THE SOCIAL MEDIA BIBLE TACTICS TOOLS AND STRATEGIES FOR BUSINESS SUCCESS

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The Social Media Bible

Author : Lon Safko
ISBN : 9781118283455
Genre : Business & Economics
File Size : 65.47 MB
Format : PDF, ePub
Download : 453
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The go-to guide to social media skills, now in an updated andrevised Third Edition The Social Media Bible is comprehensive 700-plus pagesocial media resource that will teach corporate, small business,and non-profit marketers strategies for using social media to reachtheir desired audiences with power messages and efficiency. Thisnewly revised 3rd edition addresses technology updates to the iPad,apps, Foursquare, and other geotargeted networks. New case studiesand company profiles provide practical examples of how businesseshave successfully implemented these strategies, using the newestsocial media marketing tools. Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, andintegration Updates on Twitter and Yammer and new information onGoogle+ The latest in mobile marketing Master the latest social media tools and deliver powerfulmessaging in the most effective way possible with The SocialMedia Bible.
Category: Business & Economics

The Social Media Bible

Author : Lon Safko
ISBN : 0470912707
Genre : Business & Economics
File Size : 56.26 MB
Format : PDF, ePub, Mobi
Download : 780
Read : 406

Category: Business & Economics

101 Social Media Tactics For Nonprofits

Author : Melanie Mathos
ISBN : 9781118106242
Genre : Business & Economics
File Size : 24.2 MB
Format : PDF, ePub, Mobi
Download : 312
Read : 946

The ultimate social media field guide for nonprofits—with 101 ways to engage supporters, share your mission, and inspire action using the social web 101 Social Media Tactics for Nonprofits features 101 actionable tactics that nonprofits can start using today, and most of the featured resources are free. Broken down into five key areas, this unique guide explains the steps and tools needed to implement each tactic, and provides many real-life examples of how nonprofits are using the tactics. With this book as your guide, you'll learn how leading nonprofit professionals around the world are leveraging social media to engage constituents, communicate their cause, and deliver on their mission. Presents immediately useful ideas for relevant impact on your organization's social presence so you can engage with supporters in new and inventive ways Features 101 beginner to intermediate-level tactics with real-life examples Offers a workable format to help nonprofits discover new ways of deploying their strategy Includes nonprofit social media influencers from leading nonprofits around the world including National Wildlife Federation, March of Dimes, and The Humane Society Nonprofits know they need to start engaging with supporters through social media channels. This field guide to social media tactics for nonprofits will feature 101 beginner to intermediate-level tactics with real-life examples to help nonprofits discover new ways of deploying their strategy and meeting their social media objectives.
Category: Business & Economics

Socialcorp

Author : Joel Postman
ISBN : 0321636309
Genre : Computers
File Size : 52.36 MB
Format : PDF, Docs
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This book will help companies of all sizes develop and implement a strategy to become a SocialCorp, a company that has adopted social media intelligently and effectively, in a way that does not compromise the company's primary obligations as a corporation. While the conversational and engagement values of social media are well understood, many social media theorists often overlook the realities faced by the large corporation, like accountability to shareholders and regulators, and how these factors cannot be overlooked in corporate social media adoption. Using case studies and analysis of available social media tools, and proven corporate social media strategies, the book will help corporate communicators understand the new communications landscape, the power of social media, and how to adopt it intelligently in a corporate environment.
Category: Computers

Yes We Did An Inside Look At How Social Media Built The Obama Brand

Author : Rahaf Harfoush
ISBN : 0321648692
Genre : Business & Economics
File Size : 69.70 MB
Format : PDF, Docs
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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up Digital The Obama campaign’s mastery of social media for everything from fundraising to volunteer coordination has been widely reported. Until now, there hasn’t been an in-depth analysis of how they did it. In Yes We Did, new media strategist and campaign headquarters volunteer Rahaf Harfoush gives us a behind the-scenes look at the campaign’s use of technology, from its earliest days through election night. She reveals strategic insights organizations can apply to their own brands. Discover how unwavering strategic vision and collaborative technologies—email, blogs, social networks, Twitter, and SMS messaging—empowered a formidable online community to help elect the world’s first “digital” President.
Category: Business & Economics

Marketing Chronicles

Author : Nimish V. Dwivedi
ISBN : 9781947949164
Genre : Business & Economics
File Size : 45.11 MB
Format : PDF, Docs
Download : 146
Read : 986

• From a marketing professional, practitioner and observer, this compendium will be useful for all students of marketing and practitioners.• Filled with concepts explained through real examples and cases, the book focuses on insights, interesting concepts and informative observations.• Covers a vast spectrum of marketing subjects from branding concepts to unique media strategies to segmentation to the power of measurement and metrics.
Category: Business & Economics

The Fusion Marketing Bible Fuse Traditional Media Social Media Digital Media To Maximize Marketing

Author : Lon Safko
ISBN : 9780071801140
Genre : Business & Economics
File Size : 36.12 MB
Format : PDF, ePub, Mobi
Download : 782
Read : 1229

Turbocharge your marketing efforts with the powerful FUSE! strategy The Fusion Media Marketing Bible explains how to pinpoint the most effective elements of your traditional marketing efforts and combine them with social media and digital marketing to reach more customers than ever, while spending less money. Packed with case studies from LinkedIn, New Zealand World Cup Rugby, Sheetz Convenience Store Restaurants, and other companies that have made fusion marketing work for them, it provides everything you need to drive dramatic increases in traffic and revenues. Praise for the The Fusion Marketing Bible “As many marketers get attached to social media ‘tools,’ they have forgotten that all marketing is about having conversations and providing real benefits to customers. Lon’s techniques will teach you how to ‘fuse’ traditional media, social media, and digital media to create authentic conversations that build trust, loyalty, and, yes, revenue.” —Carmine Gallo, author of the bestselling books The Apple Experience, The Presentation Secrets of Steve Jobs, and The Innovation Secrets of Steve Jobs “Perfect for entrepreneurs looking to better understand the relationship between traditional media and marketing and social media. A very likeable book indeed!” —Dave Kerpen, New York Times bestselling author of Likeable Social Media and Likeable Business “Lon shows us how to make traditional, digital, and social marketing work in concert. He gets us thinking about marketing in 3D.” —Erik Qualman, bestselling author of Socialnomics and Digital Leader Includes 21 videos accessible through QR codes
Category: Business & Economics

Marketing With Social Media

Author : Dave Evans
ISBN : 1118470818
Genre : Business & Economics
File Size : 70.21 MB
Format : PDF, Kindle
Download : 200
Read : 345

Develop winning social media marketing strategies with An Hour a Day! Save $20 U.S. off suggested retail price of books purchased individually! Inside, you'll find step-by-step guidance and learn: How to develop, implement, and measure successful strategies and campaigns Proven techniques and tactics for the top social media channels and platforms Smart, accessible task-based approaches that are perfect for busy people What mistakes to avoid and successes to learn from via real-world case studies and field-tested guidance from the experts
Category: Business & Economics

Social Media For Business

Author : Linda Coles
ISBN : 9780730345770
Genre : Business & Economics
File Size : 79.21 MB
Format : PDF, ePub
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"First edition published under the title 'Learn marketing with social media in 7 days' in 2011"--Copyright page.
Category: Business & Economics

Convert

Author : Ben Hunt
ISBN : 9780470616338
Genre : Computers
File Size : 90.52 MB
Format : PDF, ePub
Download : 301
Read : 245

Proven, step-by-step design and content solutions for converting Web site visitors into customers Now that accessibility, usability, and SEO are mainstream within Web design, the focus is on conversion optimization. For that, everyone can use a guide. Web Site Optimization from Scratch: Proven Tips to Improve Your Web Site Instantly is just that resource. Detailing simple solutions to today’s most common Web design challenges, this book puts 50 possible improvements through a series of more than 100 real-world experiments, ultimately revealing which single solution is most likely to deliver the greatest overall conversion rates. Describes Web site design solutions that can be easily and immediately implemented with minimal cost or effort Provides real world statistics on how effective a possible solution might be at converting customers Details dozens of ways to increase a Web site’s success rates in just minutes The fact of the matter is that even minimal changes to a Web site's design or its content can lead to major improvements in converting Web site visitors into customers. Web Site Optimization from Scratch shows you how.
Category: Computers