THE SCIENCE OF VOTER MOBILIZATION

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The Science Of Voter Mobilization

Author : Donald Green
ISBN : 1412927587
Genre : Political Science
File Size : 59.57 MB
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A powerful new research design in the field of voter mobilization has created a more comprehensive picture of the effectiveness of various get-out-the-vote campaign methods. With an increase in field experiments in the past few years, researchers, campaigns, and policymakers have gleaned important insights into voter participation. Until recently, voting behavior was mainly studied through survey research. And while large national surveys have had a tremendous impact on scientific and policy debates, concerns about the accuracy of survey research remain. Surveys suffer from two major drawbacks. First is the possibility of misreporting by survey participants. Measuring voter turnout through survey research relies on respondents' disclosure of whether they voted or not, and some voters may feel embarrassed that they did not vote and provide false answers. Second, campaigns may focus their energies on likely voters. If so, surveys may show a correlation between voter turnout and voter mobilization activity even when voter mobilization campaigns are ineffective. Aware of the limitations of survey research, political scientists have recently turned to field experimentation to gain a clearer picture of the causal implications of voter mobilization efforts on specific populations. This issue of The ANNALS presents the results of several field experiments, which are at the forefront of research in this area. These field experiments draw important distinctions between different forms of mobilization activities and their effects on a variety of populations – studying personal versus impersonal mobilization efforts as well as partisan versus non-partisan efforts. Challenging conventional wisdom and clarifying important methodological issues, this issue of The ANNALS provides a new approach to the study of voter mobilization. Taken together, these intriguing articles report advances in knowledge gained by field experiments and have the potential to reshape the past assumptions about campaign effectiveness and influence future strategies on mobilizing voters. This issue will also serve as a springboard for new work in the field as political scientists grapple with filling in existing gaps – such as the effects of mass media – and move toward an even clearer theoretical understanding of the conditions under which interventions work. Professionals, volunteers and anyone directly involved in voter mobilization will discover important findings in this collection of studies. And, because the research was conducted in the real world of campaigns and elections, the authors help answer the critical question of how to apply scholarly insights to voter outreach programs on a grand scale.
Category: Political Science

Voter Turnout

Author : Meredith Rolfe
ISBN : 9781107015418
Genre : Philosophy
File Size : 56.19 MB
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Combines positive political theory, social network research and computational modeling, explaining why some people are more likely to vote than others.
Category: Philosophy

Get Out The Vote

Author : Donald P. Green
ISBN : 9780815726852
Genre : Political Science
File Size : 73.39 MB
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The most important element in every election is getting voters to the polls—these get-out-the-vote (GOTV) efforts make the difference between winning and losing office. With the first two editions of Get Out the Vote, Donald P. Green and Alan S. Gerber broke ground by introducing a new scientific approach to the challenge of voter mobilization that profoundly influenced how campaigns operate. Get Out the Vote has become the reference text for those who manage campaigns and study voter mobilization. In this expanded and updated edition, Green and Gerber incorporate data from more than 100 new studies, which shed new light on the costeffectiveness and efficiency of various campaign tactics, including door-todoor canvassing, email, direct mail, and telephone calls. Two new chapters focus on the effectiveness of registration drives and messaging tactics. The new Get Out the Vote will be available as the country gears up for the 2016 presidential campaign. This readable, practical guide on voter mobilization is sure to be an important resource for consultants, candidates, and grassroots organizations, as well as a valuable teaching tool in courses on campaigns and elections. Praise for Previous Editions: "Green and Gerber have studied turnout for years. Their findings, based on dozens of controlled experiments done as part of actual campaigns, are summarized in... Get Out the Vote, which is bound to become a bible for politicians and activists of all stripes." —Alan Krueger in the New York Times " Get Out the Vote shatters conventional wisdom about GOTV." —Hal Malchow in Campaigns and Elections "Green and Gerber's recent book represents important innovations in the study of turnout." — Political Science Review "Green and Gerber have provided a valuable resource for grassroots campaigns across the spectrum." — National Journal
Category: Political Science

American Voter Turnout

Author : David Hill
ISBN : 9780429981975
Genre : Political Science
File Size : 73.51 MB
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Using a combination of existing and original research, this new text provides a simple explanation for the low turnout in American elections: rather than creating an environment conducive to participation, the institutional arrangements that govern structure participation, representation, and actual governance in the United States create an environment that discourages widespread participation. To explore this argument, the author examines the origins and development of registration laws, single-member districts, such as the Electoral College, and the separation of powers and the impact these institutions have on turnout levels in American national elections. To this end, the text employs a narrative discussing the impact of institutions on turnout in the United States and across nations, supported with extensive yet accessible data analysis. Hill not only provides students with explanations for the low turnout characteristic of American elections, but also demonstrates the powerful impact of institutions on political life.
Category: Political Science

The Victory Lab

Author : Sasha Issenberg
ISBN : 9780307954800
Genre : Political Science
File Size : 55.78 MB
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An energetic assessment of how a team of academics, statisticians and strategists are reshaping today's political campaigns explores war room strategies based in behavioral psychology and randomized experiments, offering insight into the campaigns currently being run such political figures as Barack Obama, Rick Perry and Mitt Romney.
Category: Political Science

Mobilizing Inclusion

Author : Lisa Garcia Bedolla
ISBN : 9780300167399
Genre : Political Science
File Size : 55.96 MB
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Which get-out-the-vote efforts actually succeed in ethnoracial communities—and why? Analyzing the results from hundreds of original experiments, the authors of this book offer a persuasive new theory to explain why some methods work while others don’t. Exploring and comparing a wide variety of efforts targeting ethnoracial voters, Lisa García Bedolla and Melissa R. Michelson present a new theoretical frame—the Social Cognition Model of voting, based on an individual’s sense of civic identity—for understanding get-out-the-vote effectiveness. Their book will serve as a useful guide for political practitioners, for it offers concrete strategies to employ in developing future mobilization efforts.
Category: Political Science

Who Votes Now

Author : Jan E. Leighley
ISBN : 9781400848621
Genre : Political Science
File Size : 47.77 MB
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Who Votes Now? compares the demographic characteristics and political views of voters and nonvoters in American presidential elections since 1972 and examines how electoral reforms and the choices offered by candidates influence voter turnout. Drawing on a wealth of data from the U.S. Census Bureau's Current Population Survey and the American National Election Studies, Jan Leighley and Jonathan Nagler demonstrate that the rich have consistently voted more than the poor for the past four decades, and that voters are substantially more conservative in their economic views than nonvoters. They find that women are now more likely to vote than men, that the gap in voting rates between blacks and whites has largely disappeared, and that older Americans continue to vote more than younger Americans. Leighley and Nagler also show how electoral reforms such as Election Day voter registration and absentee voting have boosted voter turnout, and how turnout would also rise if parties offered more distinct choices. Providing the most systematic analysis available of modern voter turnout, Who Votes Now? reveals that persistent class bias in turnout has enduring political consequences, and that it really does matter who votes and who doesn't.
Category: Political Science

The Politics Of Cultural Differences

Author : David C. Leege
ISBN : 1400825407
Genre : Political Science
File Size : 86.70 MB
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How did Republicans manage to hold the White House through much of the past half century even as the Democratic Party held the hearts of most American voters? The authors of this groundbreaking study argue that they did so by doing what Democrats have also excelled at: triggering psychological mechanisms that deepen cultural divisions in the other party's coalition, thereby leading many of its voters either to choose the opposing ticket or to stay home. The Politics of Cultural Differences is the first book to develop and carefully test a general theory of cultural politics in the United States, one that offers a compelling new perspective on America's changing political order and political conflict in the post-New Deal period (1960-1996). David Leege, Kenneth Wald, Brian Krueger, and Paul Mueller move beyond existing scholarship by formulating a theory of campaign strategies that emphasizes cultural conflict regarding patriotism, race, gender, and religion. Drawing on National Election Studies data, they find that Republican politicians deployed powerful symbols (e.g., "tax and spend liberals") to channel targeted voters toward the minority party. And as partisanship approached parity in the 1990s, Democratic leaders proved as adept at deploying their own symbols, such as "a woman's right to choose," to disassemble the Republican coalition. A blend of sophisticated theory and advanced empirical tools, this book lays bare the cultural dimensions of American political life.
Category: Political Science

The Persuadable Voter

Author : D. Sunshine Hillygus
ISBN : 9781400831593
Genre : Political Science
File Size : 67.4 MB
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The use of wedge issues such as abortion, gay marriage, and immigration has become standard political strategy in contemporary presidential campaigns. Why do candidates use such divisive appeals? Who in the electorate is persuaded by these controversial issues? And what are the consequences for American democracy? In this provocative and engaging analysis of presidential campaigns, Sunshine Hillygus and Todd Shields identify the types of citizens responsive to campaign information, the reasons they are responsive, and the tactics candidates use to sway these pivotal voters. The Persuadable Voter shows how emerging information technologies have changed the way candidates communicate, who they target, and what issues they talk about. As Hillygus and Shields explore the complex relationships between candidates, voters, and technology, they reveal potentially troubling results for political equality and democratic governance. The Persuadable Voter examines recent and historical campaigns using a wealth of data from national surveys, experimental research, campaign advertising, archival work, and interviews with campaign practitioners. With its rigorous multimethod approach and broad theoretical perspective, the book offers a timely and thorough understanding of voter decision making, candidate strategy, and the dynamics of presidential campaigns.
Category: Political Science