Author : Reid Hoffman
ISBN : 9780307888921
Genre : Business & Economics
File Size : 50.96 MB
Format : PDF, ePub
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A blueprint for thriving in your job and building a career by applying the lessons of Silicon Valley’s most innovative entrepreneurs. LinkedIn cofounder and chairman Reid Hoffman and author Ben Casnocha show how to accelerate your career in today’s competitive world. The key is to manage your career as if it were a start-up business: a living, breathing, growing start-up of you. Why? Start-ups--and the entrepreneurs who run them--are nimble. They invest in themselves. They build their professional networks. They take intelligent risks. They make uncertainty and volatility work to their advantage. These are the very same skills professionals need to get ahead today. This book isn’t about cover letters or resumes. Instead, you will learn the best practices of Silicon Valley start-ups, and how to apply these entrepreneurial strategies to your career. Whether you work for a giant multinational corporation, a small local business, or launching your own venture, you need to know how to: * Adapt your career plans as you change, the people around you change, and industries change. * Develop a competitive advantage to win the best jobs and opportunities. * Strengthen your professional network by building powerful alliances and maintaining a diverse mix of relationships. * Find the unique breakout opportunities that massively accelerate career growth. * Take proactive risks to become more resilient to industry tsunamis. * Tap your network for information and intelligence that help you make smarter decisions. A revolutionary new guide to thriving in today's fractured world of work, the strategies in this book will help you survive and thrive and achieve your boldest professional ambitions. The Start-Up of You empowers you to become the CEO of your career and take control of your future.
Category: Business & Economics

The Lean Startup

Author : Eric Ries
ISBN : 9786022911340
Genre : Business & Economics
File Size : 52.6 MB
Format : PDF, Mobi
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Lean Startup bukanlah metode yang menjadikan sistem Anda lebih hemat biaya, melainkan lebih efisien sekaligus (tetap) bermanfaat. Setiap tahunnya, startup-startup baru bermunculan. Produk yang bagus, promosi besar-besaran disertai berbagai ulasan di media massa, serta janji-janji manis bahwa konsumen akan mendapatkan manfaat besar jika menjadi penggunanya. Namun, tak lama berselang, beberapa di antara startup yang digadang-gadang itu tak lagi terdengar kabarnya. Seperti yang selalu kita dengar, seorang entrepreneur pasti sukses selama memiliki tekad kuat, panjang akal, waktu yang tepat, dan-terutama-produk yang hebat. Kenyataannya, awal yang menjanjikan tak jarang berujung pada kegagalan. Sebagian besar produk baru tidak sukses di pasaran, bahkan pahitnya, tak digunakan oleh siapa pun. Pertanyaan besar pun muncul, strategi manakah yang tidak tepat? Lewat riset ilmiah serta pengalamannya dalam mendirikan dan membesarkan berbagai startup selama bertahun-tahun, Eric Ries mencetuskan metode baru, Lean Startup. Sebuah sistem luar biasa yang membuat para enterpreneur segera mendapatkan jawaban atas pertanyaan: bagaimana kita bisa lebih cepat mengetahui apa saja yang berfungsi dan mana yang harus segera disingkirkan? ------------------------------------------------------------------- The Lean Startup merupakan panduan rinci yang berfungsi untuk menghindarkan sebuah sistem dari hambatan-hambatan yang mampu memicu kegagalan." -Noam Wasserman, profesor Harvard Business School "Eric memaparkan proses terukur dalam menciptakan produk dan bisnis baru yang tidak bergantung pada keberuntungan. Perusahaan saya sudah membuktikannya!" -Scott Cook, founder dan Ketua Komite Eksekutif Intuit [Mizan, Bentang Pustaka, Bisnis, Ekonomi, Terjemahan, IT, Startup, Internet, Indonesia]
Category: Business & Economics

Traction

Author : Justin Mares
ISBN : 9780976339601
Genre : Business & Economics
File Size : 57.74 MB
Format : PDF, Docs
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Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.
Category: Business & Economics