THE POLITICAL MIND A COGNITIVE SCIENTISTS GUIDE TO YOUR BRAIN AND ITS POLITICS

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The Political Mind

Author : George Lakoff
ISBN : 9781440637834
Genre : Psychology
File Size : 67.21 MB
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A groundbreaking scientific examination of the way our brains understand politics from a New York Times bestselling author One of the world 's best-known linguists and cognitive scientists, George Lakoff has a knack for making science make sense for general readers. In his new book, Lakoff spells out what cognitive science has discovered about reason, and reveals that human reason is far more interesting than we thought it was. Reason is physical, mostly unconscious, metaphorical, emotion-laden, and tied to empathy-and there are biological explanations behind our moral and political thought processes. His call for a New Enlightenment is a bold and striking challenge to the cherished beliefs not only of philosophers, but of pundits, pollsters, and political leaders. The Political Mind is a passionate, erudite, and groundbreaking book that will appeal to anyone interested in how the mind works and how we function socially and politically.
Category: Psychology

The Political Mind

Author : George Lakoff
ISBN : 0670019275
Genre : Political Science
File Size : 25.24 MB
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A New York Times best-selling author explains how the physical nature of the brain affects people's political decisions, suggesting that changing one's mind is just as much a physical process as it is a psychological function. By the author of Don't Think of an Elephant! 60,000 first printing.
Category: Political Science

Your Brain S Politics

Author : George Lakoff
ISBN : 9781845409241
Genre : Psychology
File Size : 58.80 MB
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At first glance, issues like economic inequality, healthcare, climate change, and abortion seem unrelated. However, when thinking and talking about them, people reliably fall into two camps: conservative and liberal. What explains this divide? Why do conservatives and liberals hold the positions they do? And what is the conceptual nature of those who decide elections, commonly called the "political middle"? The answers are profound. They have to do with how our minds and brains work. Political attitudes are the product of what cognitive scientists call Embodied Cognition — the grounding of abstract thought in everyday world experience. Clashing beliefs about how to run nations largely arise from conflicting beliefs about family life: conservatives endorse a strict father and liberals a nurturant parent model. So-called "middle" voters are not in the middle at all. They are morally biconceptual, divided between both models, and as a result highly susceptible to moral political persuasion. In this brief introduction, Lakoff and Wehling reveal how cognitive science research has advanced our understanding of political thought and language, forcing us to revise common folk theories about the rational voter.
Category: Psychology

The Little Blue Book

Author : George Lakoff
ISBN : 9781476700038
Genre : Political Science
File Size : 84.2 MB
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The indispensable handbook for Democrats Voters cast their ballots for what they believe is right, for the things that make moral sense. Yet Democrats have too often failed to use language linking their moral values with their policies. The Little Blue Book demonstrates how to make that connection clearly and forcefully, with hands-on advice for discussing the most pressing issues of our time: the economy, health care, women’s issues, energy and environmental policy, education, food policy, and more. Dissecting the ways that extreme conservative positions have permeated political discourse, Lakoff and Wehling show how to fight back on moral grounds and in concrete terms. Revelatory, passionate, and deeply practical, The Little Blue Book will forever alter the way Democrats and progressives think and talk about politics.
Category: Political Science

Thinking Points

Author : George Lakoff
ISBN : 0374530904
Genre : Political Science
File Size : 60.81 MB
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Offers an understanding of the progressive worldview by seeking to answer such questions as "What is the progressive vision of America?", "Why are progressive values America's values?", and "How can political arguments and narratives be put together to counter the Right?"
Category: Political Science

Moral Politics

Author : George Lakoff
ISBN : 9780226411323
Genre : Political Science
File Size : 73.68 MB
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When Moral Politics was first published two decades ago, it redefined how Americans think and talk about politics through the lens of cognitive political psychology. Today, George Lakoff’s classic text has become all the more relevant, as liberals and conservatives have come to hold even more vigorously opposed views of the world, with the underlying assumptions of their respective worldviews at the level of basic morality. Even more so than when Lakoff wrote, liberals and conservatives simply have very different, deeply held beliefs about what is right and wrong. Lakoff reveals radically different but remarkably consistent conceptions of morality on both the left and right. Moral worldviews, like most deep ways of understanding the world, are unconscious—part of our “hard-wired” brain circuitry. When confronted with facts that don’t fit our moral worldview, our brains work automatically and unconsciously to ignore or reject these facts, and it takes extraordinary openness and awareness of this phenomenon to pay critical attention to the vast number of facts we are presented with each day. For this new edition, Lakoff has added a new preface and afterword, extending his observations to major ideological conflicts since the book's original publication, from the Affordable Care Act to the wars in Iraq and Afghanistan, the recent financial crisis, and the effects of global warming. One might have hoped such massive changes would bring people together, but the reverse has actually happened; the divide between liberals and conservatives has become stronger and more virulent. To have any hope of bringing mutual respect to the current social and political divide, we need to clearly understand the problem and make it part of our contemporary public discourse. Moral Politics offers a much-needed wake-up call to both the left and the right.
Category: Political Science

Don T Think Of An Elephant

Author : George Lakoff
ISBN : 9781603580168
Genre : Political Science
File Size : 52.89 MB
Format : PDF
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Don't Think of an Elephant! is the definitive handbook for understanding what happened in the 2004 election and communicating effectively about key issues facing America today. Author George Lakoff has become a key advisor to the Democratic party, helping them develop their message and frame the political debate. In this book Lakoff explains how conservatives think, and how to counter their arguments. He outlines in detail the traditional American values that progressives hold, but are often unable to articulate. Lakoff also breaks down the ways in which conservatives have framed the issues, and provides examples of how progressives can reframe the debate. Lakoff's years of research and work with environmental and political leaders have been distilled into this essential guide, which shows progressives how to think in terms of values instead of programs, and why people vote their values and identities, often against their best interests. Don't Think of An Elephant! is the antidote to the last forty years of conservative strategizing and the right wing's stranglehold on political dialogue in the United States. Read it, take action—and help take America back.
Category: Political Science

The Political Brain

Author : Drew Westen
ISBN : 9781586485993
Genre : Political Science
File Size : 85.2 MB
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The Political Brain is a groundbreaking investigation into the role of emotion in determining the political life of the nation. For two decades Drew Westen, professor of psychology and psychiatry at Emory University, has explored a theory of the mind that differs substantially from the more "dispassionate" notions held by most cognitive psychologists, political scientists, and economists—and Democratic campaign strategists. The idea of the mind as a cool calculator that makes decisions by weighing the evidence bears no relation to how the brain actually works. When political candidates assume voters dispassionately make decisions based on "the issues," they lose. That's why only one Democrat has been re-elected to the presidency since Franklin Roosevelt—and only one Republican has failed in that quest. In politics, when reason and emotion collide, emotion invariably wins. Elections are decided in the marketplace of emotions, a marketplace filled with values, images, analogies, moral sentiments, and moving oratory, in which logic plays only a supporting role. Westen shows, through a whistle-stop journey through the evolution of the passionate brain and a bravura tour through fifty years of American presidential and national elections, why campaigns succeed and fail. The evidence is overwhelming that three things determine how people vote, in this order: their feelings toward the parties and their principles, their feelings toward the candidates, and, if they haven't decided by then, their feelings toward the candidates' policy positions. Westen turns conventional political analyses on their head, suggesting that the question for Democratic politics isn't so much about moving to the right or the left but about moving the electorate. He shows how it can be done through examples of what candidates have said—or could have said—in debates, speeches, and ads. Westen's discoveries could utterly transform electoral arithmetic, showing how a different view of the mind and brain leads to a different way of talking with voters about issues that have tied the tongues of Democrats for much of forty years—such as abortion, guns, taxes, and race. You can't change the structure of the brain. But you can change the way you appeal to it. And here's how…
Category: Political Science

Information And American Democracy

Author : Bruce Bimber
ISBN : 0521804922
Genre : History
File Size : 82.56 MB
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This book assesses the consequences of new information technologies for American democracy in a way that is theoretical and also historically grounded. The author argues that new technologies have produced the fourth in a series of 'information revolutions' in the US, stretching back to the founding. Each of these, he argues, led to important structural changes in politics. After re-interpreting historical American political development from the perspective of evolving characteristics of information and political communications, the author evaluates effects of the Internet and related new media. The analysis shows that the use of new technologies is contributing to 'post-bureaucratic' political organization and fundamental changes in the structure of political interests. The author's conclusions tie together scholarship on parties, interest groups, bureaucracy, collective action, and political behavior with new theory and evidence about politics in the information age.
Category: History

Words That Work

Author : Frank Luntz
ISBN : 9781401385743
Genre : Language Arts & Disciplines
File Size : 30.70 MB
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The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness." If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Category: Language Arts & Disciplines